AIP-231: Add X Marketplace to "marketplace" section of

Proposal Name:

Adding X Marketplace to the Marketplace section of

Proposal Category:


Abstract | Two or three sentences that summarize the proposal.

X Marketplace is requesting to be added to the “Marketplace” section of the website in the same way multiple partners are supported within the “buy/sell” section. X was the first to integrate $APE as a form of payment and has a long history of innovatively supporting ApeCoin along with AIP proposal owners.

Motivation | A statement on why the APE Community should implement the proposal.

X Marketplace launched as Yuga Labs + ApeCoin focused marketplace that was created in advance to support our original AIP proposal.

Since re-launching in Sep 2022 we have conducted $1.1 million USD in sales with over 644 $APE burned to date.

We have a track record of innovation and industry firsts which are focused on 3 key areas:

Differentiation: X Marketplace is more than an NFT marketplace

  • Only MP to include a marketplace for IP
  • First Yuga/ApeCoin focused marketplace and still the only one supporting all Yuga Labs assets - including CryptoPunks, MeeBits and 10KTF
  • DeFi integration with ApeFi through the use of ApeUSD to buy/sell NFTs

Growing the ApeCoin Ecosystem:

Support for the Community

Rationale | An explanation of how the proposal aligns with the APE Community’s mission and guiding values.

We are fully aligned with ApeCoin’s guiding values:

Boldness: We don’t shy away from the weird, the hard, or the new

With a history of firsts, we don’t shy away from being bold - especially when it directly benefits ApeCoin and/or Yuga Labs. X MP was the first marketplace to integrate $APE, where the first NFT sale was conducted in $APE, first with $APE staking on the front end, first with an IP marketplace and now first with ApePay (among others) . We are bold and we will not stop being bold.

Equality: One APE equals one APE

Equality is core to us with X being a permissionless peer-2-peer marketplace; we allow for equal participation and benefit.

Transparency: Processes and decisions are shared openly with the community

We always approach discussions with the community with full transparency, answering genuine questions and making changes to our approach based on feedback. We are governed by a DAO ourselves and understand this importance.

Collective Responsibility: We leave everything better than we found it.

We’re long time members of the BAYC community as well as APE holders ourselves. Even before our proposal last year was live, we built a marketplace for the community and we only doubled down since then. We burn our marketplace fees because we believe it’s the best thing for the ecosystem and continue to build to advance its growth. We will always be members of the community.

Persistence: Success is an ouroboros, not a straight line

We are defined by our persistence. Despite our previous proposals being knocked back, and bear market challenges, we continue to push forward.

Key Terms (optional) | Definitions of any terms within the proposal that are unique to the proposal, new to the APE Community, and/or industry-specific.


Specifications | A detailed breakdown of the platforms and technologies that will be used.

N/A. Platform and technology is owned by ApeCoin DAO.

Steps to Implement | The steps to implement the proposal, including associated costs, manpower, and other resources for each step where applicable.

Three simple steps to implement:

  1. X to supply marketing assets (i.e. logo/copy) to ApeCoin DAO
  2. ApeCoin DAO to update website
  3. X Marketplace to double check & go live

Note: If ApeCoin DAO requires any front end resources, we are happy to provide/assist.

Timeline | Relevant timing details, including but not limited to start date, milestones, and completion dates.

N/A. No timeline for X Marketplace. Timeline to make changes to the website are dependent on ApeCoin DAO. If any front end resources are required, we are happy to provide/assist.

Overall Cost | The total cost to implement the proposal.

N/A. If ApeCoin DAO requires any front end resources to execute, we are happy to provide/assist.

Proposals submitted to the AIP Ideas category can be vague, incomplete ideas. Topics submitted here are not required to be submitted as a formal AIP Draft Template, however, you may still use the template if you wish.

I would expect this to have a little more of traction for the discussion. Would you be available to have a 30 min space about it with me on twitter, so you can explain this idea to everyone? Maybe someone would even like to ask non written questions then. Just actively thinking how to make proposals closer to people… Thank you.

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As long as other market places could be added with similar visibility if and when they ask I don’t see a reason not to do so for X Marketplace now.

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Definitely agree and support adding more marketplaces. Separately, I’d love to see at some point expanding for a new section to include merchants and other places to spend $APE.

Thanks for the reach out! Happy of course to answer any questions - if there’s any that immediately come to mind please feel free to drop them here (or WG0 Discord - I’m active in that channel too)! I’m going to join the ApeComms twitter spaces scheduled for Wed 15 Mar - hopefully we’ll have time to chat there!

Hi @ZastrowBradley,

Your topic will be automatically closing in less than 24 hours. Are you content with the feedback received, or do you wish to extend community discussion for a further 7 days?


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This topic was automatically closed after 7 days. New replies are no longer allowed.

Thank you @amplify.admin - we are content with the feedback

Just had a great call with Bradley.

Seems only right that an Ape-first marketplace like this could be added to the site… Full support.


Thank you @ZastrowBradley for your ideas and the ApeCoin DAO community for the thoughtful discussions. A moderator will get in touch with the author to draft the AIP in the appropriate template. Once the AIP is drafted and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

Follow this Topic as further updates will be posted here in the comments. please see your messages for the next steps.


Hi ApeCoin DAO Community,

This Topic has been rejected based on the DAO-approved guidelines due to no response in the last 30 days. The Topic may be submitted again by any user and upon approval, will be open for 7 days for community discussions.

This Topic will move and remain in the Withdrawn AIPs category.