AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network

let’s chat more in the next week, would love to see what we can support each other!

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Your thoughtful, inclusive proposal with early groundwork inspires confidence - eager to see it progress!!

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Thanks!! Inclusive is def the aim, and rev gen for the DAO, there’s so much to balance with proposals like this, I hope it is well received by voters :heart: :pray:

The AIP is a grant to a startup, and that startup is donating a % of its rev back to the treasury. Nothing more complicated than that. Very straight forward.

We know that physical ads like a billboard provide value, otherwise publicly traded companies like Lamar with a $10B market cap, and their inventory of 150,000+ physical billboards wouldn’t exist.

It’s important to recognize that billboards function differently than pay-per-click search engine ads. Different style, different approach.

The real question is; “How would ApeCoin DAO like to utilize the free space we’re allocating to the DAO?

Even if this AIP fails, the DAO gets some free space on the boards. So how would the DAO like to use that space?

As per the Abstract section; this AIP supports the MVP launch of an outdoor digital billboard network, so this initiative extends significantly farther than events in general, and extends to encompass a very broad and aggressive vision.

Imagine: As easy as a tweet…straight from your phone, to every digital billboard in the country.

On that note, a little blip I replied to AllCity with above after you posted your question;

We’re starting with this MVP at ETH Denver, and then extending the model to other screens in TBD locations. The rev gen potential on this initiative is 10x larger than any competitor at the present time, and we’re simultaneously able to open up the total addressable market by a factor of 100x. This creates a potential profitability model to facilitate rapid expansion both via re-investing profits, but more likely through attracting Venture Capital in a scalable business model of traditional A, B, C rounds etc.

We had an initial meeting with the LAUNCH team run by Jason Calacanis today and start their early stage founder program in exactly 2hrs 15 minutes from the time I post this reply to you right now.

It all starts somewhere…and this AIP is to let ApeCoin DAO be a part of it :heart: :gorilla:

Update: I’ve reduced the ask of this AIP from 150k $APE down to 75k $APE, with a correlated reduction of runway from 12 months down to 6 months.

This serves the purpose of narrowing the scope to focus specifically on the first 2 MVP engagements, and should still give us enough time to gather the right information and establish early momentum.

Should those first 2 events go well, as we believe they will, we can always just revisit a further and more expanded AIP at that time, while keeping the ask on this one lower.

Hi @MemeBrains ,

The community feedback period for your proposal would be ending in less than 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

This topic was automatically closed after 7 days. New replies are no longer allowed.

Hi @MemeBrains ,

Thank you for your ideas [and the ApeCoin DAO community for the insightful discussions].

A moderator will reach out to the author to finalize the AIP Draft using the appropriate template.

  • Once the AIP Draft is confirmed by the author and meets all DAO-approved guidelines, it will receive an AIP ID number and move forward for Draft Analysis Review.
  • @MemeBrains please see your messages for the next steps.

Follow this Topic as further updates will be posted here in the comments. In accordance with DAO-approved guidelines, if the author does not respond within 30 days, the proposal will be automatically transferred to the Withdrawn category, and the author can re-submit the idea.

-@Facilitators

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Hi ApeCoin DAO Community,

@MemeBrains has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 383.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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Love it! :star_struck:

It’s go time

Wow, how cool is that! Someday I will create something like this

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Hi ApeCoin DAO Community,

Our team has reviewed and discussed @MemeBrains 's AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Replies sent! :star_struck:

Here for anything else :mechanical_arm: :sunglasses:

Hi ApeCoin DAO Community,

@MemeBrains has responded to our questions and has provided consent to share them in this forum for the community.


1. Is the Ape Foundation expected to engage in any of the steps of the AIP implementation? If so, please specify the steps and elaborate on how it is expected to work.

No. We got this. Would be helpful to have an open dialogue as we proceed, chat style, idea discussion etc, but no specific needs from Foundation.

2. Would you be collecting any user data during their interactions? If so, please elaborate on the data you would collect and your security plans.

Very limited data collection. No names, no addresses, no ID, no KYC. We’ll know which wallets or payment methods people use to buy display space from, and we’ll know which users follow us on twitter, users can optionally enter any email to create an account, that’s it for now. Maybe in the future we’ll open a Discord and see user Discord IDs, and maybe someday in the future that’ll evolve, but that’s far off in the future. Subject to change if some jurisdictional compliance requirement forces me to.

3. If Web3 connectivity is required, is there a security audit plan in place, and will you share the audit report with the ApeCoin DAO?

No Web3 connectivity required on any code we produce etc. We’re leveraging Snapshot for everything that requires a connection. For example, when we give the display spots to 5k $APE holders, we’re verifying those wallets through a Snapshot vote and unique id code ppl insert in their snapshot vote. When ppl pay for add space they simply deposit to our account and we check it. I don’t want that liability, I’m guessing the Foundation doesn’t either, and ppl don’t need any more risks.

4. Would your expectation be to retain complete ownership of content produced from this proposal?

Yes we intend to own 100% of all the IP, the biz model, the corp equity, etc etc.

5. Would the price of ApeCoin at the time of disbursement have an impact on the success of this initiative?

Good question. We were budgeting our IRL costs when I posted the initial 150k $APE ask and I see now the price just tanked. When I reduced the ask down to the current 75k you see now, I hadn’t factored in the price tank that just happened too. We were budgeting for approx $120k expenses for the 6mths give or take a bit. May I change the $APE ask to reflect that?

6. Your proposal states “for however long the Ape community continues to support this initiative, a further 1% of all revenue will be sent into the ApeCoin Treasury on-going.” Please provide an example(s) of continued community support.

This one is a massive offer to the DAO treasury. If we succeed in scaling this, as we intend to, and reach Unicorn size with 100M+ in rev, the DAO benefits in a massive way. I therefore need to keep this one flexible and at my discretion. A dramatic example of if Ape was ‘not’ supporting the venture though, would be, if Ape tweeted ‘we hate these guys’. Or if Ape stopped replying to communications. Or if the Ape community just started hating on us, etc, etc. Or some other clear issue. I need to keep discretion on this otherwise my future investors will balk at a 1% lifetime royalty with no strings, and this particular one is too intricate to predict that far in advance. I hope you see that as fair.

7. Your proposal allocates a portion of all ad space to be reserved for free use by the ApeCoin DAO as it sees fit, what process do you propose these community decisions be made?

I’m open on this :slight_smile: Some spots can be reserved directly for the foundation to use at it’s discretion, and/or hand off to GWG or Marketing Group etc to work with, however you/they like. Some spots are directly given to 5k $APE hodlers to use as they like too. If you have a preference, lemme know.

8. Your proposal outlines “a quantity of TBD display space will be reserved for use by the ApeCoin DAO” and ecosystem friends. Do you have any estimates of how much billboard space or time this may be?

Tough to say precisely, however, in the AIP I basically said approx 10% of all display spots. This isn’t intended to be science, more general, we’ll ask for ppl to tweet to claim their spots, super simple, clean, and straight forward.

9. As per the ApeCoin General Guidelines, “proposals will not be put up for vote if they involve illegal activity, hate speech, pornographic material, or are at odds with the mission or values of the APE Foundation.” Can you ensure that the content on the billboards will be in keeping with these guidelines?

Yup. All content will be filtered to remove such content. I don’t want that stuff going up either. Part of my Opex in the AIP to do this manually. AI filtering helps, but I’ve done this before, and I don’t want any slip ups from the automation side, so manual check is kinda the only way atm.

10. “20% of all revenue will be sent into the ApeCoin DAO treasury until the full cost of this AIP is returned.”
Is there an expected schedule for the distribution of this revenue back to the DAO treasury?

I’d like to reserve the right to do payments Quarterly though, just in case there’s edge cases of refunds or whatnot I might have to deal with or whatnot that are difficult to predict in advance.

We’ll start with a post-event analysis of the top-line rev, then send 20% of any and all rev gen from the initiative back to the treasury before the end of the next Quarter. So let’s say, by June 30st, 2024, the 20% of rev from the ETH Denver event will be sent to the DAO. Future payouts would follow a similar style and flow, so basically depends on when/where the next event is, or when we get a physical highway billboard etc, seems reasonable, I would think.

11. Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above?

Yes.

12. Do you provide consent to share these questions with the community in this forum?

Yes.


A DAR package is being worked on and upon completion this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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Hi ApeCoin DAO Community,

We have no further questions for @MemeBrains . This AIP is now under Administrative Review.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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This proposal is live for Snapshot vote at Snapshot. The voting period closes 13 days from now at 9PM EST.

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimize for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

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PROGRESS UPDATE JAN 20:

  • 75 free Display Spots claimed to date
  • $6,300 in sales/purchased display time
  • Several more sponsors in discussion
  • Website is live and functioning with automated claim process
  • MAJOR cross community colab in progress (will share details soon)
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Here is what the truck looks like

Anyone can put whatever TF you want on it :sunglasses: :heart: :gorilla: :fire:

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Hi ApeCoin DAO Community,

The voting period has closed for this proposal and it has been accepted with a 71.12% pass rate. The proposal will be passed on for implementation.

Follow this proposal under the AIP Transparency and Execution Category. A new post has been created here, Implementation Update | AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network, and further updates will be posted.

Thanks,

-@Facilitators

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