STATEMENT
Our mission is to develop user navigation software tools for Web3 to ease onboarding into ApeChain, ApeCoin & the broad NFT ecosystem. All of our products will launch through the story of Albarra, our illustrated/animated series that unfolds every Wednesday on X alongside our companion gamified storytelling platform (albarra.world) with immersive multi-platform experiences, ApeChain discovery quests, minigames, product go-to-markets, NFTs, Made By Apes, Web2 & Web3 partner activations.
This narrative game platform is becoming a hub to promote, showcase and integrate MBAs or other Web3 brands into our story while allowing users to participate, learn & earn as they go.
TEAM DESCRIPTION:
The core team includes the 3 founders and 2 software engineers.
The founders, Iñigo GastĂłn as CEO (X, Linkedin), Javier Guri as CCO (X, Linkedin) and Jaime RodrĂguez as CMO (X, Linkedin), are native to the Web3 ecosystem with more than 10 years of combined crypto, consulting, design & gaming experience.
As long time friends, our professional careers came together when we joined the token team of Spainâs leading crypto exchange, where we assisted Web3 projects with strategy and capital raise for launchpad ICOs as well as consulting & partner activations for global brands like FC Barcelona, Estrella Galicia or Mahou, among others.
After 2 years working together, managing a 6 figure crypto airdrop campaign, developing and managing new digital products & token utilities, creating user activations for +1M users and generating 80.000 holders for the exchange token, we took the leap and built Lokie Labs.
Our two core team software engineers are specialized in 2 areas of development:
- Web, API & UX software tools - Juan Francisco Paulino Veras (Linkedin)
- Smart contract development - 0xDamp (X):
For our pilot we put together a team of 8 talented creators, artists and developers:
- Van Soul (X, Instagram): Art & character lead
- Joey Pool (X, Instagram): Landscape artist & animator
- Marleen Van Dun (Instagram): Character animation
- NFT Dreww (X): Discord security
- Midori (X): Music
- Adrian Murgu (X): Assistant discord moderator
- Gary Lima (Linkedin): Software Developer
- Xavier Traveset (Linkedin): UI & UX Designer
We took the approach of having a core team and a separate team for every season which we call âcrewâ for entertainment thematic purposes, to allow for more flexibility & scalability to meet roadmap needs.
The founders have now been planning and developing Lokie Labs first steps & the currently active pilot series for over a year with no salary compensation.
PROPOSAL DESCRIPTION
We want to utilize $APE as the conversion of our existing albarra.world reward system (logs) and hub incentives, supporting ApeChain from the get-go. These rewards will always be delivered to our users through a claim process at the end of each season.
This would also fund the continued development of all Lokie Labs products, including albarra.world season 1 & the first ever customisable minigame captcha service fed by an open creator platform for integration in NFT mint processes and brand activations.
FULL PRODUCT SCOPE
UX tools
Software tools that improve the overall navigation experience of NFT and crypto users, enhancing current processes to prevent malicious behavior, security threats as well as helping gamify mints and other purchase or human verification processes.
We will roll out a v.2 update of The Rail (Our first UX tool) after community feedback, that will include new features like $APE micropurchases, ad placements, additional blockchain support, upgraded customization options, etc.
The first ever customizable minigame captcha service, GaaS (Gaming-as-a-Service), with an open creator platform & $APE economy that allows anyone to upload customisable minigames and earn for their use. We will provide detailed documentation on how to ensure minigame customisation to allow captcha service consumers to brand the minigames however they see fit, opening up a new target audience that seeks to elevate their customer user journeys, including Web2 brands.
This tool will be integrated in high-demand NFT & product public offerings, aiming to solve various problems:
- Mint botting
- Lack of fairness
- Boring purchase user journeys
- âFirst come, first servedâ bypasses
- Captcha service monopoly
The service will run on several $APE payment mechanisms that we will always strive to convert to APIâs for builders to implement in their business:
- $APE success fee mechanism at its core that splits 20% of $APE back to the DAO, 70% to the platform minigame contributors and 10% to Lokie Labs revenue.
- One-time $APE payments
- $APE payments for customisation
Our âTomahawkâ MVP minigame (currently playable for 24h on Albarra Wednesdays) is a sneak peek into the type of minigames users can expect in this GaaS platform in the near future. Letâs make captchas fun!
Entertainment
A storytelling series that unfolds through weekly episodes every Wednesday on socials and albarra.world at 6PM EST. It tells the story of Nedge, a genius inventor from Albarra determined to bring back the long lost TDRC that perished many years back. A story that allows the audience to unlock and live memorable digital & IRL experiences.
TDRC will serve as the club & core Lokie Labs communication medium for new product go-to-markets, roadmap hints, team transparency, partnership announcements, activations and more.
Fun fact: The fictional landscape for the story setting is not entirely fictional! It is heavily inspired by a beautiful village in rural Spain called AlbarracĂn, a place very dear to the founders. The story could even become a sightseeing guide to give our community the chance to visit all the actual locations and retrace Nedgeâs steps IRL to immerse themselves in Spainâs rich cultural heritage.
Gaming
The albarra.world platform will act as a companion website where users with parent NFT collections (pilot season parents & more) from different chains and albarra.world off-chain or on-chain assets can connect and use their NFTâs to craft custom off-chain and on-chain Albarra inventions that unlock rewards through phygital experiences as they take part in story adventures. Web3 users will be able to login to albarra.world via single omni-chain sign-on.
Non crypto or NFT users will be able to sign in with socials and subscribe to play, subscriptions that unlock different tier off-chain Albarra asset kits (NFTs waiting to be minted). These subscription methods include:
- Lifetime subscription: One-time $400 credit card payment
- Monthly Subscriptions: $9 a month credit card payments
- Yearly Subscriptions: $80 credit card payments
- Physical purchases: NFC enabled physicals with digital NFT twins
The post-purchase albarra.world off-chain asset kits will have intuitive steps within the albarra.world platform aimed towards incentivising on-chain onboarding into $APE & NFTs.
Moreover, this traditional fiat subscriptions revenue will have the following flow intended to bring value back into Lokie Labs & the ApeChain ecosystem:
- Cashback: Turning 10% of all credit card payments into $APE on ApeChain to send back to subscribing players, prompting wallet creation and chain ecosystem spending
- Albarra NFT staking pools: 40% of all credit card subscriptions converted to $APE on ApeChain monthly to feed Albarra NFT $APE staking pools
- Lokie Labs: 50% to Lokie Labs revenue
Users with access will get the chance to engage with our gamified story in various unique ways:
- Earn rewards for completing story adventures (Pilot season âQuestsâ become a thing of the past) with crafted TDRC inventions (NFTs) to use in unique digital and physical experiences
- Discover MBAs & partner brands through immersive experiences
- Facilitate ApeChain discovery
- Earn exclusive badges with special Albarra + partner perks
- Early access to innovative products, mechanics and new market standards
- Test their knowledge and learn about Web3 security
- Compete in a global leaderboard
- On-chain connected physicals
- Take active part in Web3 innovation
PILOT PRODUCT SCOPE (MVP)
The goal of our 6 month pilot/MVP is to test market demand and demonstrate Lokie Labsâ ability to effectively deliver useful products and memorable story-led experiences, giving a sneak peak into what each jam-packed weekly episode will look like from the start of Season 1.
UX Tools
Coming next week, âThe Railâ (Chrome plugin) is our first user experience software tool: a cross-chain NFT-market ticker tape display allowing users to monitor crypto prices, NFT collectionsâ floor prices, GAS prices, volume and sales at all times, right from their own browser viewport. The fully customizable display gives users complete flexibility to set up their preferences as they like.
Entertainment
Albarra weekly series on socials (X, Discord, Instagram) & albarra.world every Wednesday at 6PM EST with illustrations, animation, minigames, MBA story cameos, discord parties and immersive web experiences. The pilot season acts as the synopsis and first glance of the bigger picture yet to come.
Gaming
Rolled out in sync with our storytelling engagement platform, the first version of our narrative based game & immersive web-app, albarra.world, the first of its kind.
This platform will enable a soft-strategy gameplay for anyone to join the weekly story and earn rewards by completing quests, a journey where they will get to learn about crypto and NFT security, interact with MBA brands and get familiar with the ApeChain & $APE ecosystem, while also becoming the first to test Lokie Labs UX products.
âParentâ NFT collections that can claim additional rewards in albarra.world:
- Bored Ape Yacht Club
- Mutant Ape Yacht Club
- 10KTF Grailed
- Otherside Koda
- Renga
- Crypto Tats
- Mutant Hounds
- Mocaverse
- Saved Souls
- 0N1
- Beanz
With Albarra, we introduce a new type of story-led social farming that limits crowding the X feed with excessive farming BS. This ensures everything we direct our audience to is valuable content while still allowing for competition with fun mechanics, activations and experiences.
Want to learn more about the pilot season of @albarra_tdrc and how to participate? check out this @Medium article:
MVP ROADMAP
PAST MILESTONES
- Lokie Labs Corporate & legal structure
- Secured a pre-seed equity round of 40.000⏠in February 2024
- Assembly of core team & pilot crew
- Launch of full MVP with pre-seed capital including:
- Lokie Labs company website (lokielabs.com)
- Albarra storytelling engagement platform (albarra.world)
- 1st UX tool (The Rail chrome extension)
- 6 months-worth of weekly illustrated/animated story episodes
- âTomahawkâ minigame integrated in albarra.world
- Music resources & sounds
- Yuga Labs & Novel Labs character IP licence
- Since launch in June with organic marketing on our X accounts:
- 950+ followers
- 1.600+ reposts
- 240.000+ impressions
- 500+ Axed Up NFTs (Albarra Axe Campaign)
- Other social accounts (Discord, Instagram, Linkedin):
- 500+ followers
- 40.000+ impressions
- Closed 18 partners & collabs (MBA and non-MBA)
- Yuga Labs MBA license (pending approval)
PARTNERS & COLLABS
MBA partners
- Boring Security: Weekly panel quizzes to keep our community educated on best security practices as they axe their way through the albarra.world Woods
- Other Page: Integration to link OtherPage profiles to albarra.world & leaderboard display
- Thank Ape: Cross-platform contributions and rewardable gamified experiences
- F*ckItProductions: Exclusive perks, f*ck it!
- 288 Spirits: Exclusive perks from the gang with the finest whisky in the Bodega
- Mutants Beer: Exclusive perks for the highest quality hops in the space
- House OG: Exclusive perks for the most OG phygital apparel in Web3
- Forever Apes: Exclusive perks for merch from the brand thatâs been here since forever
- BoringBrew: Exclusive perks for the best Web3 caffeine dose
- Unboxing Web3: Story cameo for MBA awareness on unboxing Youtube channel, appealing to the masses by unboxing Web3 products
- SINGEÂź: Exclusive perks from a lifestyle brand from the swamp
- Drew Security: Exclusive perks for a discord setup and security needs
- Grateful Ape Chocolates: Exclusive perks for the sweetest Ape chocolate
- BondCakeCooks: Story cameo for MBA Awareness of the best cooks in Web3
- Hero The Doggo: Story cameo for MBA awareness of a childrenâs book of a doggo named Hero
- DashboUGC: Bring Albarra to life, quests & help empower users to unleash their creativity with a multitude of animations and poses in the most awaited UGC platform in Web3
Non-MBA partners
- OGTripleMedia: Media coverage and community access
- Chorrus Games: Minigame development & integration in albarra.world
- Sterling Abogados: Legal partners ensuring compliance in every step we take
BENEFIT TO APECOIN & APECHAIN ECOSYSTEM
Each of our product lines will have direct integrations of ApeChain & ApeCoin in our tech infrastructure, payments and reward mechanisms:
- All $APE integrations in our products will include one-time payments & success fee mechanisms that will give back to the DAO treasury and platform contributors
- Innovative APIâs & plug-ins for the ApeChainâs ecosystem of builders
- Facilitate ApeChain discovery
- Novel $APE buy and hold pressure mechanics
- Onboarding new users through seamless platform connection
- Amplifying on-chain activity: NFT & on-chain tx based adventures as well as cross-chain community activations
- Improve user experience (UX) in Web3 and the $APE ecosystem
- 10% of all $APE revenue from albarra.world micropurchases & crafting back to the DAO until 150% ROI to ApeCoin DAO
- Revenue from the GaaS platform will be distributed back to the DAO:
- In-house minigames
- ApeCoin DAO: 30% - until 150% ROI to DAO
- Lokie Labs: 70%
- Contributor minigames:
- ApeCoin DAO: 20% - Perpetuity
- Contributors: 70%
- Lokie Labs: 10%
- In-house minigames
- 10% of all $APE revenue from âThe Railâ v.2 back to the DAO in perpetuity
- Digi-physical products connected to ApeChain augmenting tx traffic through seamless IRL to on-chain connection
- Build the first Web3-born global minigame captcha service on ApeChain
- Bring fairness and anti-botting mechanisms for NFT, token or product offerings
- A hub to present MBAâs to a new, wider audience to drive leads and interaction
- Incentivise DAO participation through rewarded in-game quests and adventures
- Contributing to add new uses cases and utility for $APE and ApeChain
- Generate new $APE holders
- Generate new ApeChain wallets
- Loudspeaker for the DAO, MBAâs & IP based brands
- A storytelling experience on ApeChain attractive to both Web2 and Web3 audiences worldwide
DEFINITIONS
- Storytelling Engagement Panel: Immersive web platform that evolves weekly alongside our X series with quests, minigames, riddles and on-chain activations
- Narrative Gaming: A genre of video games that prioritizes storytelling, where the plot, characters, and player choices drive the gameplay experience with branching paths and multiple endings.
- TRDC: The Degen Rehab Center, HQ of Albarra
- UX Tools: User-experience enhancing software tools
- GaaS - Gaming-as-a-Service: A service consisting of a provisioning customized or brand themed minigames as a security layer to replace boring captchas
- GaaS platform contributors: Creators of minigames and assets for the Gaming-as-a-Service captcha platform
- Quests: Online tasks to complete in exchange for rewards
- Logs
: Our current Albarra reward system - Axed up: Users who got an edit of their NFT with an Albarra axe
- API - Application Programming Interface: Set of rules, protocols, and tools that allows different software applications to communicate and interact with each other.
- UX: User Experience
- IRL: In-real-life
- NFC - Near Field Communication: short-range wireless technology enabling secure data exchange between devices within proximity.
- Phygitals: a blend of âphysicalâ and âdigitalâ
STEPS TO IMPLEMENT
Milestone 1 - Upon receipt of funds from ApeCoin DAO:
- Continue ongoing pilot until December 2024
- Setup of LLC for friendlier crypto & NFT regulation
- Logs to $APE conversion pilot claim contract and website
- Launch Albarraâs first NFT to end pilot season
- v.2 update of our chrome plugin âThe Railâ (Authentication, multiple profile options, $APE payments for in-app ads & level ups)
- Assemble Albarra Season 1 crew (Art, Animation, Gaming & Web) & begin working on season 1 storyboard
- Stage 1 albarra.world full scope development (UX, front-end, architecture & technologies)
- R&D for new market minting standards
Cost: $190.000
Timeline: 3 months
Milestone 2 - Upon completion of milestone 1
- Finalize all art resources for Albarra Season 1
- Stage 1 development of minigame captcha service platform (GaaS)
- Lokie labs X Verified Organizations - Full access for 12 months
- R&D for digi-physical collectibles
- Start freelance compensation
- QA testing of albarra.world
- Launch Albarra season 1 series on X
- Launch full refurbished albarra.world platform for Season 1
- Smart contract development
- ApeChain integration within all Lokie Labs products
- Team salaries
Cost: $230.000
Timeline: 3 months
Milestone 3 - Upon completion of milestone 2
- Smart contract development
- Scale up our technical infrastructure
- Final stage of development for minigame captcha service platform (GaaS)
- Freelance compensation and team salaries
- APIfication stage 1
- Digi-physical sourcing & prototyping
Cost: $150.000
Timeline: 3 months
Milestone 4 - Upon completion of milestone 3:
- Launch minigame captcha service platform (GaaS)
- Freelance compensation and team salaries
- Digi-physicial commercialisation
- Hands-on season 1 team salaries
- Final freelance compensation
- Continued web partner integrations and resources
Cost: $130.000
Timeline: 3 months
Total timeline: 12 months
REPORTING EXPECTATIONS
At Lokie Labs we value transparency and trust with our community over anything. We commit to providing quarterly updates and progress reports through our social channels with insights into our ongoing development, product launches, important milestones and future roadmap plans.
We also ensure transparent on-chain data of all product related transactions, including our success fee mechanisms to give back to the community and DAO.
WHAT WE HAVE INVESTED
10.000⏠capital contribution by the 3 founders
40.000⏠from pre-seed equity round:
- UX software tool âThe Railâ (Chrome extension)
- Lokie Labs website
- Albarra storytelling engagement platform (albarra.world)
- 6 months-worth of art for weekly storytelling episodes
- Minigame development for albarra.world
- Legal & Advisory
- Travel & networking expenses
- Discord setup
- Security audits
- Partner & collab integrations for user activations
- API connections and subscriptions
- Technical architecture infrastructure & hosting costs
- Smart contract development
LOKIE LABS COMMUNICATION CHANNELS
@lokie_labs - Company updates & announcements
@albarra_tdrc - Weekly Albarra story episodes
Albarra Discord - Albarraâs community hub
albarra.world - Companion storytelling engagement platform for digital and physical experiences as the story unfolds on @albarra_tdrc
COMPANY STRUCTURE
- Lokie Labs Capital
- Lokie Labs S.L.
We would use Lokie Labs Capital as the entry point for this AIP funding for tax purposes, and provide any necessary KYC information of any board members and hired individuals.
OVERALL COST
Total amount requested from the ApeCoin Ecosystem Fund = $670.000 in $APE at the time of transfer.
Our goal is to begin generating revenue to cover these costs and begin giving back to the DAO by milestone 4.
Community - $170.000:
- $30.000: Pilot conversion of albarra.world in-game points âlogsâ for claimable $APE on Apechain
- $120.000:
- Season 1 rewards
- MBA brands promotion & activations
- $20.000:
- User onboarding activations & partnerships (Web2 & Web3)
- Physical events & sub-community meetups
- New Apechain user incentive programs
Product - $500.000:
- Technical Development:
- $70.000: Season 1 albarra.world upgrade (Front-End Development & Integration)
- $50.000: UX software product development
- $35.000: Smart contract development + Port to ApeChain
- $5.000: Security audits
Total: $160.000
- Freelance recruiting:
- $30.000: Illustration team
- $80.000: Animation team
- $7.000: Web resources
- $3.000: Sound & music
Total: $120.000
- Infrastructure & technology:
- $10.000: Technical Architecture design
Total: $10.000
- Marketing:
- $5.000: Media articles + press releases
- $10.000: @lokie_labs Twitter premium
Total: $15.000
- Core Team Salaries:
- $155.000: 3 founders compensation:
- Business development
- Partnerships management
- Marketing campaigns & activations
- Community management
- Operations & misc.
- UI/UX Design
- $15.000: Software dev (Hours-based cost)
- $25.000: Smart contract dev (Hours-based cost)
- $155.000: 3 founders compensation:
Total: $195.000
For more detailed information on Lokie Labs use of AIP funds please refer to our financial and cost estimates spreadsheet: LOKIE LABS 4 YEAR REVENUE PROJECTIONS - Google Sheets
RISKS & MITIGATIONS
Some of the main risks and mitigations to product delivery that we could encounter are:
- Regulatory barriers: We have a flexible company and team structure to be able to quickly adapt to potential regulatory changes in the near future that could affect our business model. We also partnered up with an expert crypto law firm to ensure compliance in every step we take.
- Market volatility: We have a good understanding of Web3 market cycles and have personally experienced high volatility before. In our cost projections we took that into account to maintain a financial buffer for potential worst case scenarios.
- Interoperability infrastructure: Building our products with reliable market standards & EVM friendly capabilities will help mitigate possible setbacks in technology integrations
4-YEAR REVENUE PROJECTIONS
Click the image below to access the detailed spreadsheet of our 4 year financial projections of how each Lokie Labs product will bring revenue back to the ApeCoin DAO. Aiming to achieve a $4 expenditure per user for every $1 of incentive they receive:
We consider a 30% uncertainty in our delivery cost estimates, considering how fast the Web3 landscape grows and how drastically the consumer sentiment & trends change.
Thank you for reading our ApeCoin Improvement Proposal; feel free to take a stroll in albarra.world and start axing your way through Albarra 
Hero x Nedge makes a AAA team 
