PROPOSAL NAME:
BuzzUp X ApeCoin Collaboration.
TEAM DESCRIPTION:
BuzzUp is a comprehensive, chain-agnostic Web3 lifestyle app combining a crypto wallet decentralized social platform and secure storage solutions. With a focus on privacy, decentralization, and user autonomy, BuzzUp empowers users to fully control their digital assets while ensuring secure, private communication and data storage through a global network of 4,000 blockchain nodes. Additionally, BuzzUp offers a crypto debit card, bridging the gap between digital assets and real-world transactions. Available on the Apple App Store and Google Play Store, BuzzUp is positioned as a leader in the Web3 space.
Alan Leung – CEO
Alan is an analytical and detail-oriented decision-maker with experience in integrating blockchain technology and cryptocurrencies into businesses by analysing corporate environment, business management and crowdfunding adaptability.
Alan entered the blockchain and cryptocurrency industry in 2017 and worked in the advisory team of ANX International (now BC Group, Stock Code: 863 - Hong Kong’s first SFC-licensed virtual asset trading platform), providing tokenization advisory for corporate clients. Lately he focused more on blockchain business and product management, as well as cryptocurrency projects. He has been responsible for managing projects and product development and designing stablecoins, crypto wallets and various enterprise-grade systems.
Natalie Leung – General Manager
Natalie is a strategic leader with extensive experience scaling early-stage startups from Australia, Singapore, Hong Kong, and the US. As a former Head of Growth, Design, and Operations, she has worked with startups specializing in SaaS solutions, including EventTech, MarTech platforms, AI tooling, and Metaverse development, driving market launches and user acquisition throughout the APAC region. Her expertise spans growth hacking, product prototyping, and Unreal Engine game development. Since 2023, Natalie has been an active contributor to the decentralized space. She has traveled the world speaking at conferences and events and has been a resident at pop-up cities. A serial hackathon prize-winner within the Ethereum ecosystem, she has contributed to GameFi, DePin, and AI projects in the crypto space. She is also a core contributor to FOMO Asia and ETH Hong Kong.
Kelvin Yan – General Manager
Kelvin is a visionary thinker with a unique blend of creativity and strategic foresight, driving impactful collaborations and meaningful synergies with partners.
As General Manager of Business Development and Account Management at BuzzUp, he leads a dynamic APAC team, leveraging his expertise in relationship management and empowering leadership to elevate BuzzUp’s influence.
A skilled connector, Kelvin integrates creativity, technology, and business strategy to achieve exceptional outcomes, advancing BuzzUp’s mission and partnerships.
Jesse Chan – General Manager
Jesse is an accomplished Chief Product Officer with over 10 years of expertise in project management and product strategy, now specializing in driving innovation in the Social Finance (SocialFi) and cryptocurrency space. Jesse has successfully led transformative projects for organizations such as HKEX, Chong Hing Bank Ltd, Toys"R"Us, and HKU. Notably, the collaborated with IBM on a high-impact migration project for Hong Kong International Airport, showcasing the exceptional ability o manage high-stakes and transformative operations with expertise and precision.
Focused on creating scalable, user-centric solutions, Jesse develops crypto products that enhance financial inclusion and empower communities in the decentralized economy.
PROPOSAL DESCRIPTION:
The BuzzUp X ApeCoin Collaboration presents a unique opportunity to build a decentralized, privacy-focused ecosystem that leverages the strengths of both platforms. Launching a custom ApeCoin debit card, and creating affiliate and creators programs, this collaboration will drive mutual growth, enhance user engagement, and expand utility across both ecosystems.
This proposal aims to explore how BuzzUp can partner with ApeCoin to foster mutual growth. The collaboration will focus on payment integrations, governance enhancements, privacy-driven solutions and cross-platform community engagement. Together, we can strengthen both ecosystems and drive forward Web3 innovation, benefiting users from both platforms while positioning them as leaders in the evolving Web3 space.
1. Custom-Made ApeCoin + NFT Master Debit Card
BuzzUp’s MasterCard service can be extended to include a customized debit card designed exclusively for ApeCoin NFT holders.
Personalized features and branding that reflect the unique status of BAYC members
Exclusive perks for ApeCoin NFT holders, such as VIP access to events and Discounts on Otherside metaverse products.
2.Creators Affiliate Program
BuzzUp’s creators affiliate Program is designed to promote projects and products through community-driven exposure. This program will average ApeCoin to provide unique benefits for creators who participate in the program, using ApeCoin as a rewarding mechanism for affiliate marketing activities.
Creators can earn ApeCoin rewards by promoting ApeChain projects, services and products to a broader audience
ApeCoin increase its utility and adoption as creators are incentivized to drive activity in the BuzzUp ecosystem
BuzzUp expands its user base through creator-driven marketing while giving the ApeCoin community additional ways to monetize their network and content creation skills.
3. Creators Program for Product Sales on BuzzUp
The BuzzUp Creators Program allows creators to sell their own products—whether digital or physical—on the BuzzUp platform. By integrating ApeCoin into this program, creators can sell products using ApeCoin as a payment option, expanding the reach of both BuzzUp and ApeCoin ecosystems.
Key Features:
- Creators can list digital products (NFTs, art, digital assets) and physical products for sale on BuzzUp.
- Buyers can use ApeCoin as a primary payment option for purchasing creator products, giving ApeCoin holders more ways to spend their tokens in the BuzzUp marketplace.
The collaboration between BuzzUp and ApeCoin represents a unique opportunity to shape the future of decentralized Web3 ecosystems. By integrating ApeCoin as a primary payment method on BuzzUp, and leveraging BuzzUp’s privacy-first solutions within the ApeCoin ecosystem, both platforms can achieve mutual growth while providing immense value to their users. The inclusion of the Creators Affiliate Program and Creators Program further enhances this partnership by empowering creators to monetize their content, promote projects, and engage with broader audiences, all while using ApeCoin to drive transactions.
BENEFIT TO APECOIN ECOSYSTEM:
BuzzUp integrate ApeCoin as a payment option across its platform, enabling users to :
- Pay for premium features such as privacy tools, decentralized communication and exclusive Web3 services.
- Access events and partnerships within the BuzzUp ecosystem, using ApeCoin as a primary transaction currency.
- Users can easily transact with ApeCoin accessing BuzzUp’s Web3 services without needing to convert currencies. This seamless interaction encourages BAYC members and Web3 enthusiasts to unlock premium features while benefiting from enhanced privacy and security.
- ApeCoin increases its utility, driving more transactions and engagement across platforms.
- BuzzUp attracts a new audience of BAYC members and Web3 enthusiasts, positioning itself as a hub for cutting-edge decentralized services.
STEPS TO IMPLEMENT:
Project will begin when the fund received.
Phase 1 ( Q1-Q2 2025 ): Custom-Made ApeCoin + NFT Master Debit Card - $62,000 USD
- Design a custom ApeCoin debit card that reflects the branding of BAYC and offers exclusive perks
- Integrate ApeCoin as the default payment currency for cardholders
- Launch a beta program for selected ApeCoin NFT holders to test the card
- Collect feedback from users to enhance card features before the full launch
Phase 2 ( Q2 2025 ): Creators Affiliate Program Launch - $81,600 USD
- Develop the BuzzUp Creators Affiliate Program, focusing on promoting ApeChain projects
- Implement an ApeCoin rewards system for affiliates based on performance metrics
- Promote the affiliate program within the ApeCoin and BAYC communities targeting key creators
Phase 3 ( Q2-Q3 2025 ): Creators program for Product Sales - $49,400 USD
- Enable creators to list and sell products (digital and physical) on the BuzzUp platform, using ApeCoin as the payment option.
- Build an integrated marketplace where creators can list NFTs, digital art, and physical goods.
- Market the BuzzUp Creators Program to ApeCoin holders, promoting exclusive content and sales.
REPORTING EXPECTATIONS:
After the project is operational, we will publish data on our website every 6 months as below.
Reporting will be end in 1 year period.
- Track number of users adopting the debit card
- Creators Affiliate Program - Number of creators
- Creators Program for Product Sales - Volume of products sold via ApeCoin & Number of Creators participating in the marketplace
OVERALL COST:
“Total amount requested from the ApeCoin Ecosystem Fund = $193,000 USD.”
Development & Integration: USD 90,000
- Creating the debit card features.
- Design a custom ApeCoin debit card that reflects the branding of BAYC and offers exclusive perks
- Launch a beta program for selected ApeCoin NFT holders to test the card
- Develop the BuzzUp Creators Affiliate Program, focusing on promoting ApeChain projects
- Build an integrated marketplace where creators can list NFTs, digital art, and physical goods.
Development & Integration Costs Breakdown
Custom ApeCoin Debit Card Design & Development: USD 35,000
- Design costs: Custom artwork and design reflecting the branding of BAYC. This will involve working with professional graphic designers, UX/UI specialists, and branding consultants to ensure the card aligns with the ApeCoin and BAYC aesthetic.
- Card manufacturing: Costs for physical card production, including any specialized features like holograms, embossed logos, or unique designs.
- Technical Development: Software development required to integrate the ApeCoin blockchain, secure payments infrastructure, and the card issuance system. Includes working with a payment processing partner and backend development.
Beta Program Launch (ApeCoin NFT holders): USD 15,000
- Platform setup: Develop a secure and efficient way for selected NFT holders to apply and access the beta program.
- Testing & Quality Assurance (QA): Conduct extensive user testing, bug fixing, and optimization to ensure a smooth user experience during the beta phase. This involves engaging QA engineers and user feedback management.
BuzzUp Creators Affiliate Program: USD 20,000
- Program development: Creating a framework for the affiliate program, including a user dashboard, tracking tools, and reward structures for creators promoting ApeChain projects.
- Outreach and partnerships: Recruiting key influencers, creators, and affiliates to kickstart the program.
- Smart Contract Development: Integration of blockchain-based rewards and tracking systems within the ApeCoin ecosystem.
Integrated Marketplace Development: USD 20,000
- Marketplace creation: Development of a marketplace where creators can list NFTs, digital art, and physical goods, including integration with ApeCoin for payments.
- Smart contract development: Creating and deploying contracts for transactions and digital ownership.
- Marketplace UI/UX Design: Developing user-friendly and attractive interfaces for easy browsing and transactions.
Marketing & User Acquisition: USD 73,000
- Promotional campaigns for the ApeCoin debit card and Creators Program
- Targeted Outreach to onboard creators and affiliates
Marketing & User Acquisition Costs Breakdown
Promotional Campaigns: USD 40,000
- Paid Ads: Running targeted ad campaigns on social media (Instagram, Twitter, Discord, etc.) to generate awareness about the ApeCoin debit card and Creators Program.
- Content Creation: Professional video production, social media posts, and creative assets for campaigns.
- Collaborations: Partnering with influencers and well-known figures within the NFT and crypto space to promote the debit card and program.
Targeted Outreach for Creators & Affiliates: USD 30,000
- Creator Outreach: Engaging with potential NFT artists, digital creators, and blockchain influencers to join the Creators Affiliate Program.
- Community Building: Activities such as webinars, Twitter Spaces, or virtual meetups to educate and onboard new affiliates and users.
- Partnerships: Developing strategic partnerships with existing platforms and NFT marketplaces to promote the card and marketplace.
Community Engagement & Events: USD 3,000
- Hosting events: Virtual or in-person events (e.g., AMA sessions, Discord community events) to increase user interaction and engagement.
- Giveaways/Contests: Organizing contests, raffles, and giveaways to incentivize early adoption and user signups.
Operational Cost: USD 30,000
Platform Maintenance & Updates: USD 30,000
- Ongoing Development: Ensuring the ApeCoin debit card and marketplace platforms are maintained and updated regularly for security and functionality improvements.
- Bug Fixing & Optimization: Regular checks to fix any bugs or performance issues, ensuring a seamless user experience.
FUNDING TRANCHES
- Phase 1 Development & Integration: $90,000 USD
- Phase 2 (2 months after Phase1) Marketing & User Acquisition: $73,000 USD
- Phase 3 (2 months after Phase2) Operational Cost: $30,000 USD