PROPOSAL NAME: Boring Brew: The First Apecoin Inspired Coffee Shop in Miami and Medellin
TEAM DESCRIPTION:
Ryan Schadel BAYC #1270 @CRyanSchadel – CEO of Metavesco Inc. (Ticker $MVCO), a publicly traded Web3 investment company focused on advancing digital assets and blockchain technology. With extensive experience in building and scaling consumer brands, Ryan brings strategic leadership and operational expertise to Boring Brew. He previously served as CEO of Lockd’in, a U.S.-based energy drink and bottled water company, and currently oversees Epic Labor LLC, a staffing solutions provider with a proven track record of reliable staffing support for various industries in the U.S. Ryan’s involvement ensures that Boring Brew will operate efficiently, with access to skilled and trustworthy staffing through Epic Labor LLC, and aligns Boring Brew with Metavesco’s broader vision for Web3 innovation.
Eddy Rodriguez BAYC #5502 @Erod_eth – Founder of Boring Brew LLC, with over 12 years of experience in DeFi and digital asset integration, Eddy has been a driving force behind Boring Brew’s specialty coffee brand. His deep understanding of Web3 and commitment to ApeCoin’s values bring authenticity and strategic insights to the project.
Rainier Ybarra – Creative Director for the Colombia branch of Boring Brew, Rainier has over a decade of experience in the Colombian marketing and food industry.
Introduction to Boring Brew
Boring Brew LLC is a specialty coffee brand established in 2021, with a mission to blend premium coffee culture with the dynamic world of Web3. Since its inception, Boring Brew has focused on delivering freshly roasted coffee on demand, emphasizing quality and authenticity. As one of the first Ape Brands, Boring Brew proudly holds the MBA License #00027 from the Made by Apes (MBA) program, signifying its dedication to creating Ape-inspired consumer products.
Our journey from a small specialty coffee business to a recognized brand in the Ape community demonstrates our belief in the power of digital assets to create real-world impact. We are committed to expanding the ApeCoin and Web3 experience into the physical world, introducing customers to both specialty coffee and crypto culture in a welcoming, accessible way.
Boring Brew’s Highlights
-
Selected as one of the featured brands for Season 6 of the Built by ApeCoin Accelerator Program by Thank Ape, delivering over 200 Free Coffee Bags to the community, inspired by ApeCoin.
-
Showcasing 25+ custom coffee bag designs created by renowned Web3 artists, these designs combine augmented reality, traditional 3D art, and storytelling to represent the unique personalities of each Ape owner. Each bag features aunique blend tailored to match the style of its Ape and other IPs and NFTs Projects.
-
Continuing to innovate through coffee, Boring Brew has introduced limited-edition alternatives, including Cold Brew Cans and, most recently, 100% Compostable Coffee Pods that are USDA Organic certified.
-
Our bags were also showcased during Coachella 2023 in an exclusive partnership with Dream Hollywood Hotel, bridging the gap between traditional audiences and the Ape ecosystem.
Proposal Description
Boring Brew LLC proposes to expand its specialty coffee brand with two innovative, ApeCoin-themed coffee shops, located in Miami (USA) and Medellin (Colombia). These physical spaces will serve as hubs for the Web3 community, featuring free weekly coffee for ApeCoin holders, regular events themed around ApeCoin and ApeChain, and an experience-driven atmosphere inspired by the Apes. The coffee shops aim to bridge the physical and digital worlds, driving broader ApeCoin adoption and creating new opportunities for community engagement.
Motivation
Boring Brew LLC aims to create the first ApeCoin-themed coffee shops, offering a space where the Web3 ethos meets traditional coffee culture. This project is motivated by a commitment to showcase the cultural impact of ApeCoin and ApeChain in a tangible way. By designing these coffee shops around ApeCoin’s style, we’re building a bridge between the digital and physical worlds, inviting not only Web3 enthusiasts but also traditional coffee consumers to engage with the ApeCoin ecosystem. To achieve this, we are also proposing a brand redesign for these locations, enabling us to connect more effectively with non-Web3 audiences.
Through this endeavor, we’ll increase visibility and understanding of ApeCoin and ApeChain. The coffee shops in Miami and Medellin will act as accessible gateways to Web3, making ApeCoin’s presence felt in two key cities for crypto innovation and cultural fusion. To immerse customers in the ApeCoin experience, the coffee shops will incorporate ApeCoin-inspired colors and visual elements, while proudly showcasing Boring Brew’s distinct brand and logo. This blend will allow Boring Brew to remain true to its roots while expanding ApeCoin’s visibility in a friendly, physical environment that appeals to both Web3 and non-Web3 audiences.
Our theme will draw in a diverse audience and demonstrate ApeCoin’s utility, creating opportunities for both crypto newcomers and experienced users to experience and adopt ApeCoin.
Rationale
Boring Brew will use these coffee shops to demonstrate how digital assets like ApeCoin can enhance real-world experiences. By offering ApeCoin holders free weekly coffee benefits and discounts on specialty products, we aim to make ApeCoin both a gateway and a loyalty token for our community-focused cafes. This initiative will inspire non-Web3 customers to explore the ApeCoin ecosystem, leading to broader adoption and a new cultural platform for ApeCoin.
Market and Strategy
Miami Market:
• We plan to set up in Coral Gables, a vibrant area with steady foot traffic from professionals, tourists, and locals.
• It’s close to investment firms, small businesses, and upscale neighborhoods, ideal for attracting a loyal customer base.
• Competitors: While the area has coffee shops, none focus on our unique combination of direct-sourced coffee and strong branding and activities.
Medellín Market:
• The coffee culture is thriving in Medellín, and turnkey location can be secured at $20K-$30K. Additionally, Medellín is becoming a key destination for American and European tourists, as well as digital nomads. This allows us to tap into a new customer base that might be familiar to crypto.
• Medellín provides an opportunity to create strong local ties and highlight our direct-sourced, high-quality coffee.
The budgett will be strategically allocated across these two coffee shop locations and operational efficiencies, ensuring solid cash flow and growth potential. Here’s a breakdown of our plan:
-
Miami Coffee Shop (Coral Gables):
• We plan to acquire a turnkey coffee shop at $140K with an existing annual cash flow of approximately $70K.
• Minimal spending will be required on branding and improvements.
• Coral Gables is an ideal location with strong demand and foot traffic. -
Medellín Coffee Shops:
• We have identified several turnkey opportunities ranging from $20K to $30K per location.
• This allows us to expand to two or three locations with a low capital requirement. -
Lower Operational Costs:
By sourcing coffee directly from the source, we can significantly reduce costs and increase profit margins.
Ownership of Locations: Boring Brew LLC will own the physical spots. While ApeCoin DAO is a huge part of our vibe and community, it’s not set up to own or run physical businesses like coffee shops. Our mission is to build real-world hubs that bring the ApeCoin culture to life, but ownership and operations will stay with Boring Brew.
Taxes and Crypto: We’re mindful of the tax implications when converting crypto to fiat and have factored that into our planning to ensure everything runs smoothly both in the US and Colombia locations.
Benefit to ApeCoin Ecosystem
Expanding ApeCoin’s Brand Reach:
By establishing ApeCoin-themed coffee shops in Miami and Medellin, Boring Brew will bring ApeCoin and ApeChain exposure to new audiences, including locals, tourists, and the Web3 community. The shops will use branding, ApeCoin-focused decor, and Ape-themed events both in English and Spanish to spread awareness and engage a wider demographic with the ApeCoin brand.
Broadening Community Engagement:
As physical hubs for ApeCoin holders, the shops will host themed events, weekly free coffee offerings to ApeCoin Holders, and educational sessions that appeal to both Web3 and traditional consumers. For example, our monthly events will introduce customers to specialty coffee, highlight ApeCoin’s benefits, and showcase ApeChain projects. This community-centered approach will increase the number of ApeCoin holders and foster loyalty by creating memorable, shared experiences around the ApeCoin brand.
Supporting the ApeCoin DAO Directly:
By donating 10% of merchandise sales and 2% of coffee sales to the ApeCoin DAO, Boring Brew contributes to the DAO’s sustainability and supports projects within the ApeCoin ecosystem. This revenue sharing demonstrates that a physical business can successfully integrate Web3 and support the DAO while driving community engagement and brand loyalty.
Strengthening ApeCoin’s Position as an Innovator in Real-World Web3 Applications:
The coffee shops will introduce innovative ApeCoin integrations, such as weekly free coffee for ApeCoin holders and unique NFT collaborations, showcasing the practical use of digital assets in real life. Our in-store experiences and upcoming partnerships will reinforce ApeCoin’s image as a pioneering force in the Web3 space.
Specifications
Tokengated Integration: Verification for ApeCoin ownership will be handled through Tokengated Apps and Shopify POS systems, ensuring secure and seamless benefits.
POS and Payment Integration: Boring Brew will assist non-Web3 customers in creating wallets and obtaining ApeCoin in-store, facilitated by easy-to-follow guides and trained staff.
Marketing Strategy: A community-first approach will leverage Ape influencers and local partnerships to attract both Web3 and traditional audiences.
Definitions
Specialty Coffee:
The highest-grade coffee available, scoring 80+ points on the Specialty Coffee Association (SCA) scale. It represents premium quality, focusing on exceptional flavor profiles and sustainable sourcing.
Direct Trade Coffee:
A sourcing model emphasizing direct relationships between coffee roasters and farmers. This ensures fair compensation for producers, greater transparency, and consistent high-quality beans.
Fair Trade Coffee:
Certified coffee that meets specific social, economic, and environmental standards. The certification ensures ethical labor practices, sustainable farming, and fair prices for growers.
Third-Wave Coffee Movement:
A cultural shift treating coffee as an artisanal product. Emphasizes high-quality beans, transparent sourcing, and advanced brewing methods, catering to discerning coffee enthusiasts.
Steps to Implement
Overview of Allocation
- Miami Turnkey Coffee Shop Acquisition
• Cost: $140,000 (purchase of existing business with $70K annual cash flow).
• Additional expenses include branding, legal fees, and minimal renovation. - Medellín Turnkey Coffee Shop Expansion
• Cost: $60,000 (acquire 2 turnkey locations, estimated at $20K-$30K each).
• Branding and setup costs included. - Legal and Deal Structuring
• Cost: $30,000 (lawyers, contracts, and operational structuring in both countries). - Marketing and Branding
• Cost: $40,000 (targeted campaigns in both cities, signage, digital and local outreach). - Operational Buffer (First-Year Operations)
• Cost: $180,000 (rent, staff salaries, utilities, inventory, and supplies for both locations).
To align with the $100K milestone disbursement suggestion, the funding will be divided into four tranches:
Tranche 1: $100,000 (Legal and Initial Steps)
• Legal and Structuring: $30,000
• Legal fees for Miami and Medellín (contracts, licenses, etc.).
• Deposit for Miami Location: $50,000
• Down payment to secure turnkey Miami coffee shop.
• Branding and Marketing Prep: $20,000
• Design branding assets, prepare marketing campaigns, and update signage for both locations.
Months 1-2
Finalize rebranding, create a marketing strategy, and secure the Miami location. Begin staffing through Epic Labor.
Tranche 2: $100,000 (Miami Location Completion)
• Finalize Miami Purchase: $90,000
• Pay remaining costs for the turnkey Miami shop.
• Staff Recruitment & Initial Supplies: $10,000
• Hire baristas and purchase initial inventory for soft opening.
Months 3-5
Construction and interior design of Miami store. Begin hiring, implementing the Tokengated system, and training staff on ApeCoin benefits. Initiate marketing campaigns.
Tranche 3: $100,000 (Medellín Expansion)
• Purchase Two Turnkey Medellín Locations: $60,000
• Acquire two shops (estimated $20K–$30K each).
• Branding and Setup for Medellín: $20,000
• Update signage and execute local marketing campaigns.
• Staff Recruitment & Initial Supplies: $20,000
• Hire staff and purchase initial inventory.
Month 6
Grand opening of Miami coffee shop. Launch initial community events and ApeCoin holder benefits.
Tranche 4: $150,000 (Operational Costs)
• Operational Costs for Both Locations: $150,000
• Rent, staff salaries, utilities, and supplies for 12 months (ensures runway for both Miami and Medellín operations).
Months 7-12
Finalize Medellin location acquisition, initiate build-out, and continue marketing and events in Miami. Medellin shop launch and the official start of ApeCoin holder benefits and events in Medellin.
• Lower Costs with Direct Sourcing: By sourcing coffee directly, we reduce operational costs significantly, improving cash flow in both locations.
• Cash Flow from Miami: With Miami generating $70K in annual cash flow, this location will cover part of the operating expenses moving forward.
• Scalability: The funding plan ensures sustainability while building a foundation for future growth in both cities.
REPORTING EXPECTATIONS
New ApeCoin Holders: Track through POS insights on first-time ApeCoin transactions.
Foot Traffic and Community Engagement: Measured by in-store traffic and participation in Ape-themed events.
Revenue Growth and DAO Contributions: Quarterly reporting on merchandise and coffee sales contributions to ApeCoin DAO.
Conclusion
Boring Brew is excited to pioneer the first ApeCoin-themed coffee shops in Miami and Medellin. This project will expand ApeCoin’s real-world presence, provide educational experiences for non-crypto customers, and serve as a vibrant, welcoming space for Web3 communities. Through dedicated DAO contributions and ApeCoin holder benefits, Boring Brew will strengthen the ApeCoin ecosystem and create a lasting impact.
Overall Cost
Total Request: $450,000
- Miami Setup: $200K
- Medellín Setup: ~$60K–$90K
- Branding Costs: $30K–$50K (Miami + Medellín)
- Operational Expenses: The remaining funds ($110K–$160K) will cover 8–12 months of operations, with expected positive cash flow from both locations.
Budget Allocation:
The requested budget will be allocated to cover all aspects of creating two physical coffee shop locations, including:
1. Physical Build-Out:
- Secure locations, interior design, equipment, and custom displays for both locations.
2. Branding & Marketing:
- Rebranding efforts, targeted advertising campaigns, partnerships with influencers, and community outreach initiatives to maximize visibility.
3. Operational Staffing & Training:
- Recruiting, onboarding, and training staff with a focus on providing excellent customer service and education about crypto and Web3.
4. Technology & Infrastructure:
- Implementation of point-of-sale (POS) systems, tokengated commerce integration, eCommerce fees, and travel expenses for coordination between locations.
This funding plan ensures a seamless launch and sustainable operations for both coffee shop locations, creating a bridge between the Web3 and traditional coffee communities while maximizing impact for the ApeCoin ecosystem.
Funding Tranches
Tranche 1: $100,000 (Legal and Initial Steps)
Tranche 2: $100,000 (Miami Location Completion)
Tranche 3: $100,000 (Medellín Expansion)
Tranche 4: $150,000 (Operational Costs)
