PROPOSAL NAME:
10K Apic Beers for elevating Web3 & Ape initiatives to increase Apechain visibility and Bored Ape licenses with Premium Belgian Beers
TEAM DESCRIPTION:
Heyden Van Giestland (Founder)
- Background: Heyden is the founder of Apic Beer, a Belgian craft beer brand brewed in Belgium by Belgian brewers. With an MBA and extensive experience in entrepreneurship and brand building, he has successfully launched three flagship beers: the Triple Blond, Triple Scorpio, and Black IPA. Over the last six months, Apic Beer has sold over 6,000 units across both web2 and web3 channels.
- Website: www.apic.beer
- Email: APIC Beer
- X: @apicbeer
PROPOSAL DESCRIPTION:
Apic Beer proposes to brew and distribute 10,000 cans of a custom session beer designed for the ApeCoin community. The initiative will:
- Provide Free Beers at NFT and Web3 Events Globally: Establish ApeCoin’s presence at high-profile events like ApeFest, NFT NYC, and Decentralized Drinks by distributing free, ApeCoin-branded beers.
- Strengthen ApeCoin Ecosystem Visibility: Branded cans will feature QR codes linking to educational content, rewards programs, and community information.
- Foster Community Engagement: Celebrate the ApeCoin culture by making a tangible connection with attendees at live events.
Example and proposed 2025 & early 2026 events for beer distribution include:
Start Date - Upon Approval
Production - Month 1
Beer Delivery - Month 2
• ApeFest side events (1,000+ beers)
• NFT Paris 2026 (500+ beers)
• Paris Blockchain Week (500+ beers)
• NFT NYC (1,000 beers)
• Consensus (500 beers)
• Ethereum Community Conference (1,000 beers)
• NFC Lisbon (500 beers)
• Decentralized Drinks (1,000 beers over 1 year supply)
• NFT Fest (2 events) (1,000 beers)
• Buffer for unplanned events (3,000 beers)
BENEFIT TO APECOIN ECOSYSTEM:
Brand Awareness
- Enhance ApeCoin’s cultural presence by introducing branded beers to key NFT, blockchain, and web3 gatherings.
- QR code integration will direct attendees to educational materials, rewards, and ecosystem initiatives, driving awareness and engagement.
Community Building
- Free beer distribution at major events strengthens relationships within the Ape community while celebrating web3 culture.
Strategic Alignment
- The initiative supports ApeCoin’s mission to promote culture, events, and education within the ecosystem by leveraging tangible, real-world activations.
DEFINITIONS:
• Session Beer: A low-alcohol beer designed for extended enjoyment, making it ideal for events and networking settings.
• Decentralized Drinks: A French community-driven initiative promoting informal networking and discussions around web3 topics, often featuring Made by Apes products.
ROADMAP FOR EVENT VALIDATION:
To ensure proper use of DAO funds and successful beer distribution, the following roadmap will guide the collaboration with events:
- Contact Main Event for Collaboration or Authorization:
- Engage with the main event organizers to propose an official partnership or receive authorization to participate as a recognized side event.
- Confirm Collaboration for Side Events:
- If the side event is selected as the preferred option, contact the side event organizers to confirm collaboration details and logistics.
- Address Beverage Agreements for Public Venues:
- For side events held in public venues with pre-existing beverage agreements, reach out to venue management to discuss and finalize arrangements for distributing Apic Beer during the event.
- Validation Timeline:
- All agreements between Apic Beer and the main event, side event organizers, or venue management must be finalized at least 8 weeks before the event date to ensure sufficient time for brewing, production, and shipping logistics.
- DAO Fund Allocation and Production Synchronization:
- DAO-validated funds will be disbursed in tranches prior to each beer production batch.
- Beer production batches will be synchronized with validated events where Apic Beer’s participation has been confirmed. This ensures efficient fund utilization and avoids overproduction or wastage.
- Each tranche will only cover the production and shipment of beers needed for confirmed events, with updates provided to the DAO on the alignment of production plans with event participation.
STEPS TO IMPLEMENT:
Finalize Beer Brewing and branding
- Beers delivery date: 4 - 6 weeks after DAO approval
- design ApeCoin-branded cans and finalize session beer brew.
Production of 10,000 Cans
- Timeline: Production starts 2 weeks after DAO approval and takes 4 to 6 weeks to be ready - See Roadmap for more information (working in batches)
- Costs: $17,500
Event Coordination and Shipping
- Costs: $5,500
- Partner with event organizers to distribute beers at designated events globally.
QR Code Integration
- Include links to ApeCoin educational content, rewards, and MBA community resources on every can > Partnering with ApeCoin and MBA community
REPORTING EXPECTATIONS:
- Quarterly Reports: Detailed updates on beer distribution, event participation, and QR code engagement metrics.
- Final Report: Comprehensive summary of project outcomes and impact on the ApeCoin ecosystem.
- To ensure clarity and transparency, we will report all expectations related to this proposal on Discourse and through our team’s Twitter/X account.
OVERALL COST:
“Total amount requested from the ApeCoin Ecosystem Fund = $25,000.”
- Production Costs: $17,500 (10,000 beers)
- Shipping Costs: $5,500 (global distribution to events)
- Marketing support on events (merch, rollups, flyers, booth…): $2,000
- No additional requests to the APE Foundation are necessary for this initiative.
This proposal is designed to bring the ApeCoin community together, enhance its cultural visibility, and support web3 initiatives with a real-world, impactful product.