Wearables takes small portion of sales in the metaverse journey
It is a small portion of the income compared to tickets and external NFT sales that has metaverse gated access as utility. Metaprints is an official builder at The Sandbox where we experienced challenges to sell out wearables this year due to following factors
 Lack of ongoing utility
 Lack emotional attachment
 Saturated supply with low barrier for duplication
Snoop Dogg, Steve Aoki’s in The Sandbox sales were avatar and pass sales, not wearables.
https://www.sandbox.game/en/snoopdogg/ - they come with utility. In addition, we are building 16 experiences with Metaprints with 20+ partners, we have first hand experience to validate this other than market research.
Revenue Driver For Metaverse
You can review our recent research on the State of Music Metaverse
The report indicated that majority of the web2 metaverses like Forenite, PUBG, WaveXR at the moment offer free access, where majority of the earning for the music artist is from touring.
Decentralnd is not a good indicator for The Otherside’s wearables projection
Context on discrepancy of daily active users:
 Dapp Radar updated their metrics after DCL’s counter at 650 daily： DappRadar Says Decentraland has 650 Daily Active Users
 https://www.dcl-metrics.com shows 8k daily
Three other reasons why DCL is not a good indicator for The Otherside’s wearables projection
 Decentraland is not designed for playing games. It is designed for social
 DCL has player limitation: 200 in a server is the maximum
 Fidelity limitation with low polycounts to run on browser
These limitation create challenges for brands or music artists who need to conduct large storytelling events, thus they chose Roblox or The Sandbox for metaverse event.
The Sandbox would be a more fair benchmark. It is the #1 open metaverse with over 240 web2 brands partners including Gucci, Adidas, Snoop Dogg, Ubisoft, Steve Avoki, Paris Hilton and Warner Music Group. As mentioned above, land, pass and avatar are the bigger sales driver for open metaverse, not wearables. We would recommend wait until ODK to be out and more trips in Otherside to see sustainability drivers for wearables. In the meantime, identify brands on storytelling mission to strategize bring web2 brands onboard – the goals and outcome would be more measurable.
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TSB active users: