Proposal Name: To incentivise decision making activity by rewarding ApeCoin DAO voters with free NFTs from a new collection
Proposal Category: BRAND DECISION
Abstract | Two or three sentences that summarize the proposal.
To create a new NFT collection and allow mint NFTs for free to reward active ApeCoin DAO community members in order to incentivise voting. There should not be any selling during the minting event, only those who voted will be able to mint.
Motivation | A statement on why the APE Community should implement the proposal.
DAOs are crypto’s most important innovation. Voting in the initial stages of DAOs development are most important, first decisions will determine further destinies of communities. At the same time ApeCoin DAO voting activity in the first months is very low. There are around 77,000 $APE holders, but the ApeCoin proposals are receiving only 907 votes on average.
So weak voting activity creates more centralization with very high risks that some proposals may be sabotaged or promoted by small groups of players, influencing future directions of the DAO that the majority of holders doesn’t want.
Also, it’s not healthy for the community when only a very small part of members are interested to vote and learn about the ecosystem.
We need to eliminate these risks and bring more decentralisation and democracy to the decision making process. In order to achieve this I propose organising a free mint of a new high quality NFT collection as a reward for active votes.
Rationale | An explanation of how the proposal aligns with the APE Community’s mission and guiding values.
ApeCoin DAO was created because decentralised governance is the most important part of building a globally wide community. Democracy is vital for the success of the APE ecosystem. But it’ll never work without decentralisation.
Animoca Brands CEO, Yat Siu, said:
"The best defence of a functioning democracy is a high level of education. And in the case of Web3, we still need to educate a lot of people. People don’t understand the space. What is it, DAO? How’s the token work? Why don’t I get this much? How does it benefit? We’re early in the process, and it’s all part of our duty to help bring people to the level.”
And this is what I want us to do as well, and I am ready to devote myself entirely to the idea, and looking for soul mates in this endeavour. I want us to incentivise as much as possible $APE holders to learn through actions - exercising their right to vote. Which will also lead them to the ApeCoin forum and into ApeCoin DAO space, to read proposals, participate in discussions, create their own proposals, coordinate and build together.
Key Terms (optional) | Definitions of any terms within the proposal that are unique to the proposal, new to the APE Community, and/or industry-specific.
There is no new terms.
Specifications | A detailed breakdown of the platforms and technologies that will be used.
As @4437 suggested I will use NiftyKit tool for technical generation of the art, metadata, smart contract, mint/drop site, this will ensure that we will avoid underwater rocks on these stages. Twitter, Discord and Medium for social media.
Steps to Implement | The steps to implement the proposal, including associated costs, manpower, and other resources for each step where applicable.
I will allocate $200-300k from my own savings to 100% fund the project, most of the funds will go as a reward for artists to ensure extremely high quality of arts. Also funds will be allocated to SM managers, PR services, developers, etc.
In order the incentivisation activity to work properly we should ensure that the biggest part of $APE holders will be informed multiple times via ApeCoin DAO main communication channels (Twitter, Instagram, Website) about the opportunity to get rewarded for voting and decision making activity.
How will the NFTs can be distributed
ApeCoin DAO members will be able to mint for free one NFT for each 50,000 of $APE tokens used to vote in total. For example if you hold 10,000 $APE tokens, you need to vote 5 times with them to get one NFT. The collection can be prepared in around 4-5 months. I bet that we will see around 30-40 proposals for this time.
Authors of proposals will be rewarded by one NFT for each proposal that was successfully accepted via ApeCoin DAO.
Each of the 20 most useful community members will get one NFT. @RedVulkan suggested to reward active forum members, and I agree that we should do so. Since all metrics can be altered, I propose that I will just hand-pick 20 community members that contributed the most value. I promise that I will not pick myself
A cap on the number of NFTs that one wallet can mint: 5 NFTs.
The reward that will reflect voting activity will work the best and will help us in 3 ways:
We will incentivise more $APE holders to participate in the Governance, making the decision making process more decentralised
We will increase value of $APE tokens, since it will be additionally rewarding to use the tokens
New voters will self-educate themselves during the voting processes, making the ApeCoin community stronger and healthier
Timeline | Relevant timing details, including but not limited to start date, milestones, and completion dates.
Below is the basic roadmap I came up with.
Stage A (R&D Research & Development) - The first two months after the vote conclusion:
This stage A is critical to the project’s success, the more time and energy we spend here the smoother things will run once we begin final art working.
We will research market, compile reference art, create original mood boards, character sketches, hire important stuff, build social channels.
- FULL creative overview for the collection including blueprints for the character designs & Variations
- FULL list and visual references for character traits
- FULL list of names & Development of the Concept
- Complete a rendered draft of character concept & tests with rarity traits
Stage B (Design & development) - 3rd-4th months
This stage is the main processing, development and modification of the core character artwork. I will interview & select 3 artists. The artists will work on design details for the collection. I will provide full creative instruction and communication to manage each artist and expectation. The aim is to begin physical design on final artwork, steady development of traits & layers, review & revisions.
Also I will find and hire designers, tech specialists and social media managers to develop a website and prepare the minting event.
Stage C (Final generation and resolving of unpredicted issues if any) - 4th month
Finalise all ‘traits & layers’ for artwork generation.
Generation of full 10,000 collection
Website and mint tests
Troubleshoot / Revisions
Stage D (Additional creative collaterals) - During all the process
Alongside the character artwork creation a number of key collaterals will be required for promotion and various online platforms. I have begun to compile a list below of the various collaterals I consider required at this stage :
- Branding - Logo/s for various requirements
- Banners & Avatars - For socials and online usage
- Website artwork - Designs for a simple webpage covering the ‘Lore’, Overall Concept.
- Modified character artwork for promotions
- Promotional teasers
- Videos about the production
Also, I have a number of creatives that may be interested in collaborating along the way, these range from motion graphics artists and animators who could assist us in developing animated elements -through to musicians and artists that may be interested in endorsing or supporting the project once we are ready to tease the concepts. This is more of a discussion for later when we are looking to tease and promote the collection or bring in collaborations to help with positive press coverage.
If you like the idea and have experience or other connections that can help to achieve the goals, please suggest your help in the comments or PM me.
I am a BAYC, Otherdeed and $APE holder. Author of the proposal to stay with the Ethereum ecosystem.
My ETH address: bayc2491.eth if you want delegate your vote
You can also contact me via Twitter with any questions https://twitter.com/BAYC2491