PROPOSAL NAME:
APECOIN BRAZIL: EXPANDING THE JUNGLE
TEAM DESCRIPTION:
• Pevide – Founder & Creative Lead - https://x.com/pevidex
Photographer based in New York for 15 years and the creative mind behind Degenerados Club. He represents the club in the U.S. and was instrumental in shaping its vision and structure.
• Lipe – Founder & Strategic Lead - https://x.com/liipebit
A legal expert for 10 years and key strategist, Lipe drives Degenerados’ growth and ApeCoin adoption in Brazil through his network and industry knowledge.
• Bagre – Founder & Tech Lead - https://x.com/bagre_dgnr
As a Tech enthusiast, Bagre has 20 years of experience in Networking Technologies, 10 years of Cloud Technologies and 2 years of blockchain infrastructure technologies.
• Rafaela Ferrari Kley – PR & Business Development - https://x.com/rafaelando__
Known as Rafaelando on Web3, she holds a Master’s Degree in Public International Law and leads external relations and strategic partnerships. In addition, she joined the Organization Team of BitSampa events in June 2023, Curitiba Cripto Day in April 2024 and Cryptominds in September 2023.
• Marzio (Bruxão) – Market Analyst & Technical Expert - https://x.com/MarzioPessoa
Marzio has 8 years of experience in the traditional and forex markets and 4 years in the crypto market. The past 2 years, has been providing daily insights on the cryptomarket at DGNR Club.
• Waldo – Business Development Executive - https://x.com/0xWaldox0
The team’s relationship builder, Waldo has 4 years of blockchain experience and bridges the gap between the club and influencers, projects and key players.
• Lafontinne – Visual Creator & Digital Strategist - https://x.com/lafontinne
Working in design for 8 years, Lafontinne shapes the visual identity of Degenerados Club and enhances the brand in the Web3 space.
• Fabião – Artist & Blockchain Expert - https://x.com/FabioDGNR
Fabião, a graphic designer and business event organizer for 3 decades, has spent the last 3 years working with top names in Brazil’s crypto scene.
PROPOSAL DESCRIPTION:
Brazil is ApeCoin’s next frontier: a year-long takeover featuring major events across São Paulo, Rio, and Florianópolis, strategic community activations, and exclusive experiences to supercharge adoption.
IRL Events: Hosting 3 MAJOR IRL EVENTS in São Paulo, Rio de Janeiro, and Florianópolis, plus 1 exclusive APECOIN IDEATHON in São Paulo.
Presence at Key Crypto Conferences: ApeCoin will take center stage at BRAZIL’S BIGGEST BLOCKCHAIN EVENTS (NFT Brasil, Blockchain Rio, BitSampa, and more).
Nonstop Digital Engagement: 12 months of CONTENT CREATION, live AMAs, workshops, and education-focused activations across social platforms and Web3 communities.
Massive Ape Brands Exposure: Featuring APECOIN BRANDING IN ALL MARKETING MATERIALS, MERCHANDISE, and PROMOTIONAL ASSETS for 12 months.
Showcasing MBA Brands: Amplifying MADE BY APES BUSINESS, with MBA catalog creation LIVE ART EXHIBITIONS, DIGITAL DISPLAYS, AND MERCHS at every event.
BENEFIT TO APECOIN ECOSYSTEM:
5 Clear Benefits for ApeCoin Ecosystem:
1 - Expansion into a High-Growth Market:
Brazil has 26M crypto investors and $18B traded in 2024. This is a prime opportunity to establish ApeCoin as a key player in Brazil.
2 - Top-Tier Event Presence:
ApeCoin on major IRL events like NFT Brasil, Blockchain Rio, and BitSampa, securing massive exposure to investors, developers, and industry leaders.
3 - Year-Round Community and Content Engagement:
With 12 months of digital content, activations, and meetups, aiming ApeCoin as a top-of-mind and drive organic adoption beyond events.
4 - Boosting ApeChain Innovation:
The Web3 Ideathon in São Paulo will fuel new dApps and solutions, attracting developers and expanding ApeCoin’s real-world utility.
5 - MBA Catalog Brazil: Exclusive Spotlight
For the first time in Brazil, Made by Apes brands will have a unique opportunity for premium exposure at major events, presenting the BAYC/MAYC ecosystem from a fresh perspective. This initiative bridges the real world with Web3, reinforcing ApeCoin’s role within the Bored Ape Yacht Club universe.
A printed, Portuguese-language guide will showcase MBA partners, bringing the ecosystem to life for the Brazilian audience.
Backing this means accelerating adoption, solidifying ApeCoin in Brazil, and strengthening the global ecosystem.
STEPS TO IMPLEMENT:
START DATE: Date Funded
FINISH: 12 Months
1. Project Kick-off and Initial Definitions (Month 1)
Tasks:
- Initial media plan definitions (overlays, banners, social media templates, etc.)
- Marketing campaign definitions for digital programs
- IRL event resources quotes (venue, hotels, transport, etc.)
- Marketing campaign definitions for the first IRL event
- Merch Mockups definition and quotes
- Ape Foundation Request: $29,000.00
2. IRL Events Initial Setup and Digital Operation Start (Month 2)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Define the list of speakers for the first event and topics to be covered
- Merch order for the first event
- Milestone: Report with month 1 evidences
- Ape Foundation Request: $32,000.00
3. First IRL Event (Month 3)
- São Paulo IRL Event execution
- São Paulo IRL event online promotion, calling for the Second IRL event
- ApeCoin branding advertisement on online media
- Milestone: Report with month 2 evidences
- Ape Foundation Request: $00.00*
4. Second IRL Event Setup and Digital Operation Continuation (Month 4)
- ApeCoin branding advertisement on online media
- Marketing campaign definitions for the second IRL event
- Define the list of speakers for the event and topics to be covered
- Merch quote for the second event
- Milestone: First Event Realization and Report with month 3 evidences
- Ape Foundation Request: $29,000.00
5. Second IRL Event Finalization (Month 5)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Merch order for the second event
- Milestone: Report with month 4 evidences
- Ape Foundation Request: $32,000.00
6. Second IRL Event (Month 6)
- Rio de Janeiro IRL Event execution
- Rio de Janeiro IRL event online promotion, calling for the Third IRL event
- ApeCoin branding advertisement on online media
- Milestone: Report with month 5 evidences
- Ape Foundation Request: $00.00*
7. Third IRL Event Setup and Digital Operation Continuation (Month 7)
- ApeCoin branding advertisement on online media
- Marketing campaign definitions for the third IRL event
- Define the list of speakers for the event and topics to be covered
- Merch quote for the third event
- Milestone: First Event Realization and Report with month 6 evidences
- Ape Foundation Request: $29,000.00
8. Third IRL Event Finalization (Month 8)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Merch order for the third event
- Milestone: Report with month 7 evidences
- Ape Foundation Request: $32,000.00
9. Third IRL Event (Month 9)
- Florianopolis IRL Event execution
- Florianopolis IRL event online promotion, calling for the Forth IRL event
- ApeCoin branding advertisement on online media
- Milestone: Report with month 8 evidences
- Ape Foundation Request: $00.00*
10. Forth IRL Event Setup and Digital Operation Continuation (Month 10)
- ApeCoin branding advertisement on online media
- Marketing campaign definitions for the forth IRL event
- Start the project application for the Ideathon
- Merch quote for the forth event
- Milestone: Third Event Realization and Report with month 9 evidences
- Ape Foundation Request: $29,000.00
11. Forth IRL Event Finalization (Month 11)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Merch order for the forth event
- Milestone: Report with month 10 evidences
- Ape Foundation Request: $32,000.00
12 . Forth IRL Event - Ideathon (Month 12)
- São Paulo Ideathon Event execution
- São Paulo Ideathon event online promotion and compaign closing for 2025/2026
- ApeCoin branding advertisement on online media
- Project final Report writing
- Ape Foundation Request: $00.00*
TOTAL BUDGET: $244,000
By following these steps, ApeCoin will gain strong traction in Brazil via high-impact events, comprehensive marketing, dedicated community building, and transparent operations, ensuring both immediate and long-term benefits for the ecosystem.
() We will receive resource allocations in alternating months, as the necessary funds for each event will have been provided in the previous month’s organization phase.*
REPORTING EXPECTATIONS:
To ensure full transparency and accountability, Degenerados Club commits to providing regular progress reports on the ApeCoin DAO forum. Reports will be submitted on the first of each month, upon completion of each milestone, and immediately upon receipt of each funding tranche until the proposal reaches final classification as an implemented AIP.
Additional reporting platforms:
- Discord community channel (discord.gg/degenerados);
- Degenerados Club website (degenerados.club)
REPORTING STRUCTURE:
Each report will include:
Financial transparency: breakdown of fund usage by tranche.
Event updates: highlights, participation statistics, community feedback, and documented media coverage.
Digital Activation Metrics: Reach, engagement rates, and growth in ApeCoin community interactions.
Strategic Partnerships: Progress, results, and new partnership announcements.
Community Growth Metrics: Updates on member growth, digital engagement levels, and ecosystem adoption indicators.
Community Review Guidance:
We encourage the ApeCoin community to actively review these monthly reports. Community feedback, insights, and recommendations will be essential to assess ongoing impact, optimize strategies, and ensure the success of ApeCoin’s expansion in Brazil until the proposal is fully classified as an implemented AIP.
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund = $244,000
BUDGET BREAKDOWN & ALLOCATION
**1. IRL EVENTS & LOGISTICS (≈51%) → $125,000**
**Venue Rental & Infrastructure (56%) → $70,000**
• Contracts for venues in São Paulo, Rio de Janeiro, and Florianópolis
• Audio, lighting, stage setup, coffee break/happy hour
**Catering & Accommodation (20%) → $25,000**
• Meals, refreshments, and lodging for speakers and staff
**Travel & Transport (8%) → $10,000**
• Flights/transportation for core team and speakers
**Promotional Materials & Security (16%) → $20,000**
• Event branding (banners, flyers) and on-site security services
**2. MARKETING & CONTENT PRODUCTION (≈14%) → $35,000**
**Digital Content Production & Management (51%) → $18,000**
• Social media campaigns, video editing, educational materials
**Paid Media & Influencer Partnerships (49%) → $17,000**
• Sponsored posts, influencer collaborations, and targeted online ads
**3. COMMUNITY DEVELOPMENT & EDUCATION (≈22%) → $54,000**
**Workshops, Masterclasses & E-Learning Platform (55%) → $30,000**
• Curriculum development, webinar hosting, educational content creation
**Ideathon & Innovation Challenges (45%) → $24,000**
• Venue, prizes, tech resources, and mentorship for hackathon participants
**4. OPERATIONS & ADMINISTRATION (≈12%) → $30,000**
**Staff, Software, Taxes & Legal Support → $30,000**
• Project management, legal compliance, accounting, and day-to-day ops
FUNDING TRANCHES & TIMELINE
To ensure smooth execution and transparent use of funds, we propose 8 funding milestones from April 2025 to February 2026.
MONTH 1 - Project Kick-off and Initial Definitions
Ape Foundation Request: $29,000.00
MONTH 2 - IRL Events Initial Setup and Digital Operation Start
Ape Foundation Request: $32,000.00
MONTH 3 - First IRL Event
Ape Foundation Request: $00.00*
MONTH 4 - Second IRL Event Setup and Digital Operation Continuation
Ape Foundation Request: $29,000.00
MONTH 5 - Second IRL Event Finalization
Ape Foundation Request: $32,000.00
MONTH 6 - Second IRL Event
Ape Foundation Request: $00.00*
MONTH 7 - Third IRL Event Setup and Digital Operation Continuation
Ape Foundation Request: $29,000.00
MONTH 8 - Third IRL Event Finalization
Ape Foundation Request: $32,000.00
MONTH 9 - Third IRL Event
Ape Foundation Request: $00.00*
MONTH 10 - Forth IRL Event Setup and Digital Operation Continuation
Ape Foundation Request: $29,000.00
MONTH 11 - Forth IRL Event Finalization
Ape Foundation Request: $32,000.00
MONTH 12 - Forth IRL Event - Ideathon
Ape Foundation Request: $00.00*
TOTAL FUNDING REQUEST:
All eight milestones combined equal $244,000, aligning exactly with our Budget Breakdown & Allocation.
By structuring the budget in milestones, we ensure that ApeCoin DAO gains transparent updates at each phase, with clear deliverables tied to every funding release. This approach de-risks the initiative and maximizes the long-term value delivered to the ApeCoin ecosystem in Brazil.
() We will receive resource allocations in alternating months, as the necessary funds for each event will have been provided in the previous month’s organization phase.*
GOT IT?! GUESS WHAT WE’RE SETTING UP FOR THE NEXT SEASON WITH APECOIN IN 2026. LFG!!!
Let’s make history!!!
