1. PROPOSAL NAME
APE Overseas Committee - APEOC
2. PROPOSAL CATEGORY
Governance & Process Improvement Ideas
3. ABSTRACT
Language barriers are a real problem in the modern world, although English is the most spoken language (~1.4bi speakers) and the “default” language in Web3, there is a big market to be reached within countries that are heavily active in the Web3 Spaces but that have not English as their first language.
Researches show that gaming is one of the most appealing subjects and It is assumed to be driving a market tendency for the upcoming years. APE Coin fits perfectly to power blockchain gaming projects economy and where at a good market timming to broaden the DAO’s accessibility to content and information. APE Coin DAO could start a brand awareness program and develop key members to lead cultural/business specific actions within certain languages to act as an arm to smoothly bring new communities to adopt APE Coin.
4. MOTIVATION
Summary
The Problem
- Language restricts access to clear information and the will of business to integrate new tools and technologies
- Lack of a concise token largely adopted as an in-game currency
The Solution
- Pulverize APE Coin DAO content in largely spoken languages in Web3 Space
- Form a base of APE Coin DAO’s content producers within target languages
- Create a strategy to bring awareness on APE Coin in how it satisfy a project needs for a trustful on chain currency
5. RATIONALE
Summary
The goal of the Overseas Committee is to leverage APE’s brand awareness for non native English speakers broaden the capacity to bring new business opportunities to APE. A case study could be Binance’s Global Strategies.
To accomplish the goal, the APEOC could be structured within two main elements:
- Business Development: responsible to deal with B2B affairs, closing partnerships related to APE Coin implementation
- Brand Awareness: responsible for content production strategies targeted to specific languages, building community, translations, keeping conciseness and accuracy of communication
The team dealing with Business Development could be members whose already have a background in that field.
For the content production, we could use the brains already existent inside of our community. Members could submit ideas and contents (PDFs, charts, blog texts, threads, or anything inbound marketing related assets) to the board, following specific guidelines, and get rewarded in APE if their content manage to be approved by the board and published on social media or any related medium.
APEOC will become responsible for organizing or assisting any team already doing events and any other community activation outside English speakers range. The first approach could be implementing Twitter strategies on the target languages.
Target languages: Portuguese, Chinese, Russian and Hindi
Minimum Team Composition and Hierarchy
- 1x Business Dev
- 1x Manager
2.1. 1x Community Manager (General)
2.1.1. 1x Portuguese Manager
2.1.2. 1x Chinese Manager
2.1.3. 1x Russian Manager
2.1.4. 1x Hindi Manager
2.2. Designer with experience in Social Media
6. KEY TERMS - pending
Summary
OKR - Objectives and key results is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes.
7. SPECIFICATIONS
Summary
Some tools the team will need
- Slack or Notion: to organize tasks and to do all the project management
- Twitter handles for each language
- Access to a design tool
- Google Drive to organize and backup files (Notion is also a fit here, but not as a backup tool)
8. STEPS TO IMPLEMENT
Summary
Build community should be “the word” of the very first stages of the implementation.
This is an overall image of what the first steps could be:
- Source a team within our DAO members
- Offer training to the team
- Translation of all DAO assets including website content and strings, extending to third part tools we use like Thrivecoin’s page
- Start producing content about APE DAO ecosystem
- Scheduling Twitter Spaces along the already established DAO partners to introduce the existence of language specific APE point of contacts
- Promoting and/or taking part on IRL related events
After this first phase, when the languages subcommittees reach certain growth OKRs, we could start to pitch potencial business partners on those specific languages, never letting community building behind, where new tasks being:
- Market research for potencial partners and new business
- Development of tailored pitch decks
- Promoting established use cases of APE Coin
- Taking part on business fairs
9. TIMELINE
Summary
The team assembly could last a month and the implementing of a single language strategy could last a whole year.
10. OVERALL COST
Summary
The APEOC will have roughly three class of expenses (in U$)
Fixed costs
- Software: $200/month
Core Team “The Board”
- I don’t have the numbers but the payments could be set on milestones reached with a low monthly payment
Community Contributions
- Approved and published asset/article: $5~30/each
WILL I DO IT → BIG YES, but I’ll need help in many things, I’m better in having ideas and prepping plans than actually executing the plan… ENTP-A here 
ETH Address → 0x3d37b7317be26e46c8B9fd592517BC95d73C22D1
Have a good weekend 