Hello Matt!
Thank you for your input. I’d like to share some insights regarding the esports and gaming entertainment industry and how Swamp Gaming can benefit the ApeCoin DAO.
While you’re correct that our social media pages have seen limited activity since Summer 2023, revitalizing an inactive audience is typically a challenge. However, in our case, it’s not as daunting. Allow me to elaborate on this and many other facets of the esports and gaming entertainment industry from our company’s perspective. We have a proven strategy for re-engaging audiences and a track record of restoring accounts to their peak performance. More importantly, the value that this AIP brings to the ApeCoin DAO extends FAR beyond our YouTube or Twitter views since June 2023.
Let’s address the issue of low engagement and viewership within the esports and gaming industry in comparison to our brand. I’ve included a graphic below that illustrates all-time YouTube views, total social media followers, and investment history.
This graphic demonstrates two key points. Firstly, Kungarna is on par with some of the most well-funded and influential esports and gaming companies in the industry. Secondly, esports organizations themselves generally do not produce substantial viewership on their own content. To further prove this point, let’s take a look at one of the world’s most successful esports and gaming companies of all time, TSM, and compare their performance on YouTube over the last 365 days to ours, to see how we measure up.
- TSM: TSM boasts 2.25 million subscribers on its YouTube channel and published 53 videos in the last 12 months, accumulating around 865,000 views.
- Kungarna: Our YouTube channel has 231,000 subscribers and published 102 videos in the past year, amassing a total of 7,561,605 views.
In every aspect of YouTube viewership, we outperform one of the most well-funded and historically successful esports and gaming companies globally, despite their extensive roster of pro gamers, influencers, content creators, and lifestyle enthusiasts. Now, how did we achieve this? This leads us back to my main points. The primary value in an esports and gaming entertainment company doesn’t reside solely in the brand’s YouTube views or Social Media presence; rather, it’s within the talented roster. TSM’s roster is substantial, and that’s where they truly engage and expand their fan base.
With Kungarna, and eventually Swamp Gaming, we will boast an incredible roster of pro gamers, content creators, influencers, and lifestyle enthusiasts. Some of these individuals are exceptionally outstanding, like Mero, the reigning Fortnite World Champion, who competes in front of millions weekly and maintains a substantial Twitch audience of 2,000 live concurrent viewers and millions of yearly views on his YouTube channel.
Returning to your initial concern about views and recent channel inactivity, it is indeed a valid concern, and I appreciate you bringing it up. Although I’ve clarified that while our YouTube viewership is important, it’s not our primary value proposition for the DAO, but it still remains a significant benefit.
Our inactivity since last summer was deliberate, as that’s when I was introduced to the DAO and identified the potential to unite my passions for Web3 and gaming. During that time, many of our gamers’ contracts expired, and instead of renewing them, we chose to concentrate on an AIP that would merge these passions for an exciting 2024 relaunch.
While our viewership is currently low, in our industry it doesn’t hinge on last month’s or last year’s views. It hinges on our roster and the talent joining Swamp Gaming. When we announce our new roster, gaming events with FaZe Sway, and the house relaunch, our players will promote them, thrusting us into the spotlight and allowing us to capitalize on the hype. This isn’t the first time we’ve taken a multi-month break for a relaunch; we did so at the end of 2019 and experienced a similar comeback effect in Q1 2020.
If you’d like to schedule a call to further discuss our strategy for reengaging our audience and attracting new fans, I’d be more than happy to chat!