AIP-257: ApeCoin Marketplace Renewal

Hi @zheerwagen,

I’m excited to hear about plans to incentivize usage and gamification on the platform, and I’m glad to see that there is a consideration for a separate budget allocation for comprehensive tokenomics and gamification - imo we already have “tokenomic” with the platform fee that we can use for it).

However, I’m not sure why we cannot discuss my suggestion further with the community and potentially include it in the upcoming proposal with additional budget. In my opinion, this improvement would not cost more than 5k $APE and could be launched in less than a month. I am willing to help with this for free.

I understand the importance of conducting a full audit for Yuga assets and anything branded with the official ApeCoin logo. I hope that you are able to find a reputable auditor who can meet the project’s timeline. It’s also worth considering these expenses when Snag becomes bigger.

Lastly, I understand that you are building the company and the DAO here to help, but in my opinion, you have a unique opportunity here with funds and the most desirable digital assets letting you be the official provider, and the opportunity to become the leader in NFT marketplaces. I was hoping for more out-of-the-box proposals that align with the community’s expectations in the long run. Please keep in mind that the DAO expects innovative ideas and solutions from one to another proposal.

Overall, I’m excited to see how this proposal develops, and please let me know if I can offer any further assistance.

-Mr. Hype :fire:

@ssp1111 - what do you think about this suggestion?

-Mr. Hype :fire:

Hi @zheerwagen ,

Your topic will be automatically closing in less than 24 hours. Are you content with the feedback received, or do you wish to extend community discussion for a further 7 days?

If we do not hear from you within 48 hours after your topic closes, your topic will be moved straight to the AIP Draft process.

We look forward to hearing from you.

-Amplify

Thank you @amplify.admin - we’re satisfied with the feedback received both in this post and via focus groups / spaces. We’ll be ready to edit and submit at close tomorrow and are excited to go to a vote!

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@zheerwagen, I think you’ve done a great job operating in a fast-changing and uncertain marketplace environment. Also, thanks for taking the time to ask important questions and for making recommendations about how to frame the next deployment.

As one of the creators of Thank APE, Zach asked me to share a bit more context on the value of pointing Snag marketplace funding to Thank APE - as was recommended in his proposal. I’m happy to do so!

Thank APE is protocol-level infrastructure rewarding value-creating contributions to the DAO - from governance contributions to builder contributions.

The impact of Thank APE, already, is significant. As Zach shared in an earlier comment, since we launched, core governance engagement metrics have largely increased by ~200%.

Zach’s proposal to “point marketplace funding to Thank APE” does a few things:

a) It ensures creativity and decentralization around how funds get distributed. Thank APE can reward whatever the community determines is valuable: from governance participation (like adding value to proposals, as many have done here) to, for instance, Defi tooling like those suggested above.

b) It’s an important step toward building sustainability for the DAO. When Snag and others commit APE back to the community through Thank APE (more projects are interested in doing so) - those funds are delivered to people creating greater efficiency, utility, and value for the DAO.

c) It ensures that any marketplace funding is distributed with efficiency and care. Thank APE is a DAO-approved initiative that is already built, already driving value, has built-in bot and bad actor protection, and is supported by much of the community.

I hope this is helpful context. If any of you have additional questions on this piece, I’d love to help! - Daniel

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This topic was automatically closed after 7 days. New replies are no longer allowed.

Thank you @zheerwagen for your ideas and the ApeCoin DAO community for the thoughtful discussions. A moderator will get in touch with the author to draft the AIP in the appropriate template. Once the AIP is drafted and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

Follow this Topic as further updates will be posted here in the comments. @zheerwagen please see your messages for the next steps.

-Amplify

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Hi ApeCoin DAO Community,

@zheerwagen has completed editing their AIP Idea to be their AIP Draft.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Amplify

Love the idea of an official trading platform! Great improvement on an already great AIP. Completely reasonable amount for an audit, could honestly be more.

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Hi ApeCoin DAO Community,

Our team has reviewed and discussed @zheerwagen’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Amplify

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Hi ApeCoin DAO Community,

We have no further questions for @zheerwagen. This AIP is now with the Special Council for Administrative Review.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Amplify

gm @amplify.admin / @Vulkan.Admin - I wanted to check in on timing for this to go to a vote, would love to get this live as soon as possible! :slight_smile:

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Hello @zheerwagen,

Very sorry for the delay, I’ve been out most of this week. Unfortunately after an AIP moves to Administrative Review we have no insight into how long it may take before completing review.

I’m sorry I couldn’t be of more help in this regard.

-Amplify

Hi @amplify.admin - not a problem at all, and apologies on my end, but is it possible to move this back a stage for edits?

Unfortunately things shifted with Thank Ape’s ability to support marketplace usage as DAO contributions and we’d like to remove the piece of the proposal to change funding source from the current multi-sig. We’ll still revisit the best place to push funding in the future!

Or including the updated version here in case easiest! Hopefully this doesn’t cause much delay since only removals with no additions/changes:


In September AIP-98 was approved to build an official marketplace for ApeCoin DAO with overwhelming support for a marketplace built for apes by apes. Since launching apecoinmarketplace.com in late November we’ve built the best buying experience by customizing the experience with metadata enhancements including staking data and matched items, social features, and building P2P trading to support collectors with 0-fees.

We did all of this while building out the core purchasing experience with features like trait-offers, sweeps, CC purchasing, and trait count filters. We also improved selling with multi-asset + platform listing, aggregation to OpenSea Pro and others, and our new ‘referrals’ capability to promote listings.

We requested 0 funding, and achieved one of our two initial goals by building the best buying experience for Yugaverse assets. From December - Early February there were 4 apes purchased on the marketplace along with 10 Mutants, 16 Kennel Club, and 9 OtherDeeds, with >50K site sessions in Jan + Feb demonstrating fit on the buy side.

Unfortunately Blur’s token launch, and OpenSea’s shift in stance re: creator royalties flipped the space on its head, and destroyed any market fit for apecoinmarketplace.com as a royalty enforced platform. We’re excited to use this proposal as an opportunity to blow this out by leveraging the launch of trading + social and improving fee + incentive structure to make this the go-to destination for the Yuga community to shop.

We’re making two changes to our previous proposal along with a request for additional support on social and are looking for an additional 6 months stint running the official ApeCoin Marketplace

  1. Going to ‘market rates’ on royalties and matching Blur/Opensea for legacy collections. (1st proposal was drafted when OpenSea + royalties were dominant)
  2. Requesting 10K $APE to audit our 0-fee P2P trading product that reduces scam risk by restricting trading to Yuga collections?

We’re also adjusting our request for ApeCoin marketing support to be more specific, asking for a link from the topline nav of apecoin.com in addition to bi-weekly support on Twitter.

Abstract:

Due to lack of an obvious mechanism to add value to the DAO we started with low fees. We reduced fees to .25% on ETH transactions and 0% on $APE with an additional .25% sent to a gnosis multi-sig for future use as determined by the community. After the OpenSea announcement we launched our ‘creator relief program’ - dropping fees on all 50+ partner marketplaces, including going to 0-fee except the DAO’s .25% on apecoinmarketplace.com.

In this proposal we recommend continuing the relationship and renewing the same fee structure with two recommended changes we’re requesting community feedback on:

  1. Our peer to peer trading product is launching in the next 1-2 weeks, but isn’t formally audited yet. We built this in conjunction with Solidity.io and it’s peer reviewed, but apes are exceptionally high-value assets and more likely to be targeted. We’re requesting 10K $APE to fund an audit.
  2. Our marketplace currently enforces royalties on all sales, but unlike our other partners we’re not working directly with the creator (Yuga) to drive usage. We suggest matching market royalties for legacy collections and including Blur listings via aggregation.

With this in mind we’re going through the full AIP drafts process vs. just a resubmission to listen to & incorporate feedback by hosting spaces & focus groups across the ApeCoin community.

The Official ApeCoin Marketplace

Before talking changes, we want to highlight for those who haven’t shopped apecoinmarketplace.com yet. Our goal was to build the best trading experience for Yuga assets and create a revenue stream for the DAO to improve sustainability.

We believe we’ve already built the best experience, culminating with our launch of trading, and with a renewed emphasis on marketing + incentives in this v2 proposal can turn our attention to volume. We averaged just over $100k in weekly sales in January prior to the launch of Blur rewards, and are excited to lead with trading + social paired with a competitive royalty strategy to Pull the Discord WTS/WTT use case onto the ApeCoin marketplace.

Sharing some of the visuals on improvements we’ve made to create the best buying experience for collectors, along with improvements like cart, sweeps, trait offers, CC purchasing, and more:

$APE Staked and matched Items metadata enhancements

Custom filters for trait count & ApeCoin staked:

Token gated social profiles + directory

Full stack Peer To Peer Trading (Awaiting Audit To Launch)

Social Feeds (Trading + Marketplace activity integration coming soon)

Author Description

Zach (Twitter / LinkedIn) red pilled into Web3 and NFTs in fall '21 and bought his first Ape later that year while leading the white label restaurant business as DoorDash. After flipping his first Ape and sending a few thousand $$ to OpenSea he saw a similar opportunity to eliminate fees and help creators take control of the buying experience.

Team Description

Snag Solutions builds custom marketplaces and other digital solutions for dozens of top creators and communities like Goblintown, The Plague, World Of Women (loyalty/APIs), and of course, ApeCoin. We were started by early DoorDash leaders Jason (Twitter / LinkedIn) and BAYC Zach (Twitter / LinkedIn) who partnered to build the early merchant product.

We also have three advisors, all engaged BAYC/MAYC & ApeCoin members:

Since our last launch one of our three new full-time dev hires Robert Istok (Twitter) also comes from the Ape community!

Motivation:

We started Snag Solutions and drafted our initial proposal with the goal of creating a platform that lets creators take control of the buying and selling experience. In the ~8-months since launching the business we’ve partnered with 50+ amazing creators to help them build custom marketplaces and other white label tooling, including our social & loyalty products.

BAYC pulled me into the space, and flipping one + sending several thousand $$ to OpenSea without receiving what I deemed ‘fair’ value is a key user story that led us to founding Snag Solutions. The ApeCoin marketplace is a way for us to give back to the community by providing a low-fee solution while showcasing our technology on the biggest stage. The current ApeCoin marketplace is built for you, with feedback from Apes consistently incorporated in build decisions leading to $APE staking data, trait count, matched item data, and other shopping experience improvements.

Rationale:

To recap our rationale for key build decisions made in our previous proposal:

  1. We partnered with Reservoir0x to leverage their open and on-chain orderbook. This creates pressure for us to add value by decentralizing the orderbook.
  2. Due to lack of an obvious mechanism to add value we started with ‘lowest fee’. We take .25% on ETH sales and 0% on $APE with an additional .25% sent to a DAO multi-sig on native sales. Fees are held in a 4/7 Gnosis multisig for future use as determined by vote.
  3. Because we’re already building a lot of this infrastructure to support creators, we can provide a high-quality, no-cost, product to the DAO.

Sharing our rationale on recommended changes below:

  1. Our recommendation: We should make the move to match royalties so we can compete on an even playing field. We could also consider creative alternatives to improve incentives - there are no rules on what we can / can’t do!
  2. Our recommendation: We built a front end interface to interact with a well-utilized open-source contract (0x) for trading. With the high $$ values being traded within the Yuga ecosystem we feel less comfortable launching without an audit then with our other partners. As a lightly funded pre-seed startup we’re requesting 10K $APE to fund our second ApeCoin driven audit prior to releasing trading for ApeCoin.

Known Specifications (Snag Tech Stack):

  1. Front end libraries - Next.js, Vercel
  2. Reservoir0x’s aggregated liquidity and open-source + on-chain order book.
  3. An in-house orderbook for our P2P trading product that leverages 0x’s already audited v3 protocol as the onchain execution layer
  4. Light backend for social features like user profiles

Overall Cost & Timeline:

10K $APE to fund an audit for trading (can waive if preferred and just do peer reviews)

Marketing commitments from ApeCoin DAO including:

  • A direct link from the marketplace topline navigation of apecoin.com (modified from the current click in to access Snag Solutions marketplace)
  • Regular (bi-weekly) support on social as we turn up marketing to drive usage!
    • Can be either RT, tweet, or spaces participation. Will partner with Marketing & Comms working group when up and running!

Timeline: The site is already live, and will continue to operate. Any changes coming out of this process will be made in short order (1 month or less) and communicated to the community.

Next Steps:

  1. [5/10 - 5/17]: We’ll listen to feedback via forum comments and host 2-3 focus groups to listen to the community and look for opportunities to partner with ApeCoin + ApeComms on additional spaces. To start we scheduled:1.Focus Group Spaces #1 on Friday 5/12 at 2 PM EST
  2. Focus Group Spaces #2 on Sunday 5/14 at 2 PM EST
  3. [5/18 - 5/24]: Estimated timeline to work through the drafts process and get ready for a vote.
  4. [5/25 - 5/30]: Target to go to vote - pending delays

Proposals submitted to the AIP Ideas category can be vague, incomplete ideas. Topics submitted here are not required to be submitted as a formal AIP Draft Template, however, you may still use the template if you wish.

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Hi ApeCoin DAO Community,

Edits have been made to this Topic, by the author or by the author’s request.

You can click the Pencil icon at the top of the post to see these edits.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

@Lost.Admin

Thank you Lost! Appreciate it.

Hi @Lost.Admin / @Vulkan.Admin - really sorry to do this, but this has been sitting a long time now, and more importantly the most recent OpenSea announcement shifted everything (again).

I want to come back with a bigger bet here to fund development of a new OpenSea competitor with compelling social features, us of a new royalty enforced token standard, and a royalty tracking source of truth that collections can use to reward collectors via upcoming utility.

With this in mind can I please take this down? the new proposal will be fundamentally different, so I suspect I need to start again, and will loop you two in by early next week so that we can try to get it through as quickly as the process allows

thanks!

4 Likes

Hey @zheerwagen,

No need to apologize – it’s all about progress and adapting to the evolving landscape.

I’m excited about the potential of this enhanced concept, which involves a more substantial investment to create a cutting-edge OpenSea alternative. Please consider include marketing expenses and not just development cost (I will be happy to see my wolt-game suggestion included btw).

I’ll also suggest to have a conversation with Yuga following Daniel’s Announcement.

Best of Luck,
-Mr. Hype :fire: