Hi @bigbull. Thanks for the questions and happy to clarify. The platform fee is the license for the software, which includes a fully branded ApeCoin Rewards app for iOS and Android, as well as a web app. The platform, as a whole, is constantly updated and maintained to work with the constant flow of updates for iOS and Android. All technical support for users is also provided by our support team as needed. Mobile apps are key to why our platforms work so well.
The web app will have its own subdomain from the options of apecoin.rewards.direct, fan.direct, or community.direct. If anyone has a different subdomain idea, please propose this. As an example, platforms like TikTok, Twitter, Instagram, and almost all rewards apps have their specific subdomains.
The account management cost of £96,000 covers assigning members of our team to account management and client liaison roles to maximize the opportunities available to ApeCoin Rewards. We will do, as we do with other clients, which is to connect with existing and new partners to explain the benefits of offering discounts to ApeCoin and BAYC holders in a closed environment.
The key areas I will focus on for ApeCoin Rewards are:
Music festivals and concerts - We have extensive connections worldwide. 2-for-1 offers are often available but, of course, cannot be advertised outside of a closed group.
Retailers via our connections with 700+ retailers worldwide from my last company, Awin. This would include discounts at retailers like Nike, through to mobile phone operator contracts, and much more.
Made By Apes license holders, to give exposure to their audience directly.
It’s important to note, except for Made By Apes licensees, these opportunities are already open to us but require artist management, promoters, and retailers to understand that this is a closed group. We educate them on why they should offer the best possible deals to reach incremental buyers. We will also connect with Made By Apes licensees to work with them in growing their sales and helping them reach BAYC and ApeCoin holders.
I hope this answers the question and gives a full picture of the plans we have and the work involved.
Grains/Kevin