Abstract Summary:
Imagine $APE as fuel for growth to generate more demand for $APE. Presented by a team with a proven track record of launching dozens of chart-topping games like 2048 and Two Dots, this proposal seeks to help propel the Apecoin DAO as a marketing tool to not only encourage more games to implement $APE in their ecosystem, but to also market the games directly to the masses. For its first iteration, this proposal is set to help propel “Dookey Dash” to a #1 hit mobile game. By achieving this milestone, we aspire to amplify global awareness of $APE, and create a precedent for how $APE, through targeted ad spend across major ad networks, can fuel new demand for $APE in an ROI positive manner.
We are $APE holders and we want to see new demand for $APE. It is in the DAO’s benefit for there to be a #1 hit mobile game that is utilizing $APE to be exposed to a wider audience of gamers, and burst outside of our current bubble. The more new players exposed to games involving $APE, the more new demand there will be for $APE. This will hopefully serve as a great use case to not only provide DAO marketing support for games utilizing $APE in their ecosystem, but also act another way to encourage games to implement $APE into their game.
Superfine, a Made By Apes Company, is an AI growth tool for games to maximize their UA. It allows the capability to spend $APE across all ad networks simultaneously, focusing on maximizing your goals, be it maximum installs, lower CPA, or ROAS (return on ad spend). The game is able to determine which player qualifications it wants to target (by country, age, etc) and will only hit the bid if it fits into the desired goal. This AIP is also represented by Faraway, the studio behind Dookey Dash, which has also produced another game, Serum City, that implements $APE and supports the ecosystem.
@bigbull did you follow-up with this team as part of your efforts to follow-up with proposal updates? I looked and found no evidence that they have done anything stated in the proposal. So, it looks like a rug to me.
So we gave them $150K to make DDU posts on X and which, checks notes, barely get an avg of 37 likes (yes - I ran the numbers)?
This is what was promised:
The reason that I even recalled this proposal is because when DDU was released a few days ago, sans any kind of marketing that I could see, most of the X noise was coming from the usual suspects within our ecosystem. It briefly shot up the charts with less than 75K installs, then sank within a span of 72 hrs.
And given how brutal mobile gaming is, setting aside the Web3 gaming landscape that’s littered with disasters, it was no surprise to see that having briefly shot up the charts - which tends to happen with new [free] releases that aren’t total crap, in a span of 72 hrs, it sank to around 145 on iOS. And it didn’t even chart on Android. All this amid Apes making “we flipped” memes using games which have charted - and stayed in those charts - for many years.
And where is the promised Superfine integration?
Basically, what I’m saying is that this $150K doesn’t appear to have done what it claimed it could and would do, let alone implemented as was initially promised.
While I’m on the subject, let me say this once again - our ecosystem is simply not large enough to create any meaningful impact outside of the bubble. And since we don’t appear to have any growth path to speak of, and no sensible plan (no, ApeChain isnt’ that), I don’t see how that’s going to change.
Apologies with the delay on this. I thought I had sent previously.
To clarify some things first:
None of the budget went to me as an individual to promote Dookey Dash. I would post often about it because, ape love Dookey Dash. The 100% of the budget was spent on UA via traditional mobile gaming channels, such as AppLovin and Instagram.
I will follow up with Superfine for some numbers to share. But the $APE from the DAO certainly played a huge role in fine tuning for the launch, which helped DDU chart well during launch when it came on where to spend the UA budget.
In terms of the intention to become an additional marketing arm to the $AEO DAO to support games, both current and future… sadly there haven’t been any games utilizing $APE seeking to use the platform to partner with. I am also no longer a full time employee of Superfine, so I cannot speak to any future plans.
The author of this AIP has not yet provided their required monthly progress report to the community regarding the ongoing status of their proposal’s implementation.
The author’s last report was on January 15, 2025. We urge @Squiddy to respond in this comment thread with any updates.
Hey - same update as before. As mentioned in January, I am no longer an employee of Superfine. The funds were used to run UA testing for Dookey Dash, and the DAO contributed to the success of the launch!
In terms of being able to help games building on Apechain with their UA, as far as I was still with Superfine there were no projects that reached out (few projects run UA like Dookey Dash did anyway)
I’d love to close this loop - apologies that I don’t have more to provide, but this is the best update I have with the information. There’s no additional updates as Dookey Dash launched, had a successful season and now has been put on ice for a bit.
TLDR: Funds successfully used on UA campaigns for Dookey Dash via the Superfine platform, Apecoin DAO played role in successful launch.
