AIP-111: World's First Ape Bar London

Proposal Name: World’s First Ape Bar In London

Arcade Apes - Worlds First APE bar, bringing arcade gaming, bored games and digital art gallery. A bar that will bring together different crypto and NFT communities together. We aim to educate, inspire and showcase this world to people on the outskirts of Crypto and NFTs by educating them through events.

Proposal Category: IRL Event, Marketing, Branding

Abstract | Two or three sentences that summarize the proposal.

Arcade Apes is a venue in London that provides semi-private spaces each with a retro arcade machine (100s of games and a separate area to hold NFT events (educational and networking). Artwork will be displayed on state-of-the-art screens and AR across the entire venue. We will also be adding gamification using AR to set challenges to find NFTs to engage and promote the project.

This AIP is to provide funding for marketing and set up costs at a bar in the City of London, UK - We have already struck a deal with the venue owner who has spare capacity to use the space at no cost.

We have validated the idea previously with paid marketing at our expense and build a database of those interested in attending. We currently have a mailing list of 5,000 people.

Motivation | A statement on why the APE Community should implement the proposal.

NFT NYC has been a testament to the demand for IRL NFT events to meet others and strengthen bonds within the community. Arcade Apes is designed to bring together the community, and provide a space to entertain, connect and educate.

Rationale | An explanation of how the proposal aligns with the APE Community’s mission and guiding values.

ApeCoin DAO has the mission of bringing communities in the NFT space together and bringing on new people to the community.

Arcade Ape provides an IRL experience, with retro arcade machines, display screens, and AR displaying various NFTs. It attracts those who want to see NFTs in a gallery style, meet others within the space at our events, and educate or learn to bring in newcomers.

We have a simple scalable model if proven successful in London.

Steps to Implement | The steps to implement the proposal, including associated costs, manpower, and other resources for each step where applicable.

The author and partner will be working on all of the below at no cost, the costs required are to raise more awareness of the venue and also at the same time Bored Apes. Most of the costs are covered by the author, the funds are required to raise more awareness.

Currently, NFT projects are not allowed to market but this bar will be a way around this, a physical bar is allowed to advertise with no restrictions. We will be attracting people that aren’t aware of NFTs and Crypto in a medium they can understand.

Social Media Ads - $20,000 spread across 3 months
LCD Truck - $10,000 appearing every Friday in a prime location near the bar we will use the truck 10 times across 3 months.
Leaflet Hand Out - $250 per day for 8 hours. We will be again allocating $10,000 total to this and spread out over 3 months.
PR - $10,000 over 3 months.
Lifesize Ape For Entrance (Selfie Section) - $9,000 fellow Ape Creator
10 x High Quality Digital Screens - $10,000
Further decoration ape related - $10,000

Timeline | Relevant timing details, including but not limited to start date, milestones, and completion dates.

September:
AIP proposal - in progress
New Website - in progress
Create brand assets - in progress
Create pitch deck for brand & sponsors - in progress
Event validation & marketing (paid with the use of authors funds) - completed
Find & agree venue - completed
Insurance, permits, etc - completed
Order arcade machines - completed

October:
Build AR
Outfitting of venue (screens, decor)
Launch
Marketing (paid with use of proposal funds)

Ongoing & in progress
Press release
Outreach
Marketing (organic)

Overall Cost | The total cost to implement the proposal.

$79,000

You can follow our journey at https://twitter.com/arcadeapes

The authors take no funds from the proposal. All funds are used to benefit the cause.

1 Like

Hello @arcadeapes,

I see that this is your first time being active in the forums and welcome you to the discussions.

I agree wholeheartedly with your reasons as to the Motivation and Rationale for IRL Events – (I’m also hoping that you read and voted for AIP-64 :laughing:)

I’d be happy to share our own findings to date and as we launch the Feasibility Study Survey & Landing Page, perhaps you could ask your 5k members to partake in the survey too.

Anyway, to your proposal, are you in the arcade business and will this be a showroom of sorts for the games/machines? Nothing inherently wrong with that, just for transparency’s sake it would be good to know the possible business-model behind the ask.

Also, where in London are you getting the venue for free? We have a coworking space in Soho and I’m sure you know London ain’t cheap.

Finally, have you connected with @Dropverse with regards to the A/R component? They have a proposal heading to Snapshot relatively soon that might be worth looking into.

Thanks for taking the time to write up this proposal, look forward to your replies.

Cheers

5 Likes

Thanks for taking the time to respond to the proposal.

We are not in the arcade business. We are just people who love drinking, gaming and getting to know more of the community. :slight_smile:

The venue is in Victoria, we had found a bar that has spare capacity and taking over this space to dedicate it to the ape bar. We have free reign to customize as we need without tearing up walls etc. They will handle the food/drink side of things so logistically we have no issues. Our background is also in organizing and promoting events.

This will further provide a proof of concept to the bar idea before we find a permanent spot. We also have the opportunity to scale up if we prove our worth as the existing bar has many branches all over the world.

Obviously, this permanent spot will cost a lot more.

Yes, I will take a look at Dropverse also and see what they have in mind maybe we can collaborate here.

Hope that helps.

2 Likes

You can find us on our socials on Twitter @arcadeapes

We’d love to get made a 6 foot ape that would be at the entrance, this would be a great photo opp for visitors.

We are targeting not just people who know about NFTs but also those that don’t.

We have got a quote of $9,000 for a 6-foot size ape. This is included in our original proposal for decoration.

1 Like

Could you provide a bit more of a detailed breakdown of your marketing and PR budget? Is it to hire contractors, paid media, etc? Love the overall idea BTW and wish I was closer to London!

2 Likes

Yes, it would be for paid ads and contractors.

PR is $10,000 for 3 months

The $50,000 breakdown in marketing is as follows:
$20,000 Split over 3 months of social media ads

$30,000 split over 3 months for the following:
Digital Vans which will drive around London per day cost $1,000 we require 10 slots.

  • People handing out leaflets per day cost is $250 per day, we will require two people at prime locations in London. ($10,000)
  • Underground billboards $10,000

Hi @arcadeapes,

Your topic will be automatically closing in less than 24 hours. Are you content with the feedback received, or do you wish to extend community discussion for a further 7 days?

If we do not hear from you within 48 hours after your topic closes, your topic will be moved straight to the AIP Draft process.

We look forward to hearing from you.

-Pearson

If i want to make edits to the orginal proposal how to do this based on feedback?

Hi @arcadeapes,

A moderator will get in touch with you to draft the AIP in the appropriate template, once your topic closes. You can then make edits to the original proposal.

Regards,

-Pearson

This topic was automatically closed after 7 days. New replies are no longer allowed.

Thank you @arcadeapes for your ideas and the ApeCoin DAO community for the thoughtful discussions. A moderator will get in touch with the author to draft the AIP in the appropriate template. Once the AIP is drafted and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

Follow this Topic as further updates will be posted here in the comments. @arcadeapes please see your messages for the next steps.

-Pearson

Hi ApeCoin DAO Community,

@arcadeapes has completed editing their AIP Idea to be their AIP Draft.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

Is this live now? As im not sure

Hey @arcadeapes! It looks like it is in the AIP Draft phase. The moderator team will send you some questions and you will work with them on any clarifications they seek. If it passes through that phase and a few other review steps it will then move to the Live AIP stage at that time.

1 Like

Hi @arcadeapes,

Your AIP Idea is in AIP Draft phase now. Once the AIP is reviewed and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

-Pearson

1 Like

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @arcadeapes’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

Hi ApeCoin DAO Community,

@arcadeapes has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson