AIP-170: Let’s build a Public Relations team to promote building in the APE ecosystem

Hi ApeCoin DAO Community,

@BoredInvesting has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

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Hello everyone,

Just a quick update here, this AIP has been sent over to the Special Council for review.
Will keep the community updated accordingly.

Best,
-mallard

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I have a lot of questions,

Lets start with basic ones:

What do you base the budget at who are WEB3 Experts in your mind?

Dont you think we all as a DAO are the best experts actually?

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What brought you to the questions about WEB3 Experts?

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Thank you for the proposal. What’s the process of finding the PR experts?

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I will look for individuals or companies that have experience in PR for crypto organizations and a strong track record of success, review their portfolio, past work, and references to assess their fit for ApeCoin DAO, choose the candidate that best fits the DAO needs and budget, and establish a clear agreement on the scope of work and expectations for the PR campaign.

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Hi @BoredInvesting. Do you have a background relevant to doing this type of search and vetting? Sorry if I’m unaware. I don’t see it detailed in the AIP.

In my experience people are highly specialized that do such work, and hire people for PR that not only best represent the product or idea but do so by levering appeal they may have among a select target audience with a message tailored to specifically engage each audience.

Ex: I spoke with many people at a recent investing conference about ApeCoin, and the approach or “trust points” that work with that crowd would be very different than what might best work with… a very different crowd.

An offer if this AIP is adopted: I have a colleague that’s an exec of a US PR firm which places people on top media outlets, including training them to be effective brand ambassadors if need be. I expect he’d be open to at least an initial consult.

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Currently I am investing for my clients, but I had my own PR company for 6 years, and the results I achieved make me confident that I will find the right people.

Your offer will be accepted :wink:

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There is no such thing as certified WEB3 expert. The maximum verification people can get is b y passing binance courses. On the other hand in some cases or regions you must be a certified financial advisor and plus a media certified licensed specialist. I always think about how can DAO look at the future and prepare for any regulations in advance as well.

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Sorry, but no one talks about WEB3 experts in this thread. Where did you get it?

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Can you please specify what kind of certifications are look looking for and kind of experts?
Thank you.

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We are not looking for certifications. Where did you get the idea of WEB3 experts and certifications? Looks like you are talking about another proposal or topic.

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You stated on your first post:

'Hire PR experts"

  • what do you mean by that “experts”. Thats was all my question.
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PR experts are professionals who specialize in building relationships with journalists, crafting newsworthy stories, and pitching them to media outlets in order to secure coverage for their clients. They have a deep understanding of the news industry, and use this expertise to help their clients gain valuable exposure and credibility through earned media coverage.

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Is my proposal the only one stuck in administrator review?

Obviously, great intent to help promote the work being done. Reading this I’m not clear on a few things that perhaps others would be unclear on, too.

  1. On the one hand you say:

On the other, your metric of success is # of published articles, not # of extra AIPs passing approval (i.e. new projects). How, in your view, do articles translate into projects/stuff actually being built?

  1. Where would these be published/distributed?

  2. We have plenty of coverage currently of what’s happening in the ecosystem. There’s ApeComms, there’s The Bored Gazette (financed from the DAO), there’s the DAM Show (also now financed), there are individuals like Halina and Sera and others posting on personal twitter accounts about new AIPs. How does your proposal differentiate itself and, most importantly, what critical component is missing that this you believe this proposal would cover?

  3. What are the specifications for each publication? Length, detail level, perhaps a link to a sample/similar coverage? Is this for new projects only? For example, in month 2 you could write 4 publications about same projects as in month 1, plus two new ones - will that count towards the total of 6? Clarity is needed exactly when something can be counted as “publication” vs when it cannot be.

  4. The DAO is unable currently to distribute every month based on KPIs afaik, it’s just a lump sum, so it may be better to ask for w/e you need now, then come back mid-way with results thus far and ask for the next batch of coin.

  5. Why does it take so long to write a publication? Normally a journalist works on several projects at once since there’s idle item in-between replies/conversations. So it seems to me a single person can handle 4 publications per month, no need for 2. I guess this is tied to question 4.

Overall, for me, I think PR as in going to hackathons, sponsoring those, encouraging meetings of devs, cold emailing communities & people, forging partnerships with other DAOs/chains, etc. is what we need. Less so articles, which we already have. Or how are you thinking about this?

Thank you!

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Hi Sasha, thank you for adding your questions to the conversation!

On the other, your metric of success is # of published articles, not # of extra AIPs passing approval (i.e. new projects). How, in your view, do articles translate into projects/stuff actually being built?

Our PR approach focuses on attracting builders to the Ape ecosystem by generating media coverage that highlights the platform’s attractiveness for contributors. Although the number of published articles may not directly correlate to new projects, it raises awareness and generates interest among potential builders. I encourage the community to suggest alternative metrics that we can use to gauge the effectiveness of our PR efforts.

  1. Where would these be published/distributed?

My PR strategy aims to pitch stories to a diverse range of media outlets, encompassing crypto, tech, and mainstream publications. For crypto-focused media, I will target well-known outlets such as CoinDesk, CoinTelegraph, Decrypt, and The Block, which have a dedicated readership interested in the latest developments within the cryptocurrency and blockchain space. We will approach influential publications like TechCrunch, Wired, The Verge, and others. To capture a broader audience, we will also pitch to mainstream media outlets such as Forbes, Bloomberg, and The Wall Street Journal. Our efforts are not limited to these outlets, and I will continuously explore opportunities to reach a wider audience.

We have plenty of coverage currently of what’s happening in the ecosystem. There’s ApeComms, there’s The Bored Gazette (financed from the DAO), there’s the DAM Show (also now financed), there are individuals like Halina and Sera and others posting on personal twitter accounts about new AIPs. How does your proposal differentiate itself and, most importantly, what critical component is missing that this you believe this proposal would cover?

While there are excellent existing resources and teams such as ApeComms, The Bored Ape Gazette, and individual contributors sharing updates within the BAYC ecosystem, our proposal focuses on pitching general media, which differs significantly from these community-driven outlets. Our approach aims to target a broader audience by pitching journalists in the crypto, tech, and mainstream media sectors to raise awareness and generate interest among potential builders and investors outside the existing BAYC and ApeCoin communities.

The critical component our proposal addresses is the targeted outreach to influential publications, leveraging their expansive readership to maximize the visibility of the Ape ecosystem.

What are the specifications for each publication? Length, detail level, perhaps a link to a sample/similar coverage? Is this for new projects only? For example, in month 2 you could write 4 publications about same projects as in month 1, plus two new ones - will that count towards the total of 6? Clarity is needed exactly when something can be counted as “publication” vs when it cannot be.

It’s important to note that our proposal does not request funds for copywriting. Instead, we aim to secure coverage through organic pitching of media, which involves crafting tailored pitches to pique the interest of journalists and editors in influential publications. Organic pitching can be time-consuming and require significant effort, as it necessitates researching the target audience, identifying the right media outlets, and creating personalized pitches that resonate with each publication’s unique editorial focus and style.

The DAO is unable currently to distribute every month based on KPIs afaik, it’s just a lump sum, so it may be better to ask for w/e you need now, then come back mid-way with results thus far and ask for the next batch of coin.

Thank you for pointing this out! Can you share more details on why the DAO is unable currently to distribute every month based on KPIs? Spent a few hours and did not find such information.

Overall, for me, I think PR as in going to hackathons, sponsoring those, encouraging meetings of devs, cold emailing communities & people, forging partnerships with other DAOs/chains, etc. is what we need. Less so articles, which we already have. Or how are you thinking about this?

I agree that PR efforts encompass a wide range of activities, including attending hackathons, sponsoring events, forging partnerships, and reaching out to communities and individuals. While all these tasks are crucial for the growth of the Ape ecosystem, it is challenging for a single team to manage them all effectively. Our proposal primarily focuses on pitching to journalists and generating media coverage to attract builders.

However, we recognize the importance of the activities you mentioned and believe in the power of collaboration. I will be more than happy to work alongside other working groups who are focused on these areas.

My organic pitching approach complements the other PR activities you mentioned, ensuring that we cover multiple channels to raise awareness and generate interest in the Ape ecosystem. By working together with other working groups, we can create a cohesive and effective PR strategy that benefits the entire community.

Thank you again. And glory to the heroes!

I.e. it does not cover actual writing and only covers reaching out / pitching to publications, do I understand it correctly?

Are you already a PR team/company that has relationship with these outlets? Sorry if I missed your background / link to previous work.

@Vulkan @0xSword @Lost perhaps one of you knows if this is the case or if I’m mistaken?

:handshake:

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Hi ApeCoin DAO Community,

This AIP Idea was tagged as “Needs Administrative Review” and sent to the Special Council. Upon careful review, the proposal has been deemed “Return for Reconstruction”. In doing so the Special Council cited:

Reason for Reconstruction: The Ape Foundation cannot be the client of a PR firm.

We thank the author for their participation and encourage everyone to continue sharing ideas with the ApeCoin DAO Community.

This Topic will be moved to and remain in the Final AIPs: Returned for Reconstruction category. The author may resubmit their proposal if they wish.

@Lost.Admin

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