AIP-218: Rumblerz by Gamed Productions - A stop-motion animation/claymation TV show leveraging existing IP

Proposal Name: Rumblerz by Gamed Productions - A stop-motion animation/claymation TV show leveraging existing IP

Proposal Category: Brand Decision

Abstract | Two or three sentences that summarize the proposal.

We propose for ApeCoinDAO to be our official sponsor for all of Season 1.“Brought to you by ApeCoinDAO” with logo placement prominent throughout.

We’re looking to bridge web3 and pop culture, introduce digital collectibles to a broader audience and change the entertainment industry by leveraging blockchain technology that allows anyone to be part of the production industry.

Ape Wink Teaser-2-3

Author Description:

  • Stefan Karl, IP expert and COO: I’m a German national living in the UK since 2014. Used to live in the US for a couple of years prior to moving to the UK. Started my career working in digital advertising before moving into the online brand protection space about 5 years ago, and now working full-time as manager and consultant helping web2 and web3 brands protect their IP and reputation online. Got into NFTs in early 2021 and have been working as co-founder on Rumblerz and Gamed Productions since early 2022.

Team Description:

  • David Pearson, Founder and CEO. Producer, Local 800 Production Designer and Art Director (Jake from State Farm, Click-up Superbowl Commercial, Savage x Fenty, HBO, Discover +, and many more)

  • Zach Tolchinsky, Director and Animator who has worked on shows like Robot Chicken, Anomolisa, and Buddy Thunderstruck
  • Sean Akers, Producer on Banshee Chapter, the first direct to Oculus movie
  • Brittany Ellis - Warner Bros. Entertainment and our Chief Audio Engineer, Beavis and Butthead, Westworld, and Star Trek

Motivation | A statement on why the APE Community should implement the proposal.

The APE Community should consider implementing our proposal because it offers a unique and innovative solution to address the current state of the entertainment industry. By doing so, the APE Community will be spearheading a change of how business is conducted and will be recognized as such, which further helps bring more awareness to the APE Community. Overall, the implementation of our proposal is a step forward towards a much wider integration of web3 in our daily lives.

Rationale | An explanation of how the proposal aligns with the APE Community’s mission and guiding values.

Our proposal is to use and further digital identities. It’s simple, we believe in the future of it, and we believe the only way to break through to a larger culture is to subvert it. The possibilities for the blockchain to impact culture is endless, but like all great things, it starts through entertainment.

Key Terms (optional) | Definitions of any terms within the proposal that are unique to the proposal, new to the APE Community, and/or industry-specific.

Specifications | A detailed breakdown of the platforms and technologies that will be used.

  • Ethereum blockchain to issue ticket and seat 1155 tokens
  • or similar (upstream) to be used for governance voting
  • Traditional distribution partner
  • YouTube and Twitch for additional video monetization
  • Stop-motion animation to produce TV show

Steps to Implement | The steps to implement the proposal, including associated costs, manpower, and other resources for each step where applicable.

Pre Production involves storyboarding, sculpting puppets and individual parts needed to animate each puppet, and set/world building- This involves 4 sculptors, animatic artist, director, producer and writers- 15k USD

Production process involves shooting 24 frames per second animating puppetry. This involves up to 4 animators, lighting crew, Director, Director of Photography, and producers- 11 minutes roughly- 50k USD

Post production is the editing phase including transitions, color, VFX, and sound engineering (foley)- This involves producers, director, colorist, editor, VFX artists and 2 sound engineers- 15k USD

Timeline | Relevant timing details, including but not limited to start date, milestones, and completion dates.

Start date is two weeks lead time, crew is familiar with each other from previous work and excited to work towards a decentralized Hollywood by owning a part of their art.

Milestone 1- Puppets fabricated and animatic completed- 4 weeks

Milestone 2- Production completed- 2.5 weeks

Milestone 3- Post Finished- 3 weeks

Milestone 4- Shopping pilot to partners and releasing clips- 6 weeks

Overall Cost | The total cost to implement the proposal.

80k USD

I appreciate the description of the team behind this, even including a trailer for a proof-of-concept, which is appreciated. At a glance, it appears you have some serious, competent talent working on this project and I admit I’m intrigued.

On the other hand, maybe it’s the old guy in me talking, but I think my hesitance comes from the uncertainty regarding the level of blood and violence that might come of this, and the ApeCoin DAO endorsing/funding it. While Yuga is clearly a brand that doesn’t shy from its fair share of… subversive… content (read: keys in monkey buttholes, etc.), the ApeCoin DAO and ApeCoin proper are not Yuga. And I think this is a distinction that is often overlooked, especially as we are in the process of shaping and defining the very mission and identity of the DAO itself.

As such, as much as I enjoyed Celebrity Deathmatch growing up, as a DAO contributor and one hoping to grow the culture and reach of our ecosystem, I don’t believe I’m in support of the DAO providing funding to promote this particular image. Others will likely disagree, but this is a fantastic example of ways in which a project can have a role in actively shaping the culture and image of the DAO and I’d love to have more thoughts on this topic.

Thanks again for putting together this thoughtful Idea, will be interested to follow along.


Hey @CryptoLogically appreciate you taking the time to read our proposal. The level of gore is certainly a valid concern, and we too think that whilst Celebrity Deathmatch was entertaining, at times, it felt a bit much. We want to keep it at showing blood (clay blood) and definitely no more than what you can see in the ape wink trailer. But it does require some level of violence to make this type of show entertaining.

More than happy for anyone else to weigh in on this matter and would love to see you follow along, CryptoLogically.


No opinion on this yet overall, other than I think there’s great detail on those involved and it’s definitely different. Love claymation.

I’m not clear on how it’d “provide […] governance that allows holders to make decisions that will directly impact each episode. But most importantly, all profits are split with holders 50/50, which means that you will be paid for watching/curating our show and the more people watch it, whether by holders or non-holders, the more money in the form of residual payments holders will make”, or what a “holder” is in this example.

For so big a spend and featuring Yuga IP I suggest there should be discussion of accepting $APE exclusively, at least for the proposed Season 1. In general it seems to me any proposal “accepting $APE making it easier for consumers to mint” … well, it’s easier to use whatever more well-known crypto they already hold.


Thanks @br00no for your comments. As for governance, there will be ticket and seat NFTs to our show. Each holder will be required to participate in regularly occurring snapshot votes to share their input on episode related decisions such as match-ups, script writing, punch lines etc. And in return, our holders will receive a 50/50 split of all profits we generate from the show.

We’d certainly be happy to have a discussion around how the Apecoin DAO as an exclusive partner for season 1 could or should benefit from it. For example, already mentioned in the proposal is the following: Apecoin DAO to receive seat and to be represented ringside/front row in the show.

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Hi @Gehinzel,

Your topic will be automatically closing in less than 24 hours. Are you content with the feedback received, or do you wish to extend community discussion for a further 7 days?

If we do not hear from you within 48 hours after your topic closes, your topic will be moved straight to the AIP Draft process.

We look forward to hearing from you.


This topic was automatically closed after 7 days. New replies are no longer allowed.

Thank you @Gehinzel for your ideas and the ApeCoin DAO community for the thoughtful discussions. A moderator will get in touch with the author to draft the AIP in the appropriate template. Once the AIP is drafted and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

Follow this Topic as further updates will be posted here in the comments. @Gehinzel please see your messages for the next steps.


Hi ApeCoin DAO Community,

The AIP Draft submitted is currently incomplete and feedback has been provided to the author.

Follow this Topic as further updates will be posted here in the comments.


Hi ApeCoin DAO Community,

@Gehinzel has completed editing their AIP Idea to be their AIP Draft.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,


Hi ApeCoin DAO Community,

@Gehinzel has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,


Hi ApeCoin DAO Community,

We have no further questions for @Gehinzel. This AIP will now go to the Special Council for Administrative Review.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,


Hi ApeCoin DAO Community,

@Gehinzel has responded to our questions and has provided consent to share them in this forum for the community.

Questions (click to expand)
  1. Can you provide more details about the existing IP that will be leveraged for this stop-motion animation/claymation TV show?
  • Author: To break into mainstream pop-culture, existing web3 IP will be used for recurring roles in the show. This will allow us to slowly introduce a wider audience to web3 brands. We’re a community focused and community driven project, role casting events determine which web3 brands will hold a permanent role in the show. The script writing process with community input determines which characters will be starring as fighters in our episodes.
  1. How exactly will ApeCoinDAO benefit from being the official sponsor of the show?
  • Author: Apecoin DAO will benefit from being the official sponsor of the show by gaining brand recognition on a broader cultural level, allowing its brand to reach an audience outside of web3.
  1. Can you provide more information about the traditional distribution partner that will be used, and how they will be involved in the production and distribution of the show?
  • Author: Please refer to partners listed in original proposal like IMAX. Most of this information cannot be disclosed at this stage.
  1. How do you plan to ensure that the production of the show aligns with the APE Community’s values and goals, and what measures will be taken to ensure accountability and transparency?
  • Author: We plan to stay aligned with the DAO’s goals by continuing to operate in the way we started, public and open. Everything about who we are and our intentions in making this show has been communicated ahead of time and we plan to invite our shared audiences in to the production process through live streaming from set, sharing ama’s from production staff on podcasts and twitter spaces, and constant updates to our audience about new partnerships.
  1. In the comments, you say that the Apecoin DAO will receive a seat and be represented ringside/front row in the show. The DAO cannot currently hold assets or accept revenue, so how would this arrangement work if the seats are NFTs?
  • Author: This can be flexible as we do understand you’re not in the position to accept assets. We’re also open to allowing the DAO to vote on which PFP it would like to stand in that seat.
  1. Have your or your team identified any legal, financial, operational, or brand risks associated with this AIP?
  • Author: We’re physically sculpting every character of our show, by law, this is considered fair use of copyright. By transforming the PFP/NFT, creativity and effort is applied, which means we are adding value to the original artwork. This helps us navigate the legal and brand related issues others might be facing. As for financial risks, as stated in the proposal, we’ll be paying our holders in residual payments. Those are considered a form of royalty, usually paid to any above the line talent – the principals any time that a film product is distributed anywhere in the world. If your television show goes into syndication or reruns, the talent responsible for making it (and starring in it) get paid. Our production team, mentioned in the proposal, has already been identified which minimizes risk operationally and allows us to overcome obstacles more easily and at much greater speed.
  1. Is the Ape Foundation expected to engage in any of the steps of the AIP implementation? If so, please specify the steps and elaborate how it is expected to work.
  • Author: No
  1. In your answer regarding the “traditional distribution partner” you say, “Please refer to partners listed in original proposal like IMAX. Most of this information cannot be disclosed at this stage.” Why were you able to disclose the information in your original proposal, but not at this stage?
  • Author: We had included this information in our original draft proposal. In order to make it to the live voting phase, you provided us with a template that we happily filled out. We were just going off of your template as you wanted the proposal in a certain format from abstract and motivation to the rationale and specifications. And to further clarify, in your template under specifications it says “A detailed breakdown of the platforms and technologies that will be used.” this is where we can’t disclose additional information at this stage. But are happy to include our partners like IMAX and Tap Music and more specifically Tyler Simmons, VP of Strategy at IMAX as our advisor. We just didn’t see where this information would fit, hence we left it out.

This is what we would be happy to include (as for where in the AIP, perhaps after team description we insert this as partner description):

Partner Description:

  • Metaseed Labs ( who are an industry leader in smart contract development within the NFT/Web3 space and who have worked on collections such as Alien Frens, Grumbies, L3MON, Gunslingers and Letters by Vinnie Hager
  • Tyler Simmons - VP of Strategy at IMAX (advisor)
  • Tap music ( who have won numerous titles and trophies such as Manager of the Year and Live Music Innovation of the Year and have been home to the likes of Lana Del Rey, Ellie Goulding and Dermott Kennedy amongst others
  • Various production partners such as Sombra Network, T42 Entertainment, Bonfire, LuxAngeles Studios and Space Fac+ory
  1. In your answer regarding Apecoin DAO receiving a seat and being represented ringside/front row in the show, you say, “We’re also open to allowing the DAO to vote on which PFP it would like to stand in that seat.” How would you implement this and if you decide not to, how would the PFP be chosen?
  • Author: We would absolutely want to implement this as we do not select PFPs ourselves but let the community decide. We too would be using to let the Apecoin DAO community vote on the PFP to be featured in our show.
  1. Can you provide more information about how the physical sculpting of the characters is considered fair use of copyright and how this helps navigate potential legal and brand-related issues?
  • Author: In its most general sense, a fair use is any copying of copyrighted material done for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work. So what is a “transformative” use? There are no hard-and-fast rules, only general guidelines and varied court decisions, because the judges and lawmakers who created the fair use exception did not want to limit its definition. Like free speech, they wanted it to have an expansive meaning that could be open to interpretation. Parodies are the best example where the concept of fair use of copyright is applied and used. Definition of a parody “A parody is a work that ridicules another, usually well-known work, by imitating it in a comic way. Judges understand that, by its nature, parody demands some taking from the original work being parodied. Unlike other forms of fair use, a fairly extensive use of the original work is permitted in a parody in order to “conjure up” the original.” This happens in the entertainment space all the time and is the area we’re navigating in.
  1. Will you be obtaining permission from the copyright holders of the original work to create physical sculptures of the characters in your show, or are you relying on fair use or other legal doctrines to justify the use of copyrighted material?
  • Author: We will be obtaining permission for every character used in our show. Mainly through our role casting events and special tickets that would make holders eligible for a role in the show. Either way, the individual holder would have to submit their PFP proactively and/or reach out to us explicitly requesting to be featured.
  1. Have you consulted with legal experts or advisors to ensure that all aspects of the AIP are compliant with relevant laws and regulations?
  • Author: We designed our structure with a legal team involved in guidance since day 1.

A DAR package is being worked on and upon completion this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,