PROPOSAL NAME:
ApeChain/ApeCoin x Vitality: Two leading players are teaming up to revolutionize the gaming experience through Web3.
TEAM DESCRIPTION:
TEAM VITALITY INTRODUCTION:
More info on:
TEAM VITALITY FOUNDERS & THE STAFF:
Founded by Fabien “Neo” Devide and Nicolas Maurer in 2013, our French based organization has risen over a decade to become one of the best esports organizations in the world. In fact: the Esports Organization of the Year 2023 by the Esports Awards.
Fabien “Neo” Devide - CO-FOUNDER & PRESIDENT:
10 years of experience in professional esports. As our Performance leader, Fabien is building Vitality esports strategy and professional teams. Creative mind behind our brand, Neo is the face of our organization, with +200K followers on his social platforms (X account ; LinkedIn account).
Nicolas Maurer - CO-FOUNDER & CEO:
10 years of experience in professional esports. Connected to all major stakeholders of the industry, Nicolas is leading our interactions with publishers, competitors, agent partners. As a strong deal maker, Nicolas is also leading our most important negotiations (X account ; LinkedIn account).
Esport is a young activity field, Fabien/Nicolas have been trailblazers despite all the constraints and difficulties to face when you launch such an innovative project, misunderstood by the rest of the classic industry. They successfully built a long lasting gaming powerhouse and they are willing to revolutionize the ecosystem again thanks to blockchain/crypto technology.
Like a sports club, Team Vitality has developed several activities and services to support its growth with a staff of over 70 people worldwide. With our diverse set of expertise and well respected leadership coming from diverse backgrounds such as Sports or Entertainment, Team Vitality is ready to take the next level: Building a global powerhouse.Team Vitality prides itself on the basis of running a sustainable business that is ready to grow and take over the world.
OUR FANBASE:
SOME OF OUR PLAYERS & OVERVIEW OF SOME EVENTS IN 2025:
And many more to discover: Esports Teams | Team Vitality
V.HIVE, PIONEERING FAN ENGAGEMENT POWERED BY WEB3 IN ESPORTS:
More details:
Download the app:
PROPOSAL DESCRIPTION:
APECHAIN x TEAM VITALITY, A PERFECT MATCH ON A PERFECT TIMING:
TWO ENTERTAINING BRANDS CARRYING A MISSION:
We want to first tell a story. The story of two entertaining brands, always putting community first,who want to push the boundaries of entertainment and have a cultural impact thanks to blockchain, both in the digital and the physical world. This partnership aims to be an exciting and limitless playground for Apecoin to resonate within the esports & gaming space.
THE MOST RELEVANT PARTNERSHIP:
We are convinced we can be our respective last puzzle piece to bring our projects and ambitions to the next level. Vitality is looking for a partner that can match both his technical (interoperability, optimized performance, lower fees…) as his brand ambitions (strong community, exciting projects, gaming & entertainment sensibility…) and no better candidate than Apecoin can match those. ApeCoin needs the right playground and sounding board to make his brand & projects resonate even further and to the right new audiences.
WE’VE BOTH GOT THE MOMENTUM:
We both are at an incredible business & brand turning point of our respective company and project journey. V.Hive project was expecting the right blockchain to fully deploy his potential and here Apechain comes. Our projects are settled and ready to shine during a 2025 year that looks amazingly promising. Albie and ApeKin can’t wait to finally meet and work together.
BENEFITS TO APECOIN ECOSYSTEM:
The benefits are built on 3 main pillars:
(1) APECOIN TO BECOME VITALITY MAIN CHARACTER:
Apecoin & Team Vitality are now carrying the same mission to bound together esports and blockchain. We are convinced and want to demonstrate the relevancy and value of cryptocurrency and blockchain within the gaming and esports ecosystem.
To do so, we will first make sure to have ApeCoin integrated in Team Vitality and its fans’ journey at the highest level so our common story can resonate across the ecosystem.
ApeCoin/ApeChain entering esports/gaming scene with an international Tier1 team, increasing its brand awareness toward a new audience through prominent visibility and a 360° brand integration in the team ecosystem:
Social Media to engage an educated and receptive fan base of over 16 Million people across all social networks:
- Numerous posts per international platform (X, Instagram, TikTok and Youtube) on yearly basis and across local initiatives in China for example (Weibo or Douyin).
- Social Networks visibility (Logo on the fixed banners of Team Vitality accounts, Logo on the fixed banners of the players).
- Live streaming visibility on Twitch (Logo on Vitality players or ambassadors accounts, Logo on players or ambassadors overlays, Banner on players or ambassadors channels).
=> Front of Jersey/Training Kit visibility on the most prestigious esports competitions (LEC, VCT…) & Neck or Collarbone visibility (CS2: Majors, IEMs …) for online live viewers on Twitch/Youtube and people attending the events in the arenas - and be featured on one of the most streamed teams in the World. Millions of unique viewers to witness ApeCoin & Vitality brand associations.
Example of IEM Cologne 2024 (CS2 event*) with 1,8M€ Media Value generated for all Vitality partners during the competition:
*Sources: Esports charts, 2024. CS2 IEM Cologne 2024 & Rocket League Worlds Championships 2023.
A 360° Partnership playground and set of complementary assets:
- Access to some of the best players in the world on iconic games such as ZywOo on Counter Strike 2, Sayf on Valorant, Zen on Rocket League, Vivian on Mobile Legends: Bang Bang or Maru on Starcraft 2 to create contents, attend events and ultimately become our best Partnership ambassadors.
- Unlocking exclusive “Money can’t buy” experiences & VIPs access for the ApeCoin holders (premium events, meet & greet, key notes, signed jerseys…).
- New IRL events to leverage international and biggest esports operations to highlight our partnership and onboard receptive audiences through tailor-made physical operations (Booth at esports events & competitions …).
- Production of activations and personalized content (educational content, hero movies videos, brand contents…) for the benefit of ApeCoin/ApeChain during key moments of the esports season. Everything will be designed and produced by Vitality which is recognised by the entire scene, being nominated as Creative Team of the year at the Esports awards already 3 times.
- Build bridges between ApeChain/ApeCoin, Esports stakeholders & Team Vitality partners (i.e. integrating Ape as currency on Partners website etc, by connecting ApeChain to Publishers Tournament organizers …)
=> KPIs driven partnership with a forecast as a MAIN PARTNER of minimum 5 Billion digital impressions and minimum 14 Million € of Media Value on a yearly basis (calculation provided by Shikenzo analytical tool, based on 2023 data).
(2) FAN ENGAGEMENT APP POWERED BY APECHAIN:`
Three years ago, we had the dream that blockchain could help us bring fan engagement in esports to the next level. We are now the most established and recognized Web3 support to earn and fan engagement platform of the market.
We exist thanks to our community and we strongly believe that blockchain technology is one of the innovations demonstrating huge potential to bring more value to people.
Now we give ApeCoin the opportunity to come onboard and access a plug and play platform ready to go to the next level.
V.Hive, a 360° & always-on brand vitrine for ApeCoin & ApeChain:
- A complete brand & marketing takeover of the application (brand integration, naming of the application, visibility…).
- Reach and access the most loyal and engaged fans of Team Vitality through a unique entry door : A plug & play web3 project with an educated and active esports community: 100K app downloads, 35K wallets connected, average of 8K active users on the application and 4,5K blockchain users ready to make the transition to ApeChain.
- Building new standards in terms of fan engagement thanks to a strong collaborative approach with the community.
- Benefit from a wide complementary marketing & communication ecosystem with the app (Quest systeme to boost engagements, brand integrations …).
- An ultimate goal to have ApeCoin/ApeChain fully integrated in the whole gaming and esports journey of our fans (application, events, merchandise, contents, payment…).
V.Hive, a direct business & technical driver :
- A complete transition and switch of blockchain to Apechain leading to the migration of our complete systems and users (wallets, chains, secondary markets…).
- Dedicated blockchain only activations (Web3 quests etc …).
- Always-on promotion & education of your ecosystem toward fans.
- Generate a daily usage of your chain thanks to Vitality fans.
- A playground for Apechain / Apecoin other projects (bridges with other projects connecting APIs, V.Hive to welcome and promote games built on Apechain…).
(3) BOOSTING APECHAIN ECOSYSTEM:
We want our Partnership to become a lab and a sounding board for the ApeChain ecosystem. A lab through V.Hive & our players to test your projects and to share feedbacks but also sounding board to promote your projects to a receptive and engaged audiences through our media ecosystem & our players, to ultimately make ApeChain projects and features resonate among esports fans and communities.
We are ready to put the ApeChain ecosystem in the light. Either it is our digital ecosystem, our players or our application, our partnership will be built in order to elevate and promote the whole ApeChain family ecosystem.
We know we didn’t even explore all of the opportunities Web3 can offer. Alongside ApeChain, we want to keep pioneering esports by creating unforgettable and innovative experiences to our fans, among which the creation of Players Cards collectibles that would evolve depending on the environment, have their own utility and unlock crazy rewards for fans. Our final goal remains to have ApeChain ecosystem & technology fully integrated at every step of our fans esports & gaming journey.
Let’s build the future of gaming & esports fan engagement together !
RIGHTS & DELIVERABLES SUM-UP TABLE
DEFINITIONS:
Games*:
LoL: League of Legends (LoL), commonly referred to as League, is a multiplayer online battle arena (MOBA) video game developed and published by Riot Games.
LEC: The League of Legends EMEA Championship (LEC) is the professional League of Legends esports league run by Riot Games in the EMEA.
VCT: The Valorant Champions Tour (VCT) is a global competitive esports tournament series for the video game Valorant organized by Riot Games.
CS2: Counter-Strike 2 (CS2) is a tactical first-person shooter game (FPS) developed and published by Valve.
MLBB: Mobile Legends: Bang Bang (MLBB) is a mobile multiplayer online battle arena (MOBA) game developed and published by developer Moonton.
COD Mobile: Call of Duty: Mobile is a mobile first-person shooter (FPS) video game developed by TiMi Studio Group and published by Activision.
** Nothing contained or implied in this project shall constitute or be deemed to constitute a partnership or endorsement of the project by the publishers of the aforementioned games.*
Other acronyms:
MCB: Money can’t buy experiences (MCB) offered to the fans.
IRL: In real life (IRL) experiences.
Tools:
Shikenzo: Sponsorship analytics platform for AI-powered solutions to maximize ROI for brands and rights holders across TV, OTT, live streaming and social media.
STEPS TO IMPLEMENT:
LAUNCH & TRANSITION
1 month to 6 months.
Marketing:
- Create brand awareness around our Partnership thanks to a massive and successful launch.
- Create interest around our Partnership & ApeCoin.
- Position ApeChain as the ideal and best partner to bring our project to the next level.
- Reassure and migrate existing project users to ApeChain with educational contents.
- Value and highlight the changes benefits with always-on communication.
- Implementation of main visibility assets to leverage first esports competition momentums.
Technical:
- New smarts contracts.
- New wallet.
- Transfer all Web3 assets to the new blockchain:
- Avatars / wearables / VMoments
- Transfer all our features web3:
- Lucky wheel / VMachine
ESTABLISH & STRENGTHEN
6 months to 9 months.
Marketing:
- Create attractivity toward ApeChain projects with marketing operations and benefits
- Drive interest toward ApeCoin as a blockchain and toward its project
- Strategic thinking around potential bridges between ApeCoin projects and Vitality
- First 360° operations & campaigns to be launched i.e. booth at an international esports events, brand campaign…
- First player activations.
Technical:
- New projects on-going like:
- integrate ApeCoin in the app :
- new generation of avatars.
- new wearables.
- integrate ApeCoin in the app :
- TBC new features voted by the community.
SUSTAIN & EXPAND
9 months to 12 months
Marketing:
- Create and launch a new exclusive co-branded NFT collection on Apechain.
- Integration of Apecoin projects within Team Vitality ecosystem (third party campaign, in-app integration…).
Technical:
- ApeCoin x V.Hive:
- Launch of this new projects:
- Claim / mint your avatars.
- Claim / mint your wearables.
- Cards will evolve depending on stats and actions our players will do during official esport competition.
- Launch of this new projects:
- Create new lucky wheel for ApeCoin community and earn esport rewards like :
- Money Can’t Buy experience / merch V.Hive, Vitality and ApeCoin exclusive.
- Web3 Game:
- Use Web3 game already available on ApeCoin and integrate our V.Hive part with Albie and Avatars as a dedicated character for fans and ApeCoin holders
- TBC new features voted by the community.
REPORTING EXPECTATIONS:
The reporting process will be as follow :
Monthly Reporting available on the forum for all ApeCoin holders:
Each month, Team Vitality will share with ApeCoin a global report highlighting the key operations and figures of the month.
Bi-Monthly over a conference-call with all ApeCoin holders:
A dedicated bi-monthly meeting with the ApeCoin community to review the on-going topics and make sure we’re delivering expectations. Example of agenda can be:
- Esports results review.
- V.Hive update:
- Numbers review.
- New features discussion.
- New marketing operations presentation.
- Feedbacks from the ApeCoin community.
- Web3 on-going topics:
- ApeCoin new projects presentation to Team Vitality.
- New Vitality x ApeCoin cross-activations reflexion.
- Exploring potential marketing operations / test of new projects by Vitality players and communities.
- Global numbers presentation
- Marketing numbers : Impressions, Engagements, Media Value …
- Technical numbers : V.Hive downloads, on-chain users, on-chain activity report …
Trimester with DAO top management:
Each Trimester, we will run a Steering Committee with Vitality and ApeCoin top management to review the past 3 months results/operations and discuss short-term future topics, setting-up next KPIs and objectives.
Semester reporting on the forum:
Each semester, we will provide a complete and 360° report of the past 6 months and the projection over the next 6 months. This document will provide detailed numbers reporting.
Stand-Alone on the forum:
- Recurring surveys toward ApeCoin management & the community to get feedback on the partnership, its roll-out and the potential new requests.
Always-on reporting for DAO top management:
- Dedicated post-mortem report after each milestone or important operation/implementation.
- Dedicated set of tools and documents updated on a daily/weekly basis and available for everyone monitoring the progress and numbers (active users, transactions…).
Designated main point of contact (POC) on ApeCoin/ApeChain side:
=> Dim.eth🍌, Metaverse Steward🫡.
=> Other POC TBD depending on the topics.
Staff dedicated to the partnership on Team Vitality side:
=> Key Account Management.
=> Project Management.
=> Creative and Strategic Marketing Planning.
=> Tech Specialist & Data Scientist.
=> Support from specialized 3rd parties tools for KPIs monitoring.
=> External support from Web3 specialized agencies TBD case by case upon needs.
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund = €7,175,000.
LENGTH OF THE AGREEMENT:
- 2 years (2025, 2026)
- Start date: 01/01/2025
- End date: 12/31/2026
FINANCIAL CONDITIONS - YEAR 1 - 2025:
2025: €3,500,000 ; BUDGET SPLIT COMMITMENT:
- IP, rights & deliverables (SoMe, Jersey, Hospitality, Access to Players/Ambassadors…) for ApeChain: €2,000,000.
- Tech development on V.Hive, including specific features of ApeChain: Minimum €900,000.
- Marketing campaigns for ApeChain: Minimum €300,000.
- Vested amount in $APE: €300,000.
2025: PAYMENT SCHEDULE BREAKDOWN:
- €800,000 on January 1st 2025.*
- €800,000 on February 1st 2025.*
- €266,670 on July 1st 2025.*
- €266,666 on August 1st 2025.*
- €266,666 on September 1st 2025.*
- €266,666 on October 1st 2025.*
- €266,666 on November 1st 2025.*
- €266,666 on December 1st 2025.*
- €300,000 equivalent in $APE vested until December 31st 2025.**
*Crypto Market Maker services will be used to ensure no price impact on $APE value.
**Equivalent in $APE which is not transferred until the end of the vesting period.
FINANCIAL CONDITIONS - YEAR 2 - 2026:
2026: €3,675,000 ; BUDGET SPLIT COMMITMENT:
- IP, rights & deliverables (SoMe, Jersey, Hospitality, Access to Players/Ambassadors…) for ApeChain: €2,160,000.
- Tech development on V.Hive, including specific features of ApeChain: Minimum €800,000.
- Marketing campaigns for ApeChain: Minimum €400,000.
- Vested amount in $APE: €315,000.
2026: PAYMENT SCHEDULE BREAKDOWN:
- €840,000 on January 1st 2026.*
- €840,000 on February 1st 2026.*
- €280,000 on July 1st 2026.*
- €280,000 on August 1st 2026.*
- €280,000 on September 1st 2026.*
- €280,000 on October 1st 2026.*
- €280,000 on November 1st 2026.*
- €280,000 on December 1st 2026.*
- €315,000 equivalent in $APE vested until December 31st 2026.**
*Crypto Market Maker services will be used to ensure no price impact on $APE value.
**Equivalent in $APE which is not transferred until the end of the vesting period.
EXTRA TOPICS - YEAR 1 & 2 - 2025 & 2026:
REVENUE SHARE OPPORTUNITY WITH THE DAO:
- Specific % TBD on sales related to NFTs or other initiatives based on ApeChain.
- Specific % TBD for other co-branded initiatives with Team Vitality or/and its official family of partners.
REQUESTS FOR THE APE FOUNDATION:
- A license to use ApeKin assets within communication campaigns and specific projects linked to Team Vitality, upon respect of the specific guidelines of the DAO and Ape Foundation (quality standards, alignment with brand guidelines and overall appropriate usage).
- Extra licenses may be requested during the partnership by Team Vitality for co-branded collaboration with ApeCoin/ApeChain such as “Fashion & Lifestyle” products (example: apparel capsule collection) and other categories TBD case by case between the DAO, Ape Foundation & Team Vitality.
- Specific introduction with 3rd parties for strategic collaboration with companies using ApeCoin/ApeChain technology (video game editors/publishers, metaverse suppliers, service providers…), TBD case by case.