Proposal Name: Ape Coin Ecosystem Expansion: App Development, Conference Exposure, and Long-Term Media Campaign:
Team Description:
Shanice: As a powerhouse in the Web3 space Shanice is a trailblazing female thought leader seamlessly blending fashion, art and culture with cutting-edge crypto technology. Her company Expos3d Media was designed to help creators reach new heights while highlighting cutting edge companies and products In the process. With a keen eye for style and a deep understanding of blockchain, she has become a key opinion leader, driving conversations and innovations in the digital collectibles and streetwear arenas. Her biggest W to date is working with and developing tech start-up Business âBeezieâ rivals giants like eBay and GOAT,WHATnot, making waves with over six figures in its first month and vaulting over $500,000 in assets. As a trusted voice in the industry, she hosts a popular daily show, hosts 100 person mixers to 3000+ person festival events offering insights that shape the future of fashion and crypto.
Bert: Bertin Mendoza is a highly skilled web developer and graphic designer from New Jersey, with over a decade of experience in creating impactful digital solutions. Starting at age 19, he launched his career by partnering with local businesses to provide comprehensive web and digital services, including advertising and print materials. By 21, he expanded his business to New York, managing a thriving company near Rockefeller Center with a dedicated team of over ten employees. Throughout this period, he contributed to the success of over 50 companies and 100 entrepreneurs by establishing effective brand identities and enhancing their digital presence.
Bertinâs expertise spans the entire web development lifecycle, from back-end infrastructure to front-end design, demonstrating a versatile and in-depth understanding of modern technology. Now, at 31, he works in the corporate manufacturing sector, applying his knowledge to drive innovation and efficiency. Beyond his professional achievements, he is passionate about giving back to the community through Web3 technology and educational initiatives, empowering others to leverage the power of the internet for growth and success. https://x.com/4LPH4_0x3
Chewie: Fellow Ape for 2 years, powerhouse of experience within design UI/UX. Chewie has a huge community in the ecosystem along with high credibility with an amazing network. https://x.com/Chewie_xo
Proposal Description
Project Overrall cost and Overview :
We are seeking $240,000 in funding to develop a cutting-edge Events app powered by Ape Coin, view prototype below. Alongside securing high-level exposure at major global conferences and events over a 2 year period minimum. This project will also launch a sustained media campaign to build long-term awareness and consistent branded content around Ape Coin, the DAO, and the broader ecosystem. This App idea has been something near and dear to my heart for almost 6 months, Iâve started funding it myself already with research and hiring the needed devs and designers to start the process.
My loyalty and constant support to the ape coin ecosystem has always been strong and it would be an honor to have something Iâve created powered by the best community in the world. Using my public worldwide events to highlight Ape coin eco. Last year and this year 2024 we had an amazing activation for Ape Coin at Art Basel as well as representation currently in Wynwood on a 20 foot wall. It has been a ton of fun and I know with this plan we will take it to the next level in onboarding the next 100,000 holders to Ape coin community.
The media campaign through relevant events as well as a monthly event ill host in Miami will also give the opportunity for MBA brands to showcase their products at each monthly Miami event as well as the events hosted at all the conferences and events mentioned. My number one priority is to highlight all things going on within the ApeCoin ecosystem.
Benefit To ApeCoin Ecosystem:
Massive onboarding to Ape coin and ecosystem. The app and content will consistently educate users on all things Ape Coin.
- Enhanced User Engagement: The app will serve as a gateway for users to interact with the Ape Coin ecosystem, leading to increased adoption and participation.
- Highly Engaging reward system using Ape coin with a large user base ready to onboard.
- Sustained Brand Visibility: Long-term participation in major global conferences will solidify Ape Coinâs reputation as a leader in the blockchain space.
- Continuous Ecosystem Growth: A two-year media campaign will ensure consistent exposure, attracting a steady influx of users, developers, and investors.
How it Benefits ApeCoin:
⢠Utility That Goes Beyond Speculation: ApeCoin becomes the native currency for RSVPs, tipping speakers, unlocking VIP access, and redeeming rewards â driving real use cases across every event.
⢠Cultural Touch points: Hosting events in cities like Miami, NYC, Vegas, Dubai, and Tokyo, etc brings ApeCoin to life in front of creators, founders, and degens. Not just in a wallet, but on the ground.
⢠Incentives That Onboard New Users: First-time attendees get rewarded in ApeCoin or physical claimable items, driving grassroots-level onboarding.
How it Benefits ApeChain:
⢠All On-Chain, All the Time: Check-ins, token-gated RSVPs, on-chain badges, and rewards will live natively on ApeChain driving activity and retention at the chain level.
⢠Open Infra for Ecosystem: Projects building on ApeChain can use this app to host their own IRL activations or digital gatherings, no need to reinvent the wheel.
⢠New Surface Area for Devs and Builders: This creates new demand for integrations, plugins, and use cases that feed back into ApeChainâs network effect.
KPIs We Aim to Hit (First 6 Months):
⢠12,000 + unique wallets on ApeChain through app interactions
⢠10+ events hosted (IRL + digital), in at least 5 major global cities
⢠$200K+ transacted in $APE, tied directly to ticketing, creator rewards, or community incentives
⢠75+ creators onboarded, incentivized to build and host using ApeCoin/ApeChain infra
⢠10-15% MoM growth minimum in event participation and wallet connection
Steps To Implement
Project Start: December 2024
Project End: December 2026
Milestones: Each major step highlighted in this AIP is highlighting a milestone to get further along in onboarding the masses into the ape coin ecosystem
Detailed and associated costs:
Tranche 1: Planning and Initial Development (Q1)
Funding Request: $70,000
Deliverables:
- App Development:
- Complete app design, wireframes, and functional specifications.
- Onboard beta testers.
- Deliver progress report on prototype and testing results.
- The platform will be free for core functionalities. Premium features may include enhanced analytics, exclusive rewards, and early access to new features, with nominal fees denominated in ApeCoin. These fees will be transparent and designed to benefit the ecosystem.
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Media Campaign Initiation:
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Launch first wave of content production (articles, social media).
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Publish project introduction and updates on Ape Coin platforms.
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Event Preparation:
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Confirm participation in the first major conference (e.g., NFT Paris 2025).
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Submit a transparency report on early expenses.
Tranche 2: Beta Launch and Event Execution (Q2-Q4)
Funding Request $80,000
Deliverables:
Next steps in App Development:
- Launch beta version of the app with core features (transactions, rewards system, staking).
- Begin collecting user feedback and usage data.
- Publish public report on user behavior and app performance.
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2025 Q1-Q2 Host activation with media coverage and Ape Coin giveaways.
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Organize first Miami-based monthly event featuring Ape Coin products and ecosystem.
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Deliver transparency report with conference metrics (attendance, engagement, partnerships formed).
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Media Campaign:
Launch branded content series (e.g., videos, influencer partnerships).
Reach key social media metrics (e.g., impressions, audience engagement rates).
Tranche 3: Full App Launch and Event Expansion (Year 2, Q1-Q2)
Funding Request: $50,000
Deliverables:
- Launch full version of the app with enhanced functionality (geolocation, staking, etc.).
- Implement bug fixes and feature updates based on beta feedback.
- Reach initial user acquisition goal (e.g., 5,000 users).
Event Expansion:
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Participate in Token 2049 and Consensus 2025, relevant conferences in q1.
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Host additional side events at major conferences.
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Report on user acquisition tied to event activations.
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Media Campaign:
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Expand media partnerships and influencer outreach.
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Release first-year media performance report.
Tranche 4: Long-Term Growth and Scaling (Year 2, Q3-Q4)
Funding Request: $20,000
Deliverables:
- App Scaling:
- Introduce new features (e.g., community features, governance tools).
- Reach higher user retention goals (e.g., 50% active users within 30 days).
- Reward $15,000 Ape Coin pool to active users.
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Event and Media Strategy:
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Organize and host major annual events in Miami and at global conferences.
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Continue monthly Miami events to highlight Ape Coin partners and activations.
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Finalize the 24-month media campaign with a comprehensive impact report (media reach, partnerships).
Tranche 5: Final Evaluation and Future Planning
Funding Request: Balance of Remaining Budget ($20,000)
Deliverables:
- Project Closeout:
- Compile a final project report covering all activities, expenses, and outcomes over the two years.
- Share insights and recommendations for continued ecosystem growth.
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Transition Plan:
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Develop a roadmap for maintaining and expanding the app and associated campaigns.
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Allocate any remaining funds to the appâs Ape Coin rewards pool or next ecosystem initiatives.
- Create a feature-rich, secure, and user-friendly app powered by Ape Coin.
- Integrate with the Ape Coin ecosystem, offering users access to transactions, governance, and community features.
- Reward system that rewards in Ape Coin
- Implement rewards systems, staking, and exclusive content to drive user engagement and retention.
Active users will be defined based on:
- Engagement Metrics: Logging in and performing at least one activity (e.g., voting, participating in discussions, attending an event) within a specified timeframe (e.g., monthly).
- Transaction Volume: Completing transactions using ApeCoin, such as staking or app feature engagement.
- Social Interaction: Sharing, liking, or commenting on app-related social campaigns.
Detailed participation metrics will be outlined during the appâs launch phase.
Earn passive rewards by simply holding whitelisted assets. Apecoin being one of the main.
APE coin ecosystem content Bounty system
Ideally support for others so with affinity to ape coin/ape chain. or ongoing support.
Earn Activity rewards by using whitelisted assets across the ape ecosystem.
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High-Level Conference and Event Exposure:
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Secure participation and speaking opportunities at premier conferences including Consensus 2025, NFT Paris, NFT Nyc, Token 2049, Art Basel, and the Bitcoin Conference, Collector Cons, over 24 months minimum.
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Create impactful experiences for attendees, highlighting the innovations within the Ape Coin ecosystem monthly in Miami, Fl as well as side events through out the year of 2025.
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Using my network and likeness establish strategic partnerships and collaborations at these events to enhance the Ape Coin ecosystemâs growth. Include transparency reports, content, and analytics to show the results of each event.
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Long-Term Media and Content Campaign:
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Execute a 24 month media strategy that includes content creation, influencer engagement, and press outreach.
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Produce consistent branded content, including video series, podcasts, blogs, and social media campaigns that highlight Ape Coin and the DAO.
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Develop relationships with key media outlets and influencers to ensure sustained visibility and engagement. All accounts equating to multiple millions in engagements and views.
We all know Attention Economy is what engages and grows communities, we are equipped with a full go to market strategy to bring this ideation to life.
- Exclusive Ape Coin Specific apparel drop free to claim for ape holders.
Minimum 500 Pieces of Apparel - Limited Amount to be cost efficient - High quality garments - Available to Ape coin holders at a first come first serve basis must hold a minimum of 50 $ape
Ive been teasing a product to my audience and community thel last few months therefore with the large influence my profiles and socials have im very confident as soon as the app is available for download/use we will get a large amount of users quickly.
Budget Allocation over 24 months:
App Development: $70,000
Key Cost Drivers: Design & UI/UX: The complexity of the design can add to development time and costs Features & Functionality: More features (e.g., user profiles, analytics, geolocation, rewards systems) increase development complexity.
⢠Backend Infrastructure: A strong backend (servers, databases, user authentication, etc.) impacts cost.
⢠Developer Rates
Media and Content Campaign: $50,000
- Content Production (videos, articles, podcasts, social media): $25,000
- Media Buy (advertising, sponsored content, significant partnerships): $20,000
- Influencer and PR Engagement: $10,000
. Six Exclusive Ape Coin Specific apparel drop free to claim for ape holders.
-Source, print, production and shipping: $10,000
Impact and Benefits:
Milestones:
- App Development Milestones:
- Current- Q1: Complete app design and start onboarding for beta testing.
- Mid Q1: Launch full version.
- end of Q2: Official app launch with full functionality and ongoing updates.
- Conference and Event Milestones (Over Two Years):
- Year 1: Participate in Token 2049 2025 and Art Basel 2024 and 2025, Consensus 2025, Bitcoin 2025 Conference securing keynote and panel discussions.
- Year 2: Engage at the Bitcoin Conference and continue participation in additional relevant events, expanding the reach and influence of Ape Coin.
- Each irl event will host a giveaway in Ape coin assuring we are onboarding new users into the ecosystem at each event along side someone at each event to give them the breakdown of all the things they can do within the ape coin eco
- Media and Content Campaign Milestones (Over Two Years):
- Q1 - Q4, Year 1: Launch initial phase of the media campaign, with a focus on brand awareness.
- Q1 - Q4, Year 2: Scale the campaign, with a focus on community engagement, user-generated content, and strategic influencer partnerships.
- Monthly Large events media coverage in Miami + side events at all the major conferences mentioned and any relevant events to come about: $40,000
- Initial Ape Coin Reward pool inside Ape: $15,000
The following accounts will be leveraged:
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Existing ApeCoin DAO social channels (if collaboration is approved).
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Personal and project-specific channels (Twitter, Instagram, LinkedIn).
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Partner and influencer accounts engaged as part of the media strategy.
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All partners in discussion/pending have a collective following of over 400 Million followers, views and impressions
This proposal would leverage ApeChain for several integrations including its on-chain rewards program where users could earn $APE or NFTs based on their engagement.
Reporting Expectations
Progress Reports can be expected once every 3-6 months and/or as requested.
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App Performance: Monitor user acquisition, engagement rates, and transaction volumes within the app.
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Conference ROI: Measure the impact of conference participation through lead generation, partnership development, and media coverage. (Measure each event and report it publicly on spaces and community forums)
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Media Campaign Success: Track social media growth, content reach, media mentions, and user feedback over the two-year period.
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Reports will be made publicly available on the ApeCoin DAO forum, a dedicated section within the app, and shared via project-specific social channels for transparency. Reports will be provided quarterly for the duration of the project (two years), with a final report issued upon project completion.
Overall Cost
âTotal amount requested from the ApeCoin Ecosystem Fund = $240,000â
Tranche Funding Request:
Tranche 1: Upon Approval - $70,000
Tranche 2: Month 3 - $80,000
Tranche 3: Month 13 - $50,000
Tranche 4: Month 21 - $20,000
Tranche 5: Month 24 - $20,000
Request From Ape Foundation: Be ready for a tsunami of new users being onboarded into the ecosystem. Additionally, we request coordination with the Foundation in areas such as promotional support for media campaigns, ensuring alignment with the ecosystemâs messaging, and potentially facilitating introductions to key partners at events. The implementation will primarily be executed by the project team and understand these requests will be fulfilled at the discretion of the Foundation.
Entire spend will be tracked and receipted, above amounts are based on current build and research, anything left extra will go into the ape coin reward pool inside the app.
Conclusion:
This proposal outlines a comprehensive, two-year strategy to leverage Ape Coinâs potential through an innovative app and extensive exposure at major industry events lead by industry leader Shanice. The requested $240,000 in funding will enable the development of a robust app, ensure long-term visibility through conferences, major events, and sustain a media campaign that will significantly boost the ecosystemâs growth.
With this grant, we are confident that Ape Coin will not only increase its user base but also establish itself as a cornerstone of the blockchain industry, driving long-term success and engagement.
Request From Ape foundation: Someone easily accessible to ask feedback and any new logos for future events to make sure they align with brand.
Scheduled Public Updates: Share a monthly brief and a full quarterly report on the progress and updates as the app is being built out, user base and user behavior, events turnout and feedback. IE: Ape coin spaces, threads, engaging content, etc.
Contact Information:
- Project Lead: Shanice
- Email: Shanicebest@expos3d.io
This proposal is designed to be detailed and focused on both immediate and long-term goals, ensuring sustained growth and visibility for Ape Coin and its ecosystem.
Second Email: Sbestsolutions@gmail.com
Telegram:Profitz24