PROPOSAL NAME:
APECOIN BRAZIL: EXPANDING THE JUNGLE
TEAM DESCRIPTION:
• Pevide – Founder & Creative Lead - https://x.com/pevidex
Photographer based in New York for 15 years and the creative mind behind Degenerados Club. He represents the club in the U.S. and was instrumental in shaping its vision and structure.
• Lipe – Founder & Strategic Lead - https://x.com/liipebit
A legal expert for 10 years and key strategist, Lipe drives Degenerados’ growth and ApeCoin adoption in Brazil through his network and industry knowledge.
• Bagre – Founder & Tech Lead - https://x.com/bagre_dgnr
As a Tech enthusiast, Bagre has 20 years of experience in Networking Technologies, 10 years of Cloud Technologies and 2 years of blockchain infrastructure technologies.
• Rafaela Ferrari Kley – PR & Business Development - https://x.com/rafaelando__
Known as Rafaelando on Web3, she holds a Master’s Degree in Public International Law and leads external relations and strategic partnerships. In addition, she joined the Organization Team of BitSampa events in June 2023, Curitiba Cripto Day in April 2024 and Cryptominds in September 2023.
• Marzio (Bruxão) – Market Analyst & Technical Expert - https://x.com/MarzioPessoa
Marzio has 8 years of experience in the traditional and forex markets and 4 years in the crypto market. The past 2 years, has been providing daily insights on the cryptomarket at DGNR Club.
• Waldo – Business Development Executive - https://x.com/0xWaldox0
The team’s relationship builder, Waldo has 4 years of blockchain experience and bridges the gap between the club and influencers, projects and key players.
• Lafontinne – Visual Creator & Digital Strategist - https://x.com/lafontinne
Working in design for 8 years, Lafontinne shapes the visual identity of Degenerados Club and enhances the brand in the Web3 space.
• Fabião – Artist & Blockchain Expert - https://x.com/FabioDGNR
Fabião, a graphic designer and business event organizer for 3 decades, has spent the last 3 years working with top names in Brazil’s crypto scene.
PROPOSAL DESCRIPTION:
Brazil is ApeCoin’s next frontier: a year-long takeover featuring major events across São Paulo, Rio, and Florianópolis, strategic community activations, and exclusive experiences to supercharge adoption.
IRL Events: Hosting 3 MAJOR IRL EVENTS in São Paulo, Rio de Janeiro, and Florianópolis, plus 1 exclusive APECOIN IDEATHON in São Paulo;
Avg cost per event: $21.500 (Around 50% less than what you’d typically spend at events in the US or EU)**
Presence at Key Crypto Conferences: ApeCoin will take center stage at BRAZIL’S BIGGEST BLOCKCHAIN EVENTS (NFT Brasil, Blockchain Rio, BitSampa, and more);
Avg cost per event: $13.000 (Around 60% less than what you’d typically spend at events in the US or EU)**
Nonstop Digital Engagement: 12 months of CONTENT CREATION, live AMAs, workshops, and education-focused activations across social platforms and Web3 communities;
Massive Ape Brands Exposure: Featuring APECOIN BRANDING IN ALL MARKETING MATERIALS, MERCHANDISE, and PROMOTIONAL ASSETS for 12 months;
Showcasing MBA Brands: Amplifying MADE BY APES BUSINESS, with MBA catalog creation LIVE ART EXHIBITIONS, DIGITAL DISPLAYS, AND MERCHS at every event.
**Events are held in Brazil, which means lower costs compared to the US or EU.
BENEFIT TO APECOIN ECOSYSTEM:
PARTICIPATION IN MAJOR WEB3 EVENTS IN BRAZIL (NFT Brasil, BitSampa, Blockchain Rio)
Main Goal: ACTIVATION and ONBOARDING of users already familiar with Web3, along with traditional investors interested in crypto markets.
How?
Our primary focus at these events is to activate the brand and convert high-potential users: Web3-NATIVE individuals not yet invested in ApeCoin and TRADITIONAL MARKET INVESTORS seeking portfolio diversification through crypto assets.
Tactics:
- Exclusive NFT mint on ApeChain with token-gated access (with our onboarding support for new users);
- Bonus: free 30-day access to Degenerados Club’s private Discord, with personal support, exclusive giveaways, and post-event educational content;
- Lead qualification and prospecting for our own Branded Events: high-potential visitors will be invited to private events focused on conversion to ApeCoin and ApeChain.
Clear KPIs:
- Presence at 3+ major crypto events in Brazil, with an average audience of 20,000 people per event;
- Conversion goal: 2–5% of attendees into new ApeChain users per event;
- Distribution of 10,000 print media assets per event, totaling 30,000 by the end of the program.
OUR OWN BRANDED EVENTS (Rio de Janeiro, São Paulo, Florianópolis)
Main Goal: ONBOARDING and CONVERSION of selected investors from both WEB3 AND TRADITIONAL MARKETS into ApeCoin and ApeChain.
How?
Private, free events targeted at selected investors from crypto and traditional markets. These sessions will be hands-on, guiding participants through the process of overcoming common objections and making real crypto investments, with ApeCoin as the entry point.
In short: We turn curiosity into action by helping attendees invest in crypto assets with real-time support.
Tactics:
- Practical panels and educational sessions: full intro to the Yuga Labs ecosystem (including BAYC and Otherside NFTs), technical overview of ApeChain and ApeCoin (native yield, marketplaces, platforms, bridges, etc.), and Web3 security essentials;
- Assisted onboarding: participants will mint an exclusive POAP NFT on ApeChain to access the event, giveaways, and 30-day support via Degenerados Club’s Discord (with 1:1 guidance);
- 100% Portuguese content: with accessible language for both newcomers and experienced investors unfamiliar with Web3.
Clear KPIs:
- 4 events, with an average of 300 participants per event (1,200 total attendees);
- Direct onboarding of 1,200 new ApeChain users via guided experiences and real use cases.
ONLINE EVENTS: CRYPTO EDUCATION & APECOIN BRAND ACTIVATION
Main Goal: Crypto EDUCATION and BRAND ACTIVATION for ApeCoin in major Brazilian crypto COMMUNITIES.
How?
Virtual events hosted inside top Brazilian crypto communities, focused on educational content about the Yuga Labs ecosystem, including BAYC, Otherside, ApeCoin, and ApeChain.
Tactics:
- 6 exclusive events on Discord with major Brazilian crypto communities;
- 6 livestreams across social media (Instagram, YouTube, TikTok, and X) featuring technical education on ApeChain and ApeCoin (native yield, marketplaces, bridges, etc.), and ecosystem updates;
- Exclusive NFT mints unlocking educational material, giveaways, and onboarding access to the Degenerados Club Discord.
Clear KPIs:
- Estimated 100–200 unique participants per community event (600–1,200 total), with a target of 70% minting the NFT, beginning their ApeChain journey;
- Target of 300 new active users on Discord for segmented onboarding (beginners, developers, or investor profiles);
- 5,000 total views across the 6 livestreams (~830 views per stream), with 5–10% of viewers converting into ApeChain users (via NFT mints, ApeCoin acquisition, or onboarding in our Discord).
ONLINE ACTIVATION: PROGRAM PROMOTION & BRAND AWARENESS
Main Goal: BRAND ACTIVATION through paid, organic, and earned media.
Tactics:
- Organic campaigns on Instagram, YouTube, TikTok, and X throughout the program period;
- Paid media campaigns on Instagram and YouTube to promote our IRL and online events;
- Earned media activation during the Rio IRL event through a giveaway of 10 hang-gliding flights (recorded and shared on the event’s and participants’ channels);
- Strategic partnerships with Brazilian KOLs to boost reach and credibility.
Clear KPIs:
- ORGANIC MEDIA: Estimated 25,000+ impressions/month; ~300,000 impressions total over the program.
- PAID MEDIA: Estimated 500,000+ impressions/month with geo-targeting and profile segmentation (~$1,000/month), with 5,000–25,000 engagements/month (~1–5% of reach); ~6 million impressions total.
- EARNED MEDIA: ~1,000 impressions per “hang-gliding flyer”; ~10,000 impressions total.
- KOLs PARTNERSHIPS: Estimated reach of 100,000+ views over the program.
In short, our proposal aims to activate, educate, and convert new users into the Yuga Labs ecosystem, especially ApeCoin and ApeChain, through strategic in-person events, online experiences, and targeted digital campaigns.
With a hands-on onboarding approach, accessible educational content, and tailored media distribution, we expect to directly impact over 7,500 people and generate millions of qualified impressions.
ApeCoin will become the gateway for thousands of new crypto investors in Brazil.
Backing this means accelerating adoption, solidifying ApeCoin in Brazil, and strengthening the global ecosystem.
STEPS TO IMPLEMENT:
START DATE: Date Funded
FINISH: 12 Months
1. Project Kick-off and Initial Definitions (Month 1)
Tasks:
- Initial media plan definitions (overlays, banners, social media templates, etc.)
- Marketing campaign definitions for digital programs
- IRL event resources quotes (venue, hotels, transport, etc.)
- Marketing campaign definitions for the first IRL event
- Merch Mockups definition and quotes
Ape Foundation Request: $29,000.00
2. IRL Events Initial Setup and Digital Operation Start (Month 2)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Define the list of speakers for the first event and topics to be covered
- Merch order for the first event
Milestone: Report with month 1 evidences
Ape Foundation Request: $32,000.00
3. First IRL Event (Month 3)
- São Paulo IRL Event execution
- São Paulo IRL event online promotion, calling for the Second IRL event
- ApeCoin branding advertisement on online media
Milestone: Report with month 2 evidences
Ape Foundation Request: $00.00*
4. Second IRL Event Setup and Digital Operation Continuation (Month 4)
- ApeCoin branding advertisement on online media
- Marketing campaign definitions for the second IRL event
- Define the list of speakers for the event and topics to be covered
- Merch quote for the second event
Milestone: First Event Realization and Report with month 3 evidences
Ape Foundation Request: $29,000.00
5. Second IRL Event Finalization (Month 5)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Merch order for the second event
Milestone: Report with month 4 evidences
Ape Foundation Request: $32,000.00
6. Second IRL Event (Month 6)
- Rio de Janeiro IRL Event execution
- Rio de Janeiro IRL event online promotion, calling for the Third IRL event
- ApeCoin branding advertisement on online media
Milestone: Report with month 5 evidences
Ape Foundation Request: $00.00*
7. Third IRL Event Setup and Digital Operation Continuation (Month 7)
- ApeCoin branding advertisement on online media
- Marketing campaign definitions for the third IRL event
- Define the list of speakers for the event and topics to be covered
- Merch quote for the third event
Milestone: First Event Realization and Report with month 6 evidences
Ape Foundation Request: $29,000.00
8. Third IRL Event Finalization (Month 8)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Merch order for the third event
Milestone: Report with month 7 evidences
Ape Foundation Request: $32,000.00
9. Third IRL Event (Month 9)
- Florianopolis IRL Event execution
- Florianopolis IRL event online promotion, calling for the Forth IRL event
- ApeCoin branding advertisement on online media
Milestone: Report with month 8 evidences
Ape Foundation Request: $00.00*
10. Forth IRL Event Setup and Digital Operation Continuation (Month 10)
- ApeCoin branding advertisement on online media
- Marketing campaign definitions for the forth IRL event
- Start the project application for the Ideathon
- Merch quote for the forth event
Milestone: Third Event Realization and Report with month 9 evidences
Ape Foundation Request: $29,000.00
11. Forth IRL Event Finalization (Month 11)
- ApeCoin branding advertisement on online media
- Venue definition and reservation
- Merch order for the forth event
Milestone: Report with month 10 evidences
Ape Foundation Request: $32,000.00
12 . Forth IRL Event - Ideathon (Month 12)
- São Paulo Ideathon Event execution
- São Paulo Ideathon event online promotion and compaign closing for 2025/2026
- ApeCoin branding advertisement on online media
Project final Report writing
Ape Foundation Request: $00.00**
TOTAL BUDGET: $244,000
** We will receive resource allocations in alternating months, as the necessary funds for each event will have been provided in the previous month’s organization phase.
By following these steps, ApeCoin will gain strong traction in Brazil via high-impact events, comprehensive marketing, dedicated community building, and transparent operations, ensuring both immediate and long-term benefits for the ecosystem.
REPORTING EXPECTATIONS:
To ensure full transparency and accountability, Degenerados Club commits to providing regular progress reports on the ApeCoin DAO forum. Reports will be submitted on the first of each month, upon completion of each milestone, and immediately upon receipt of each funding tranche until the proposal reaches final classification as an implemented AIP.
Additional reporting platforms:
- Discord community channel (discord.gg/degenerados);
- Degenerados Club website (degenerados.club)
REPORTING STRUCTURE:
Each report will include:
Financial transparency: breakdown of fund usage by tranche;
Event updates: highlights, participation statistics, community feedback, and documented media coverage;
Digital Activation Metrics: Reach, engagement rates, and growth in our media channels;
Community Growth Metrics: Updates on member growth, digital engagement levels, and ecosystem adoption indicators.
Community Review Guidance:
We encourage the ApeCoin community to actively review these monthly reports. Community feedback, insights, and recommendations will be essential to assess ongoing impact, optimize strategies, and ensure the success of ApeCoin’s expansion in Brazil until the proposal is fully classified as an implemented AIP.
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund = $244,000
BUDGET BREAKDOWN & ALLOCATION
1. IRL EVENTS & LOGISTICS (≈51%) → $125,000
Venue Rental & Infrastructure (56%) → $70,000
• Contracts for venues in São Paulo, Rio de Janeiro, and Florianópolis
• Audio, lighting, stage setup, coffee break/happy hour
Catering & Accommodation (20%) → $25,000
• Meals, refreshments, and lodging for speakers and staff
Travel & Transport (8%) → $10,000
• Flights/transportation for core team and speakers
Promotional Materials & Security (16%) → $20,000
• Event branding (banners, flyers) and on-site security services
2. MARKETING & CONTENT PRODUCTION (≈14%) → $35,000
Digital Content Production & Management (51%) → $18,000
• Social media campaigns, video editing, educational materials
Paid Media & Influencer Partnerships (49%) → $17,000
• Sponsored posts, influencer collaborations, and targeted online ads
3. COMMUNITY DEVELOPMENT & EDUCATION (≈22%) → $54,000
Workshops, Masterclasses & E-Learning Platform (55%) → $30,000
• Curriculum development, webinar hosting, educational content creation
Ideathon & Innovation Challenges (45%) → $24,000
• Venue, prizes, tech resources, and mentorship for hackathon participants
4. OPERATIONS & ADMINISTRATION (≈12%) → $30,000
Staff, Software, Taxes & Legal Support → $30,000
• Project management, legal compliance, accounting, and day-to-day ops
FUNDING TRANCHES & TIMELINE
To ensure smooth implementation and transparent use of funds, we propose 8 funding milestones over 12 months from approval.
MONTH 1 - Project Kick-off and Initial Definitions
Ape Foundation Request: $29,000.00
MONTH 2 - IRL Events Initial Setup and Digital Operation Start
Ape Foundation Request: $32,000.00
MONTH 3 - First IRL Event
Ape Foundation Request: $00.00**
MONTH 4 - Second IRL Event Setup and Digital Operation Continuation
Ape Foundation Request: $29,000.00
MONTH 5 - Second IRL Event Finalization
Ape Foundation Request: $32,000.00
MONTH 6 - Second IRL Event
Ape Foundation Request: $00.00**
MONTH 7 - Third IRL Event Setup and Digital Operation Continuation
Ape Foundation Request: $29,000.00
MONTH 8 - Third IRL Event Finalization
Ape Foundation Request: $32,000.00
MONTH 9 - Third IRL Event
Ape Foundation Request: $00.00**
MONTH 10 - Forth IRL Event Setup and Digital Operation Continuation
Ape Foundation Request: $29,000.00
MONTH 11 - Forth IRL Event Finalization
Ape Foundation Request: $32,000.00
MONTH 12 - Forth IRL Event - Ideathon
Ape Foundation Request: $00.00**
TOTAL FUNDING REQUEST:
All 8 fundings combined equal $244,000, aligning exactly with our Budget Breakdown & Allocation.
By structuring the budget in milestones, we ensure that ApeCoin DAO gains transparent updates at each phase, with clear deliverables tied to every funding release. This approach de-risks the initiative and maximizes the long-term value delivered to the ApeCoin ecosystem in Brazil.
We will receive resource allocations in alternating months, as the necessary funds for each event will have been provided in the previous month’s organization phase.
TEAM COMPENSATION DETAILS
Of the total $244,000 requested from the ApeCoin DAO (for 12 months of work), the portion allocated to compensate the team and cover essential logistical expenses is approximately $40,000 (~16%), distributed as follows:
Direct Team Compensation
Operations & Administration – $30,000 (~12%)
This budget is allocated to cover compensation for the core team working across all operational fronts of the project:
- Project Management & Coordination (~$10,000)
Oversight of timelines, deliverables, communication with stakeholders, and overall accountability. - Curriculum & Content Development (~$8,000)
Creation of educational materials, workshops, and presentations, aligned with ApeCoin and Web3 themes. - Legal, Compliance & Accounting (~$7,000)
Support for contract management, DAO reporting, local tax handling, and regulatory alignment. - Administrative & Communication Tools (~$5,000)
Software licenses (project management, design, communication), legal templates, and general ops.
All individuals receiving compensation are active contributors to the initiative, working continuously across planning, execution, and delivery. There are no passive recipients or overhead markups.
Team Travel Expenses
Travel & Transport – $10,000 (~4%)
This allocation supports essential team mobility to execute the project in-person and expand reach at industry-relevant events:
- Travel to Project IRL Events (~$6,000)
Flights, ground transportation, and ride-sharing for the team during the events in São Paulo, Rio de Janeiro, and Florianópolis. - Travel to National Web3/Crypto Events (~$4,000)
Attendance at major Brazilian industry conferences (e.g. NFT Brasil, Web Summit Rio, Blockchain Rio) to represent ApeCoin, establish partnerships, and activate the brand locally.
The remaining 84% of the budget is allocated entirely to event infrastructure (venue rental, catering, accommodation, etc.), content production, community development, and marketing, with no additional financial benefits directed to the team.
Full costs are outlined in the submitted proposal.
Out-of-Pocket Contributions
At this time, there are no direct out-of-pocket contributions expected from the team. The entire initiative was structured to be fully supported by the requested DAO funding, ensuring proper execution without requiring personal financial input from team members.
FAQ - APECOIN BRAZIL: EXPANDING THE JUNGLE
1 – What’s the CORE GOAL behind the “Expanding the Jungle” proposal in Brazil, and how does it align with ApeCoin DAO’s mission?
To supercharge ApeCoin’s visibility and adoption in Brazil through high-impact IRL events that spark local onboarding, business networking, and grassroots community growth, all fully aligned with ApeCoin DAO’s mission to support the ecosystem development.
2 – How were the IRL EVENTS BUDGETS estimated?
We worked directly with local suppliers and event producers to get accurate numbers. Budgets cover venues, lodging, AV setup, catering - no guesswork here. Example venues include:
Events we will produce:
• Hotel Nacional – Rio de Janeiro - https://hotelnacionalriodejaneiro.com/
• Sampa Sky – São Paulo - www.instagram.com/sampasky
• P12 - ParadorInternacional Florianópolis - www.instagram.com/p12jurere
Participation as exhibitor events:
• NFT Brasil – São Paulo [DECK TKN25 ENG]
• BitSampa – São Paulo [no date yet]
• Blockchain Rio – Rio de Janeiro [no date yet]
3 – How will work the “Made By Apes” catalog and how does this BENEFIT MBA members?
We will make a forms available to all Made By Apes members who are interested in being featured in our catalogue. The catalogue will be produced in Portuguese and distributed in all IRL events. It is a unique opportunity to showcase Made By Apes brands in Brazil — the second largest economy in the Americas.
4 – What’s the ESTIMATED IMPACT of these events on ApeCoin’s community growth in Brazil?
We’re aiming for over 10,000 IRL attendees and 500,000+ digital impressions, significantly boosting ApeCoin’s footprint across one of the most active crypto markets in the WORLD.
5 – How will you TRACK SUCCESS and measure impact?
We’ll keep it data-driven.
IRL events Key KPIs:
• attendance numbers;
• community feedback;
• media coverage;
• number of users onboarding through POAP NFT;
• digital media engagement rate.
Digital campaigns:
• digital campaign reach;
• engagement levels;
• members rates and growth.
6 – Are there any LEGAL or FINANCIAL RISKS related to Brazilian regulations?
We’ve got a legal advisory team onboard to ensure full compliance with local laws, both for crypto use and public events. No blind spots.
7 – How will you promote the events and guarantee STRONG COMMUNITY TURNOUT?
With smart, Web3-native campaigns:
• local influencers;
• targeted digital marketing;
• Ape-focused social media;
• strategic collabs with top Brazilian crypto events and organizers.
8 – What social media platforms will be used?
We’ll be using both organic and paid traffic across Instagram, X (Twitter), YouTube, TikTok, LinkedIn, and Discord. Which platforms will get paid traffic? That’ll be decided as we fine-tune the media plan.
9 – 1. Which MBA brands would be showcased, and how might MBA license holders go about participating in these activations?
We’re opening the catalog to all interested MBA brands. Just fill out the sign-up form we’ll share. License holders can reach out directly via our official link on X (Twitter) and Discord. For any extra questions, our PR rep Rafaela’s got you covered: +55 48 99821 9363 (yes, that’s WhatsApp).
And to be clear: There’s ZERO COST for MBA members to participate.
Accounts? Our official Degenerados Club profiles, plus our team members’ accounts, making sure we hit a wide audience with real impact.
The main accounts: Youtube - Instagram - Discord - LinkedIn - TikTok
GOT IT?! GUESS WHAT WE’RE SETTING UP FOR THE NEXT SEASON WITH APECOIN IN 2026. LFG!!!
Let’s make history!!!
