Proposal Name: ApeCoin IRL - Decentralized Events Network
Category: Core - Ecosystem Fund Allocation
Author: SSP - Author AIP-64 IRL Events Feasibility Study
Abstract | Two or three sentences that summarize the proposal
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ApeCoinIRL is bringing the power of local, in-person gatherings to the forefront of the ApeCoin Ecosystem. By establishing a Decentralized Events Network, we’re creating a seamless onboarding ramp for those entering Web3 and the ApeCoin ecosystem.
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Small local meetups, informational events, and ApeCoin DAO at expos and conferences worldwide are hosted and managed by Local Champions, active members and ambassadors from the community including several BAYC/MAYC Clubs.
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The Events Network will be built upon a cutting-edge tech stack that integrates a master calendar, an events directory, a CRM, and ticketing apps.
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To complete the flywheel, ApeCoinIRL will serve as the IRL distribution network for all products and services born in the DAO.
Note: This is an experiment in possible Guilds, Squads, etc
Motivation | A statement on why the APE Community should implement the proposal
Motivation
tl;dr IRL Events are magical for community building and brand awareness.
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However, in the last year the ApeCoin DAO has approved and funded just one, single, solo IRL event (and one virtual event) - that’s an unsustainable model if our goal is to attract builders, founders, entrepreneurs, artists, creators, businesses, and new members to the ApeCoin ecosystem.
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Our goals for 2023 could be to: double the number of ApeCoin members, triple the number of active DAO participants and quadruple the number of creative ideas, projects and proposals.
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IRL events are just one pathway to accomplishing this, and sure I’m biased, but I’m a major advocate for funding as many well-crafted IRL events as possible, in as many cities across the world, led by as many community members willing to take on the role of local event organizer.
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With this effort, we open up the doors for hundreds of local ambassadors to get involved and in return onboard thousands of new members.
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And most importantly, we streamline the funding so that events can be designed, hosted and funded faster. Do you really want to to read 200+ AIPs for small, local events? I’m guessing the answer is no.
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A Decentralized Events Network solves for this through an innovative, streamlined process.
Rationale | An explanation of how the proposal aligns with the APE Community’s mission and guiding values
Rationale
- Boldness: We don’t shy away from the weird, the hard, or the new.
- Equality: One APE equals one APE.
When the DAO was founded, a clear directive was issued to promote Web3 culture through the power of EVENTS. The founders also recognized the value of in-person social gatherings in ensuring our growth and sustainability.
This proposal puts forth several fresh ideas to the DAO, which includes establishing a network that creates multiple opportunities for members to participate in local activities, regardless of their location. This by default enhances diversity, equity, and inclusivity within the DAO.
Key Terms (optional) | Definitions of any terms within the proposal that are unique to the proposal or new to the APE Community
Key Terms
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Local Champions - DAO members, founders of local BAYC/MAYC Clubs, event professionals and Web3 advocates committed to hosting 5-12 events a year in their town, city, or region as ApeCoin DAO Ambassadors.
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Prop House - is public infrastructure by Nouns DAO that helps internet communities incentivize ecosystem development.
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Master Calendar - A public calendar showcasing every event where ApeCoin is represented IRL - mobile app to follow
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Events CRM & Directory - backbone of our tech-stack powering connectivity, data aggregation and analytics
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Discourse “Regular” Trust Level 3 - Regulars are the backbone of the community, the most active readers and reliable contributors over a period of months, even years. Because they’re always around, they can be further trusted to help tidy up and organize the community.
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Working Group Zero (WG0) - Approved by AIP-196, WG0 was tasked with completing an RFP process to replace the original ApeCoin DAO administrators and propose an initial framework for DAO working groups.
Author & Team
This proposal has been a collective team effort:
Proposal author is SSP:
- Author of AIP-64 - IRL Events Feasibility Study
- ApeCoin Discourse Trust Level 3 (250+ consecutive days)
- Working Group Zero, member ApeComms and Twitter Spaces Co-Host
Previous
- 10+ years Luxury Brand Activations at Coachella Fest
- Operations Manager Yellowstone Club World - a Luxury Destinations Network
- Opening SWAT Team for multiple 5-Star Resorts and Private Country Clubs
- Tech Startup junkie - biggest win: sold a Virtual World for Kids Gaming App to king.com
Local Champions are:
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UK Ape Club - MD3K - Founder & BAYC 2724
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UK Ape Club - LeeAI, Creative Director FTC Festival, MAYC 1900
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French Ape YC - Labmax, BAYC 5408/4068
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Nordic-Baltic Apes - Sander the Ape, BAYC 95 - Organizer of NFT Tallinn
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Aussie Apes Surfer Club - KennyL, BAYC#8855, CEO Metacollect NFT Gallery
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EU Apes (Prague) - Strakovic, MAYC, building NFT Ticketing, Proof Collective
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BAYCKada Phillipines - JBond, Founder, Investor, BAYC Maxi
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Chinese ApesClub - Halina, Founder, MAYC#10108, ApeComms, BoredCalifornia
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Shanghai, China - 0xChrisL, BAYC#4706, Author ApeVerse
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Pacific NW - Vulkan, Founder Bored Bulletin, Steward, MAYC
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NorCal Apes - ChrisB, Founder CryptoLogically, DEI
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NorCal Apes - Lost, BAYC#9736, ApeComms, WG0 Steward
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Denver Atlanta - Kalah, Founder St Rock Media, DEI
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SoCal Apes - Bored LApes
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Central Florida - Serpunk & web3cfl
Technology Launch Partners include:
Specifications | A breakdown of the platforms and technologies that will be used
Collaborations with ApeCoin DAO service providers and members have taken place for the past 3 months, contracts and agreements TBD:
Specs
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Domains: apecoinIRL.com, apecoinIRL.xyz, apecoinIRL.eth
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Twitter: @apecoinirl
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Website & Hosting: TBD
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Web2 Email & CRM: Outseta
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Web3 CRM: Club.ID and/or Blocksee (both ApeCoin DAO services)
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Master Calendar and Map: Localist or Splashthat
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Ticketing and Passport: Enter.xyz (ApeCoin DAO member)
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Branding/SWAG/Promos/Merch: TBD (ApeCoin DAO members)
Steps to Implement | The steps to implement the proposal
Should the DAO see the need for a Decentralized Events Network and this AIP passes, here are the steps to implementation with a probable Timeline based on funding in March, 2023:
Steps & Timeline
- April 15 - Complete the set-up of ApeCoinIRL as a non-profit organization, probably based in the US (Legal Counsel TBD)
- April 15 - Set-up Accounting & Financials
- April 15 - Set-up Multi-Sig Gnosis SAFE Wallet to accept Grant
- April 15 - Direct Local Champions to provide their Local Events Calendar for the year including Event, Dates, Venues, Estimated Budgets, Purpose
- April 15 - Local Champions to provide wallet address, social handles, emails and team
- April 30 - Set-up ApeCoin IRL Branding & Social Handles
- April 30 - Set-up ApeCoin IRL official website
- April 30 - Set-up Club.ID or Blocksee for CRM
- April 30 - Set-up Enter for Ticketing and Passport
- April 30 - Set-up Clickup/Outseta for Emails and Messaging
- April 30 - Set-up Localist/Splashthat
- April 30 - Set-up Prop House for Ad-Hoc Events
- April 30 - Set-up Collaborations with ApeCoin DAO products & services
- April 30 - Begin distributing Quarterly Funds to Local Champions
- April 30 - Design Branded Event Collateral, Promotional Items, Merch, SWAG
- April 30 - Create Protocols and Processes for Community Accountability & Reporting
- April/May/June - Begin socializing ApeCoin events
- April/May/June - Begin onboarding additional members as Local Champions
- April/May/June - Begin ApeCoin IRL Twitter Spaces/IG/Tik-Tok/YT
- More
Overall Cost | These are Guidelines and Best Estimates
Notes:
85% of Grant goes to Local DAO Ambassadors for 200+ Local Events
- Full-Time: 10-15 Events - 20k Events Budget & 5k Comp (in APE)
- Part-Time: 5-7 Events - 5k Events Budget & 2k Comp (in APE)
- Prop House: Up to 60 Events - 90k Events Budget & 10k Comp (in APE)
Funding is distributed quarterly for 4 consecutive quarters for the duration of one year
Total Request:
- 570,619 APE (in USD equivalent at $4.20 APE = $2,396,600)
- Plus ApeCoin Logo Usage for Events, Merch, SWAG and Promo Material
- Plus ApeCoin Twitter/Instagram/Tik-Tok reshares of #apecoinIRL
MISC Notes | Pitch Deck & Financials
Final Notes
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This proposal is anticipating the changes in the AIP approval process, working groups and voting protocols - but instead of waiting for April 1st, the individuals, BAYC/MAYC groups and tech partners involved in ApeCoinIRL have decided to get this into the pipeline and waitlist
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This proposal is based on financials that are purely estimates and guidelines only
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This proposal is intended to create the MVP infrastructure for a Decentralized Events Network across 20 markets worldwide with an expectation to scale exponentially in 2024
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We will return with separate proposals to build out the tech-stack once we have the analytics, data and best practices from this year - a platform that will be open for all ApeCoin DAO member events
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This proposal is designed and open to letting other DAO members step-up to take on any and all responsibilities in this proposal - it is after all a DAO-owned operation
Here’s the pitch-deck (right-click and open in separate tab/window):
Here are the estimated financials: