AIP-593: BORED APE GAZETTE POWERED BY APECOIN

Active Proposals AIP Drafts
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PROPOSAL NAME:

BORED APE GAZETTE POWERED BY APECOIN

TEAM DESCRIPTION:

Founder/ Editor-In-Chief Kyle:

Gm $Apes! My name is Kyle, and I am the founder and Editor-in-Chief of the Bored Ape Gazette. I am 29 years old and have been in crypto full-time for the past three years.

I graduated from the University of Central Florida in 2018. During my time there, I was the Editor-in-Chief of the college newspaper. I was also a 2x Dow Jones News Fund Intern and worked two summers at the Orlando Business Journal, where I covered hyperlocal business news. I also interned at Fox Business on the Mornings with Maria Bartiromo show in 2018.

After college, I chose to start my own business reselling vintage clothing. Like many of you, my first NFT was NBA Top Shot. Months after buying my first Moment, I heard about the Bored Ape Yacht Club and purchased my first Ape on May 3, 2021, and then another later that month. After I purchased my Apes, I knew I had to do something in this community, so I started the Gazette on June 1, 2021. Since then, I have written about the BAYC, the expanded Yugaverse, the DAO, and ApeChain every day.

Space Hosts: Aaron Haber and LawOfTheSaw

PROPOSAL DESCRIPTION:

Since June 1, 2021, the Bored Ape Gazette has been a part of the Yugaverse, providing daily coverage from the swamp and giving the community a go-to news source across the growing Yuga ecosystem. Over the last year, we have seen the community grow larger with the launch of ApeChain, with more and more $Ape holders ape-ing in. The Gazette is committed to continuing to build a trusted source of information for this ecosystem for years to come and would love for the paper to be powered by ApeCoin for another year!

Thanks to the ApeCoin DAO’s support of AIP-335, the Gazette has achieved significant milestones over the past 16 months. The paper has published 3-5 Ape- or Yugaverse-related stories daily, launched “Gazette Tonight” video content, and hosted weekly Bored Ape Gazette Live Spaces with Aaron Haber and LawOfTheSaw. Additionally, the paper has released bi-weekly “ApeCoin DAO-n Low” and “Keeping Tabs on The Labs” newsletters on Substack, added new website features like ApeChain memecoin tracking and expanded ApeCoin metrics, and began beta testing an email blast campaign.

With this proposal, the Gazette will continue to produce 3-5 Yugaverse/ApeCoin stories per day, produce daily video content, host weekly Spaces with Aaron Haber and LawOfTheSaw, continue posting its two bi-weekly newsletters, and keep looking for new and exciting ways to keep $Apes and Apes informed!

BENEFIT TO APECOIN ECOSYSTEM:

The Bored Ape Gazette currently produces an average of four written articles per day and a video, providing both those within and outside the Yugaverse with a go-to news source for information on all things $Ape! This AIP will empower the Gazette to maintain this level of content output. By supporting $Ape’s local paper, we have the chance to reach new audiences who may not be familiar with Web3 by presenting the news of the day in a more traditional form, giving everyone the chance to learn about all things $Ape and Yuga. This, in turn, will lead to increased exposure for the DAO, expand $Ape’s reach, and make the community better informed!

STEPS TO IMPLEMENT:

The Bored Ape Gazette is currently operating across Twitter, Instagram, YouTube, and TheBoredApeGazette.com. This proposal is a continuation of our current output. We will hit the ground running and never miss a beat or a story!

Start Date: Upon Approval
End Date: After one year.

If approved, the Gazette will begin work upon approval, and continue for one calendar year.

The Gazette’s main KPI is consistency. The Gazette Delivers timely, accurate coverage regardless of market conditions every single day, and has for nearly four years! Over the course of the upcoming year, the paper will produce the following:

PHASE 1: Upon Approval - Month 6: 700 articles, 160 videos, 24 newsletters, and host 22 Spaces.

PHASE 2: Month 6 - Month 12: 700 articles, 160 videos, 24 newsletters, and host 22 Spaces.

Cost: Total Budget: $130,000 USD: 120,000 USD for content creation (roughly $66 USD per Article/ Newsletter/Video) and $10,000 USD for Space host payments, website maintenance, and video content development.

Personnel: Editor-In-Chief and Reporter: Kyle and Space Hosts: Aaron Haber, and LawOfTheSaw

Platforms:
Twitter: @BoredApeGazette
Youtube: @BoredApeGazette
Instagram: @BoredApeGazette
SubStack: @BoredApeGazette
Website: TheBoredApeGazette.com

Requests to the APE Foundation:
None.

Upon approval, for one year, the paper will continue its daily publishing schedule without requiring any additional support from the DAO or APE Foundation.

REPORTING EXPECTATIONS:

The Bored Ape Gazette publishes daily articles and videos on TheBoredApeGazette.com and X, providing transparent coverage of its progress. This way, everyone can easily track on their own whether the paper is meeting the goals outlined in its proposal.

Further, the Gazette will introduce a dedicated “Reflection Section” where I will publish monthly progress reports that will also be submitted to the DAO. These reports will include article, video, newsletter, and Space tracking numbers along with reflections on the Gazette’s progress and future plans!

OVERALL COST:

Total amount requested from the ApeCoin Ecosystem Fund = $130,000 USD

Tranche Requests:

  • $80,000 USD Upon Approval.
  • $50,000 USD At 6 months and upon completion of the first milestone.

Content Creation for The Year: $120,000 USD. The Gazette will produce roughly 1460 articles, 365 animated videos, 48 Twitter Spaces, 26 Keeping Tabs on The Lab Newsletters, and 26 ApeCoin DAO-N Low Newsletters, in the next year. That breaks down to a $62 USD per article/video/ newsletter cost basis.

Additional Expenses: $10,000 USD worth of $Ape

This includes payments to Twitter Space hosts (e.g., Aaron Haber and LawOfTheSaw), ongoing website maintenance costs, and new video content development.

Milestone-Based Allocations Timeline: $80,000 USD worth of $Ape upfront and $50,000 USD worth of $Ape after six months, upon delivery of the first milestone (720 articles, 180 videos, 24 newsletters, 24 Spaces)

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The Gazette is already a traditional and cultural Ape news source, will always have my support!

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You have my support! Without a doubt the best source of information in the Yugaverse.

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Let’s go. We need a media platform that covers All Things Apes

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Hey Kyle, Why don’t you add a podcast show(s) that can be hosted totally on Apechain ( :wink: ). Also it allows Ape community engagement and feedback ON APECHAIN , while being distributed also on ALL traditional platforms. Only on Apechain!

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Let’s get this to vote and approved. Consistently delivering daily value to the chain, Dao and over all community. Easy YES vote.

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Hi @Boredapegazette ,

The community feedback period for your proposal would be ending in roughly 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

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Your work is very important and I support it for sure. Thank you for keeping the community always well informed.

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This topic was automatically closed after 7 days. New replies are no longer allowed.

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Hi @Boredapegazette ,

Thank you for your ideas [and the ApeCoin DAO community for the insightful discussions].

A moderator will reach out to the author to finalize the AIP Draft using the appropriate template.

  • Once the AIP Draft is confirmed by the author and meets all DAO-approved guidelines, it will receive an AIP ID number and move forward for Draft Analysis Review.
  • @Boredapegazette please see your messages for the next steps.

Follow this Topic as further updates will be posted here in the comments. In accordance with DAO-approved guidelines, if the author does not respond within 30 days, the proposal will be automatically transferred to the Withdrawn category, and the author can re-submit the idea.

-@Facilitators

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Hi ApeCoin DAO Community,

The AIP Draft submitted is currently incomplete and feedback has been provided to the author.

Follow this Topic as further updates will be posted here in the comments.

Thank you,

-@Facilitators

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Hi ApeCoin DAO Community,

Edits have been made to this Topic, by the author, by the author’s request, or with the author’s consent.

You can click the Pencil icon at the top of the post to see these edits.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

1 Like
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Hi ApeCoin DAO Community,

Edits have been made to this Topic, by the author, by the author’s request, or with the author’s consent. You can click the Pencil icon at the top of the post to see these edits.

Additionally, @Boredapegazette has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 593.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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I think promotion should be in the budget. Content is great, but 50% less content with 100% more people reading it would probably have more impact.

I think with promotion budget you could 10x the readership.

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Hi ApeCoin DAO Community,

Our team has reviewed and discussed @Boredapegazette 's AIP Draft and has sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

1 Like
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The Bored Ape Gazette has established itself as an essential resource within the BAYC community.
Since the inception of ApeChain, it has become the go-to daily news source for artists, collectors, and degens alike—covering everything from breaking news to community updates.

To further elevate the platform and better serve the ecosystem, I propose the Gazette expand its editorial depth by producing in-depth features on artists, collectors, and collection founders. These stories can help document our culture, spotlight talent, and strengthen community bonds.

To support this initiative, I recommend submitting an additional funding proposal to bring on guest contributors—specifically, independent journalists and documentary filmmakers. Their expertise can provide high-quality storytelling and add a much needed zen-like commentary/editorial layer to the Gazette’s evolving voice. Ari Ape is always a fan.

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I would also recommend reaching out to MBA businesses for sponsorship/ advertising in the Bored Ape Gazette. I know of a few MBAs that would support you.

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Hey 12GAUGE sorry for the delay! It’s been a busy few days of news! Below are my answers to your questions!

  1. Please revise the “Benefit to ApeCoin Ecosystem” section to include details on how your proposal benefits both ApeCoin and ApeChain. Be sure to specify key performance indicators (KPIs) that your proposal will achieve: views, impressions, read time, etc.

The Bored Ape Gazette’s benefit to ApeCoin and ApeChain is twofold. First, the Gazette shows up every day to bring the news that Apes and $Apes can use, keeping the community informed on the most pressing stories, from new mints to airdrop claims and more! As the ApeCoin and ApeChain ecosystems continue to grow, having a central news outlet that covers it all becomes even more important.

Second, the Gazette gives a voice to every builder. Covering daily news is important, but spotlighting creators in the ecosystem and helping get the word out about what they’re building is even better. There’s nothing more rewarding than telling passionate creators’ stories and helping get them on the community’s radar!

To track the Gazette’s impact on ApeCoin and ApeChain, I believe consistency and impression analytics on X are the best metrics. While not every article will reach the masses, a good benchmark is at least 1,500 impressions per article and 2,000–3,000 impressions per video!

Through continued daily coverage averaging four articles and a video per day, the Gazette will help keep Apes and $Apes informed on all things ApeCoin and ApeChain.

  1. Please revise your Team Members section and include previous experiences in Web2 &/or Web3 for Aaron Haber and LawOfTheSaw.

LawOfTheSaw: With a foundation in high-pressure leadership as an executive chef, I transitioned into Web3 over three years ago, bringing that same energy, discipline, and attention to detail to the digital frontier. As a Community Manager for notable projects like Wicked Craniums, Laughing Apes, and Liquid Death’s Murder Head Death Club, I have led initiatives that blend IRL and metaverse engagement, consistently driving brand loyalty and community growth. My experience spans organizing large-scale events, moderating and securing Discord communities, and building genuine relationships. I’ve negotiated partnerships with major brands like Megadeth Digital, hosted Twitter Spaces with thousands of live listeners, and cultivated inclusive, thriving environments both online and at events like NFTNYC and NFTLA. Whether hosting comedy nights in the metaverse or shaping strategy behind the scenes, I bring a service-first mindset and a passion for connecting people through culture and community.

Aaron Haber: Aaron joined Web3 in 2021 and has been full-time in the space ever since. He was an original minter of the Bored Ape Yacht Club and has never sold, or even listed, his Ape! He’s the co-founder of the Divitverse and co-partner with Ernest Lee at Bored Counsel. Aaron is passionate about all things ApeCoin, ApeChain, and Bored Ape Yacht Club.

  1. As per the ApeCoin General Guidelines, “proposals will not be put up for vote if they involve illegal activity, hate speech, pornographic material, or are at odds with the mission or values of the APE Foundation.” Can you ensure that the content created by this initiative would be in keeping with these guidelines?

Yes!

  1. Regarding any granted permission to use ApeCoin trademarks by the Ape Foundation, do you expect to maintain full ownership rights to the content and/or IP which may be created as a result of the approval of your proposal?

The Gazette is not requesting any granted permission to use ApeCoin trademarks. Additionally, the ApeCoin DAO, ApeChain, the Ape Foundation, and their partners are more than welcome to use the articles and videos created via this AIP however they wish!

My goal is to report the news and keep $Ape holders informed. I’m open to any ideas for collaboration that help achieve that!

  1. Would your expectation be to keep complete ownership of all content produced from this proposal?

The ApeCoin DAO, ApeChain, the Ape Foundation, their partners, and any builders in the ecosystem are more than welcome to use or incorporate the Gazette’s articles and videos into their platforms! I only ask that the Gazette is cited as the source.
Anything that helps get more Apes and $Apes reading the news, I’m in favor of!

  1. Please provide a more detailed budget breakdown, including line items for compensation allocated to Aaron Haber and LawOfTheSaw, as well as costs related to website maintenance, content, etc.

Aaron and Law Compensation: $100 USD per episode per person = $8,000 USD per year (based on 40 episodes).

Website Maintenance: $400 USD annually for Wix Business Core Plan.

Content Creation/Enhancements: $1,600 USD to create additional news animations, Audio clips from the Spaces, and explore new ways to distribute the news of the day.

Total Annual Budget: $10,000 USD

7.Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above?

Yes!

  1. Do you provide consent to share these questions with the community in this forum?

Absolutely!

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Hi ApeCoin DAO Community,

We have sent a list of follow up questions to the author.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators