Ape House - The First IRL Hub for BAYC & MAYC Token Holders

Hello @MemeBrains ! [quote=“MemeBrains, post:3, topic:20772”]
I didn’t see marketing mentioned anywhere in Phase 1 or 2, could you elaborate on your marketing strategy to ensure rooms are filled and restaurant is booked?
[/quote]

So happy you asked, since this is my area :slight_smile: and I think it is key to having a successful launch and business.

This is a short summarized version of our plan, of course we will be measuring everything we do to identify opportunities and areas for improvement. I’ve been working in digital marketing for around 18 years, so I am very focused on the numbers and opportunities to leverage performance

We will open these digital channels in the beginning:

  • Linkedin profile
  • Instagram
  • X (Twitter)
  • Facebook (merely for SEO reasons)
  • Google My business
  • And we will have a monthly newsletter with news and the list of activities of the upcoming month.

We will have in place a content strategy based on the Ape House brand identity and the kind of public we want to attract.

We identified different target groups and we will put in place different digital campaigns for each group (which will be run by me in the beginning and supervised by me when necessary).

We are planning on running ads on Instagram and Google search and try to identify key influencers that we make work occasionally with.

Target (B2C)

-Digital Nomads: living in mexico city temporary or long term, with focus on people in the web3 ecosystem.

-Freelancers who may use coworking spaces

-Active members from the web3 community around the world who may visit Mexico City at some point.

The strategy for this group will be different for the rest. Here we will focus more on x (twitter) and in the different sub-communities (Apecoin DAO, BAYC, Cryptopunks, etc). We are thinking about an inauguration event and inviting some key members of the communities.

Target (B2B)

For this target we are thinking in a more PR approach

Here we are considering:

  • Local web3 communities (ETH Mexico, Metagals, Local Nouns DAO. women in web3, espacio crypto, cryptoartists, etc) - we will approach the with options to use the space for their gatherings, meetups and events

  • Local companies - we will get in touch to offer the a new space to organize product launching or events

  • People offering cultural workshops that may be interesting for our communities (i.e.: brathwork, meditation, yoga, creativity, coding for generative art, etc) we will contact them to offer their workshops in our installation lie a premium offering for our clients

2 Likes

probably you missed the response by @TheLoveApe

1 Like

Here is the reply, is a short summarize of the full plan :wink: Ape House - The First IRL Hub for BAYC & MAYC Token Holders - #18 by TheLoveApe

We have also some ideas regarding a web3 loyalty plan for users, to keep them engage in all the activities that we are planing.

Ah yes I see now, I think it was @TheLoveApe first post and there’s a glitch there in how the reply was done, all good reading now and replying :mechanical_arm:

Good answers, thank you :slight_smile:

To help us all understand your background better, would you be willing to share a bio of sorts of the types of projects you’ve working on and positive metrics you’ve brought to them?

As a new community member I think people would love to understand more about you :slight_smile:

Looking forward to continuing this discussion!

Hi @chaps,

The community feedback period for your proposal would be ending in less than 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

please extend the community discussion for another 7 days.

yesterday i was discussing about this aip idea with members of different web3 communities that gathered in mexico city, at the haab (link in first post) some of them are active members of different daos and when i introduced the project i was asked on why renting the house and not buying it.

i proposed renting the house because i dont know if it is possible for the dao to buy a property, maybe more experienced users can throw some input about this topic.
thanks!

Hi ApeCoin DAO Community,

@chaps has requested to extend the community discussion period for this AIP idea. This topic will automatically close a further 7 days from now. We encourage the community to continue to engage in thoughtful discussions through constructive criticism, honest feedback, and helpful suggestions.

Follow this Topic as further updates will be posted here in the comments.

-@Facilitators

1 Like

Sure, I can share my LinkedIn profile with you: https://www.linkedin.com/in/oriananan/. And here’s a bit more about my background:

I have some experience in the hospitality field in Belgium and in Aspen, Colorado. While this was from some time ago (over 20 years ;)), I gained valuable insights into the industry.

I worked in a small hotel in Bruges, where I assisted the owners in running the hotel. Additionally, I worked at an Irish Pub in Bruges, where I was responsible for promotion, advertising, and event planning. I also had the opportunity to work at a 5-star, 5-diamond hotel in Aspen.

In the field of Digital Marketing, I’ve worked with many, many clients.

When I had my own small agency, I had a major client, Pokerstars, and we assisted them for 5 years in building their digital presence on social media in Latin America. As you may know, this presented numerous challenges due to the industry’s unique characteristics.

I managed digital campaigns for two presidential elections in Mexico City, where the challenge was handling large budgets and running ads for a diverse audience, requiring extensive strategic planning with different ads tailored to distinct segments.

I also collaborated with a boutique exercise center in Mexico City. During the pandemic, we successfully transformed their business into an online exercise platform, doubling their revenue within the first 3 months. In this project, we not only developed the digital marketing plan but also created the platform itself and implemented a comprehensive retention strategy.

Additionally, I worked with various consumer brands, including a luxury mall, and collaborated with Sony on the TV show strategy in Mexico.

Happy to answer all aditional questions you may have :wink:

3 Likes

The idea is interesting, it’s a pity that it will often be limited only by the territorial location of community members :slightly_frowning_face:

5 Likes

hello lysun
first of all, thanks on reading the idea and sharing your comments. one of the benefits to the ApeCoin DAO is the scalable model on this AIP. Once the first ApeHouse is launched and fully sustaintable it could be easily replicated and you can propose an ApeHouse in your country (if it meets the requirements)

if you have any questions/comments feel free to post them.

2 Likes

I really want to go there. :heart_eyes: :heart_eyes:

we are working hard on the final draft to publish it on the “draft aip” forum and hopefully get the votes needed!

1 Like

Hi @chaps,

The community feedback period for your proposal would be ending in less than 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

It s look like APE paradise)

it will be ape paradise :slight_smile:
have you already voted in for this idea?

image

Yeah!)

This topic was automatically closed after 14 days. New replies are no longer allowed.

Hi ApeCoin DAO Community,

This Topic has been rejected based on the DAO-approved guidelines due to no response in the last 30 days. The Topic may be submitted again by any user and upon approval, will be open for 7 days for community discussions.

This Topic will move and remain in the Withdrawn AIPs category.

-@Facilitators