Hello @MemeBrains ! [quote=“MemeBrains, post:3, topic:20772”]
I didn’t see marketing mentioned anywhere in Phase 1 or 2, could you elaborate on your marketing strategy to ensure rooms are filled and restaurant is booked?
So happy you asked, since this is my area and I think it is key to having a successful launch and business.
This is a short summarized version of our plan, of course we will be measuring everything we do to identify opportunities and areas for improvement. I’ve been working in digital marketing for around 18 years, so I am very focused on the numbers and opportunities to leverage performance
We will open these digital channels in the beginning:
- Linkedin profile
- X (Twitter)
- Facebook (merely for SEO reasons)
- Google My business
- And we will have a monthly newsletter with news and the list of activities of the upcoming month.
We will have in place a content strategy based on the Ape House brand identity and the kind of public we want to attract.
We identified different target groups and we will put in place different digital campaigns for each group (which will be run by me in the beginning and supervised by me when necessary).
We are planning on running ads on Instagram and Google search and try to identify key influencers that we make work occasionally with.
-Digital Nomads: living in mexico city temporary or long term, with focus on people in the web3 ecosystem.
-Freelancers who may use coworking spaces
-Active members from the web3 community around the world who may visit Mexico City at some point.
The strategy for this group will be different for the rest. Here we will focus more on x (twitter) and in the different sub-communities (Apecoin DAO, BAYC, Cryptopunks, etc). We are thinking about an inauguration event and inviting some key members of the communities.
For this target we are thinking in a more PR approach
Here we are considering:
Local web3 communities (ETH Mexico, Metagals, Local Nouns DAO. women in web3, espacio crypto, cryptoartists, etc) - we will approach the with options to use the space for their gatherings, meetups and events
Local companies - we will get in touch to offer the a new space to organize product launching or events
People offering cultural workshops that may be interesting for our communities (i.e.: brathwork, meditation, yoga, creativity, coding for generative art, etc) we will contact them to offer their workshops in our installation lie a premium offering for our clients