AIP-105: ApeCoin Drops in the Real World

Proposal Name: ApeCoin Drops in the Real World

Proposal Category: Ecosystem Fund Allocation

Abstract

This proposal aims to bring ApeCoin to thousands of new holders and encourage community engagement with an interactive, gamified experience based on exploring the real world.

Dropverse is a platform for geolocation-based NFT drops. We’re building Pokémon Go for NFTs. We drop digital collectibles - including mint passes, NFTs redeemables, tokens, and more in both fixed physical locations and also spawned automatically around users’ geolocations. The platform serves as a medium for providing easy, fun, and interactive access to digital assets and exposure to Web3 to casual smartphone users.

As BAYC members and Apecoin holders ourselves, we have invested a lot of time and effort into growing out the ecosystem. We have already used our funds to give out over 300 $APE in our beta, and are requesting 500 more a month so we can continue growing the $APE holder base and incentivize engagement within the ApeCoin community. 100% of all ApeCoin granted will be distributed to users through our platform.

Motivation

Distributing ApeCoin via the Dropverse platform will bring new holders into the ecosystem, educate new audiences about the benefits of ApeCoin, and help incentivize behaviors beneficial to the broader ApeCoin Community.

Rationale

The majority of our target user base does not currently hold ApeCoin and many do not hold cryptocurrency at all. We draw in mainstream audiences through our sports and entertainment partnerships where we onboard users through IRL events and online exposure. We have done multiple drops in the past with brands like Fox Entertainment and at events like SXSW and Art Basel, with a lot more partnerships in the works. When we reward users with $APE through in-app engagement we expose them to the ApeCoin ecosystem. This drives them to learn more about and engage with projects in the $APE ecosystem, strengthening the broader $APE community.

We will also utilize $APE in the Dropverse to drive foot traffic to partner locations (Gucci, TAG Heuer, etc), incentivize engagement with community events (Ape Fest), and drive interaction with partner NFT collections. Our location-based experiences can also be used to attract more partners that are interested in using $APE to incentivize traffic to physical locations.

In addition, we are focused on creating fun experiences for even current holders to earn more $APE while tying the currency to actions in the real world. There’s a wide range of potential experiences we can work with the DAO to create that will increase holder engagement with the community.

Specifications

Dropverse is a mobile platform for geolocation based NFT drops (think Pokemon Go for NFTs). We gamify the discovery and collection of NFTs at physical locations, reward event attendees with geofenced drops, and incentivize exploration of the world around you.

We are currently on iOS, and built on Polygon but will be adding support for other L2s and blockchains.

We are in open Beta on TestFlight with plans to launch on the app store in the next month. The app has already been approved by the Apple App Store and we have worked with them to make sure all guidelines are being met.

We have done activations at SXSW and NFT NYC and partnered with some great brands including Fox Entertainment’s Blockchain Creative Labs, Takashi Murakami, VaynerSports, and more.

Over the course of the beta, we have already given out over 300 $APE and have seen our users get drawn into the ApeCoin community and to $APE-related projects.

There are multiple types of drops on the platform:

  • Static Drops: pop-ups and event drops at fixed coordinates on a map.
  • Airdrops: delivered directly within a user’s radius.
  • Spawned Drops: NFTs randomly generated within x-miles of a user.
  • Loot Boxes: Randomized rewards earned by unlocking a loot box. Can be generated as any other drop type and require specific NFTs in your collection to unlock.

The current gameplay involves users collecting orbs that are spawned around them to unlock different Loot Boxes and visiting points of interest to collect partner NFTs or tokens. We currently have ApeCoin Token Passes for 1, 3, and 5 $APE. When a user collects a pass they are able to redeem it in app and we send the corresponding $APE amount to their external wallet.

We are in the process of developing an even broader gameplay structure, which will expand the focus of encouraging users to explore the physical world.

In addition to the mobile app, we have a web flow that is activated by QR code or NFC. This is a web app that is optimized for live in-person collection, allowing anyone to seamlessly collect an NFT with minimum friction. The flow instantly creates a wallet tied to a user’s phone number which avoids the need to connect or create a wallet while at a live event and guarantees immediate collection. In the past we have used the web flow to distribute Loot Boxes with varying amounts of $APE to great success.

Anyone is welcome to test out the Beta here: https://t.co/a52HI43biy

Steps to Implement

No major steps are needed to continue allowing users to earn $APE in-game as we have already been doing it for the past few months. We can create a disbursement structure internally but are also very happy work with DAO members to devise a plan on how to best allocate the $APE going forward.

To begin organizing custom ApeCoin experiences, we would need to coordinate with the DAO team and community to identify top priorities and design the drops. Possible new features include:

  • Custom drops for ApeCoin Partners at physical locations.
  • Community engagement experiences.
  • Exclusive drops for ApeCoin holders.
  • Potential integrations with Otherside.

Our infrastructure is fully set up for most collection experiences and any additional steps should be minimal. All costs associated with implementation will be covered by Dropverse

In addition to the ApeCoin rewards, we plan to continue featuring ApeCoin and other IRL events in the Home page of the app, to integrate ApeCoin into our onboarding section (we’re currently doing a design overhaul of the app and it’s going to look even better!), as well as feature ApeCoin on our social media platforms and upcoming redesigned website. Additionally, we can integrate $APE into experiences we build for other partners to allow for cross-promotion. We also have physical banners, posters, and redeemable NFC cards that we use to distribute NFTs at events on which we can easily add $APE branding, and we’re happy to work with the DAO to coordinate on any broader marketing efforts.

Timeline

We are set up to immediately begin distributing ApeCoin via the platform during our beta. Our full launch is scheduled for late September during which we will scale up the distribution along with our marketing campaigns.

We can also immediately begin working with the ApeCoin team and community to design drops that will drive community and partner engagement. Our infrastructure is already built and tested out so integrating standard drops or loot boxes into IRL events can be done very quickly. Depending on the complexity of the experience, it should be 1-3 weeks to ship.

Overall Cost

500 $APE a month; 6,000 for the full year. 100% of which will be distributed to users.

1 Like

Nice. Thanks for taking the time and effort in creating such a great game and a proposal with a simple ask.

Can you share any metrics regarding Daily Active Users, installs, ARPUs, etc?

And beyond the rewards of $APE given to users, where else will the $APE Coin branding appear for maximum exposure – as this seems to be a sponsored paid promotion at its core?

Finally, how do we go about integrating Dropverse into our IRL events (see AIP-64)?

Thanks

6 Likes

THIS IS SO COOL! I downloaded the beta version of the application & began to travel around to collect orbs to unlock chests. This is a really cool game & its something that the community really can rally around. I went outside & there were items available in my area for collecting!

  • Beta version of this game app on iOS performed well
  • Clean interface w/ collaboration & event announcements
  • Unlocking chests requires a combination of collected “Orbs”

I have questions: How soon can the app be live on the App Stores? How do you plan to collaborate with other companies or events supporting ApeCoin? Because there is no “DAO team” to help design drops, are there other ways that we can input ideas as a community?

5 Likes

Thanks for the feedback @ssp1111 ! Great questions.

We currently have about 700 registered users on the platform. We’re still in closed beta and have been slowly letting people off the waitlist for the past few months. Early engagement numbers have been very high with 66,000 total NFTs collected and the average active user averaging 10+ sessions per day. We are not currently monetizing our users but plan to roll out in-app purchases for gameplay upgrades to enhance the experience.

We are planning to launch on the App Store in the next 1-2 months at which point we’ll start a more involved marketing and user acquisition effort.

In addition to the ApeCoin rewards, we plan to continue featuring ApeCoin and other IRL events in the Home page of the app, to integrate ApeCoin into our onboarding section (we’re currently doing a design overhaul of the app and it’s going to look even better!), as well as feature ApeCoin on our social media platforms and upcoming redesigned website. We are also able to integrate $APE into experiences we build for other partners to allow for cross-promotion. We also have physical banners, posters, and redeemable NFC cards that we use to distribute NFTs at events which we can easily add $APE branding too, and we’re happy to work with the DAO to coordinate on any broader marketing efforts.

Our infrastructure is already built and tested out so integrating standard drops or loot boxes into IRL events can be done very quickly. All we need are the details of the event, any digital assets to appear in-app, and any relevant rewards.

We’re also open to designing custom experiences for the bigger events. Web3 Village (which looks awesome, by the way!) is a great example of an event where we could work with the organizers to create an engaging experience to incentivize foot traffic and reward attendees.

5 Likes

@0xSword Glad you’re enjoying it! :slight_smile: We’re just getting started and there’s a lot more to come! We are targeting 1-2 months to launch on the app store. As we just shared with ssp111, we have multiple formats of drops and real life activations to quickly integrate other events which support ApeCoin into.

We would absolutely love to get the rest of the community involved. That’s what makes this fun! Been thinking of how best to approach this. We can get feedback from polls, organize a scavenger hunt design competition, take input via forum discussions etc. Happy to explore other suggestions here!

Hope you enjoy the beta and please don’t hesitate to share feedback!

2 Likes

Sorry about the delayed responses here. We had some issues with having our responses approved.

1 Like

Thanks for the reply.

Appreciate the numbers (low reg users due to beta, but decent engagement numbers) –

Will this be a white-label or white-glove service for an event like our Web3 Village? And do you think this could evolve to be a secure NFT ticketing service like TokenProof?

Either way – you have my upvote for the proposal to move to snapshot --:laughing:

SSP#1111

3 Likes

Thanks :). It would! All our event integrations are white glove at the moment, and we’ve been automating the system to make the process quicker and more seamless. Happy to discuss the details of this further. We have no plans to get into the ticketing space explicitly, but we do have structures in place for token-gated distribution. Our locked loot boxes, for example, require you to hold specific NFTs to unlock them, and we can set the requirement to be an NFT or an NFT ticket.

5 Likes

Thanks for your proposal! Really like what you’re doing and love that you want to work with the community!

Some questions and comments:
In one of your replies you said that you were “not currently monetizing our users”.

  • Do you have plans to monetize your users in the future?

  • What data do you collect that might be monetized?

Part of the ethos of web3 is that users are in control of their data and have more privacy. Selling user’s data would go against that.

Overall, really like this, just concerned about your user’s privacy in the future. Look forward to your response!

3 Likes

Thanks @adventurousape! We value user privacy very highly and have absolutely no intentions or goals to monetize user data. Our monetization avenues are through in-app purchases that enable power-ups that would enhance the Dropverse experience (which would also be earnable in-app), secondary royalties, and via partnerships that bring value to users.

4 Likes

Hi @Dropverse,

Your topic will be automatically closing in less than 24 hours. Are you content with the feedback received, or do you wish to extend community discussion for a further 7 days?

If we do not hear from you within 48 hours after your topic closes, your topic will be moved straight to the AIP Draft process.

We look forward to hearing from you.

- river

1 Like

Thanks @river! We’re comfortable closing this and moving forward as an AIP Draft. We’ll work to incorporate all the great feedback we’ve received into the Draft proposal.

2 Likes

This topic was automatically closed after 7 days. New replies are no longer allowed.

Thank you @Dropverse for your ideas and the ApeCoin DAO community for the thoughtful discussions. A moderator will get in touch with the author to draft the AIP in the appropriate template. Once the AIP is drafted and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

Follow this Topic as further updates will be posted here in the comments. @Dropverse please see your messages for the next steps.

- river

2 Likes

Hi ApeCoin DAO Community,

@Dropverse has completed editing their AIP Idea to be their AIP Draft.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

- river

1 Like

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @Dropverse’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

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Hi ApeCoin DAO Community,

@Dropverse has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

1 Like

Hi ApeCoin DAO Community,

We have sent a list of follow up questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

1 Like

Hi ApeCoin DAO Community,

@Dropverse has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

1 Like