Proposal Name: ApeCoin Drops in the Real World
Proposal Category: Ecosystem Fund Allocation
This proposal aims to bring ApeCoin to thousands of new holders and encourage community engagement with an interactive, gamified experience based on exploring the real world.
Dropverse is a platform for geolocation-based NFT drops. We’re building Pokémon Go for NFTs. We drop digital collectibles - including mint passes, NFTs redeemables, tokens, and more in both fixed physical locations and also spawned automatically around users’ geolocations. The platform serves as a medium for providing easy, fun, and interactive access to digital assets and exposure to Web3 to casual smartphone users.
As BAYC members and Apecoin holders ourselves, we have invested a lot of time and effort into growing out the ecosystem. We have already used our funds to give out over 300 $APE in our beta, and are requesting 500 more a month so we can continue growing the $APE holder base and incentivize engagement within the ApeCoin community. 100% of all ApeCoin granted will be distributed to users through our platform.
Distributing ApeCoin via the Dropverse platform will bring new holders into the ecosystem, educate new audiences about the benefits of ApeCoin, and help incentivize behaviors beneficial to the broader ApeCoin Community.
The majority of our target user base does not currently hold ApeCoin and many do not hold cryptocurrency at all. We draw in mainstream audiences through our sports and entertainment partnerships where we onboard users through IRL events and online exposure. We have done multiple drops in the past with brands like Fox Entertainment and at events like SXSW and Art Basel, with a lot more partnerships in the works. When we reward users with $APE through in-app engagement we expose them to the ApeCoin ecosystem. This drives them to learn more about and engage with projects in the $APE ecosystem, strengthening the broader $APE community.
We will also utilize $APE in the Dropverse to drive foot traffic to partner locations (Gucci, TAG Heuer, etc), incentivize engagement with community events (Ape Fest), and drive interaction with partner NFT collections. Our location-based experiences can also be used to attract more partners that are interested in using $APE to incentivize traffic to physical locations.
In addition, we are focused on creating fun experiences for even current holders to earn more $APE while tying the currency to actions in the real world. There’s a wide range of potential experiences we can work with the DAO to create that will increase holder engagement with the community.
Dropverse is a mobile platform for geolocation based NFT drops (think Pokemon Go for NFTs). We gamify the discovery and collection of NFTs at physical locations, reward event attendees with geofenced drops, and incentivize exploration of the world around you.
We are currently on iOS, and built on Polygon but will be adding support for other L2s and blockchains.
We are in open Beta on TestFlight with plans to launch on the app store in the next month. The app has already been approved by the Apple App Store and we have worked with them to make sure all guidelines are being met.
We have done activations at SXSW and NFT NYC and partnered with some great brands including Fox Entertainment’s Blockchain Creative Labs, Takashi Murakami, VaynerSports, and more.
Over the course of the beta, we have already given out over 300 $APE and have seen our users get drawn into the ApeCoin community and to $APE-related projects.
There are multiple types of drops on the platform:
- Static Drops: pop-ups and event drops at fixed coordinates on a map.
- Airdrops: delivered directly within a user’s radius.
- Spawned Drops: NFTs randomly generated within x-miles of a user.
- Loot Boxes: Randomized rewards earned by unlocking a loot box. Can be generated as any other drop type and require specific NFTs in your collection to unlock.
The current gameplay involves users collecting orbs that are spawned around them to unlock different Loot Boxes and visiting points of interest to collect partner NFTs or tokens. We currently have ApeCoin Token Passes for 1, 3, and 5 $APE. When a user collects a pass they are able to redeem it in app and we send the corresponding $APE amount to their external wallet.
We are in the process of developing an even broader gameplay structure, which will expand the focus of encouraging users to explore the physical world.
In addition to the mobile app, we have a web flow that is activated by QR code or NFC. This is a web app that is optimized for live in-person collection, allowing anyone to seamlessly collect an NFT with minimum friction. The flow instantly creates a wallet tied to a user’s phone number which avoids the need to connect or create a wallet while at a live event and guarantees immediate collection. In the past we have used the web flow to distribute Loot Boxes with varying amounts of $APE to great success.
Anyone is welcome to test out the Beta here: https://t.co/a52HI43biy
Steps to Implement
No major steps are needed to continue allowing users to earn $APE in-game as we have already been doing it for the past few months. We can create a disbursement structure internally but are also very happy work with DAO members to devise a plan on how to best allocate the $APE going forward.
To begin organizing custom ApeCoin experiences, we would need to coordinate with the DAO team and community to identify top priorities and design the drops. Possible new features include:
- Custom drops for ApeCoin Partners at physical locations.
- Community engagement experiences.
- Exclusive drops for ApeCoin holders.
- Potential integrations with Otherside.
Our infrastructure is fully set up for most collection experiences and any additional steps should be minimal. All costs associated with implementation will be covered by Dropverse
In addition to the ApeCoin rewards, we plan to continue featuring ApeCoin and other IRL events in the Home page of the app, to integrate ApeCoin into our onboarding section (we’re currently doing a design overhaul of the app and it’s going to look even better!), as well as feature ApeCoin on our social media platforms and upcoming redesigned website. Additionally, we can integrate $APE into experiences we build for other partners to allow for cross-promotion. We also have physical banners, posters, and redeemable NFC cards that we use to distribute NFTs at events on which we can easily add $APE branding, and we’re happy to work with the DAO to coordinate on any broader marketing efforts.
We are set up to immediately begin distributing ApeCoin via the platform during our beta. Our full launch is scheduled for late September during which we will scale up the distribution along with our marketing campaigns.
We can also immediately begin working with the ApeCoin team and community to design drops that will drive community and partner engagement. Our infrastructure is already built and tested out so integrating standard drops or loot boxes into IRL events can be done very quickly. Depending on the complexity of the experience, it should be 1-3 weeks to ship.
500 $APE a month; 6,000 for the full year. 100% of which will be distributed to users.