AIP-122: Feasibility study for Regional Conference & Festival in Phuket, Thailand - 2023 Ape and Friends Festival (name to be finalized)

Proposal Name: Feasibility study for Regional Conference & Festival in Phuket, Thailand - 2023 APE and Friends Festival (name to be finalized)

Proposal Category: Branding, Marketing, IRL events

Abstract

This proposal is to conduct a Feasibility Study of organizing a 3-day/weekend IRL regional APE themed event that brings together existing APE community and new fans though cultural experience including resource education, music, tourism activities and food. The 3 days festival aims to spark inspiration and collaboration for APE community to expand the region’s ecosystem in a fun and engaging way.

This AIP will allow us the mandate to get proposals/quotations from other stakeholders including NFT communities, sponsors, brand ambassadors, venues, and event organizers to come up with a detailed event proposal to be resubmitted to the DAO.

Background

Based on our collect experience in attending top global conferences and music festivals, we believe IRL events are special ways for participants to form bonds and a sense of community with each other and the brand. We want to bring together our experiences, networks, and professionalism to organize a regional event in Phuket, Thailand. Phuket is the global renowned ideal beach destination with short flight proximity to leading Asian nations like Singapore, China (Hong Kong & Taiwan), Japan, Korea, Indonesia, Malaysia, and Philippines. To pay tribute to the BAYC brand, we also plan to include an armada of yachts! We believe this event will boost APE global brand recognition and ignite a new Asian wave of engaging fans to the community.

Motivation

As the leading NFT brand in the world, we believe APE group (BAYC, MAYC, Otherside, etc.) has the magnet power to bring people together from all walks of life, background, and countries to learn about this new era of NFT culture though IRL conference/festival event.

Rationale

We believe this event will allow us to reach and onboard new communities, build relationship with other stakeholders and non-crypto brands, and demonstrate high professionalism of event organizing in a transparent manner. There are many people that have yet to experience NFT culture which may be due to the complexities in the whole onboarding process. We believe IRL will bridge the technology gap and allow people to experience the amazing web 3 culture for the first time.

Key Terms

Feasibility Study: A feasibility study is a detailed analysis that considers all of the critical aspects of a proposed project in order to determine the likelihood of it succeeding. Success in this event will be measured in regional participation, brand awareness, sponsorships (to reduce capital required from APE DAO), and new initiatives or partnerships that grow APE ecosystem.

Key Highlights

  • Tropical Vibes - Example
  • Panel stage for discussion/ showcase/ education to promote web 3 culture
  • Web 3 integration to allow new comer/ user to onboard APECOIN/ DAO mechanism through owning an APECOIN offers VIP guess status waitlists/ giveaways/ etc.
  • BAYC/MAYC VIP Zones
  • Yachts
  • A-list DJs
  • Celebrities
  • Luxurious villa properties/ 5-stars accommodation hotels campaign
  • Food fair events (celebrity chefs, etc.)
  • Drone photography

Specifications

Landing Page, Social Media Accounts (FB, IG, Tiktok), Dropbox (for contract proposals, quotations, sponsor background, etc.), Telegram/Line chat

Steps to Implement

  • AIP approval to appoint author with mandate to deal with 3rd parties require to create this event.
  • Form event committee up to 6 members including author, people who have direct experience in successful regional scale festival projects, and public company directors to increase transparency. (free but may compensate in next AIP detail project proposal)
  • Work with event organizer with proven track record to list out event details including venue/activities/stage and quotation in line with APE/NFT culture. (~ $5k upfront - $10k)
  • Work with design team for event and setup landing page and social media accounts. (~ $5k)
  • Work with PR company for PR strategy and quotation. (Free)
  • Find event sponsors. Key anchor sponsor, a publicly listed company leading the digital assets sector in Thailand, is already onboard. (Free)
  • Reach out to YUGA labs for additional feedback before AIP detailed event proposal submission. (Free)
  • On boarding various related both public and private bodies like the Tourism Authority of Thailand, Phuket Tourism Association, Thai Hotels Association, local authorities cooperation to hold the event, ensuring safety for all comers, and facilitation to ensure impressive outcome for the event. (Free)

Timeline

  • September – AIP draft, submission, feedback, approval
  • October – committee set up, fact findings, stakeholders identification
  • November – December – blue print AIP proposal of actual event to be submit with budgeting details for APE DAO to consider

Overall Cost

  • Likely in the range of $15k
  • The author receives zero $ for this but may add compensation for the next AIP detailed event proposal.

We believe our success case can also become a blue print for others to organize regional events around the world truly enhancing the spirit of global web3 culture. All IP of the event belongs to Ape DAO.

Background regarding chosen location Phuket - Thailand:

Google Maps - Google Map location of Phuket

In 2019, Thailand ranked 8th most visited destination globally with roughly 40 million visitors with Bangkok ranked 1st surpassing Paris and London in Mastercard’s list of “Global Destination Cities Index 2019” with 22.78 million visitors. Phuket was 14th with 9.89 million visitors.

Phuket is a southern province of Thailand consisting of the island of Phuket and 32 smaller islands off its coast and considered to be amongst the world Top 10 destination by various medias and rankings for both pre and post pandemic.

1 Like

Hey there @Superman69

Thanks for posting your idea for a Regional Event in Thailand.

I see that my IRL Events Feasibility Study proposal may have inspired your proposal strategy and write-up.

  • Do you think it may be more practical to collaborate and share resources now, so that we may focus our efforts and in doing so, focus the DAO’s resources?

  • I’d be happy to share some of the $$ that the DAO has already voted on and allocated for an IRL Events Feasibility Study to you and your team.

Here’s our IRL Events by ApeCoin website that we recently launched (tip: the AIP process takes longer than you may think), and you can see that there’s an option for Regional Events which is what you are proposing.

  • Would you like me to add your Tik-Tok and Instagram socials to the website?

  • eventsbyapecoin.xyz

I’d be open to sharing the @eventsbyapecoin Twitter account with you or someone from your team also, we’d just need to jump on a call to say hello first :laughing:.

I think there’s a lot of promise for a coordinated effort and management of IRL Events in 2023 supported by this DAO, let me know if you’d care to join forces.

@ssp1111 :v:t4:

13 Likes

hey @ssp1111,

thank you for taking interest in this post and the generosity from your successful AIP. it is certainly a bright idea to perhaps collaborate on this cause. allow me to dm to you regarding a call and scheduling.

cheers,
Superman69

9 Likes

Great. Look forward to your DM and hopefully working on this together.

SSP

7 Likes

Hi @Superman69

Your topic will be automatically closing in less than 24 hours. Are you content with the feedback received, or do you wish to extend community discussion for a further 7 days?

If we do not hear from you within 48 hours after your topic closes, your topic will be moved straight to the AIP Draft process.

We look forward to hearing from you.

-Pearson

2 Likes

Dear Pearson

Thank you for the notice and the offer of discussion extension of which i am grateful with all the replies and anyone who have taken interest on this topic. I am ready to move to the AIP draft process which could help further explore this topic.

Thx u

1 Like

First thought is great location. Phuket is fun (can’t wait to go back). Are people up for the hostel experience there? The proximity would increase productivity. I’ll be looking for this in the drafts section.

2 Likes

Mantis,

Totally agreed hence the root of this idea. a place with summer vibes year round! glad to know you have been to Phuket and wouldn’t you like others to experience the same. :beach_umbrella: :sunny: :tropical_drink:

As to “hostel experience” not sure what you mean, but Phuket is a major tourist island. there are plenty of accommodations of every level to offer. certainly aiming to create a sense of belonging for all to be a part of the community!

thanks for taking interest. cheers!

2 Likes

This topic was automatically closed after 7 days. New replies are no longer allowed.

Thank you @Superman69 for your ideas and the ApeCoin DAO community for the thoughtful discussions. A moderator will get in touch with the author to draft the AIP in the appropriate template. Once the AIP is drafted and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

Follow this Topic as further updates will be posted here in the comments. @Superman69 please see your messages for the next steps.

-Pearson

1 Like

Hi ApeCoin DAO Community,

@Superman69 has completed editing their AIP Idea to be their AIP Draft.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

1 Like

Hi ApeCoin DAO Community,

@Superman69 has updated their Draft and it is in our review once again. You can check out the changes by clicking the pencil icon at the top right of the post.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

2 Likes

Nice! Phuket, Thailand :smiley:
Apes, coconuts, beach vibes, I’m in.

3 Likes

Hi ApeCoin DAO Community,

We have sent a list of initial questions to the author

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

- river

2 Likes

Hi ApeCoin DAO Community,

@Superman69 has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-river

2 Likes

Hi ApeCoin DAO Community,

We have sent a list of follow up questions to the author

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

- river

2 Likes

Hi ApeCoin DAO Community,

@Superman69 has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-river

1 Like

Hi ApeCoin DAO Community,

After review, this Topic submitted by @Superman69 is ready for vote under AIP-122: Feasibility study for 4- Day Regional Conference & Festival in Phuket, Thailand - 2023 Ape and Friends Festival (name to be finalized). The proposal will be posted on Snapshot at the next weekly release date and time, which is every Thursday at 9PM ET.

Kind Regards,

-Pearson

2 Likes

Yay! $APE might be having a festival in Thailand! :partying_face: I’d love to travel there!

3 Likes