AIP-291: Approve and Publish ApeCoin DAO Brand Guidelines v1.1 on apecoin.com

[ssp1111]

Hey MH,

I think I may have asked this previously, or maybe I’m just hallucinating - but how does this work with the Marketing & Communications Working Group?

Specifically this deliverable:

@ssp1111

1. Brand Strategy & Visual Identity

Defining the brand position and our key messaging is crucial for ensuring that all of our activity builds a brand, instead of a disparate set of impressions.

The brand position and messaging will flow from ApeCoin DAO’s history, values, and mission. We will define our target audiences and a selection of priorities (or “core marketing objectives”). These, in turn, inform channel strategies, focus activities, and will lay the groundwork for future working group initiatives. Together this forms the Brand Strategy.

The Brand Strategy underpins the development of strong Visual Identity and a design system that we can apply to a set of core assets that will empower us and the broader community. The resulting Brand Asset Library would deliver efficiency for the DAO and is likely to include blueprints for things like layouts, merchandise, promotional materials, banners, etc. This would be accessible to anyone in the community that has approval to use the ApeCoin logo.

By doing all of this we enable all members of the community to initiate activities and engage fully in building a brand that is true, compelling to the right audiences, differentiated, and enduring.

This foundational work may require engagement with a Web3 marketing agency.

Could a Working Group’s collective effort be a deeper value-add to the community over a single AIP?

Just a question for everyone.

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SSP