PROPOSAL NAME: 
Moving Gallery for the DAO
PROPOSAL CATEGORY: Ecosystem Fund Allocation
ABSTRACT
Establishing a moving gallery for the DAO, showcasing art sculptures of the ApeCoin logo, the DAO’s mascot, and selected Yuga Assets. The primary goal is to engage and adopt a broader audience beyond web3 through exhibitions at galleries, high-end shopping centers, museums and future DAO events, while also offering educational content. Success will be measured through real-time analytics provided by QR codes, including scan numbers, locations, unique scans, page views and more.
Note: none of these art pieces will be used. These are references for our past works.
AUTHOR’S PAST WORKS
None of these art pieces will be used. These are references for our past works.
AUTHOR’S DESCRIPTION
I am Victor Tacher with a passion for art, culture and sculptures. I run an art studio and we have been working tirelessly for 2 years for Yuga’s community and will love to do it for the DAO now. Obsessively focused on getting the volumetric work to the finest details and to bring them to life with the highest quality possible.
TEAM DESCRIPTION
Our team is a multidisciplinary group of 8 experienced professionals. Our team members include:
TEAM
- Joel Monroy: A skilled sculptor artisan with over 9 years of expertise in sculpting, molding, and casting, complemented by a digital artistry background in modeling, animation, and rendering.
- Pedro Matsugua: A Wixarika artisan with more than 35 years of specialized knowledge in Wixarika techniques, serving as a dedicated project manager for the Wixarika people, an Indigenous community.
- Javier Silva: A stonemason boasting 30 years of experience in stonecutting and masonry, demonstrating exceptional craftsmanship.
- Fariba Naraghian: An urban artist manager with a distinguished track record spanning more than two decades. Notable collaborations include renowned brands such as Adidas, Topochico, and SEAT.
- Julia Best: An accomplished art director with a decade of experience in set design, contributing to high-profile projects including SuperBowl commercials and productions for prominent entities like Vix, Amazon Prime, and Netflix.
- Daniel Rossainz: A seasoned decorator with over a decade of involvement in the film industry, offering a keen eye for aesthetics and design.
- Daniela Barreal: An assistant in design production, providing valuable support within creative and production processes.
MOTIVATION
We believe these art sculptures will serve as a powerful symbol for the DAO and Yuga’s community, while drawing more individuals into the DAO. Our passion lies in creating works of art that have lasting cultural impact.
RATIONALE
The DAO will inevitably be physically present for awareness or educational purposes at a myriad of events in the future like conferences, exhibitions, museums, galleries, apefests and more. Art is needed at those events for the following reasons:
- Immediate Impact: Visuals grab attention quickly.
- Memorability: People remember what they see.
- Storytelling: Visuals convey complex ideas effectively.
- Universal Language: Understandable across languages.
- Emotional Connection: Evokes feelings and engagement.
- Credibility: Professional visuals build trust.
- Demonstration: Shows how your project works.
- Brand Recognition: Reinforces your project’s identity.
- Competition: Helps your project stand out.
- Engagement: Encourages interaction.
BENEFIT TO THE APECOIN ECOSYSTEM
The inclusion of a moving gallery and art sculptures will bolster the ApeCoin ecosystem’s cultural impact. Their strategic use will increase awareness of the $APE ecosystem and the DAO beyond Web3. The moving gallery will also feature educational content, and success will be quantified. For more information, please continue reading in the section titled “What strategy will the team use?”
SPECIFICATIONS
Art sculpture pieces:
6 (60cm/2ft) different Apecoin Skulls
1 (100cm/3ft) Apecoin DAO Mascot from AIP 289
5 (60cm/2ft) Life-size BAYC/MAYC busts
1 (190cm/6ft) Full body BAYC/MAYC
Where will they be exhibited?
While this aspect remains a work in progress, our initial focus is on locations within Mexico City, where the sculptures will be crafted. Mexico City’s metropolitan area, with a population of 21.2 million, stands as the largest in the western hemisphere. With its flourishing crypto and blockchain community, the city emerges as an enticing hub for raising awareness about the Apecoin DAO. After Mexico City, the US seems like the next ideal location. A gallery like JRNY NFT Gallery in Las Vegas cannot be missed.
What strategy will the team use?
We’ll implement a proven and highly successful strategy employed by Menchaca Studio and many others, commencing with high-end shopping centers. These centers offer a remarkable return on investment, attracting thousands of daily visitors and frequently showcasing art pieces that later find their way into museums. Among the options we’re considering are Paseo Interlomas, MĂtikah, Centro Santa Fe, Garden Santa Fe, and Plaza Samara. To illustrate, Paseo Interlomas, for instance, sees around 50,000 daily visitors and has already agreed to host our exhibit for a period ranging from 6 months to a year.
Here are some Menchaca Studio art pieces in MĂtikah and Paseo Interlomas, several of which have made their way to multiple museums.
The second phase involves hosting the moving gallery in private galleries or public spaces. Initiating their display in high-end shopping centers will provide a help with this, drawing inspiration from the successful strategies employed by other studios. We’ve reached out to places like General Primm, Bicentenario, Ex-Fabrica de Harina, Los Pinos, and others, all of which have shown enthusiasm for the idea. However, we’re currently limited in our progress as the art pieces are yet to be created.
The third phase involves exploring opportunities in museums. Although we have initiated inquiries with them, it is premature to provide specific details at this stage.
How do you plan to measure the success of this moving gallery?
We’ll measure success through real-time analytics from QR codes, monitoring scan counts, locations, unique scans, and page views. Plaques near the sculptures will present concise educational content, with a QR code providing access to a 1-3 minute video about the ApeCoin DAO. This information is designed to be brief and easily comprehensible, ensuring engagement. We’re using proven methods that have succeeded for other moving galleries.
Here’s another instance of an art sculpture at MĂtikah, an upscale shopping center, employing the same effective approach. You’ll find short and stylish information, along with a QR code.
How do you intend to portray six different versions of the ApeCoin logo? Will you follow the Brand Guidelines published in AIP-29?
Certainly, the guidelines will be followed. It’s important to emphasize that these guidelines are primarily for 2D purposes, whereas our focus is on physical pieces. The Ape Skull will remain true to the original, while subsequent iterations will feature slight variations in aspects such as color, materials, and presentation. This approach is aimed at enhancing the gallery’s appeal and entertainment value. Our inspiration is drawn from the Mexicraneos moving gallery.
This highly successful moving gallery has welcomed over 5 million visitors, participated in two international expositions, and has now become a city landmark. We plan to have the same success.
Which BAYC/MAYC will be used?
We can curate them from active DAO members who voted on this proposal. Alternatively, we can use Yuga assets acquired by DAM’s team from AIP 304, if they allow it, as they are curating apes for museums.
Who owns them?
After 2 years, ownership can transition at no cost to a future DAO AIP, the DAM team from AIP 304, or our team can continue management through a new AIP if the DAO desires. Alternatively, they can be raffled for free among the active DAO members who voted in this AIP. This process should be fair and simple.
Where will they be stored?
No storage is required, as the moving gallery will remain in constant exhibition. In the event of unforeseen circumstances, the team can store it without any fees.
STEPS TO IMPLEMENT & TIMELINE
The art pieces will be made in 4 months:
- Creating the internal steel frames - 1 week
- Sculpting and modeling - 1 months
- Adding high definition textures - 1 months 2 weeks
- Painting the art pieces with various methods, including airbrushing - 1 month
- Fabricating the granite bases & protections - 2 weeks
- Fabricating the steel reinforcements - 1 week
- Fabricating the masterpiece parcels - 2 weeks
OVERALL COST:
Steps from (1-2) 33,867 Apecoin
Steps from (3-4) 35,484 Apecoin
Steps (5-7) 19,226 Apecoin
TOTAL: 88,577 Apecoin
. For a 2ft bust, 4-6 people work on it at different stages. Some are good at sculpting, some at finding the textures and some at painting.