AIP-430: ApeFacingApes – Amplifying the IP usage of BAYC and generating value for the entire Ape Ecosystem

PROPOSAL NAME:

ApeFacingApes – Amplifying the IP usage of BAYC and generating value for the entire Ape Ecosystem.

TEAM DESCRIPTION:

Built by BAYC community members and web3 enthusiasts. Core team consists of Gratwanderer, illustrator and chief magician, srsly, co-founder and Ape holder since May 2021, and cophi, seasoned project- and social media manager.

Gratwanderer is a 39 year old architect with years of experience and many won competitions and realized projects. He successfully played in Germanys first indoor hockey league for many years. He is coming from a family of artists and, since his childhood, is illustrating and painting. He was fascinated by the web3 space and contributed with his art to some smaller NFT projects. While watching BAYC from the sidelines, his goal always was to purchase one from his earnings as an artist.

srsly, also 39, is an OG Ape who witnessed all ups and downs in the BAYC universe. He is a graduate of International Business and works in a global corporate. In his early career he leveled up in the area of sales while more recently transitioned into business management and marketing. He is passionate about web3, poker and triathlon.

cophi,33 years old, currently living in beautiful Portugal, is a civil engineer. He focused on renewable energies and aims to make the world a better place. He loves sports and outdoor activities. He is renowned for his community management skills at many web3 projects, like TwoBitBears, Ledger and Hennessy.

PROPOSAL DESCRIPTION:

ApeFacingApes delivers value to all Ape holders by better utilizing their IP. It not only gives holders a fresh perspective, but also tools to better monetize it. This will benefit the whole Ape- and Apecoin- Ecosystem.

ApeFacingApe / BAYC

>> IMPORTANT <<
For easy accessibility and best user experience, we are immensely happy that YUGA LABS committed to implement our frontal Ape versions and the link to our editor into their official BAYC profile page. With this, every holder has a one-stop resource to fully utilize the BAYC IP.
`

3

Source : Official BAYC profile page, YugaLabs

ApeFacingApes already is an established project, approved by many renowned community members. It is operating under the MBA license #118. Now it is time to make it available to all 10k Apes. OG holders will of course be fully refunded.

We roughly estimate 3 new assets per month and in total 108 for 3 years. There will be slots allocated, which we will fill with own creations, creations for MBA projects and creations for Ape communities. MBA projects and communities can apply for a slot through our ticketing system in Discord.

4

Source: X, community posts

MBA

BENEFIT TO APECOIN ECOSYSTEM:

NOT JUST A DERIVATIVE:
We are bringing value to the original BAYC community.
IP usage of BAYC is the critical element that provides long-term value to holders. The higher the brand recognition, the more valuable the brand and associated businesses.
With an increased IP usage and higher brand recognition, the whole Ape and Apecoin ecosystem will benefit.

Source: X, @0xClawd, example for increased marketability

BRAND RECOGNITION:
"The extent to which a target audience can identify or recall a brand based on its visual identity. Strong brand recognition is a crucial goal for companies and leads to increased consumer trust and loyalty.”

ApeFacingApe / BAYC

VISUAL IDENTITY:
The visual identity of BAYC is more than just the PFP. It is in the core of the brands. ApeFacingApes, is not adding, it is extending.

MEMEABILITY:
„With user-generated content the emotional connection and brand personality gets elevated. Memes are a fun and engaging way for brands to connect with their audience, increase brand recognition, and stay relevant in today’s digital landscape.” With ApeFacingApes there will be many new and innovative ways to play the meme game and to stay relevant.

aperow

Our editor is the place for individually outfitting all Apes. We have hand-drawn all 168 Ape trait layers which allows us to create unique and high-quality meme assets in our editor.
We built in a feature to allow certain items only for specific BAYC ID’s, for example regional communities, like Dubai Apes.

9

Source: ApeFacingApes.com, Editor

DEFINITIONS:

APEBOUND:
With our one-of-a-kind Apebound™ Tokenomics system, every AFA is bound to its original BAYC counterpart. It is always minted directly into the wallet that holds the BAYC.

CALLTOAPE:
If a BAYC changes hands, with our innovative CalltoApe™ function the new holder can claim the AFA counterpart for free.
It will then automatically follow the BAYC into the new wallet. The AFA itself can neither be sold nor transferred.

calltoape

MBA:
MBA is referring to the “Made by Apes” Initiative from Yuga Labs. ApeFacingApes is operating under MBA license #118.

AFA Tokens:
The AFA tokens are standard ERC-721 NFT’s with some innovative features built in: AFA tokens are Apebound™ and can neither be sold nor transferred. Instead, they can always be pulled into the BAYC wallet with our unique CalltoApe™functionality.

STEPS TO IMPLEMENT:

1. Delivery of frontal versions to all Ape holders.
10k high-res, frontal versions of all Apes. (png, 2000x2000px)
Airdrop of the AFA token directly into the BAYC holding wallet.

Implementation: Instant
Cost: ~42k $APE gas fees for Airdrop

When we calculated gas fees they were significantly higher than today. Any ETH we save on the airdrop we could either give back to the DAO or produce more photo booth accessories, for greater availability, beyond ApeFest.

2. Implementation of all AFA’s in our editor
Deliver +70 shareable assets that will be available free for all of our members.

  • Implementation: Instant
  • Commitment: Minimum 3 years of: Regular asset drops, constant support of MBA projects
    and Ape communities
  • Cost: 29k $APE p.a., 87k $APE total (3 yrs.)

3. Fully refund existing AFA holders
Refund of ETH or $APE paid by our loyal OG holders.
Delivery of a special OG AFA appreciation package with unique physical items.
For this, we took a snapshot on May 15th 2024.

  • Implementation: Refund Instantly, Delivery of OG package 4-6 weeks
  • Cost: (OG pack) included in project cost

4. Set-up AFA visuals on 3look.io
Enhance the meme game and easily let you “Ape-grade” your selfies.

  • Implementation: 4-6 weeks
  • Cost: Included in project cost

5. Implement AFA’s to the official BAYC profile page
Set-up high-res frontal versions of all Apes and editor link on BAYC profile

  • Implementation: 6-8 weeks
  • Cost: N/A

6. Fun activations for irl events, like ApeFest:

  • Implementation: Ongoing
  • Cost: Included in project cost

Costs are mainly for illustration, as well as project management, website and editor maintenance and marketing. The core team of us three will be fully capable and responsible for delivering the assets. The platforms used are our website and editor. Marketing will happen through channels like X, Discord and the website.

This project would begin immediately after approval for three years, running until the end of 2027, which is even longer than 3 years.

REPORTING EXPECTATIONS:

After the AIP passed we will frequently share updates with our community. In the first weeks, we will have weekly updates on X and Discord. Many of our milestones are planned early and require us to constantly give status updates. After delivering the first milestones we will switch to a biweekly and later monthly cadence. Rest assured that we will openly and transparently share where we are and what are our next steps.

OVERALL COST:

Total amount requested from the ApeCoin Ecosystem Fund = 289,000 ApeCoin.

By supporting this AIP you will deliver instant utility to all Ape holders and with it to the whole Ape ecosystem.
You will unlock the power of memes to all Apes and increase overall brand recognition. Multiplicators, such as MBA projects or local Ape communities will be supported with individual assets. The goal is to grow together, always staying relevant.

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2 Likes

Love the AFA (and seflishly wonder wen ApeFacingMutants?).

Is there a benefit back to the DAO on this or utilization of ApeCoin?

8 Likes

$100k + just for illustration!?
The original artist who made the bored apes didnt even got a fraction of this amount.

Also how is this benefiting the $ape ecosystem? Personally I am not able to see benefit it brings to $ape, just BAYC holders, which is only getting an additional NFT with no resale value.

3 Likes

Thank you for the feedback. Mutants are the next logical step in our journey, but to create them we would need time and resources. This AIP will be a great contributor for that.

We consider the benefit back to the DAO increased brand strength and IP utilization. First for Apes, later for mutants, which will contribute to the whole Ape Ecosystem. With more brands utilizing their Ape IP there will be more usage of ApeCoin in the future.
Of course it is not tangible and more long-term, but we strongly believe that this is exactly what is needed.

4 Likes

Our artist already spent many, many hours (+1,200) with the creation of the frontal versions of the Apes. Further, we constantly create new assets to stay relevant and to serve Ape communities and MBA brands. We believe that the long-term value our project delivers is crucial for the whole Ape ecosystem, as ApeCoin will benefit a lot from Apes building projects and brands with their Ape IP.

The NFT is just a medium, which intentionally was designed to have no resale value, so that whoever holds the Ape can get access to the frontal version of it, by claiming it into the Ape holding wallet.

4 Likes

Again, its only beneficial for Bored Ape holders. It’s just my personal opinion nothing else but the DAO need to change narrative. We’ve already seen so many people who have left the DAO, a good number of them being bored apes itself.
I cant see where and how this impacts $ape when its BAYC’s IP being used.

1 Like

Hi @srsly ,

The community feedback period for your proposal would be ending in roughly 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

Hi thanks for reaching out. We are ready to proceed to the next phase with our AIP. We already have written it in the format needed.

Thanks, best regards,
srsly from ApeFacingApes

This topic was automatically closed after 7 days. New replies are no longer allowed.

Hi ApeCoin DAO Community,

@srsly has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 430.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @srsly’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

@srsly has responded to our questions and has provided consent to share them in this forum for the community.

Expand for Q&A
  1. Is the Ape Foundation expected to engage in any of the steps of the AIP implementation? If so, please specify the steps and elaborate on how it is expected to work.

No engagement from the Ape Foundation is expected

  1. Would your expectation be to keep complete full ownership of content produced from this proposal?

We follow the license model of the Bored Ape Yacht Club, meaning that with the transfer of the ApeFacingApe NFT, the commercial rights to that specific Ape are transferred to the new owner. This transfer is automatic and tied directly to the ownership of the NFT.

Owners have the right to use their Ape Facing Ape image for any commercial endeavor they choose, without a cap on revenue. This includes using the image for branding, creating derivative works, and incorporating it into various products and services. While the owner has extensive commercial rights, the creators of ApeFacingApes, retain the underlying copyright of the art. This ensures that we can promote the broader brand while giving individual owners significant freedom with their specific NFT.

  1. a) The ApeFacingApes.com editor does not currently require Web3 wallet connectivity, would this proposal require any Web3 connectivity?
    b) If so, is there a security audit plan in place, and will you share the audit report with the ApeCoin DAO?

No web3 connection is required for this proposal. If in future any web3 connectivity features are built, we will transparently share all audit reports with the ApeCoin DAO. Our contract was “mini-audited” by 0xQuit.

  1. Please describe the utility or purpose of the AFA Token.

The AFA token has the simple utility to give all BAYC holders access to their front facing perspective, independently from any centralized front-end. The images are stored on IPFS to maximize decentralization and accessibility.

Future utilization will of course also be easier with an NFT in place.

  1. Would the success of this proposal depend on the price of ApeCoin at the time of disbursement?

One ApeCoin is one ApeCoin. The success of this proposal is independent of the ApeCoin price at the time of disbursement. We believe in ApeCoin and we take the risks that come with volatility of the price.

  1. Your proposal links to 3looks.io, a site that can’t be reached, would you like to update this to 3look.io?

This was a typo and we indeed would like to change it to 3look.io. Thanks for spotting!

  1. Does the “CallToApe” function require gas when used, and if so who pays the gas fee?

Yes, CallToApe is a transaction and requires gas. Whoever executes the transaction has to pay the gas fee. CallToApe can be executed on someone else’s behalf, so it doesn’t have to be the Ape owner who calls the transaction.

  1. Your proposal states “we are immensely happy that YUGA LABS committed to implement our frontal Ape versions and the link to our editor into their official BAYC profile page”, please provide proof of consent from Yuga Labs.

image

  1. Please outline the process by which “OG AFA holders” would claim their unique physical appreciation item.

We will openly communicate through different channels (X, discord, website) and make every OG aware about the OG package.

For the claim process we will utilize tropee.com, which is a proven industry standard for raffles and token gated claims. OG’s will have 90 days to claim their package.

Delivery can be done via mail or personally at events like ApeFest.

  1. Please provide a more thorough description of your team including any relevant professional and academic history.

All team members originally come from Germany.

Gratwanderer is a 39 year old architect with years of experience and many won competitions and realized projects. He successfully played in Germanys first indoor hockey league for many years. He is coming from a family of artists and, since his childhood, is illustrating and painting. He was fascinated by the web3 space and contributed with his art to some smaller NFT projects. While watching BAYC from the sidelines, his goal always was to purchase one from his earnings as an artist.

srsly, also 39, is an OG Ape who witnessed all ups and downs in the BAYC universe. He is a graduate of International Business and works in a global corporate. In his early career he leveled up in the area of sales while more recently transitioned into business management and marketing. He is passionate about web3, poker and triathlon.

cophi,33 years old, currently living in beautiful Portugal, is a civil engineer. He focused on renewable energies and aims to make the world a better place. He loves sports and outdoor activities. He is renowned for his community management skills at many web3 projects, like TwoBitBears, Ledger and Hennessy.

  1. Please provide a schedule which you will commit to for sharing progress reports to the community.

After the AIP passed we will frequently share updates with our community. In the first weeks we will have weekly updates on X and discord. Many of our milestones are planned early and require us to constantly give status updates. After delivering first milestones we will switch to a biweekly and later monthly cadence. Rest assured that we will openly and transparently share where we are and what are our next steps.

  1. Your budget outlines costs of 87,000 APE for “3 years asset delivery and editor updates.”

Please elaborate.

  • Include the project’s start and end dates.

Our three year period starts immediately with the successful passing of the AIP. It then runs until end of 2027, which is even longer than 3 years.

  • Identify any milestones and key performance indicators throughout the 3-year period.

We roughly estimate 3 new assets per month and in total 108 for 3 years. There will be slots allocated, which we will fill with own creations, creations for MBA project and creations for Ape communities. MBA projects and communities can apply for a slot through our ticketing system in discord.

  • Detail the associated cost, any required personnel, and the platforms which would be used.

Cost are mainly for illustration, as well as project management, website and editor maintenance and marketing. The core team of us three will be fully cpable and responsible for delivering the assets. Platforms used are our own website and editor. Marketing will happen through channels like X, discord and website.

  1. “6. Fun activations for irl events, like ApeFest: Implementation: Ongoing Cost: Included in project cost”

We recognize that you would like to keep these details “redacted” to the community, however for the benefit of our review, please elaborate on this step of your proposal.

  • Include the expected start and end dates.

Start date immediately after the AIP passed. Prototyping is already ongoing. The end date is after ApeFest, but the end product will remain available for future Ape Events.

Teaser:

image

  • Identify any milestones and key performance indicators for the activations.

Production of photo booth accessories.

Curation and creation of traits

Choosing production partner.

Sampling, quality assessment and finalization of special traits.

Production <15 days

Shipping < 20 days

Finding photo booth rental in Lisbon

Aligning on logistics and details with Yuga Labs to have them at ApeFest

Ship It, Have fun, share epic pictures

  • Detail the associated cost, any required personnel, and the platforms which would be used in the production of these events.

Cost accessories: 6k€ Photo booths 6k€

  1. Implementation: Instant Cost:

~42k $APE gas fees for Airdrop”

Would you be open to launching on ApeChain in order to mitigate these gas fees? The testnet is currently live, and there may be some additional ecosystem support available for projects choosing to launch on ApeChain.

Generally we love the idea of ApeChain. L2’s are generally much cheaper and faster. After talking to our devs though, we realized, that it not as trivial as one might expect. The main difficulty here is that BAYC is on the mainnet, meaning you can’t simply query in the smart contract who owns BAYC 123 on Apechain (and L2s in general). For the airdrop, this isn’t such a big problem, as we can take a snapshot and then mint the NFT to all the wallets from that snapshot. For our CallToApe function, it gets trickier. There are two options:

Option 1: Our backend includes the info in the Call To Ape request, the smart contract verifies that the info comes from us and then uses it. This, unfortunately, is no longer trustless, as the backend server could theoretically provide any address. The smart contract can only verify that the info comes from us, not whether it is correct.

Option 2: We use a cross-chain protocol, probably Layer Zero, to send data cross-chain. This is naturally more complex and incurs higher gas costs, as a transaction will also be executed on the mainnet. It would need to happen in two steps: 1. Send the request to L1, 2. The actual function, which can now use the response from the request on L2. Additionally, the protocol must support Apechain.

Currently, only Option 1 would work, while Option 2 would require waiting for Apechain to be supported.

Perhaps Apechain offers its own way to facilitate interaction with BAYC on Apechain?

Happy to hear your thoughts.

On another note: When we calculated gas fees they were significantly higher than today. Any ETH we save on the airdrop we could either give back to the DAO or produce more photo booth accessories, for greater availability, beyond ApeFest

  1. Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above including any formatting updates to match the most recent version of the AIP Draft Template?

Yes please. Please also change the snapshot date for the OG package to May 15th 2024

  1. Do you provide consent to share these questions with the community in this forum?

We do!

A DAR package is being worked on and upon completion, this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

Edits have been made to this Topic, by the author, by the author’s request and with the author’s consent.

You can click the Pencil icon at the top of the post to see these edits.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

We have no further questions for @srsly . This AIP is now under Administrative Review.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators