AIP-437: A Powerup for ApeChain: Blever - where NFTs & Social Farming meet

PROPOSAL NAME:

A Powerup for ApeChain: Blever - where NFTs & Social Farming meet

TEAM DESCRIPTION:

Kodama
Background: Full-time web3 degen & founder since 2016, passionate Yuga holder and critic, OG Mega Koda, ApeCoin DAO member (running megakodas.eth delegation)

0xCos
Background: Full-stack dev with 10+ years experience, prev. Forgotten Runes, OG Ape & Mega Koda

Deepe
Background: Software engineer for 12 years, prev. web2 CTO

SignorCrypto
Background: Cybersecurity analyst turned full-time web3 dev in 2021, Founder & Lead Dev of SignorCrypto, one of the leading web3 dev companies in the space, and Sealo, OG Ape & OG Mega Koda

PROPOSAL DESCRIPTION:

As a team of very passionate ApeCoin DAO & Yuga community members, we want to play our part in the success of ApeChain. And we will not only support it, but even amplify it.

Introducing Blever, a cutting-edge web3 platform combining NFTs with social farming & incentivized content creation. The platform empowers teams to effortlessly bring their creations to life while enjoying unparalleled hype & attention. By leveraging social login and seamless FIAT payments, Blever provides easy access to ApeChain not only for experienced users but also for casual players and retail.

In addition to gaming, you also need fun, culture, memes, and PFPs to make ApeChain appealing and popular. Blever is designed to do just that.
We see ourselves as an extended community-driven business development arm. We search for projects, support their launch, and bring them tremendous reach and engagement through social farming. Everyone wins!

With $APE being the native gas token of ApeChain we believe that bringing users/traffic/projects to the chain is probably the single most important thing the DAO can focus on in the near future.

Driving demand for ApeChain = Driving demand for $APE

Easy access to ApeChain → more users on ApeChain → more demand for $APE
Incentives on ApeChain → more users on ApeChain → more demand for $APE
More use cases on ApeChain → more use cases for $APE
ApeChain hype → $APE hype

This is our biggest opportunity and we want to do everything we can with Blever to make the most of it.

Having already invested more than 2 months of our time and resources, we are now looking for funding from the DAO to help us achieve our goal. Let’s make ApeChain a success together :muscle:


DEFINITIONS:

Social Farming = a system where users complete social tasks (e.g. create meaningful content or simply follow, like, RT) to earn points, compete with each other, and get rewarded.

Social Login = a feature that allows new users to be onboarded with their traditional sign-in methods (such as Google, X, Meta) thus removing the hurdle of creating and setting up a crypto wallet.

FIAT Payments = payment with traditional payment methods such as Credit Card or PayPal.

KYB = Know Your Business and refers to the due diligence review of a business. In other words, KYC for a company.

AML = Anti Money Laundering (it is of utmost importance to have internal procedures and policies in place)

BENEFIT TO APECOIN ECOSYSTEM:

ApeChain needs builders, users, fun & culture.

We aim to become an ApeChain launch partner.

Consider us to be an external business development arm for ApeChain.
Via our platform, we will onboard creators, users, culture & fun to ApeChain.
We have already started with outreach to various brands and projects + we have existing/confirmed partnerships as well.

Maximizing reach & engagement for projects that launch on ApeChain: easy access to social farming & incentivized content creation will ensure that they get the hype and attention they deserve.

Easy ApeChain onboarding with Social Login & FIAT payments

  • Social Login will allow casual gamers & retail to sign up by using their traditional login methods (such as Google, X, Meta, etc.) - no wallet needed.

  • FIAT payments will allow them to pay by Credit Card or other common payment methods.

  • No gas fees - we will cover them on their behalf.

This combination will enable the simplest, fastest, and smoothest onboarding process for new users! No wallet, no crypto needed - a seamless web2.5 experience for everyone ; )

Powered by Ape(Chain) branding - permanently placed in our footer for 1 year.

Joint marketing efforts via our points system: we already had initial conversations with ApeCoin DAO members. Imagine $APE & ApeChain all over your timeline ; )

Stackable multiplier for Apes and other partner collections like (Kodas, Mocaverse, and more) in all social farming campaigns. Making sure that our fam & frens have a headstart.

$APE payments - all mints on ApeChain will have ApeCoin as their default currency, creating additional demand and utility.

STEPS TO IMPLEMENT:

Start: March 1st
ETA: 3-4 months

Initial Setup:

Development:
Ideation & Prototyping
Determining the technical requirements & suitable third-party providers
Architecture & Product Design

Operational:
Company setup, legal counsel, name, logo, socials, domain, Github organization, Asana board to organize the sprints, AIP drafting, and more

Note: To facilitate FIAT payments we have already onboarded with Checkout.com and completed their compliance process, including KYB & AML checks.

Completed :white_check_mark:

[Remark: all costs incurred to date have been funded by the team.]

Associated personnel requirements, costs, and other resources:

Internal:
FE, BE, and Smart contract developer - $7,500
CEO - kodama does not take any salary
Product Designer - $5,000
Operations & Miscellaneous - $2,500

External:
Law firm - $10,000

Building:

Development:
FE & BE Development
Social Farming
3rd party integrations
Smart contracts
UX/UI Design

Operational:
Legal policies, legal counsel, everything AIP, build socials, initial biz dev & partnerships outreach, marketing plan, launch strategy

In progress :gear:

Associated personnel requirements, costs, and other resources:

Internal:
FE, BE, and Smart contract developer - $25,000
CEO - kodama does not take any salary
Head of Business Development - $5,000
Operations & Miscellaneous - $2,500

External:
Design agency for UX/UI - $15,000
Marketing agency - $10,000
Development Firm - $12,500
Law firm - $17,500

QA, Testing & Launch:

Development:
Functional testing to ensure all features work as expected
Usability testing to assess the user experience
Addressing any remaining bugs or issues identified
→ Beta Launch

Operational:
Execute the marketing and promotional strategy, monitor initial user feedback

ETA: end of Q2/beginning Q3

Associated personnel requirements, costs, and other resources:

Internal:
FE, BE, and Smart contract developer - $22,500
CEO - kodama does not take any salary
Head of Business Development - $5,000
Operations & Miscellaneous - $5,000

External:
Development Firm - $12,500
Partnerships / KOLs - $5,000
Marketing Agency - $15,000

Post Beta Launch:

Development:
Integration of social login and FIAT payments
Queuing system to sync web2 and web3 payments seamlessly
Collecting user feedback & addressing potential bugs or issues
Improving UX/UI

Operational:
Accompanying the launch of projects
Continuously update social farming quests and metrics
Business development, outreach, partnerships

Associated personnel requirements, costs, and other resources:

Internal:
FE & BE developer - $20,000
CEO - kodama does not take any salary
Head of Business Development - $5,000
Operations & Miscellaneous - $5,000

External:
Partnerships / KOLs - $5,000
Marketing Agency - $15,000

KPIs:

Platform Revenue:
Measures the revenue generated from fees, and other services, demonstrating the financial health and sustainability of Blever.

Number of Successful Launches:
Measures the number of projects successfully launched on Blever, indicating the platform’s ability to attract and support creators.

Engagement in Social Farming Campaigns:
Measures the level of user interaction and participation in social farming activities, such as likes, shares, comments, and other social media actions, indicating the effectiveness of the campaigns in driving community engagement and promoting the projects.

User Acquisition and Retention Rates:
Tracks the number of new users joining the Blever and the percentage of users who continue to use the platform over time, highlighting the platform’s growth and user satisfaction.

Implementation:

Once we have completed the following “events” on Blever:

  • first collection launch

  • first social farming campaign

  • first time a users signs up via social login

  • first FIAT payment

the community may consider the proposal to have been Implemented.

REPORTING EXPECTATIONS:

Updates will be provided at each milestone outlined in the "Steps to Implement” section.

OVERALL COST:

“Total amount requested from the ApeCoin Ecosystem Fund = 185,000 $APE”

Cost Breakdown:

Platform Design & Development: $115,000

  • UX/UI Design: $15,000
  • Front-end: $30,000
  • Back-end: $35,000
  • Smart Contract: $10,000
  • Social Farming Dashboard: $25,000

Marketing & Business Development & Operations: $85,000

  • Marketing & Community: $40,000
  • Biz Dev & Partnerships: $25,000
  • Operations & Miscellaneous: $20,000

Legal: $27,500

  • Legal policies: $20,000
  • Consultation Compliance & AML: $7,500

Note: Our team has borne all costs incurred to date - amounting to a total of approx. $40,000. This includes expenses for the company setup, hundreds of hours of work, third-party subscriptions, prototype designs, domain, logo, legal matters, and more.

11 Likes

Love this. Bringing users to ApeChain is probably the single most important thing the DAO can focus on for the next 12 months. If we want users, we have to give them a reason to be here (see Blast). This seems well thought out with reasonable finances (that I can tell) with a solid team.

Two questions/comments:

  1. Start date says March +3-4 months. Can we assume that work is already halfway done and this AIP gets you across the finish line just in time for ApeChain Mainnet?

  2. While it’s probably obvious to those of us closer to the DAO, spelling out the benefit back to the DAO and ApeCoin might help others connect the dots.

8 Likes

Thanks for your comment and the positive feedback.

Bringing users to ApeChain is probably the single most important thing the DAO can focus on for the next 12 months.

THIS. I agree with you 100% here.

  1. Correct. Our goal is to be ready for ApeChain Mainnet which is supposed to be around this time.

  2. Good point. Our team believes that ApeChain with $APE as native gas token will be by far the most important usecase. Driving demand for ApeChain = Driving demand for $APE.
    Easy acces to ApeChain → more users on ApeChain → more demand for $Ape
    Incentives on ApeChain → more users on ApeChain → more demand for $Ape
    More users on ApeChain → More volume on ApeChain → more $Ape volume

I could go on forever :stuck_out_tongue:

6 Likes

There it is. I think a lot of us get that, but spelling it out is important IMHO. The masses need to understand this.

6 Likes

loved the idea, Apechain def needs a incubation/Business development parters that can help onboard projects on apechian. The Platform isnt typical launchpad tool but a incubation program. Would to work together as our partners with Pufffles to make $APE and NFTs Great again!

5 Likes

Fun watching this come together.

Great team. Modest ask. Committed to ApeChain.

Feels bullish.

LFG :muscle:

AC

6 Likes

Agreed! :mechanical_arm: :apecoin:

6 Likes

This’ll be good to include directly in the AIP :mechanical_arm: :apecoin:

6 Likes

Already have this written down as To-Do for tomorrow :saluting_face:

6 Likes

Great proposal with a reasonable budget and a great team. Full support!

5 Likes

SocialFi is a huge meta right now and your background and experience add a lot of value. Also appreciate the reasonable ask in terms of funding. Easy to support this one.

4 Likes

Double tap that :mechanical_arm: :apecoin:

3 Likes

I’m overwhelmed by the great feedback :slight_smile:

Thank you fam!

1 Like

A little late to the party, but I really like this AIP idea. As Spencer/'Zilla has mentioned on every ApeChain discussion, we’re aiming for it to be a Gaming First but not Gaming Only chain. This community is all about deep web3/degen culture. We need to make it as easy as possible for people to launch their creative projects as possible on ApeChain and bring in all sorts of users, including ones more interested in the culture than the gaming. This could make that far more possible. Thanks for putting the effort into this @kodama !

5 Likes

With such a comment you can be as late to the party as you want hahah :slight_smile:

Thank you very much!

4 Likes

Hi @kodama,

The community feedback period for your proposal would be ending in less than 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

3 Likes

Hi ApeCoin DAO Community,

@kodama has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 437.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

2 Likes

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @kodama’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

1 Like

Hi ApeCoin DAO Community,

@kodama has responded to our questions and has provided consent to share them in this forum for the community. We have no further questions, this AIP is now under Administrative Review.

Click here to expand
  1. Is the Ape Foundation expected to engage in any of the steps of the AIP implementation? If so, please specify the steps and elaborate on how it is expected to work.

Can you give me examples here? I do not fully understand what you mean or what the foundation could do besides providing the grant.

We would love to become launch partners of ApeChain.

We would love joint marketing activities.

We could e.g. include ApeCoin in some of our social farming campaigns.

  1. Please provide a revision for your Steps to Implement section. As specified by the AIP Draft Template outline the steps to implement your proposal including:

*** the associated costs**
*** key performance indicators**
*** personnel requirements**
*** other resources needed for each step where applicable.**

Will do. Can you maybe provide 1-2 AIPs that have done a great job here? Would love to take inspiration from them.

Updated

  1. Your Overall Cost lists a total request of 185,000 $APE, while your budgeted expenses total $207,500 (indicating a market $APE price of $1.12). Do you intend to maintain this request of 185,000 $APE regardless of market conditions, or would you prefer to denote your Overall Cost in USD to ensure alignment with your budget?

We would like to keep it in $APE. We like the idea of having skin in the game.

  1. When should the community consider the proposal as being fully implemented?

Once we had the following “events” on Blever

  • first collection launch

  • first social farming campaign

  • first time a users signs up via social login

  • first FIAT payment

This means we have delivered everything we stated in the AIP. Tested, live & working.

5. Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above?
Yes

6. Do you provide consent to share these questions and answers with the community in this forum?
Yes

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

3 Likes

Great team and idea. Smart move considering Apechain is coming soon, and we do need more hype and attention. I believe we need to get out of our eco chamber and this is a great opportunity!!

4 Likes