This proposal is live for vote at Snapshot. The voting period closes 13 days from now at 9PM EST.
The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimize for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.
For the final guerilla marketing campaign, could we enter the vehicle into a demolition derby?
The premise of the AIP is that the vehicle will be sold at the end of the term and all funds will be returned to the DAO.
Or reading between the lines for you:
This AIP isnāt about the car. The car is Kodamaās fee in return for being a highly active influencer on behalf of the DAO. So the decision youāre actually trying to make is if the value of the car at the beginning of the term, minus whatever the car is sold at the end of the term, is worth the return of getting Kodama to be very active for that period of time on behalf of $APE.
I would still argue the Porsche was the better deal for the DAO as it would, if specāed properly, almost certainly depreciate less than the BMW, but whatyagunna do. BMW does make sense as there is on ongoing partnership with them and Yuga.
Iām not sure what a used luxury car is worth. I literally have absolutely no idea.
My question is more about one final h@rd c0re extreme guerilla marketing that would be sure to get major press and maximum virality on social media.
The idea of a luxury car being used in a demolition derby is something that would end up on weird news, talked about on morning radio stations, and clips of it would end up on social media, podcasts, and more.
I ask this because very early on I held a competition where winners got their IP put on demolition derby cars. Those were just stickers, on junk cars. It was a fun competition and the content that came out of it was fun.
I have always thought about how that idea could be enhanced or made bigger.
The car and/or the money are not an issue to me. I care about the guerilla marketing. And if we can incorporate some CHAOS & MAYHEM into that, I would love it even more!
I personally hate environmental waste. And given that $APE has been driving straight towards $0 for quite some time now, Iād really question the optics of smashing a high end performance car using the money from a DAO which is likely to go bankrupt in the next couple of years. I donāt think an outsider looking in would think anything positive about $APE as a result. I certainly wouldnāt.
And I get your comment was a joke, but honestly compared to many of the straight up grift marketing AIPs which have passed, like the ApeCoin Hotel one, this is a dramatically better deal. Iām not saying it would be positive ROI for the DAO, thatās super hard to measure. Just that weāve recently passed far worse value propositions.
Iām sorry to hear my idea was taken as a joke. I genuinely believe pulling such a crazy stunt at the end of a campaign would draw a lot of press and attention towards ApeChain and the DAO.
I think it would for sure get a lot of people talking and potentially bring in millions of dollars in not paid for press. You might be right, some of it might be negative, but some of it might be positive.
I am a legit fan of guerilla marketing, and this was just a shoot from the hip idea.
Your idea has 100% inspired me to drum up other guerilla marketing campaign ideas. I will be thinking about this a lot.
Then Iād suggest not using a $100,000+ vehicle as an object of destruction, as it would make the ApeCoin DAO look like a fiscally irresponsible, wasteful entity. The average person in crypto already considers $APE to be a pump and dump and the price chart heavily supports that idea.
If you were to pitch the same idea for a car that would already be going into the scrapyard, like most demolition derby vehicles, thatās more interesting. But I look forward to your more serious ideas.
A car going to the scrapyard would not draw nearly as much attention. For me, $100,000 that produces millions in advertising and attention is not wasteful.
We disagree there, and I am okay with that.
I do have another suggestion. Why not just lease the vehicle or rent it on event days instead of buying it?
I love the idea of a flamethrower.
The DAO will get more funds returned if itās purchased and then sold at the end of the timeline.
That $100,000 smashed, from my point of view, would generate strictly negative attention for the DAO, which is already viewed as a joke to those in crypto.
Welp. Looks like I am filled with terrible ideas today. Iāll see myself out. lol
I need a new Car too, let me quickly copy/paste thisā¦
Iāll add one last thing. Iām going to vote yes either way, as I want everyone to have their ideas come to life, and I am genuinely a fan of guerilla marketing.
However, I think your proposal would have a strong chance of being voted YES by more voters than myself if you implemented the following:
1.) Rent the car for special occasions, and create massive amounts of content from those events that you can use over time and repurpose across multiple mediums.
2.) Purchase magnets that can easily be placed on the vehicle, and removed, and used again for future events.
3.) Create a salary for yourself that would be feasible for your time including renting the vehicle, going to events, creating content, hosting spaces, etc.
If the value is Kodama, I would prefer the funds to go to Kodama and the work they put into the guerilla marketing and as a KOL (i hate that phrase btw).
Just my two cents, but as you can tell, I am already full of horrible ideas, so feel free to take some, all, or none of my suggestions.
Not terrible ideas, but some of us have been here for years and have watched this ship slowly sink for a very, very long time. I wrote this long analogy, but realistically the current status of the DAO is the final scenes of the Titanic where the band is just about to stop playing. It really is that bad.
My position is that I sold my ticket to be on the ship very long ago, and Iām trying to help everyone still on the ship stop sinking. Iām safe, so whatever, but I feel compelled to do so all the same. But during that time, Iāve watched so many people actively scam and grift the people who are still on the ship, that Iām just tired. So tired.
Or to add a bad analogy, when I see someone suggest smashing a luxury car instead of selling it for money that the DAO desperately needs, I see that asā¦ One ship sinking will sure generate a lot of attention, but imagine if two went down!
To which Iād agree, yes, it will generate attention. Just maybe not the kind of attention that weāre hoping for. But like I said, I have zero financial incentive to any of this. Sinking more ships is, on net, entertaining to me.
I think that āpotentiallyā is the key word here. We should be cautious in suggesting that a guerilla marketing stunt would actually bring in millions of dollars. I feel this way about the Guiness Book of World Records gin and tonic AIP as well. The idea seems to be that if more people see the ApeCoin logo or a sponsorship in an interesting, engaging and unexpected way, they will be likely to pour millions into buying ApeCoin, thus temporarily inflating the price.
In my experience, very few altcoins are seen as safe haven assets when the fed is about to lower interest rates in a bearish environment, despite the bullish tailwinds for BTC (and potentially ETH due to the ETFs). Couple that with a token that lacks significant intrinsic utility, and it seems that, while people seeing the ApeCoin logo is cool, it wouldnāt actually get them to seriously buy and hold the token. While it might cause a short term pump, I question how itās sustainable.
I think @chimperton makes a super important point that this AIP is really for the purchase price of the car minus the sale price of the car and whether that amount is adequate compensation for Kodama to be an influencer for that period of time. My only concern, as Kodama mentioned in a previous post, is that there will be no oversight or accountability.
Sorry, I meant millions in unpaid advertising. Not necessarily millions spent back on the DAO.
Ah. Understood. My mistake. I see your point, then.
Thatās nice. But bad ideas cost the DAO money while having zero merit let alone benefiting the DAO. No wonder we have no disposable funds left in the treasury. Oh well.
I believe @Nova said this part best:
This proposal makes little sense to me for several reasons:
I thought this proposal was a joke at first, but apparently itās notā¦ If weāre going to waste money on another car sponsorship at the very least Iād to see us sponsor KOLs with more exposure.
Donāt get me wrong, of course I like and support Kodama, but this proposal is so funny, Iām not even mad.
ps: Ape Foundation Transparency Report - 2024 - Q1 // weāre out of money
Can I interest you in my demolition derby idea?
Not really tbhā¦ I do not even know if we have demolition derbies in Europe 