For the final guerilla marketing campaign, could we enter the vehicle into a demolition derby?
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Iām not sure what a used luxury car is worth. I literally have absolutely no idea.
My question is more about one final h@rd c0re extreme guerilla marketing that would be sure to get major press and maximum virality on social media.
The idea of a luxury car being used in a demolition derby is something that would end up on weird news, talked about on morning radio stations, and clips of it would end up on social media, podcasts, and more.
I ask this because very early on I held a competition where winners got their IP put on demolition derby cars. Those were just stickers, on junk cars. It was a fun competition and the content that came out of it was fun.
I have always thought about how that idea could be enhanced or made bigger.
The car and/or the money are not an issue to me. I care about the guerilla marketing. And if we can incorporate some CHAOS & MAYHEM into that, I would love it even more!
Iām sorry to hear my idea was taken as a joke. I genuinely believe pulling such a crazy stunt at the end of a campaign would draw a lot of press and attention towards ApeChain and the DAO.
I think it would for sure get a lot of people talking and potentially bring in millions of dollars in not paid for press. You might be right, some of it might be negative, but some of it might be positive.
I am a legit fan of guerilla marketing, and this was just a shoot from the hip idea.
Your idea has 100% inspired me to drum up other guerilla marketing campaign ideas. I will be thinking about this a lot.
A car going to the scrapyard would not draw nearly as much attention. For me, $100,000 that produces millions in advertising and attention is not wasteful.
We disagree there, and I am okay with that.
I do have another suggestion. Why not just lease the vehicle or rent it on event days instead of buying it?
I love the idea of a flamethrower.
Welp. Looks like I am filled with terrible ideas today. Iāll see myself out. lol
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I need a new Car too, let me quickly copy/paste thisā¦
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Iāll add one last thing. Iām going to vote yes either way, as I want everyone to have their ideas come to life, and I am genuinely a fan of guerilla marketing.
However, I think your proposal would have a strong chance of being voted YES by more voters than myself if you implemented the following:
1.) Rent the car for special occasions, and create massive amounts of content from those events that you can use over time and repurpose across multiple mediums.
2.) Purchase magnets that can easily be placed on the vehicle, and removed, and used again for future events.
3.) Create a salary for yourself that would be feasible for your time including renting the vehicle, going to events, creating content, hosting spaces, etc.
If the value is Kodama, I would prefer the funds to go to Kodama and the work they put into the guerilla marketing and as a KOL (i hate that phrase btw).
Just my two cents, but as you can tell, I am already full of horrible ideas, so feel free to take some, all, or none of my suggestions.
I think that āpotentiallyā is the key word here. We should be cautious in suggesting that a guerilla marketing stunt would actually bring in millions of dollars. I feel this way about the Guiness Book of World Records gin and tonic AIP as well. The idea seems to be that if more people see the ApeCoin logo or a sponsorship in an interesting, engaging and unexpected way, they will be likely to pour millions into buying ApeCoin, thus temporarily inflating the price.
In my experience, very few altcoins are seen as safe haven assets when the fed is about to lower interest rates in a bearish environment, despite the bullish tailwinds for BTC (and potentially ETH due to the ETFs). Couple that with a token that lacks significant intrinsic utility, and it seems that, while people seeing the ApeCoin logo is cool, it wouldnāt actually get them to seriously buy and hold the token. While it might cause a short term pump, I question how itās sustainable.
I think @chimperton makes a super important point that this AIP is really for the purchase price of the car minus the sale price of the car and whether that amount is adequate compensation for Kodama to be an influencer for that period of time. My only concern, as Kodama mentioned in a previous post, is that there will be no oversight or accountability.
Sorry, I meant millions in unpaid advertising. Not necessarily millions spent back on the DAO.
Ah. Understood. My mistake. I see your point, then.
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Thatās nice. But bad ideas cost the DAO money while having zero merit let alone benefiting the DAO. No wonder we have no disposable funds left in the treasury. Oh well.
I believe @Nova said this part best:
This proposal makes little sense to me for several reasons:
- The conversion rate from people seeing an ApeCoin logo on your car to buying ApeCoin is closer to 0% than 0.1%. When you combine this with how little exposure this will generate outside of the web3 bubble, the ROI starts to make very little sense.
- There are much bigger KOLs that rock Yuga PFPs than you. For example @Banks who has 2.7M followers and rocks a Punk PFP has 90x your following on just Twitter alone (way more if you count his other channels) with exposure to web3 bubble + normies. Why donāt we offer to buy someone like him a Porsche, or even a better car? Iām willing to bet that heād gladly accept one and agree to some terms around marketing ApeCoin, so may other members of FaZe Clan (all with larger followings than you) and perhaps we offer them some package deal.
I thought this proposal was a joke at first, but apparently itās notā¦ If weāre going to waste money on another car sponsorship at the very least Iād to see us sponsor KOLs with more exposure.
Donāt get me wrong, of course I like and support Kodama, but this proposal is so funny, Iām not even mad.
ps: Ape Foundation Transparency Report - 2024 - Q1 // weāre out of money
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Can I interest you in my demolition derby idea?
Not really tbhā¦ I do not even know if we have demolition derbies in Europe 
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Hi ApeCoin DAO Community,
The voting period has closed for this proposal and it has been accepted with a 58.8% pass rate. The proposal will be passed on for implementation.
Follow this proposal under the AIP Transparency and Execution Category. A new post has been created here, Implementation Update | AIP-502: The Apemobile - Guerrilla marketing meets a KOL partnership (Resubmission), and further updates will be posted.
Thanks,
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