The Apemobile - Guerrilla marketing meets a KOL partnership
中文翻译在这里 - Chinese Translation Here
团队介绍：
kodama.eth - 连续创业者，自2016年以来一直活跃于Web3领域，欧洲首个多链托管NFT平台的联合创始人，与顶级品牌合作，组织了2019/20年欧洲最大的加密货币活动之一，国际演讲者、建设者、天使投资人、关键意见领袖（KOL）。
megakodas.eth的创始人 - ApeCoin DAO最大的社区代表团 APE, BAYC/MAYC, (Mega) Koda持有者 热情的社区成员。
提案描述：
现在，要脱颖而出并吸引人们的注意力并不容易……所以，我们需要游击营销。
游击营销是一种高度有效的策略，因为它能够以低成本产生高影响力。通过利用非常规战术的心理影响和病毒传播特性，它能够产生显著的关注和参与度。
在Web3领域，KOL合作和品牌代言是被广泛采用的成功模式，并被顶级项目广泛应用。目前，ApeCoin还没有一个这样的合作伙伴。
本AIP提案大胆地结合了上述内容： 
由kodama.eth提供的教育内容和营销推广——通过Apemobile放大效果！
一辆全黑的ApeCoin品牌保时捷911 Carrera 4s。
定制车牌——APE 911。
ApeCoin标志在油箱盖上。
侧面印有“Powered by ApeCoin”的品牌标识。
这辆车将被称为Apemobile，并将被确立为整个Web3领域成功的地位象征。通过与Web3 KOL kodama.eth的多年合作以及有针对性的游击营销策略，来放大关于DAO、ApeCoin和ApeChain的教育内容。
这辆车将是一个引起极大关注的工具。
想象一下有多少人会加入一个名为“我如何从ApeCoin DAO获得一辆保时捷911”的讨论。
在无尽的X平台信息流中，你需要脱颖而出。你需要吸引注意力，一旦你抓住了它，你就可以利用它进行教育，让他们成为我们的一员。 
注意：Apemobile可以被整个社区利用，而不仅仅是kodama。
每个人都可以使用这些照片。
AIP作者将与市场和传播工作组密切合作，以最大化此倡议的利益。
对ApeCoin生态系统的益处：
与Web3 KOL kodama.eth的多年合作
Kodama在Web3社区中拥有大量活跃的追随者。与他合作将显著增加品牌的曝光率，并持续接触加密货币原生受众。他将致力于创作内容、参加讨论、参观活动，唯一目的是传播DAO、ApeCoin和ApeChain的信息。教育！
以下是一些具体的好处：
目标营销：
- 在Web3领域内进行营销对项目的成功至关重要。与Kodama合作，ApeCoin将在几年内接触到相关且感兴趣的受众。
增加的覆盖面和可见性：
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Apemobile将引起极大关注，确保人们的注意力。
-
Kodama每周至少发布一条内容，产生数百万次曝光。
-
他将每天驾驶这辆车，并参加欧洲各地的重要加密活动/聚会。
-
这将为与活跃社区成员一起创作内容创造额外的机会。
信誉和信任：
- Kodama与他的追随者建立了信任，并成为YugaLabs和ApeCoin生态系统中的重要KOL。让他作为ApeCoin的长期合作伙伴，可以提升品牌的信誉和可信度。
内容创作：
-
Kodama每周至少发布一条内容。包括教育类、生活类或参加讨论，吸引不同受众的广泛组合。
-
目标始终如一——传播ApeCoin的认知和教育。
成本效益高的营销：
-
与传统广告和常规Web3 KOL合作相比，这种方式成本非常低。
-
这完美补充了DAO最近的F1合作伙伴关系（顺便说一下，这为进一步的内容创作打开了许多可能性）。
互动和参与：
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Apemobile将引起极大的关注！
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Kodama将利用这一点，促进与其追随者和更广泛Web3社区的积极互动。这将提高活动的互动率和品牌的可见性。
真实性：
- Kodama将分享个人故事和经历，使他的代言比传统广告更真诚、更贴近生活。
快速的认知和病毒式传播：
- Apemobile有快速传播的潜力。它可以引起围绕ApeCoin和ApeChain的轰动。想象一下一个帖子开头是“天啊，我真的从ApeCoin DAO获得了一辆保时捷911”。
多元化的营销策略：
- 与Kodama合作，为ApeCoin的营销策略增加了一个层次，多样化了当前的方式，帮助ApeCoin接触到潜在的新用户/买家。
长期合作伙伴关系：
- 与Kodama建立长期关系，将为ApeCoin品牌带来持续的曝光。
为什么选择游击营销来推广ApeCoin？
-
经过验证的概念
-
成本效益
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品牌差异化
-
心理影响
-
高参与度
-
病毒式传播潜力
游击营销是每个企业必须做的事情，它旨在最大化营销影响力的同时最小化成本。其创造难忘体验、建立强大客户联系以及在竞争激烈的市场中区分品牌的能力，使其成为现代营销策略的必要组成部分。通过利用非常规战术的心理影响和病毒传播特性，它能够产生显著的关注和参与度。
Apemobile将使ApeCoin成为成功的象征。
跑车在社会上一直享有特殊地位，尤其是在加密货币领域。
它们与成功联系在一起。
这正是为什么它是这一营销举措的完美契合点。
此外，它也完美契合了DAO目前与F1的营销努力。
AIP作者将与市场和传播工作组密切合作，以最大化此举措的利益。
实施步骤：
**开始日期：**2024年9月
**结束日期：**2027年9月
**步骤1：**购买一辆保时捷911 Carrera 4s。
**步骤2：**车身贴膜和定制车牌将耗时约30天。
Apemobile将于2024年10月准备就绪。内容创作将立即开始。
谁想在里斯本的ApeFest上看到Apemobile？
关键绩效指标（KPI）：在各种社交媒体渠道上的参与度和覆盖范围。
创作的内容数量。
成本：185,000欧元（汽车+保险+维护）
注意：保时捷将在3年后转售，所有收益将返还给DAO。
报告期望：
Kodama将通过他的X账号持续更新社区。
总费用：
从ApeCoin生态系统基金申请的总金额= 185,000欧元。
155,000欧元用于购买保时捷
0欧元用于3年的KOL合作与内容创作
15,000欧元用于3年的保险
15,000欧元用于维护*
*如果未使用，这些费用将在3年期结束时返还给DAO。
如果使用了，将全部记录并公开分享发票。
特殊车牌（APE 911）、车身贴膜和汽油费用将由AIP作者承担。
TEAM DESCRIPTION:
kodama.eth - serial entrepreneur, web3 since 2016, Co-Founder of Europes first multichain custodial NFT platform, worked with top tier brands, organized one of the largest crypto event in Europe back in 2019/20, international speaker, builder, angel investor, KOL
Founder of megakodas.eth - the largest community delegation of the ApeCoin DAO
APE, BAYC/MAYC, (Mega) Koda holder
Passionate community member
PROPOSAL DESCRIPTION:
ApeCoin needs more marketing. Period.
It’s not easy to stand out and get the attention of people nowadays… so, we need guerrilla marketing.
Guerrilla marketing is a highly effective strategy due to its ability to deliver high impact at a low cost. By leveraging the psychological impact and viral nature of unconventional tactics, it has the ability to generate significant buzz and engagement.
KOL partnerships and brand ambassadorships are a proven model in web3 and are widely adopted by top-tier projects in this space. To date, ApeCoin does not have a single partnership of this kind.
This AIP offers a bold mix of the above mentioned 
Educational content and marketing by kodama.eth - amplified by the Apemobile!
An ApeCoin branded all-black Porsche 911 Carrera 4s.
Custom license plate - APE 911.
ApeCoin logo on the tank cap.
“Powered by ApeCoin” branding on the side, in the classic Porsche style.
The car will be called Apemobile and will be established as status symbol of success within the whole web3 space. Leveraged by a multi-year partnership with web3 KOL kodama.eth and the targeted use of guerilla marketing tactics in order to amplify educational content around the DAO, ApeCoin & ApeChain.
The car will be a tool to polarize and get attention.
Think about how many ppl will join a spaces called “How I got a Porsche 911 from the ApeCoin DAO”.
In an endless X feed you need to stand out. You need to grab the attention and once you have it, you use it to educate and make them one of us
NOTE: The Apemobile can be leveraged by the whole community. Not just kodama.
The pictures can be used by everyone.
The AIP author will work closely with the Marketing and Communications working group, who have the option to opt-in to particpate, to maximize the benefits of this initiative.
BENEFIT TO APECOIN ECOSYSTEM:
A multi-year partnership with kodama.eth, web3 KOL
Kodama has a large, engaged following within the web3 community. Partnering with him will significantly increase the brand’s exposure and reach the crypto native audience on an ongoing base. He will commit to creating content, joining spaces, visiting events with the sole purpose of spreading the message of the DAO, ApeCoin & ApeChain. EDUCATION!
Below you will find a list of several benefits:
Targeted Marketing:
- Marketing within the web3 space is crucial for a projects success. With Kodama, Apecoin will reach a relevant and interested audience over the course of several years.
Increased Reach and Visibility:
- The Apemobile will polarize and guarantee people’s attention. Kodama will post at least one content piece per week, mainly from Twitter/X account @kodama_eth, and will generate millions of impressions.
He will drive the car daily and will visit relevant crypto events/meetups all over Europe.
This will create additional opportunities for content creation with engaged community members.
Credibility and Trust:
- Kodama has established trust with his followers and has become a relevant KOL within the broader YugaLabs and ApeCoin ecosystem. Having him as a permanent partner endorsing ApeCoin can enhance the brand’s credibility and trustworthiness.
Content Creation:
- Kodama will post at least one content piece per week. Educational, lifestyle or joining spaces - a broad mix that appeals to different audiences. The goal remains the same - to spread awareness and to educate about ApeCoin.
Cost-Effective Marketing:
- Compared to traditional advertising and regular web3 KOL partnerships this comes at a very low cost. It perfectly complements the recent F1 partnership of the DAO (which btw opens up many possibilities for further content creation).
Engagement and Interaction:
- The Apemobile will polarize! Kodama will leverage this and foster active engagement with his followers and the broader web3 community. This will lead to higher interaction rates for the campaign and increased brand visibility.
Authenticity:
- Kodama will share personal stories and experiences, which will make his endorsements feel more genuine and relatable compared to traditional ads.
Rapid Awareness and Virality:
- The Apemobile has the potential to go viral quickly. It can create a buzz around ApeCoin and ApeChain. Imagine a post starting with “WTF I really got a Porsche 911 from the ApeCoin DAO”
Diversified Marketing Strategy:
- Working with kodama adds another layer to ApeCoins marketing strategy, diversifying the current approach and helping Ape reach potential new users/buyers.
Long-Term Partnership:
- Building a long-term relationships with kodama will result in continuous exposure for the ApeCoin brand.
Why Guerilla Marketing for ApeCoin?
- Proven Concept
- Cost Efficiency
- Brand Differentiation
- Psychological Impact
- High Engagement
- Viral Potential
Guerrilla marketing is a must-do for every businesses aiming to maximize their marketing impact while minimizing costs. Its ability to create memorable experiences, foster strong customer connections, and differentiate your brand in a crowded market makes it an essential component of a modern marketing strategy. By leveraging the psychological impact and viral nature of unconventional tactics, it has the ability to generate significant buzz and engagement.
The Apemobile will make ApeCoin a status symbol of success.
Sports cars have always had a special status in society and especially in crypto.
They are associated with success.
This is precisely why it is the perfect fit for this marketing initiative.
On top of that it fits perfectly into the DAO’s current marketing efforts with the F1.
The AIP author will work closely with the Marketing and Communications working group to maximize the benefits of this initiative.
STEPS TO IMPLEMENT:
Start date: Upon approval or September 2024 at the earliest.
End date: 3 Years from the start date.
Step 1: Buy a Porsche 911 Carrera 4s.
Step 2: Foiling of the car and special licence plate will take around 30 days.
The Apemobile will be ready 1 month after approval, or October 2024 at the earliest.
Content creation will start immediately.
Who wants to see the Apemobile at ApeFest in Lisbon?
KPIs: Engagement and reach on various social media channels.
Number of content pieces created.
Costs: 185,000 EUR (car + insurance+maintenance)
NOTE: The Porsche will be resold after 3 years and all proceeds will go back to the DAO.
REPORTING EXPECTATIONS:
Kodama will update the community on an ongoing base via his X account.
OVERALL COST:
“Total amount requested from the ApeCoin Ecosystem Fund = EUR 185,000.”
155,000 EUR for the Porsche
0 EUR for 3 year KOL partnership & content creation
15,000 EUR for insurance for 3 years
15,000 EUR for maintenance*
*If not used it will be returned to the DAO at the end of the 3 year period as well.
If spent it will all be documented and invoices will be shared publicly.
The special license plates (APE 911), the foiling of the car and gasoline costs will be covered by the AIP author.
The car will be resold after 3 years and all proceeds will go back to the DAO.*
Making the effective costs within 3 years around 75,000 EUR aka 25,000 EUR per year.
(Assuming a resale value of 110,000 EUR for the Porsche)
*If this is not legally feasible, then alternatives such as a charitable donation can be considered.
That has to be nearly $50k over the course of 3 years, if you’re driving around every day 
