PROPOSAL NAME:
Ape Shoes: An affordable and comfortable approach for ROI within the DAO
TEAM DESCRIPTION:
Evil and Evil Studios;
Evil: Long term and dedicated member of the Apecoin DAO.
Evil Studios: Evil’s new venture after DAZE, creative studio producing exclusive merch and gaming assets. Team consist of passionate web3 creatives and web2 minds.
I’ve been working in stealth from the past many months collaborating with a group of artists where we made hand painted custom shoes and other exclusive items.
PROPOSAL DESCRIPTION:
Creating an official line of merch starting from casual shoes at affordable price for the community and general public in order to make a revenue stream for the DAO.
BENEFIT TO APECOIN ECOSYSTEM:
#1. 50% of the entire gross revenue from the sales go back to the Apecoin DAO.
#2. At $80 per shoe for the community, Apecoin DAO gets $40,000 in total revenue from a supply limited to only 1000 shoes.
#3. Apecoin DAO recieves 48.15% ROI at an investment of only $27,000.
#4. Apecoin DAO doesnt have to bear the cost of taxes for every sale as they will be taken care of from Evil Studio’s remaining 50%.
#5. Establishing Apecoin DAO’s first source of income in the long run.
With the recent BAYC x BAPE collab, the community saw an interest in merchandise under Yuga’s umbrella, but this was a limited drop with exclusive items only available to a specific group for a specific event; Apefest 2024. Tho the target audience is wide, we cant deny the fact that such shoes don’t appeal to a larger audience with limited drop and price tag.
So with Ape shoes, we plan to bring in high end line of casual shoes for a wide range of audience around $ape at a decent price range of $80 with 50% of the sale proceeding going back to the DAO as a ROI. This way DAO members can buy the product and pay for delivery without burning their pocket at the same time.
Through this, the community gets their very own Apecoin brand shoes, which can be used by people attending various events; which in fact will help in exposure and free marketing. Selling at $80 gives the DAO 50% revenue with the overall quantity of shoes capped at 1000. This would be $40,000 revenue for the Apecoin DAO where the overall community sentiments has been all time low. That’s straight 48.15% ROI that goes back in DAO treasury.
People will have the option to pay in $ape, $USDT and fiat via Shopify plugin on site.
The motivation behind this AIP comes from various different projects and communities pivoting to catering their needs around IRL activations, with the most popular example being Pudgy Penguin’s plushies. Apecoin DAO establishing their presence first in web3 with exclusive shoes for a larger audience will act as a great anchor point for the community that will inspire other businesses to operate more around $ape.
STEPS TO IMPLEMENT:
| Steps to implement | Cost | Time |
|---|---|---|
| Designing multiple tech packs for shoe and letting the DAO vote on it. | $2,000 | 3 Weeks |
| Manufacturing of shoes start | $15,000 + $2000 ( Manufacturing + Shoe plate ) | 6.5 Weeks |
| Product photoshoot, marketing initiatives start | $2,000 | 2 Weeks |
| Shoes available for purchase on website | $1,000 + $2,000 ( Storefront + premium packing ) | Within 3 months of the proposal being accepted |
| Amplifying marketing with the help of Yuga Labs and Ape foundation | $1,000 ( Product managment for the entire 3 months time ) | Running simultaneously alongside each steps of implementation |
- As soon as the proposal is accept and funds are deployed, we’ll provide the community with a formal set of designs varying from color schemes and overall structure. This will take 2-3 weeks. Interested and passionate community members are free to suggest their own liking of shoes to be inspired from or suggest design changes. Ultimately its the community who decide which shoe will see the final production line.
- Once the community votes via a poll on the forums, we’ll start production of the shoes. This will take around 1-1.5 month approx for manufacturing 1000 shoes.
- Production for promo videos and product photoshoot for the shoes. 2 weeks.
- Shoes will be available to purchase within 3 months at the time of the proposal being accepted
- Get in touch with Yuga Labs team and work on an official announcement with both Ape Foundation and Yuga Labs to amplify the marketing efforts.
REPORTING EXPECTATIONS:
Each and every “Steps to Implement” will be shared with the community from Evil Studio’s twitter account as well as here on forums. Regular updates for the same will be provided via opportunities with various twitter accounts that host spaces focusing on Apecoin.
All of the above reports will go on in a timely manner even after the shoes are available for purchase with continous marketing efforts with the help of Yuga Labs and Ape foundation even after release
OVERALL COST:
“Total amount requested from the ApeCoin Ecosystem Fund = $27,000.”
- Manufacturing of 1000 shoes : $15000 ( $15 per piece )
- Packaging : $2000
- Marketing and media production : $2000
3.1. 3D models for media production
3.2. Product photography - Website & Shopify plugin : $1000
- Shoe Plate : $2000
- Shoe Design R&D : $2000
- Product Management : $1000
- Miscellaneous Funds : $2000
8.1. Transportation Costs
8.2. Extra Storage of shoes
8.3. Contingency funds
FAQ
Q1. Can the community decide which shoe design will see the final production line?
A1. Yes, once the DAO approve AIP I’ll provide the community with final mock-up designs within 3 weeks of the date of approving the AIP. Community members will have the chance to vote on their favorite design right here on the forums. Since forums is a token-gated platform we will have genuine $ape holders voting for their favorite design.
Q2. Can I, as a designer submit my own design for the shoes?
A2. Yes! Anyone is more than welcome to submit their own design by contacting me. I will put them on during voting and live discussion within those 3 weeks time frame. Just make sure they are professionally made tech pack for the shoes.
Q3. Why is DAO only getting 50% of the sales on every shoe? Why not 60-70-80%?
A3. There are a lots of thing that goes during manufacturing and selling of products that everybody knows but never think of; i.e. taxes. On every shoe that is being sold for $80, the DAO gets $40 but the remaining $40 wont be coming to us.
We’ll be paying taxes on every shoe sold, that too on the entire $80 amount. This tax will vary from 18% GST ( Goods & Services Tax ) on fiat payment and 30% on payment done by any cryptocurrency.
This means we’ll be paying $14.4 and $24 respectively from our share of the sale and $40 goes to DAO without any burden.
We will not be earning $40 as some people may think, but $25.6 and $16 respectively on every sale. And our target audience is DAO members and sub-communities who will be ordering the shoes in $ape so $16 instead of $40 is the straight answer that we’ll be getting. Entire goal of this AIP is to benefit the DAO and its members.
Have you produced shoes using the method you’re going to use on these before?
Kapow! Looks great. Can’t wait to see more 
