Fashion is one of the big three that will take web3 mainstream along with games and music. I really truly think web3 and the unique structure of DAOs allows for a much more exciting, inclusive and risk managed form of investing rather than trying to partner with web2 giants.
The free, clear financial pathways of Web3 and innovative tech allows DAOs to build platforms that can attract IP and instantly reward the creators with exciting new ideas. By coming from the bottom up instead of top down, you encourage the millions of creators who haven’t had a shot yet, invigorate them and all their fans to support the DAO, and put the DAO on the leading edge of NEW talent. Plus you don’t have to give up the AAA partnerships, because once the big guys hear about what you’re doing, they’ll probably want to join up anyway to see what all the fuss is about.
For instance, if @ChrisL has low cost manufacturing, I’m much more inclined to create a fashion platform that reaches out to ALL designers for merch-a-thons (hackathons for merch) with the winner given the promise of an initial run. You get way more content, way more participants, you get to see all the new stuff, new people get encouraged, and you’re not paying for a one-time partnership that could be a flop. You’re getting a platform that consistently brings attention to the DAO for a lower cost.
The best way to use celebrity, I think, is to get your AAA designer and make him/her a judge of the contests. DAO pays less and you still get the celeb name recognition.
But yea, overall I’m in favor of building immutable tech to bring consistent IP instead of paying one person for a one time push. I’ve laid out these ideas pretty deep in music and started brainstorming them in gaming, and I very much think the same platform is much better for the DAO in fashion as well. Thoughts? (Not a coincidence I love buidling.)
PS — I’m also 100% for raising the bar on merch and creating a fashion line. I really don’t need any more hoodies. Time for the next generation of this before the next bull run comes!