🟡 Implementation Update | AIP-402: $APE as a Fuel for Mobile Growth to Help Make Dookey Dash a #1 Hit Game

[SmartAPE]

@Squiddy

We will create a marketing plan to deliver one week from when the AIP is formally approved by the DAO, then run test campaigns across selected major ad networks (TikTok, Instagram, etc) starting the day that Dookey Dash is formally launched. We would run the campaign for one month. At that time, we would provide a full report on the campaign with results, which ad networks worked best and had the best results, etc., to the DAO. The testing phase is critical for testing marketing creative, which channels work best, and testing game KPIs before a global launch.

@Squiddy As DDU has now officially launched, as per the AIP, can you provide some updates on this $150K marketing campaign?