🟡 Implementation Update | AIP-429: ApeChain for Good: Happy Ape Phygital Children's Book/Plush

AIP Execution and Transparency AIP Implementation Updates
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AIP Name: AIP-429: Apechain for Good: Happy Ape Phygital Children's Book/Plush

Implementation Status: Pending

Implementation Date: N/A

Author: @0xboreddev

Abstract Summary:

The Happy Ape, an official MBA #00349, is a premium brand that aims to foster a culture of kindness, compassion and positive mental health in our future generations. This AIP would directly fund the creation of The Happy Ape children’s book and plush, nfc tags, and dapp development on ApeChain creating a unique digi-physical web3 experience for both kids and adults. I believe in the future of ApeCoin and am proudly offering a 20% gross revenue back to the dao based on the initial products sold. With the development of AIP-378 I will use ApeChain and $Ape to create innovative solutions, and integrate them into the products. Bored Labs, LLC. will take on the majority of work that is required, reducing costs needed from the dao and includes but is not limited to, e-commerce site creation (thehappyape.io ), add $Ape as an accepted payment for our products, develop the majority of ApeChain dapp work, and nfc configuration. All development will be open source and will be fully audited, ideally by boring security dao or in cooperation with Horizen Labs. (edited)

What makes any of this special? Our children’s book will be one of the very first web3 books that can not only teach children and parents about the power of the blockchain, but also onboard them as well using ApeChain. The book is fully written and authored by myself. Here is a quick summary of the book below, or skip it for the juicy tech.

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“The Happy Ape and his friend journey on a daily adventure, gathering bananas amidst the vibrant jungle. Their routine centers around a central tree housing a precious book where their banana counts are meticulously tallied and stored. When theft of the only book shatters their dreams, The Happy Ape crafts a magical book, uniting the jungle’s apes in trust. With every ape receiving a copy of the newfound magical book, no one could lie, steal or cheat because all books have to agree. All of the ape’s lives changed for the better, The Happy Ape and his friend finally could purchase the coveted bouncy ball, playing happily ever after together.”

Such an amazing story isn’t it, how can it get any better? I plan on integrating an nfc tag into every book. Thus delivering a digi-physical experience allowing the user to scan the tag with a compatible mobile device and instantly mint a digital version of their book. This will be a seamless cost free user interaction all powered by our ApeChain (kudos Horizen Labs). In order to do all of this I plan on partnering with IYK, a premier supplier of nfc tags in the web3 space. Their mobile app will allow easy access to our digi-physical experience. This requires the development of smart contracts and a dapp on ApeChain. The development will be achieved through Bored Labs, LLC., and will be open source. I believe that open source development leads to better community adoption, security, and transparency. I have many plans for the evolution of our digi-physical experience as well. IYK allows for OTA updates, easy updates to modules introducing the user to new features like unique stories, animations and more. In addition to this experience I will also have an e-commerce site with the ability to purchase the products with $Ape.

To ensure an unforgettable and joyful experience, I have designed with meticulous attention to detail, a special Happy Ape plush, ensuring they become cherished friends for all. This plush will be approximately 15’’ in length and 6’’ wide. Many plushies are small and not even comfy. Our design ensures a warm, soft, and comfy embrace. The Happy Ape is sure to be a loving companion for so many around the world.

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Digitizing Items

  • Permanently link a 1:1 NFT to a physical Item (shown above irl test)
  • Independently deploy Chips without any knowledge of code
  • Schedule campaigns according to specific groups of Items
  • Configure your digital experience using IYK Modules

So…“Who are you entrusting valuable DAO funds to, you may wonder, and what qualifies me for it?”

Let me start off by introducing myself. My name is Kevin, I’m 37 and I’m married with 3 kids. 8 yo girl, 6 yo boy, 2 yo girl. I’m a software architect and I’ve been in the web3 space for a few years. I have run a successful software company, Bored Labs, LLC., for 3 years now. I have bookshelves full of children’s books and bags full of plushies. The amount of time I’ve spent reading to my kids and playing with plushies is measured in years! I believe in the power of community and helping others which is why I am here. My passion to share kindness and love back into the world while helping others is what motivates me to do this. I want to provide value back to the various communities connected to apecoin and help them grow as well. I hope that through future collaborations I can work with other communities like bulls on the block and mocaverse to continue creating positive and inspirational children’s books along with animated videos. I believe this is a small stepping stone that will lead to a much larger goal of combining web3 ip use to bring people together.

I added a budget for marketing that will help ensure reach and the success of my brand. Half of the marketing budget will be given back to the buyers of my products. A simple marketing strategy i’ll rely on will be asking product buyers to post images of themselves with my products and reward them with $APE. The other half will be reserved for various marketing efforts as needed.

Overall Cost: $135,460 USD Paid in ApeCoin.

Related AIPs:

Timeline Updates:

02/12/25
  1. Do you have any reports or updates you would like to share with the community?
  • Submitted a trademark registration for Happy Ape
  • Published my first children’s book Sept 2024
  • Created a website as a landing page and a Shopify site for product sales
  • Listed the book for sale on shopify and on amazon via kdp account
  • Ordered 5,000 plushies
  • Received 100 rush order plushies for apefest (Oct 24)
  • Sold books and plushies at Apefest Marvilla
  • Received 4900 plushies Jan 25 ( Over a month+ delayed shipment due to fedex)
  • Add t-shirts and baby onsies to shopify for purchase
  1. How can the community support your initiative?
  1. Have there been any delays or changes to the original timeline?
  • Yes, 2 delays. One was the delayed shipment of plushies caused by fedex. Second is the the creation of my second children’s book, the art is still being worked but close to finishing.
  1. What are you working to accomplish before the end of the month?
  • I hope to have the entire second book fully illustrated and ready for publishing
  • I am publishing my first book in a spanish version
  • In march i’m traveling to Guatemala to help build a school and donate books/plushies on behalf of Happy Ape.
  • I am working with an animation studio on a Happy Ape animated series. This is still new, but I big plans for it.
  1. Do you have any updates regarding the budget?
  • So far, budgeting has gone as predicted.
  • Instead of buying 5,000 single books, I decided to count sales for any of my books created to reach a goal of 5,000 total sales. I did this bc i had so many books planned for release it made more sense.
  • I will say I have not tapped into the marketing budget yet due to the fear of blowing it without a good ROI. Thankfully MBApe_U program is helping me with this and I hope to ramp up marketing as I produce more product and content. I tested a few ads last November, but I need to greatly increase ads and content this year!
  1. Do you provide consent to share these questions with the community in this forum?
    12.YES

Below is a payment back to the DAO as agreed to in my AIP. 20% based on GROSS Revenue.

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Interview Q&A: The Facilitators conducted a follow-up interview on Jan 24, 2025, and await a response from the author.

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Q3 Update Report @bigbull

  1. The ApeCoin DAO has posted a few resources on navigating the AIP process, including a series of Discourse posts; based on your experience, are these resources and the website helpful for drafting an AIP?
  • Yes, currently helping a long time ape write his first proposal.
  1. Have there been any delays or changes to the original timeline?
  • No delays, everything is on track and slightly ahead of schedule. I have already published a book and working on the second now. Plushies are being created now.
  1. Do you have any updates regarding the budget?
  • The budget was planned well and there are no issues. I have not had any major changes. I did change my approach on the 5,000 books. Instead of a single book and 5,000 copies, I am using my other books to help spread out the 5,000 copies. I did this because I already published one book and added nfc chips to them that connect to apechain! I figured why not start early and spread it out between my books. This does not affect budget at all.
  1. How can the community support your initiative?

  • Follow and engage on socials Happy Ape | Instagram, Facebook, TikTok | Linktree

  • Checkout happyape.shop and purchase the book (live now) and plush (coming in Nov). You can purchase with Apecoin!

  • Our children’s book and plush is the perfect gift for family and friends this Christmas.

  1. Do you have anything you would like to tell the community?

  • I’m partnering with TinyTap to create educational games and content for the Happy Ape brand. Coming soon, I would love if the community supported me by letting their kids play the free games.

  • I have registered a trademark for Happy Ape thanks to a fellow ape Ernest for helping me out.

  • happyape.shop supports purchases of my products with apecoin.

  • Kindness At The Park book is also available on Amazon for those in different countries. The book on Amazon does not include nfc technology, only at happyape.shop is the nfc chip version available.

  • I am in contact with Rainbow children’s hospital and some non profits to work on donations for kids later this year.

  1. Do you provide consent to share these questions with the community in this forum?
  • Yes
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Hi ApeCoin DAO,

The author of this AIP has not yet provided their required monthly progress report to the community regarding the ongoing status of their proposal’s implementation.

The author’s last report was on Feb 12, 2025. We urge @0xboreddev to respond in this comment thread with any updates.

@Facilitators

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I know he updates pretty regularly on X about his project.
Recently share in February about making first payment back to DAO.

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  1. Do you have any reports or updates you would like to share with the community?

Visit https://x.com/TheHappyApe_ for details or events from below

  • Trademark registration for Happy Ape is still pending, should be reviewed soon!
  • My wife and I had our first author visit at a local school and read to kids. (sold books and plushies too)
  • Book 2 illustrations finishing up now, aiming to publish in May.
  • Book 3 story finished, illustration set to begin soon. Aiming for Sept release.
  • Improved website and shopify. added reviews to shopify.
  • Joined mbape_u cohort and completed a full month of training /learning!
  • Joined the yuga lead mba shopify collective by connecting my shopify to theirs for enhanced sales and marketing. Unfortunately, i have only received 1 sale from this initiative.
  • working on getting tiktok affiliates to help sell products
  • producing much more social media content
  • Translated and published book 1 into Spanish. It is available on my site and on amazon for purchase.
  • I helped build a school in Guatemala and donated books and plushies to the school for each classroom. I am now in discussion with the Regional Director of School The World to get our first book about kindness into 20 + schools and will be used by instructors to teach kids about emotions. The book will be used to gather data from q&a sessions.
  • My BIGGEST update is that I am pursuing the next phase of happy ape by creating an animated series. Think of the series Bluey and now imagine a similar style 2d animation of Happy Ape teaching kids about valuable life lessons while having fun and going on adventures. My goal is to be as influential as Curios George was back in the day, but tackle the difficulties of our current generations. Time have changed and our new generations face different challenges than I did growing up. Happy Ape is here to help navigate through those tough situations and challenges by showing how kindness compassion, and positive mental health is key to a prosperous life.
  • Our book and plushie is in a local bookstore! We are working on expanding to more stores and schools this year.
  1. How can the community support your initiative?
  1. Have there been any delays or changes to the original timeline?
  • Previously I stated book 2 was delayed this has not changed as I’m still waiting for final illustrations.
  1. What are you working to accomplish before the end of the month?
  • Receive final illustrations for book 2
  • Begin book 3 illustrations
  • Complete a teaser video for the Happy Ape animated series and publish a new aip.
  • I believe an animated series would not only be very popular, but will lead to new attention for the brand. With improved sales conversions this would be a great approach to growing the brand to new heights.
  1. Do you have any updates regarding the budget?
  • Budget is still great, working on new ads and promoting content on social media to get sales and followers. The funds continue to go towards paying for books and ip use and marketing. The challenge is getting sales, but I have a new approach to this I am working on!
  1. Do you provide consent to share these questions with the community in this forum?
    12.Yes
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