AIP-8: Forever Apes, the storytelling platform of the BAYC

AIP Proposal - Forever Apes

Context: APECoin DAO Proposal for Forever Apes project

Date: 5/1/2022

Category: Core: Brand Decision

Submitted by: Forever Apes (Team: @12GAUGE, @atareh.eth, @Brazy, rtan, @speedracer)

ABSTRACT

This proposal presents the idea of Forever Apes as the storytelling platform of the BAYC - that will help capture the culture, ethos, history and story, through a mix of digital and physical products.

The inaugural products and experiences we’re building includes

  1. A luxury Coffee Table Book (Vol 1.) which captures the rise of BAYC and the community (with 150 OG Apes stories and more content)

  2. A digital portal showcasing these unique stories and

  3. A social canvas app for Apes + Mutants called the Wall (our extension of the BAYC bathroom).

MOTIVATION

The Bored Ape Yacht Club is a once in a lifetime experience - there has been nothing like this before and NFTs will never be the same again. While we might be meme’ing and shitposting on Twitter all day, we’re creating history (even if we don’t know it). These are the days and experiences so many of us will look back on as we move forward, and the BAYC is in dire need of someone to capture the ethos, community, and energy. BAYC is what it is because of the individual stories and experiences we’ve had and continue to share - there should be a place to document all this to look back on and to share with the new community as we grow and expand the BAYC and APE ecosystem. We want to create a platform to showcase the incredible journey that Yuga, BAYC, Ape holders through physical and digital mediums. It’s a story worth telling that shouldn’t be lost in the onslaught of Discord and Twitter.

RATIONALE

On purpose or not, the founders changed everything in web3. Two roadmaps, 2 NFT drops and 10 months was all it took for BAYC to become the most sought after NFT collection. The Ape community, the heart and soul of this movement, have brought an incredible amount of diversity, culture, and thought to the club. Some use their IP to build brands, some shitpost and build massive audiences, some help onboard celebrities like Steph Curry, Timbaland or Eminem. On walls across the world, from Argentina to Australia, BAYC apes are emblazoned with graffiti. BAYC is a worldwide cultural phenomenon.

In the digital world, the BAYC discord is one of the most active and hilarious places on the internet. The BAYC community regularly comes together there or on Twitter Spaces to tell their story, reveal mega mutants, or get the founders to speak about the early days. While all of this pushes on, we think there is a real opportunity to capture and tell these stories, and not have them lost in the ether. It’s with these stories that ApeCoin can realize its true potential to become the preferred token of web3. New entrants into the metaverse need to understand the historical + cultural significance and impact of BAYC. What better way than to read it for themselves.

Forever Apes wants to help tell these stories with a mix of URL + IRL platforms with the goal of taking the APE ecosystem more mainstream. After launching a preview of the stories portal, we are now focused on the Wall. The Wall will further help capture the social and meme dynamics of the club. An extension of the BAYC Bathroom, each BAYC + MAYC holder gets their own wall on which anyone can draw and share messages. This digital experience (Stories Portal + Wall) then folds IRL where people can choose to have their Wall messages and drawings printed in their luxury coffee table book. The coffee table book is the BAYC yearbook. A collection of stories (curated from 150 OG Apes), art, and moments from the BAYC first year.

We have proven demand for this platform to this date through the wonderful support and hand crafted stories we have received from some of the most famous OG Apes including Tropo, Herb, BoredBecky, DillyDilly, JeffNicholas, ApeFather Krunch, PPMan, CapetainTrippy, DFarmer, Snuggster, Schiller, Drebin, FreekyCrypto, BoredSpaceApe, Franklin, ETHNick, 1K, Asherah and many many more. Check out a sneak peek of some of these stories here.

TheSandBox CEO (Sebastien)’s tweet along with their story of “How The Sandbox Found Its Captain” is another example of how much pent up demand there is to tell their story through us. This shows faith and validation in the ForeverApes as a brand and stewards to accurately showcase these stories in the highest possible quality.

SPECIFICATIONS

Refer website - https://Foreverapes.io

The Forever Apes Project will include 4 products to begin.

  1. Forever Apes Rise Token - A token that will act as a Pass to access the Forever Apes platform with the following products.
  • Each token will have rarities that is inspired by BAYC(cheetah, gold, laser, blue beams, diamond, stone, marble - OS link)
  1. Vol. 1 Coffee Table Book -
  • Teaser - FOREVER APES on Vimeo

  • A high quality IRL Coffee Table Book which will capture the history, ethos and the community experiences of the BAYC.

  • Each book will also have custom sleeves determined by the token rarities along with unique prints of the Wall.

  • Proposed Specs (subject to change)

    • ~400 pages
    • 11x13” page size
    • 12-15 lbs weight
  • Below is a rough idea on the contents within the book (subject to change).

    • The history and the evolution of NFTs

    • BAYC Founding history and mythology

    • BAYC early art sketches with Founder stories

    • 150 OG BAYC Stories - Author Apes (this has already been received by and curated by the team - includes stories from Tropo, Herb, theSandbox, JeffNicholas, BoredBecky, BoredSpaceApe, Justin Taylor, BoredElon, Franklin, Crystal Hefner and many more!)

    • Derivative artists features along with how Ape IP is being utilized in the real world

    • Community Section (Photos from BAYC’s first ApeFest and features from around the world - crowdsourced)

    • What Next?

      • Otherside
      • APECoin DAO
  • Tribute to authors and team

Rough samples (subject to change)

  1. Digital Stories Portal - https://stories.foreverapes.io/
  • Teaser - FOREVER APES // STORY PORTAL on Vimeo
  • A portal for digital access of the featured stories and more community engagement features.
  • This portal will also include the Wall (see below.)
  1. The Wall -
  • Teaser - FOREVER APES // THE WALL on Vimeo

  • Our take on the Bathroom that will further improve community engagement within BAYC and outside.

  • Token holders will get access to The Wall, that they can share with friends.

  • Friends can leave a message or draw a picture on the Wall.

  • When the Coffee Table book is redeemed, we’ll print these in the copy!

Rough designs (subject to change)



STEPS TO IMPLEMENT

Forever Apes has already made significant progress in accomplishing the stated goals, has completed many milestones and launched them.

  1. Website launch - https://ForeverApes.io [COMPLETE]

  2. Curate 150 BAYC stories [COMPLETE]

  3. Forever Apes Rise Token [IN PROGRESS]- Forever Apes Rise Token has already launched and is currently minting. This token would need to be repurposed if this AIP proposal is approved to accept $APE
    A. Once the new token is designed and implemented, it will be available for mint
    B. For those who have currently minted a Rise token, they will be airdropped this new $APE approved token
    C. Each token will have different rarities. The rarities will be reflected in the sleeve of the Coffee Table Book

  4. New Products
    A. Digital Stories Portal - https://stories.foreverapes.io/
    I. Launch Featured Stories [COMPLETE]
    II. Open up Digital Portal to all Apes to submit stories [NOT STARTED]
    III.Future updates to include social features [NOT STARTED]
    B. The WALL -
    I. Launch MVP of The Wall [IN PROGRESS]

  5. Coffee Table Book
    A. Lock in Publishing Partner [COMPLETE]
    B. Complete Contents [IN PROGRESS]
    C. Redemption flows [NOT STARTED]
    D. Production and Shipping [NOT STARTED]

TIMELINE

The estimated timeline for the above steps is as following -

  1. Token + Website Launch [LIVE]

  2. The Wall [4 Weeks]
    A) In progress with MVP

  3. New Smart Contract Token + $APE implementation [2 Weeks]

  4. Digital Stories Portal
    A) Phase I [Live]
    B) Phase II - Accept stories from Token holders + BAYC/MAYC/BAKC [4 Weeks]

  5. Coffee Table Book Vol. 1
    A) Table of Contents Lock [1 Week]
    B) Vol. 1 Book print and shipping [16 Weeks]

OVERALL COST

This section highlights the rough cost structure for Vol 1. Forever Apes Coffee Table Book which includes design, print and production. We are currently working on order specifics with our print manufacturer. This book will be offered for FREE to Token holders who choose to redeem for the book. Each book will also have custom sleeves determined by the token rarities (cheetah, diamond, lasers, blue beams, etc.) along with unique prints of the Wall.

Estimate: $310,000 - $420,000

Assumptions:

  1. Total Token supply = 5,150
    A) Rise mints = 5,000 (Public mint)
    B) Genesis mints = 150 (Reserved for Author Apes)

  2. Avg. cost per book = $80 USD

  3. Token Redemption Rates Range
    A) If 100% = $420K USD
    B) If 75% = $310K USD

FAQ’s

  1. What is the reason the ApeCoin DAO has been asked for the funds to publish the book?

Forever Apes is looking to build a universal storytelling platform. The first Phase in accomplishing this vision will be to build one for the BAYC. Starting production on a high quality book has large initial costs. The Forever Apes Project plan is to use these funds to only deliver these books to holders and nothing more.

This will help bootstrap the ForeverApes team to realize our core vision and to offer Rise token holders the Coffee Table Book (Vol. 1) for FREE.

  1. How does this benefit the APECoin DAO and what is the ROI?
    A) In the short term, Forever Apes will pay a royalty of 10% of Rise Token sales back to the DAO.
    B) Right now, BAYC’s cultural impact and contribution to web3 is mostly contained to a small niche of NFT collectors - meaning, the importance of APECoin isn’t fully understood by newcomers to the NFT space. To onboard the next generation of apes, builders, and Apecoin holders, someone needs to capture and tell the story of BAYC and it’s cultural impact - without the story, people won’t resonate and the platform will not grow.
    C) Forever Apes wants to document the history and rise of BAYC as it’s happening with a series of physical books (starting with: Forever Apes - Year One) and digital experiences (the wall and stories portal). Capturing this history in a physical collectible enables people to share the stories of the club with and build the ethos of BAYC.
    D) In the medium to longer term, the Forever Apes team will expand to include other notable NFT projects (including Doodles, Azuki, Cool Cats, World Of Women, etc.). In the same way that Yuga Labs The Otherside is building an inclusive metaverse, Forever Apes will be the storytelling platform for NFTs that will build on APECoin, expanding the brand and coin’s reach beyond the BAYC ecosystem.
    E) The benefits for the DAO will be derived from recording these with a unified platform and a universal DAO - APECoin.

  2. What have the project funds been spent on so far?
    A) So far, the majority of project funds remain in the Forever Apes wallet.
    B) Remaining amount has been spent towards design and development of the products highlighted in the proposal.
    C) We will continue to use these funds towards building out the products highlighted in the proposal.

  3. What’s the core benefit of this proposal to the DAO in addition to the current funding request to print books?
    A) Forever Apes is a small team of dedicated product builders and apes but with large aspirations. We have built a lot of what is listed in the proposal with minimal use of funds. We hope to utilize the credibility of being an AIP approved project to build on our next storytelling products. We seek this approval only to give us this authenticity to continue to follow through on the products highlighted in the proposal.

  4. What happens to existing mints/token holders?
    A) Existing token holders get same books airdropped to them once new contract goes live

  5. Is there a second mint? Or are we working off of the existing 892?
    A) If this AIP is approved, we will create a new contract. Existing Rise token holders will be airdropped the new token.

KEY TERMS

17 Likes

It’s a wonderful thing but can only be played by people with avatars

2 Likes

To be clear: You’re proposing the DAO invest in this?

Hello Everyone!

I think its important to document and to have a place to hold these stories and at the same time deliver them in a way that is befitting to an NFT project like BAYC.

Life passes us by quick, without a record of what has been done, it is easy to forget what was done. Having one place to record this history would be easy for new comers and old to see the history.

4 Likes

I am a strong supporter of authors, creative writers and more. I follow the ebooks of The Boring Ape Chronicles. An existing project that may do similiar things to this.

Your project proposal is asking for 300k-400k in investment made by this DAO. Do you have an existing following and twitter we can look at? Writing samples or Bored Apes you are associate with?

1 Like

Thanks for taking the time to comment @0xSword
Twitter - https://twitter.com/ForeverApesNFT

List of contributors so far -
TheSandbox / Lucky1s / Freecard / AndrewRosener / PaperD / Carly / KThings / ApeFather / BoredSpaceApe / Nostro / Dotty / Fvckrender / Mr312 / Cryptobeaver / Gerry / TravisNagle / Lambo / Boredape1234 / LolTapes / Ben / Asherah / Feld / BoredGentleman / Bahbs / DillyDilly / CameronMoulene / SnazzySnazz / Goodmontheth / Friesframe / CapetainTrippy / OGDfarmer / Herb / CannaCryptoPope / SmokeThatDank / StevenSchill / CryptoPainter / Insight / BoredApe1000 / TurksTokens / Ridnickulous / Lvcas / Dadjudicator / LabMax / TheFrenchie / Pharmanimal / SmarmyBum / Krunch / BoardApes / AdamHollander / Zeneca / ColinLieb / AndyGrossberg / Snuggs / MochiBones / ProfFredrick / OneBoredApe / BoredApe4662 / ClyndonSmith / Bassen / WillyTheDegen / JFC5102 / Just1n / SgSaltySoldier / FreekyCrypto / Viggy0 / Kaiju The Ape / Ridge / RDL / PPMan / Parinheidari / DimSumMaxi / Airicly / Ramongovea / Nickjames2021 / BoredBecky / Bark / Burble / ImSony / StonedBrody / TopshopBouncer / Btow806 / KeepFishin / DookieKong / SaintBayview / Lowbellie / WoundedPixel / JBandwagon / SwoleLuksoBags / TropoFarmer / Farah / Cryptoisnice / MadeOfApe / TimpersHD / coinchrist / Allo / Beijingdou / Mattborchert / FeelingFluffy / Boredape3433 / Franklin / RichieJonMason / The Monarch / Reaper / Cclccl4461 / Ckinhu1 / Leoloom / PSkan / Mikewunyc / CosmoJiang / BTCBryant / Drebin / Episom3 / BenJammin / Ape6743 / NiftyCastle / ZombieApeRich / Darthjotaro / RatKing / AstroApe / SeraStargirl / BoredCaviar / CarsonTurner / Tfarr / LindseyByrnes / VirtualToast / DocDelta / BAYC7300 / Tyler / Dragonseller / OGape5218 / AGO0314 / Filip / TotheMoonFromSG / MachiaVillain / ApeMile / SecureTheDub / TheMiamiApe / GaryGeck / 0xtsider / LikKeeRichie / Qjawe / BoredElonMusk / JeffNicholas / MrMetaMask / TyroneJkd / ThomasHu / RDM / Luxytc / SevenSeason / TravelinTweetter / CollieBuddz / StevenGalanis / SlamdiegoZoo / CrystalHefner / Aleksey / WhyNotMe / Kelly

Samples of the stories available in the story portal - https://stories.foreverapes.io/

3 Likes

I’m a little confused as to the purpose of the $310k-420k requested by the DAO.

According to the above, it looks like this proposal is asking the $APE DAO to cover the cost of the book, which had already been promised to the minters of the Forever Apes Rise NFT project.

To date it looks like 892 of these tokens have been minted at 0.07 ETH/token according to OpenSea.

After looking at the ForeverApesRise contract, so far about 62 ETH has been raised, which at today’s value is $200k.

So my questions are:

  • What is the reason the ApeCoin DAO has been asked for the funds to print the book?
    • Or if that’s not the purpose of the funds, what is?
  • What have the project funds been spent on so far?
    • If not the book, why are the books promised in the OpenSea page? (See below)

5 Likes

Thank you for taking the time to read through our proposal and the very relevant questions @mg. I’ve tried to capture some responses below. Please do let us know if you have more questions.

1. What is the reason the ApeCoin DAO has been asked for the funds to print the book? Or if that’s not the purpose of the funds, what is?

  • The Main reason the ApeCoin DAO has been asked for the funds to support book prints is to offer Rise token holders the Book for FREE as opposed to charging a fee for it.
  • Additionally, starting production on a high quality book has large initial costs. The Forever Apes Project plan is to use these funds to only deliver these books to holders and nothing more.*

2. What have the project funds been spent on so far? If not the book, why are the books promised in the OpenSea page? (See below)

  • So far majority of project funds remain in the Forever Apes wallet. Remaining amount has been spent towards design and development of the products highlighted in the proposal. We will continue to use these funds towards build out and marketing of the products highlighted above.

3. What’s the core benefit of this proposal in addition to current funding request to print books?

  • Forever Apes is a small team of dedicated product builders and apes but with large aspirations. We have built a lot of what is listed in proposal with minimal use of funds. We hope to utilize the credibility of being an AIP approved project to build on our next storytelling products.
  • We seek this approval only to give us this authenticity to continue to follow through on the products highlighted in the proposal.
2 Likes

Hi There,

I am a bit confused how this project would provide value to the broader ApeCoin community. Why would we deploy capital to this project? How does the DAO participate in the upside (aka, how does our investment make a return and what is the return?)

I think your idea is great and would provide cultural / artistic / educational benefit for the BAYC community, but I would really like to know how the ApeCoin DAO benefits. What is our return on investment?

8 Likes

Thank you for the question and reading through the proposal @mrAlderson.

Right now, BAYC’s cultural impact and contribution to web3 is mostly contained to a small niche of NFT collectors - meaning, the importance of APECoin isn’t fully understood by newcomers to the NFT space. To onboard the next generation of apes, builders, and Apecoin holders, someone needs to capture and tell the story of BAYC and it’s cultural impact - without the story, people won’t resonate and the platform will not grow. [Storytelling is foundational to capturing attention and imagination of people]

Forever Apes wants to document the history and rise of BAYC as it’s happening with a series of physical books (starting with: Forever Apes - Year One) and digital experiences (the wall and stories portal). Capturing this history in a physical collectible enables people to share the stories of the club with and build the ethos of BAYC.

In the medium to longer term, the Forever Apes team will expand to include other notable NFT projects (including Doodles, Azuki, Cool Cats, World Of Women, etc.). In the same way that Yuga Labs The Otherside is building an inclusive metaverse, Forever Apes will be the storytelling platform for NFTs that will build on APECoin, expanding the brand and coin’s reach beyond the BAYC ecosystem.

The benefits for the DAO will be derived from recording these with a unified platform and a universal DAO - APECoin.

3 Likes

Thanks for the response @speedracer, I definitely consider ART an important part of building our community. It looks as though you are making good progress and have successfully demonstrated that your team has the ability to execute.

Am I correct in how I understand your reply, in that the capital requested is a donation to your for profit business and the derived benefit for the ApeCoin DAO is that we will receive some abstract association of funding this organization?

I think if you want to win broad support for this proposal (if it makes it to the voting stage) will be a clear benefit to our community, for example (we own x% equity and will receive a quarterly dividend in the form of ETH or ApeCoin?) We would receive a profit share of the sales, like 10% of every item sold? Or it can be less monetary, but still would need to be quantifiable, such as you can bring 10,000 new ApeCoin holders.

Please note that I am simply speculating what the wider community may think and I hope you are able to get the requested funding vote approved.

All the best!

6 Likes

I would position the AIP ask in this way -

  • Funding: the funding is ONLY going towards book production, nothing more. We have the publisher lined up and there will be transparency in the pricing. If we are able to negotiate a better deal we will and give back the reminder.
  • Access: Access to stories (from founders, apes, etc) and content from the ecosystem that will enable us to capture this effectively.

Your feedback on quantifying the return in some form is a great idea. Let me take this back to the team and discuss. Much appreciate the quick feedback.

5 Likes

I don’t think this DAO should invest into anything that it does not stand to profit from. If it were to pay the entire publishing cost of the book it should receive a good majority of the profit from those sales.

4 Likes

Hey Papasito,

Referring back to the DAO guidelines, the primary function of the DAO is not to only invest in projects that have revenue generation for it - that is not the DAOs purpose. Rather it’s to help grow the ApeCoin ecosystem by funding projects that grow the brand

3 Likes

The brand is Ape Foundation ser, please make sure you understand growing someone’s personal brand or the BAYC brand is not the same thing as growing the APE Foundation Brand.

1 Like

thank u for your feedback

2 Likes

Is there a way to incorporate APE foundation into this project and align it in that element?

"APE Foundation, which will serve the ApeCoin DAO community and be governed by it, aims to be the heart of art, gaming, entertainment, and events on the blockchain. "

In my opinion based off the guidelines set forth and passed by the community in AIP-1 all proposals should be centered around APE Foundation as that is the prerogative of the DAO.

1 Like

This is interesting… I can tell the team is fully involved on the project and the quality is high. Is there a way to reduce the time to market of the physical books by having more budget for ex? I see the 16 weeks as a constraint maybe…

4 Likes

Thanks @freekycrypto! There are opportunities to compress this timeline, this is a conservative estimate.

3 Likes

Synchronizing the book delivery with ApeFest or NFT NYC would be dope …

4 Likes