AIP-440: Enhancing Exposure of Brands that accept ApeCoin as payment: Unboxing Web3 Partnership Proposal

[CryptoDilly]

PROPOSAL NAME:

Enhancing Exposure of Brands that accept ApeCoin as payment: Unboxing Web3 Partnership Proposal

TEAM DESCRIPTION:

We are Tony Casoria (Guccheetah) and Dylan Brodigan (Cryptodilly) from MBA Brand Unboxing Web3 (MBA #00462). Both Guccheetah and Cryptodilly have been active content creators in the Web3 space for years. They are original members of Yugalabs’ Project 10KTF (OG) and serve as official members of 10KTF local media. Additionally, they are active members of BAYC. Prior to joining forces on Unboxing Web3, Cryptodilly ran the popular weekly YouTube series “Speculation Alley” (111 videos/1000 subscribers) as part of 10KTF local media, while Guccheetah contributed under the project name “Fake News Tokyo”. Guccheetah also founded MBA Brand House OG (MBA #10000).

Unboxing Web3 is a series on YouTube and X that debuted in November 2023, dedicated to educating, showcasing, and reviewing various products within the Web3 space. So far, Unboxing Web3 has released 44 videos reviewing products from esteemed companies such as **Gucci, Nike/RTFKT, PUMA, BAPE, BAYC, and various MBA brands, some of which accept ApeCoin as payment.

In its six months since inception, Unboxing Web3 has garnered over 18,000 views and over 150 subscribers on YouTube.

The most impressive is our overall reach since we started posting to X, (Formerly twitter). Since then we have amassed over 50,000 views across all platforms.

PROPOSAL DESCRIPTION

ApeCoin is a promising concept with significant potential, but for ApeCoin to truly flourish, its utility needs to expand. Increasing ApeCoin adoption as a payment option for brands is essential for enhancing its utility. Brands that integrate ApeCoin as a payment option should be rewarded, and those that haven’t yet should be encouraged to do so. This proposal not only rewards current brands accepting ApeCoin but also motivates other brands to follow suit. Currently, over 400 Made By Apes (MBA) brands exist, but not many accept ApeCoin—this needs to change.

With a proven track record of crafting high-quality content and showcasing the work of builders within the space, our objective is to leverage our skills to elevate all brands operating within Web3.

To achieve this, we will categorize our approach into several key areas:

• Editing & Production
• Time Compensation
• Product Acquisition

Our mission begins with establishing a content calendar that spotlights individual brands that accept ApeCoin, with a priority for Made By Apes brands. This involves setting transparent guidelines, managing brand expectations, fostering meaningful partnerships, and generating content for the ApeCoin ecosystem.

The Unboxing Web3 team has already featured numerous brands within the ApeCoin ecosystem. This is achieved by collaborating with brands that accept ApeCoin as currency, showcasing the physical products they offer as digital-native brands.

The desired outcomes include:

• Creating content for brands that may lack resources.
• Producing high-quality content for increased exposure.
• Developing a transparent content calendar with deadlines for deliverables.
• Producing a series of videos that spotlight builders that are utilizing ApeCoin as an option to purchase.
• Apecoin logo in all videos produced for this series, to represent sponsorship “powered by Apecoin”
• Supporting builders within the Apecoin ecosystem by purchasing and showcasing their products.
• Giveaways of selected brands to increase exposure.

We propose to continue creating Unboxing videos for as many brands that accept ApeCoin as possible, without cost to the brands themselves. Each Unboxing episode will educate viewers on the project and its products, providing guidance on how to follow and purchase these products, with an emphasis on using ApeCoin as the chosen currency.

BENEFIT TO APECOIN ECOSYSTEM:

The ApeCoin focused Unboxing Web3 series aligns with the ApeCoin DAO’s mission to foster community-led projects that inject culture into the metaverse. This series will bring exposure to brands that accept ApeCoin and ApeCoin-funded projects by narrating the stories of these brands, and showcasing their products or services.

By highlighting successful Apecoin accepting projects, this initiative will:

• Amplify the marketing efforts of these brands, raising awareness within the community and beyond about products and services that accept ApeCoin as payment.
• Drive adoption of all brands utilizing IP from brands accepting of apecoin by presenting real-world examples of its successful integration into business. i.e. Animoca Brands, Yuga Labs, etc.
• Generate revenue for brands through increased sales resulting from video content showcasing purchasing instructions and in-depth product/service reviews.
• Offer valuable exposure for featured projects and the individuals behind them, promoting their ventures and attracting new customers or potential investors.
• Attract new members to projects using their IP by showcasing diverse creative opportunities for IP use cases.
• Enhance internal and external communication with these brands and increase community engagement with them.

PLATFORMS & TECHNOLOGIES:

All episodes will be filmed, edited in HD, and distributed on X, YouTube, and Instagram. Each featured brand will receive one long-form unboxing video (approximately 10 minutes) and two short-form videos (1-2 minutes each).

STEPS TO IMPLEMENT:

First Weeks after approval:

1. Create a formal LLC for Unboxing Web3. Self funded
2. Open a bank account for Unboxing Web3, LLC, using our EIN for all expenses and reporting.
3. Sign a formal agreement with our selected creative agency. Required: $4,600/mo

• Costs incurred for editing, graphic design, ad management, and content management.
• Cost of paid advertising budget. Ads will be run using Google, and X.

4. Purchase additional equipment to improve video/audio quality for brands. Required: $5,000

• Purchases for additional equipment will be made as soon as funding is released.

5. Research/identify and contact brands accepting of Apecoin. Encouraging them to apply as a featured brand.
6. We will feature a form created to allow brands an option to be featured. This will be on our X bio.

• Each week, a product category will be selected, and an X poll will be conducted on @unboxingweb3 featuring the first four brands that have submitted for that category.
• The community will vote for the brand they want to see featured on Unboxing Web3.
• Brands not selected will be prioritized for future episodes within their respective categories, ensuring fair opportunities for all brands.

7. Create a preliminary content calendar of brands selected that are accepting of Apecoin to help us begin purchasing products needed for upcoming episodes selected by the community.
8. For brands receiving the most votes via the X Poll, Unboxing Web3 will contact the brand to learn more about their offerings and make a purchase of the item or service (in $Ape) to be reviewed, along with additional product/service purchases to be included in a giveaway to further promote that respective brand. Required: $1,500/mo
9. Finalize the content calendar based on scheduled arrival of products shipping timelines.
   Upon arrival of first product: Required: $1,600/mo
10. Film content every week as product arrives.
11. Agency will take raw files and create video content, graphics, and schedule posts.
12. Upon completion, brands will be notified, and episodes will be scheduled for release.
13. As content is posted the (hosts) will then review giveaway entrants and select winners 24 hours after the giveaway post is made.

• Once a winner is selected on twitter picker, the hosts will review to see if the winner holds $APE in the wallet posted on post.
• Winner will be messaged on the X platform to get required information for shipping.
• Hosts will then ship the winner’s product at the end of each month and provide the winner with shipping information via DM on X.
• We will request the recipient to post on X an image of their winnings along with tagging the APE foundation and Unboxing Web3 for further engagement.

Quarterly
14. Formal reports will be generated at the end of each quarter to evaluate key performance indicators for brand videos, promoted posts, giveaway winners and all analytics regarding engagement performance.

Key Performance Indicators will be the following:

• Engagement
• Video Views
• Follower count/subscribers
• Brand feedback/promo codes used from unboxing videos
• Total reach, impressions, and other analytics
• Sponsored post analytics
  Personnel required to carry out the tasks above will be our creative agency, and the two hosts of the show. Any additional support by the APE foundation by reposting, or driving brands to us for selection is ideal but not a requirement for success of this AIP.

BRAND SELECTION:

• Brands that accept ApeCoin as payment will submit for a feature via a form on our website under one of the following categories: Food & Beverage; Fashion/Physicals; Entertainment/Gaming; Services.
• Each week, a product category will be selected, and an X poll will be conducted on @unboxingweb3 featuring the first four brands that have submitted for that category.
• The community will vote for the brand they want to see featured on Unboxing Web3.
• Brands not selected will be prioritized for future episodes within their respective categories, ensuring fair opportunities for all brands.

PRODUCTION:

• For brands receiving the most votes via the X Poll, Unboxing Web3 will contact the brand to learn more about their offerings and make a purchase of the item or service (in $Ape) to be reviewed, along with additional product/service purchases to be included in a giveaway to further promote that respective brand.
• Once the product or service is received, filming will commence.
• Following filming, episodes will be sent to a third-party for editing and production of one long-form and two short-form videos.
• Upon completion, brands will be notified, and episodes will be scheduled for release.

TIMELINE:

Two brand features per month (totaling six videos per month) for 12 months.

• Within 1 week of approval of the AIP, a form will go live on our website for brand submissions.
• Within the first two weeks of the AIP approval, the first X poll will go live in an brand category, with polls going live biweekly.
• Within three weeks of the AIP approval, the selected brand will be notified and episode filming will be scheduled.

TOTAL TIMELINE:

• 52 weeks, 26 brand features, 26 long form videos (appx: 10m mins) 52 short form videos (1-2 mins)

REPORTING EXPECTATIONS:

At the beginning of each quarter, a comprehensive outline will be disseminated to the ApeCoin DAO and across all social media platforms, detailing the following:

• Brands highlighted on Unboxing Web3 throughout the quarter.
• Links to the videos featuring each showcased brand.
• Aggregate metrics such as total views, likes, comments, and other engagement indicators stemming from the featured content.
• A calendar outlining all scheduled dbrand unboxings for the upcoming quarter.

OVERALL COST:

The total amount requested from the ApeCoin Ecosystem Fund = $97,400 USD.

This budget proposal requests an allocation of $Ape Tokens equivalent to $97,400 USD to cover Unboxing Web3’s operational needs, specifically for the production and marketing of the 78 videos over 12 months as detailed in this proposal.

[VonFrontin]

As an MBA builder, I love the idea and find the financial ask reasonable.

To better tie this with benefiting the DAO, a couple suggestions to consider:

1. Agree to be “Sponsored by ApeCoin/ApeChain” as a way to increase the reach of the DAO and its interests. This could be anything from a quick shout out to graphics to a more involved approach.

2. Give preference or save placeholders for MBA who are also AIP beneficiaries, further increasing the reach of the DAO’s brand.

Appreciate the submission. Love the thought behind this.

[CryptoDilly]

Yes, we are very open to implementing these suggestions!

[guccheetah]

These are great ideas! Thank you @VonFrontin

[12GAUGE.Admin]

Hi @CryptoDilly ,

The community feedback period for your proposal would be ending in roughly 24 hours.

• If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

• A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

• Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

[CryptoDilly]

Hi!

We made the final edit today, happy to move onto the next step!

[12GAUGE.Admin]

Hi @CryptoDilly ,

Thank you for your ideas [and the ApeCoin DAO community for the insightful discussions].

@CryptoDilly has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 440.

Follow this Topic as further updates will be posted here in the comments. In accordance with DAO-approved guidelines, if the author does not respond within 30 days, the proposal will be automatically transferred to the Withdrawn category, and the author can re-submit the idea.

-@Facilitators

[CryptoDilly]

Hi @12Gauge,

So at this point, will this go to a vote on snapshot?

• CryptoDilly

[12GAUGE.Admin]

Hi @CryptoDilly ,

Now that your draft is complete we have assigned it with an AIP ID # and have begun to prepare an AIP Draft Analysis Report (DAR), the time frame of this analysis depends on the level of detail included in the draft.

The Draft Analysis Report (DAR) is then shared with the DAO’s Special Council for Administrative Review and has an average review time of approximately 30 days.

After the Special Council approves an AIP for a DAO vote, it will be sent to Snapshot for a 2-week voting period.

Best,
-@Facilitators

[CryptoDilly]

Amazing thank you for this information. Looking forward to the response from the DAO’s special council. Please let us know if any additional information is needed, and we look forward to having our AIP go to a vote!

[Brazy]

Popping in to show support and echo what @VonFrontin said above. Would be great to see how the ApeCoin brand is positioned alongside approved MBAs, also recommend looking into the current Thank Ape season which is positioned for MBA projects.

Have to get you guys some products as well - would love to be featured!

[12GAUGE.Admin]

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @CryptoDilly 's AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[12GAUGE.Admin]

Hi ApeCoin DAO Community,

@CryptoDilly has responded to our questions and has provided consent to share them in this forum for the community.

Expand for Q&A

1. Is the Ape Foundation expected to engage in any of the steps of the AIP implementation? If so, please specify the steps and elaborate on how it is expected to work.

• No. However, we will provide a quarterly progress report to the APE Foundation.

2. Your proposal would acquire “additional product/service purchases to be included in a giveaway to further promote that respective brand.” How will giveaways be conducted and who would be eligible?

• In each Unboxing video, instructions will be given on how to participate in the giveaway. Participation in the giveaways will be a call to action to the viewer asking them to like, share, follow the brands involved along with include a comment with their wallet address. Winners will be chosen via a twitter picker and published on Unboxing Web3’s X profile in the form of a tweet.

• Winners of the twitter picker will be required to hold Apecoin in the wallet posted as a comment.

• Once the winner is selected and reviewed, our team will Direct Message the winner to receive shipping address and any additional information to send the product for the giveaway!

3. Your Timeline mentions “Two brand features per month… for 12 months,” totaling 24 brand features. Your Total Timeline, however, mentions “26 brand features.” Please clarify the proposed number of brand features.

• The plan is to produce one brand feature bi-weekly. 52 weeks in a year. 26 brand features total. (need to update AIP)

4. Your Overall Cost graphic accounts for, in total, $92,400 in stated expenses. Your stated Overall Cost, however, is $97,400. In the interest of clarity, are your Equipment costs comprising the additional $5,000?

• Yes, the graphic breaks down all the other costs in each category as a monthly expense, whereas the additional equipment to improve video quality would be a fixed expense of $5,000. So to not add confusion it states the total amount requested in plain text, and then as a percentage only in the graphic.

5. Would your expectation be to keep complete full ownership of content produced from this proposal?

• Yes, Unboxing Web3 will keep full ownership of the content it creates.

6. a) Your proposal states that episodes will be “distributed on X, YouTube, and Instagram.”, is the intention to distribute this content solely on the @unboxingweb3 channels?

• The intention is to release the created content on Unboxing Web3’s channels, with the brands being encouraged to share the content in any way that they choose, including creating their own shorts if they so desire.

b) If monetized, who would receive ownership of those royalties?

• Based on projected growth of our channel these videos will not have the viewer count required for our channel to become monetized within the next year, this projection is also true when looking at X’s analytics for channel growth.

7. Please provide a revision for your Steps to Implement section. As specified by the AIP Draft Template outline the steps to implement your proposal including:

• First Weeks after approval:

1. Create a formal LLC for Unboxing Web3. Self funded

2. Open a bank account for Unboxing Web3, LLC, using our EIN for all expenses and reporting.

3. Sign a formal agreement with our selected creative agency. Required: $4,600/mo

• Costs incurred for editing, graphic design, ad management, and content management.

• Cost of paid advertising budget. Ads will be run using Google, and X.

4. Purchase additional equipment to improve video/audio quality for brands. Required: $5,000

• Purchases for additional equipment will be made as soon as funding is released.

5. Research/identify and contact brands accepting of Apecoin. Encouraging them to apply as a featured brand.

6. We will feature a form created to allow brands an option to be featured. This will be on our X bio.

• Each week, a product category will be selected, and an X poll will be conducted on @unboxingweb3 featuring the first four brands that have submitted for that category.

• The community will vote for the brand they want to see featured on Unboxing Web3.

• Brands not selected will be prioritized for future episodes within their respective categories, ensuring fair opportunities for all brands.

7. Create a preliminary content calendar of brands selected that are accepting of Apecoin to help us begin purchasing products needed for upcoming episodes selected by the community.

8. For brands receiving the most votes via the X Poll, Unboxing Web3 will contact the brand to learn more about their offerings and make a purchase of the item or service (in $Ape) to be reviewed, along with additional product/service purchases to be included in a giveaway to further promote that respective brand. Required: $1,500/mo

9. Finalize the content calendar based on scheduled arrival of products shipping timelines.

Upon arrival of first product: Required: $1,600/mo

10. Film content every week as product arrives.

11. Agency will take raw files and create video content, graphics, and schedule posts.

12. Upon completion, brands will be notified, and episodes will be scheduled for release.

13. As content is posted the (hosts) will then review giveaway entrants and select winners 24 hours after the giveaway post is made.

• Once a winner is selected on twitter picker, the hosts will review to see if the winner holds $APE in the wallet posted on post.

• Winner will be messaged on the X platform to get required information for shipping.

• Hosts will then ship the winner’s product at the end of each month and provide the winner with shipping information via DM on X.

• We will request the recipient to post on X an image of their winnings along with tagging the APE foundation and Unboxing Web3 for further engagement.

Quarterly

14. Formal reports will be generated at the end of each quarter to evaluate key performance indicators for brand videos, promoted posts, giveaway winners and all analytics regarding engagement performance.

Key Performance Indicators will be the following:

• Engagement

• Video Views

• Follower count/subscribers

• Brand feedback/promo codes used from unboxing videos

• Total reach, impressions, and other analytics

• Sponsored post analytics

Personnel required to carry out the tasks above will be our creative agency, and the two hosts of the show. Any additional support by the APE foundation by reposting, or driving brands to us for selection is ideal but not a requirement for success of this AIP.

8. As per the ApeCoin General Guidelines, “proposals will not be put up for vote if they involve illegal activity, hate speech, pornographic material, or are at odds with the mission or values of the APE Foundation.” Can you ensure that the content produced from this initiative will be in keeping with these guidelines?

• Yes we can ensure that Unboxing Web3 won’t review any brand with a product or service that is either illegal activity, hate speech, pornographic material, or compromises the mission or values of the Ape Foundation, Unboxing Web3, Guccheetah, or Cryptodilly.

9. Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above?

• Yes we provide consent.

10. Do you provide consent to share these questions with the community in this forum?

• Yes, we provide consent.

A DAR package is being worked on and upon completion, this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[12GAUGE.Admin]

Hi ApeCoin DAO Community,

Edits have been made to this Topic by the author’s request.

You can click the Pencil icon at the top of the post to see these edits.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[guccheetah]

Hey thanks Brazy, and would love to unbox and showcase your brand. I like the clean designs on your hoodies. Hit us up on X

[12GAUGE.Admin]

Hi ApeCoin DAO Community,

We have no further questions for @CryptoDilly . This AIP is now under Administrative Review.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[bigbull]

@CryptoDilly

Sign a formal agreement with our selected creative agency. Required: $4,600/mo

What will they be doing and why is this outsourced?

What about budget for online advertising? As good content is nice but the value is related to the number of people that see it.

[CryptoDilly]

Hi BigBull!

Thanks for reading our AIP, as noted in the graphic and throughout the AIP the creative agency will be responsible for all post production on the videos we publish. This involves taking the raw footage we film and editing the video. This would allow for the creation of 2 long form videos, and 6 short form videos per month with the agency.

The creative agency would also manage all of our content. This involves ensuring posts happen on a regular cadence, building and maintaining our content calendar, posting to each platform, engaging with other accounts, replying to posts that are made to grow our following, and ensuring all copy fits our brand image.

Finally, each long form video requires a thumbnail along with other graphics that are used within the videos. The creative agency will be responsible for creating all of the graphics to ensure clean branding that stands out and captures attention/engagement.

As for the paid promotion, if you have ever built a company it requires paid ads to get in front of people. We have allocated $2,000/mo for paid promotion. Which we will use google ads and the X platform to promote our videos. This will create recognition for apecoin and all builders utilizing apecoin as a form of payment. This amount of capital is actually very little when considering the ad spend budget and the retainer fee for any agency that is experts in SEO, engagement, and google/x ad management experts.

Why hire an agency?

Currently we pay the agency $400/mo to produce four reels for us per month. They are much more capable of producing higher quality content that has a better engagement than we will. Currently, I edit all long form content now which takes me 4-6 hours each.

By delegating this portion of the process out we will be able to produce better content at a regular cadence that represents apecoin better and will increase the adoption of brands.