AIP-495: Organization of the Guinness World Record Attempt for the Largest Gin & Tonic During NFT Paris 2025

Hey @Manakel, you’ve got some killer ideas!

I’m definitely gonna run with it :slight_smile:

But I’m thinking of doing it with 1 BTC, 1 ETH, and 5-1K ApeCoin.

Gotta promote what we already know and love, right?

But hey, it’s also time to hype the future :wink:

Who knows what Santa might have up his sleeve this time!

LG Mak

This is well stated. The multiple year time horizon is really important, as it takes time to create an audience that spreads the word about a product organically, rather than trying to buy clicks and likes. As you noted, someone else can just come along and spend more money to set the world’s record.

To @makash_mak’s point, I think that selling Ape branded gin could be an excellent product, so long as it’s high quality. I wonder if there’s a way to get the gin rated? A quick search showed that Bevvy has gin ratings (Gin Ratings | Bevvy) and a website called “The Gin Is In” rated nearly 900 brands (Gin Reviews— Over 750 Expert Gin Reviews and tasting Notes).

hi @DavidW
Yes, you are right! Such an assessment gives us a lot of recognition. We are currently preparing for a blind tasting, and I’m still waiting for the confirmed date in Brussels, but it will take place next year.

In general, a lot of people have known us for two years now as we’ve traveled to various events, offering our products for tasting. We’ve visited several great places, including Hong Kong, Warsaw, Berlin, Brussels, Lisbaon, and Paris, which are just a few of the amazing locations where we’ve showcased our offerings.

LG Mak

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Hi ApeCoin DAO Community,

We have no further questions for @makash_mak . This AIP is now under Administrative Review.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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Firstly, thank you for a detailed and well thought out proposal.

Secondly, can you be more specific here. If you are asking for something specific to Yuga, you should ask their marketing department. If Yuga employees or shareholders who hold APE want to vote for you with their ApeCoin that is the only relevance.

I see you are branding at ApeCoin, so really an ApeCoin question. If you mention ApeCoin DAO people ask if they are willing to be listed. If not remove from this post as it is hearsay.

I think it is marketing promotion for your business and then reasonable marketing fee should be the request. In effect you are asking ApeCoin to 100% foot the bill to develop your business.

For example, if 50% was paid by the DAO and 50% by your business would that still be a win-win for your company?

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Hi, @bigbull

Thank you for your questions and for your interest in our project.

I would like to clarify a few key points, particularly regarding our collaboration with Yuga Labs. Since February 2024, during NFT Paris, we had the pleasure of discussing this project with Yuga Labs members like Tina, Baron, and Illa. Our conversations were very positive, and during subsequent ZOOM meetings, we received their approval. However, after the events in Hong Kong, their legal advisors recommended against attempting the Guinness World Record during ApeFest, but as a side event, we have their full support.

Originally, we planned to carry out this event during ApeFest, aiming to capitalize on the moment when all eyes would be on our community. Due to timing and logistics, we now know that we won’t be ready by the October deadline. Therefore, we are focusing on hosting the event during the next NFT Paris. This gives us more time to prepare, while still keeping us in the spotlight.

One of the key elements of the project is promoting $Apecoin and ApeCoinDAO. ApeCoin will be featured on our bottles throughout the year, significantly increasing its visibility in Web2. GinApe is a premium-grade product (London Dry), which can generate a 20% ROI from sales over the course of the year. Every bottle will be labeled “Powered by ApeCoin,” meaning $Apecoin will be promoted for 12 months, supporting the ApeCoinDAO.

I understand that some may see this as a promotion of the GinApe brand, but it’s important to remember that ApeCoinDAO is all of us. That’s why we want this project to energize our community. We’re planning a 10k $APE giveaway, which will surely attract attention and generate the necessary buzz around $Apecoin and the DAO. The Mystery Box will add even more excitement, especially as its collectible value grows.

It’s also important not to forget that establishing an official Guinness World Record will generate significant global media attention. The media loves this type of event, which gives us an opportunity for even greater exposure. I’m confident that together – as an innovative community – we will amplify awareness of $Apecoin, making a strong entry into Web2.

Finally, regarding the proposed cost-sharing, please note that organizational and promotional costs dominate, and the cost of the Gin & Tonic itself only represents about 7% of the entire investment.

I look forward to further questions and a constructive discussion.

Best regards,
Mak

hi @12GAUGE.Admin
sorry for the confusion
but I think we won’t have time anymore
to prepare it 100% before the start

Apefest in Lisabon

I want to use the option B that we have and move the whole event
to Paris and combine it with NFT Paris February 13-14, 2025

I have prepared a revision of our aip 495
where can i enter them ?

Hi @makash_mak , if you could please DM me the edits I would be happy to apply them to your proposal.

Kind Regards,

-@Facilitators

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THX @12GAUGE.Admin
Tomorrow they will be ready

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Hi ApeCoin DAO Community,

Edits have been made to this Topic, by the author, by the author’s request, or with the author’s consent.

You can click the Pencil icon at the top of the post to see these edits.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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Ahhhhh…this proposal has some of my favorite things, Alcohol, Guerilla Marketing, and a great team.

I think you can hit a much higher view rate in this KPI.

I know you mentioned influencers, and I love that aspect, but I would like to encourage you to take advantage of ALL THE FREE PRESS!!!

I hope, and am almost positive that you do, have somewhere in your marketing strategy, a plan to get this to the Associated Press, as well as getting press release and clips to several morning radio and television shows, and podcasts.

I think this is one of those items that has some virality to it, so I would want to push this as far as possible with marketing.

Those are just my two cents. I look forward to this passing!

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Hi! @LOR3LORD
We’re absolutely thrilled that you loved our proposal!
As you’ve probably heard, we had to move the event to NFT Paris. It’s a bummer we couldn’t make it in time for ApeFest, but no worries—the hype is still real, and we’ve got all the energy to keep going!

Your suggestions are awesome—huge thanks for that! Guerrilla and whisper marketing?

Of course, that’s already a key part of our strategy! But as you probably know, we need to make sure we’ve secured 100% of the funds (because if we jump too early, the press won’t be as eager to support later :wink:). Fortunately, our community is amazing and the best in the world, and we’re counting on their full support. Once everything’s in place, we’ll kick off the full promotional campaign, and we guarantee it’ll be epic!

I think this also explains our viewership goals outlined in the KPI. Once we’re fully prepared, our marketing strategy will cover a broad range—from influencers to traditional media—which should ensure the higher viewership we’ve targeted.

If you have any contacts, ideas, or want to help in any way, don’t hesitate to reach out! We’re totally open to collaboration because this is a project for the entire community—together, we’ll make something truly special

lfg Mak

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Hi ApeCoin DAO Community,

After review, this Topic submitted by @makash_mak has been “Returned for Clarification”. The ApeCoin Special Council waits for answers, and the community will be notified whenever the author responds.

Kind Regards,

-@Facilitators