Sept 9th, 2024 Updates:
After discussions with our trainer, JasonJape, and several members of ApeCoinDAO, as well as completing the AIP course at Open Campus, we’ve decided to implement Plan B . While the overall direction of the project remains the same, we’ve made a few adjustments due to time constraints.
We’ve decided to forgo hosting the event at ApeFest, as we wouldn’t have enough time to properly and efficiently execute the project. Instead, we have chosen to move the event to Paris , which gives us more time for preparations and offers better media and promotional opportunities.
With the continued support of Yuga Labs members (Tina, Baron, Illa), this change in location still allows for strong support and connection to the ApeCoin ecosystem . The shift to Paris enables us to plan the execution of the project more thoughtfully while maintaining the core values and objectives of the initiative.
Why Paris?
Opportunities and Benefits of Moving the Event to NFT Paris
Moving our project from ApeFest to NFT Paris opens up a range of new opportunities that will further strengthen our initiative:
- Greater Flexibility with Time : NFT Paris gives us extra time to refine the project, ensuring better preparation from both logistical and promotional standpoints. Additionally, we are licensed by Yuga Labs under the MBA license , which allows us to officially present our GinApe during ApeFest 2024 in Lisbon. This event will allow us to promote our AIP-495 project and create new connections within the ApeCoinDAO community. Moreover, the community will have another opportunity to experience our gin, strengthening ties and engagement around the project and the ApeCoin brand.
- Media Exposure : Paris, as one of Europe’s key hubs, attracts the attention of global media and influencers within the Web3 and NFT spaces. Including our project in NFT Paris provides excellent opportunities for promotion and for reaching a wider audience.
- Enhanced Networking Opportunities : NFT Paris gathers leaders from the Web3 space, providing an opportunity to establish valuable contacts and collaborations that can lead to long-term benefits for ApeCoinDAO .
This strategic move maximizes both media exposure and long-term impact, ensuring our project aligns with the growth and visibility objectives for the entire ApeCoin ecosystem.
PROPOSALTITLE:
OrganizationofaGuinnessWorldRecordAttemptfortheLargestGin&TonicwiththeSupportofApeCoinDAOduringtheNFTParis2025Event
TEAM DESCRIPTION:
Mak Szczesniewicz : Founder of Raccoon Gin, holder of MBA License #00133 GinApe, CEO of Bielik Vodka, and CEO of Mak&Zack, with over 30 years of experience in the beverage and distribution sector. Member of the BoredApeYC, Mocaverse, Y00ts, and DFL clubs, and a promoter and builder of bridges between WEB3 and WEB2.
- LinkedIn Profile: Mak Szczesniewicz
- Twitter: @makash_mak @Gin_Ape
Taki Noob/Tarak Charfi : The new co-managing director at Wibit Sports has over 20 years of experience in sales management and business development. He holds a degree in business administration and has extensive knowledge of both the German and international markets. He has been actively involved in the Web3 space for several years, working on various blockchain projects. His experience includes collaboration with major tech companies, providing a solid foundation for implementing innovative projects within the ApeCoin ecosystem.
- Taki Noob: Project manager, experienced in coordinating and executing complex IT and logistics projects.
- Twitter: @TakiNoob1
Michael Dücker: Marketing and management expert.
- LinkedIn Profile: Michael Dücker
- Twitter: @0xMaloha
André Liesenfeld: Sales specialist and project manager, specialized in organizing large-scale projects.
- LinkedIn Profile: André Liesenfeld
Advisor and Trainer Involvement:
Advisor and Trainer : Jason “Jape”
We are pleased to announce the involvement of Jason “Jape” as our official advisor and coach for AIP 495. Jason is a well-known figure in the ApeCoin community, recognized for his insightful strategies and commitment to supporting innovative projects. His experience and support will be crucial in navigating the complexities of organizing a successful side event at ApeFest.
Role and Contributions:
Strategic Support : Jason will provide strategic guidance on event planning and execution, drawing on his extensive experience in community-driven projects.
Networking Opportunities : Through his connections, Jason will help us collaborate with key partners such as Elite Apes and Mocavers, enhancing the prestige and reach of the event.
Promotion and Visibility:
With Jason’s endorsement, we anticipate increased media interest and community engagement, ensuring the event’s success and widespread coverage.
Mentorship:
As a mentor, Jason will support our team in decision-making processes, ensuring the highest standards of professionalism and innovation. Jason “Jape” is known in the ApeCoin community as someone who values anonymity, which does not hinder his active involvement and significant contributions to the development of projects. As the founder of Elite Apes and the author of AIP-314, Jason has substantial experience in creating and supporting innovative initiatives within the ApeCoin ecosystem.
https://www.eliteapes.io/about-elite-apes/ 4
Bored Ape Gazette – 9 Dec 23 2
MEET THE CANDIDATE: JasonJape Is Running For Special Council! 2
Bored Ape Yacht Club member JasonJape is a businessman and builder who started an NFT magazine, creates beautifully bored watches, and even helped make ApeFest 2023 in Hong Kong a reality! Now, he’s throwing his hat in the ring and running to be on…
AIP-314 : Beyond the NFT: The Plan of NFT Lab Magazine for Empowering ApeCoin’s Global Community
NFT Lab Magazine is a well-established physical publication that has distributed over 20,000 magazines across 4 issues in 1,000 locations, reaching over 35,000 readers. This proposal aims to promote ApeCoin and Yuga ecosystem news and projects to its existing audience base and beyond. Our strategy includes generating content that…
Jason’s involvement in organizing ApeFest 2023 in Hong Kong, where he worked with governmental institutions and private partners, highlights his ability to effectively advance community interests.
This collaboration is a key step in achieving our project goals, and we are confident that Jason’s involvement will significantly contribute to our success. We are grateful for his commitment and expertise, which have already proven invaluable.
PROPOSAL DESCRIPTION:
We propose organizing an official attempt to set the Guinness World Record for the largest Gin & Tonic during NFT Paris 2025 in Paris. This event aims to engage the ApeCoin DAO community, foster creativity and collaboration, and increase media presence for ApeCoin and the upcoming ApeChain. The project will also help promote the ApeCoin ecosystem, creating a platform for connecting with a broad audience interested in NFTs, blockchain, and modern technologies, with the support of ApeCoinDAO, BAYC, MAYC, YugaLabs, and Mocavers community members.
BENEFIT TO APECOIN ECOSYSTEM
- Strengthening ApeCoin and ApeChain Brand Awareness : The Guinness World Record event will capture significant media attention, amplifying the visibility of both ApeCoin and ApeChain . Through a comprehensive social media promotional campaign, this project will enhance the positive image of ApeCoin and its connection to the broader cryptocurrency ecosystem.
- Supporting Community Engagement : This project is designed to foster stronger relationships within the ApeCoin community, promoting collaboration and creativity. Initiatives like the 10k $APE Giveaway will serve as a catalyst for community engagement and increased participation among community members.
- Utilizing the Guinness Brand : Aligning the event with the globally recognized Guinness brand and using their logo will elevate the prestige of the project. This association will draw global attention, and the experienced Guinness team’s support in organizing the event will further enhance our project’s promotional impact.
- Long-Term Promotion through GinApe : Every bottle of GinApe will feature the “ Powered by ApeCoin” logo, providing 12 months of ongoing promotion for the ApeCoin brand on products sold worldwide. Additionally, 20% of gross revenue will be contributed to the ApeCoin DAO Treasury , providing tangible financial benefits to the DAO and its members.
- Mystery Box and Giveaway : These elements are key components of our promotional strategy. Both the Mystery Box and 10k $APE Giveaway are designed to boost community engagement and generate media buzz around the event and the ApeCoin brand.
- Cost Efficiency : It’s important to highlight that the cost of the gin and tonic itself accounts for only about 7% of the project’s total budget, with the majority of the investment focused on logistics, promotion, and event organization rather than the product itself.
DEFINITIONS:
- Mystery Box : A 4321 special box containing two cans of special Gin & Tonic, a POAP certificate, an NFT, and other surprises.
- POAP : Proof of Attendance Protocol, a digital certificate confirming attendance at the event.
- Holo NFT : A digital certificate confirming receipt of the Mystery Box, assigned to the wallet of the Mystery Box owner.
- NFT Certificate : An NFT certificate confirming participation in the event with the owner’s favorite NFT.
STEPS TO IMPLEMENT:
- Planning and Preparation Phase :
- Start: May 1, 2024
- End: December 31, 2024
- Milestones:
- Approval of the action plan
- Obtaining necessary permits and licenses
- Costs: 10,000 $ (organization, legal consultations)
KPIs :
- Number of permits and licenses obtained (KPI: 100% of required permits)
- Completion of preparations on time (KPI: 100% milestones achieved)
- Promotion and Marketing Phase :
- Start: January 2, 2025
- End: February 12, 2025
- Milestones:
- Launching the promotional campaign
- Collaboration with influencers and partners
- Costs: 20,000 $ (promotional materials, advertisements, collaborations)
KPIs :
- Reach of the promotional campaign (KPI: 1 million views)
- Number of engaged partners and influencers (KPI: 10 partners)
- Interactions on social media (KPI: 50,000 interactions)
- Event Implementation Phase :
- Start: February 13, 2025
- End: February 14, 2025
- Milestones:
- Event site preparation
- Event execution
- Costs: 20,000 $ (venue rental, logistics, personnel)
KPIs :
- Number of event participants (KPI: 300-500 participants)
- Participant satisfaction (KPI: 90% positive feedback)
- Success in setting the Guinness record (KPI: 1 record set)
- Summary and Reporting Phase :
- Start: January 21, 2025
- End: March 31, 2025
- Milestones:
- Collection and analysis of participant feedback
- Preparation of the final report
- Costs: 5,000 $ (reports, documentation)
KPIs :
- Number of feedback collected (KPI: 300 feedbacks)
- Timeliness of report preparation (KPI: 100% on time)
- Event satisfaction rate (KPI: 90% participants satisfied)
PREPARATIONS:
- Coordination with Guinness World Records : Obtain official approval and support.
- Purchase of Materials :
- Large container (approx. 2800 liters) for Gin & Tonic: Implementation within 4-5 weeks.
- Protective cage and ramp: Production and delivery within 4-5 weeks.
- Baskets for tonic and gin bottles.
- Gin : Delivery within 3-4 weeks.
- Tonic : Immediately available.
- Mystery Box packaging : Implementation within 4-5 weeks, with magnetic closure.
- Event Promotion : Promote on social media platforms (X, YouTube, TikTok, Telegram) and among members of ApeCoin DAO, BAYC, MAYC, MBAs, and all Yuga Labs members.
- Engaging Influencers : Promote the event and ensure media coverage.
MOBILE FILLING PLANT:
- Organize Transport : Mobile filling plant to Paris (2-3 days).
- On-site Filling and Carbonation Costs : For cans.
- Transport Finished Drinks : To the logistics center in Hanover, Germany, for packaging into free Mystery Boxes and distribution to the community.
- Transport Alcohol from Germany to Paris and Back : To save on tax fees related to alcohol trade legislation within the EU.
- Registered Importer of Spirits and Beer in Germany : With immediate payment of alcohol tax upon import, always paid promptly.
MYSTERY BOX:
Each free box contains 2 cans of special Gin & Tonic, a special certificate, POAP, NFT, stickers, and surprises. The Mystery Box is a wonderful keepsake.
Why are we sending it by mail? Because we know that our friends often travel only with carry-on luggage.
EVENT DAY:
- Location : Paris, to be announced soon, discussions are already underway.
- Organization of snacks and drinks (both alcoholic and non-alcoholic).
- Ensure safety and hygiene , installation of a podium and support structures for the container.
- Conduct the world record attempt in the presence of Guinness representatives.
- Certificate presentation – celebration.
- Prepare the finished drink for canning on-site after the event.
FOLLOW-UP ACTIONS:
- Document the event on social media .
- Media promotion and auctioning memorabilia from the event for charity.
- Organize a giveaway with ApeCoinDAO members and prizes worth 10,000 ApeCoin.
- Pouring and canning the drink .
- Delivery to the warehouse in Hanover .
- Create free Mystery Boxes and send them by mail with special certificates with authenticity holograms, including POAP and NFT.
- Staggered delivery dates after sending the Mystery Box will increase and strengthen media reach.
REPORTING EXPECTATIONS:
- Weekly progress reports published on the ApeCoin DAO forum and social media.
- Final report after the event, detailing results and achievements.
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund: $204,850 + 10,000 ApeCoin.
Four funding tranches have been requested: $65,000 upon approval, $84,850 In December 2024/Phase 2 & 3, $40,000 in February 2025/Phase 4, and $15,000 + 10,000 APE in March 2025/Phase 5.**
Budget Overview:
| Kategoria | Koszt ($) |
|---|---|
| Legal consultations and obtaining permits | $5,000 |
| Beverage materials | $15,000 |
| Large gin & tonic container with documentation | $29,800 |
| Collaboration with Guinness World Records | $17,000 |
| Advertising and marketing | $17,800 |
| Mobile Filling Station transportation | $1,750 |
| Mobile Filling Station operational costs | $13,350 |
| Container transport to and from Paris | $8,000 |
| Mystery Box with magnetic closure | $26,700 |
| Storage costs | $3,600 |
| Customs and tax fees | $3,350 |
| Support platform and structure | $10,500 |
| Social media documentation and reporting | $2,650 |
| Technical coordinator | $250 |
| Limited edition bottles and labels | $4,500 |
| Special certificates, smart contracts, NFTs | $8,900 |
| Contingency reserve | $5,000 |
| Planning and preparation | $8,900 |
| Event management | $17,800 |
| ApeCoin giveaway | 10,000 APE |
Total amount requested from the ApeCoin Ecosystem Fund: $204,850 + 10,000 ApeCoin.
EXPECTATIONS OF THE APE FOUNDATION:
1. Planning and Preparation Phase:
- The ApeCoin Foundation will not be involved in acquiring legal permits, as these will be handled independently by the project team.
2. Promotion and Marketing Phase:
- We request the Ape Foundation’s assistance in promoting the event on official ApeCoin channels to enhance community reach and engagement. Collaboration with media partners and influencers is also part of our marketing efforts.
3. Event Execution Phase:
- We request an Ape Foundation representative to attend the event to provide on-site support and coordination. Their presence will help monitor the event’s progress and ensure compliance with the plan and safety standards. This is optional.
4. Summary and Reporting Phase:
- We ask for guidance and assistance in distributing the final report and gathering participant feedback. The Ape Foundation can also support us in analyzing results and drawing lessons for the future.
SALES AND ROI:
Product Line:
- Commemorative Bottles: A limited edition of bottles containing exclusive gin, produced specifically for our event, with the ApeCoin logo and Guinness World Record logo, each with embedded Holo NFT.
Revenue Distribution:
- 20% of gross revenue from the sale of the limited-edition bottles and every GinApe bottels over the next year will be directed to the ApeCoin DAO Treasury. This will help fund DAO initiatives and support its long-term growth.
LIMITED EDITION STRATEGY:
We will limit the production of exclusive commemorative bottles to maintain exclusivity and enhance their appeal.
GIVEAWAY:
Goal : To increase community engagement, which will translate into media publicity and enhance the reach of ApeCoin and ApeChain.
Prize Pool:
| Rank | Prize (ApeCoin) |
|---|---|
| 1 | 5,000 |
| 2 | 2,000 |
| 3 | 1,000 |
| 4 | 500 |
| 5 | 400 |
| 6 | 300 |
| 7 | 200 |
| 8 | 100 |
| 9 | 50 APE x 5 |
| 10 | 25 APE x 10 |
Total prize pool for the giveaway: 10,000 ApeCoin (for 23 lucky winners).
Total project cost: $204,850 + 10,000 ApeCoin.
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Join us on this exciting adventure and help us set a new Guinness World Record. Together, we will show the world the strength and unity when we come together, while also strengthening and promoting the ApeCoin DAO community! The funds received will be used to cover event costs and bring no material gain to the organizing team.
UPDATED TEXT FOR AIP INCLUSION, INCLUDING TIMELINE, FUNDING TRANCHES, AND CONSULTATIONS:
- Implementation Timeline and Milestones
Phase 1: Planning and Preparation (May 2024 – December 2024)
• Approval of the action plan
• Obtaining necessary permits and licenses
• Collaboration with Guinness World Records
• Ordering structural calculations
• Commissioning the production of the tank
• Cost: $65,000
• Payment tranche date: Beginning of November 2024
• KPIs:
• Obtaining 100% of required permits
• Approval of the action plan
• Ordering structural calculations and starting the production of the tank
Phase 2 and 3: Promotion, Marketing, and Technical Preparations (December 2024 – February 2025)
• Launching the promotional campaign on social media
• Collaboration with influencers and partners (production of MysteryBox, holo NFT)
• Organizing the $10,000 APE giveaway
• Technical preparation of the event venue
• Production and delivery of cans
• Payment for the tank
• Cost: $84,850
• Payment tranche date: Beginning of December 2024
• KPIs:
• Campaign reach: 1 million views
• 10 influencers and partners involved in the promotion
• 150,000 – 200,000 interactions on social media
• 100% technical readiness of the event venue
• Cans production and delivery completed on time
• Payment for the tank completed on schedule
Phase 4: Event Execution (February 2025, NFT Paris)
• Event venue preparation
• Event execution, Guinness World Record attempt
• Cost: $40,000
• Payment tranche date: Beginning of February 2025
• KPIs:
• Number of participants: 300-500 people
• Guinness World Record set
Phase 5: Summary and Reporting (March 2025)
• Gathering and analyzing participant feedback
• Preparation of the final report
• Cost: $15,000 + 10,000 APE
• Payment tranche date: Beginning of March 2025
• KPIs:
• Minimum of 300 feedbacks collected
• Timely preparation of the report (100% on time)
- Project Budget
Total project cost: $204,850 + 10,000 APE
| Phase | Payment Date | Amount |
|---|---|---|
| 1 - Planning and Preparation | Upon Approval | $65,000 |
| 2 & 3 - Promotion, Marketing, and Technical Preparations | December 2024 | $84,850 |
| 4 - Event Execution | February 2025 | $40,000 |
| 5 - Summary and Reporting | March 2025 | $15,000 + 10,000 APE |
EXPECTATIONS FROM THE APE FOUNDATION:
1. Planning and Preparation Phase:
The ApeCoin Foundation will not be involved in obtaining legal permits, as this will be handled independently by the project team.
2. Promotion, Marketing, and Technical Preparations Phase:
We request the Ape Foundation’s assistance in promoting the event on official ApeCoin channels to enhance community reach and engagement. Collaboration with media partners and influencers is also part of our marketing efforts. Additionally, this phase includes technical preparations for the event and payment for the tank.
3. Event Execution Phase:
We request the optional and voluntary presence of an ApeCoin Foundation representative at the event to provide on-site support and coordination. This presence will help monitor the event’s progress and ensure compliance with the plan and safety standards.
4. Summary and Reporting Phase:
We ask for guidance and assistance in distributing the final report and gathering participant feedback. The ApeCoin Foundation can also support us in analyzing results and drawing lessons for the future.
ADDITIONAL RESOURCE REQUIREMENTS FOR CONSULTATIONS:
In Phase 1, we have included $65,000 for legal and administrative consultations, which should cover all expenses related to obtaining permits. Resources for marketing consultations are included in the promotion phase ($30,000). Additionally, $17,000 is allocated for the collaboration with Guinness World Records.
Total Project Cost: $204,850 + 10,000 ApeCoin.
additionally I wish You more understanding and less judging.
