AIP-503: 3look - The SocialFi Meme Platform on ApeChain

PROPOSAL NAME:

3look - The SocialFi Meme Platform on ApeChain

TEAM DESCRIPTION:

Dan Dober (X/ Discord - @doberdanny) - CEO & Co-Founder. MAYC. Co-organizer of Iberian Apes, Crypto Angel investor since 2017. Founded and sold an 8-figure Ad Network. Drove lead generation for leading brands, contributing to sales above $50M.

Andy Ocean (X) - Co-Founder. Founded a 6-figure B2C SaaS that runs automatically. Built music-tech app (4.7 / 1M+ downloads)

Vlad Dous (X)- COO & Co-Owner. 5 years of PM experience. Built local E-commerce business from the ground up, operating 100+ orders per day

Dany_look (X) - CMO. 7 years of experience in Digital Marketing. Track record of successful projects from music tech (Jammy Guitar) to P2E & Web3.

Andrew P. (X) - Head of Product. 8 years of UI/UX design experience. Top 10% designer on UpWork.

APECOIN ADVISORY BOARD

AllCity - ApeCoin DAO Governance Working Group Lead Steward, Accepted AIP Author, BAYC #2492

Phil - ApeCoin Metaverse Steward | Founder @OVIDOTLIVE | Co-Founder @gmgames_gg

Big Bull - ApeCoin DAO Governance Steward, Accepted AIP Author, Created 4 Prop House ThankApe Proposals, BAYC #6304

Lost - Facilitator Apecoin, founding member of the Governance Working Group, Accepted AIP Author (ApeComms), BAYC #9736.

PROPOSAL DESCRIPTION:

We are 3look (Website / X ) – a team of dedicated ApeCoin DAO members with a history of executing AIP proposals successfully. We aim to contribute to ApeChain’s success by making it the epicentre of the growing meme economy. Through 3Look’s innovative SocialFi meme platform we will onboard millions of active users into the Apechain Ecosystem.

Since AIP-182, we’ve consistently delivered on all features and continued to expand our product with new solutions driven by user feedback and market demand.

Here’s a snapshot of our current track record and progress at https://3look.io:

– A user base of over 37,000 active content creators including KOLs and whales who choose 3look as their go-to place to create content;

– 100+ partners and integrated projects including NFT collections, crypto, farming platforms, marketplaces, and other web3 brands on different chains (ETH, SOL, Polygon, ADA);
– 20+ secured partnerships waiting in line to be integrated;
– 10+ active and pre-secured partnerships with other ApeCoin-powered brands like Blever, etc.

With the following proposal, we aim to elevate 3look and its benefits for the DAO to a new level by leveraging our experience, user base, and partnerships.

This proposal presents 3look, the first full-fledged SocialFi Meme Platform built on ApeChain, designed to revolutionize the meme economy with a powerful mix of a transparent on-chain reward system, social mechanics, and ease of content creation.

How?
We live in the “Meme Age,” where new meme coins are created daily, and almost every project leverages memes in their campaigns. Projects often gain attention thanks to active communities spreading the word, striving for a pump that will yield significant benefits for all holders and bring further income for the project.

But let’s picture a space where users know they will be rewarded for sharing content about projects they like and interacting with it – it would result in more memes created = more people discovering new projects = growth and benefits for all ecosystem participants.

Imagine 1,000 users creating 10 memes each—that’s 10,000 pieces of organic content amplifying your brand on X.
Isn’t it something any brand would want?

That’s where 3look comes in. We offer communities a fun, meme-driven way to promote their brands, engage and organically grow their user base while allowing individuals to earn through user-generated content (UGC).

With versatile user and community profiles, advanced incentives, content creation tools, and a powerful cross-chain reward system featuring automatic ApeChain swaps, 3look is set to attract many projects and users to join the new meme revolution.

ApeChain – the meme economy leader

3look is laying the foundations to being the go-to platform for projects from any blockchain looking to integrate memes as an effective part of their marketing strategy.

We offer easy-to-use tools to incentivize businesses and communities whilst maintaining a strong organic presence through 3look’s native meme marketing capabilities.

ApeChain will be the settlement layer for all reward transactions, ensuring a direct and positive impact on the ecosystem.

TL;DR: We empower brands and individuals to motivate their fans to create and share memes, driving unmatched organic growth and engagement while transparently rewarding them on ApeChain.

Upcoming Features

3look Profile – easy-to-create accounts (X login) that allow brands or individuals to showcase custom memes, motivating fans to share and amplify their content by completing tasks for which they will be rewarded.

Community pages – the platform’s standout feature that lets brands cultivate vibrant hubs where fans can create and share on-brand memes using various tools and assets. Users can complete tasks to share messages directly to X with specific calls to action, creating a ripple effect of organic content.

Tasks – public or private assignments set by brands or individuals to promote their content on X. The tasks can include standard interactions like boosting a post with likes and shares or creating content using a specific template or asset. In addition to boosting posts and creating content, we plan to include additional tasks such as: Participating in community challenges or contests where users create themed content. Engaging in platform-specific events designed to encourage interaction among users. Referral programs that reward users for bringing new participants to the platform.

3look will track users’ progress and automatically reward them on-chain upon task completion. The reward distribution process will be fully automated through smart contracts on ApeChain. Given our plan to be a chain-agnostic platform, which accepts transactions on various blockchains and cryptocurrencies, all rewards and fees will be automatically converted or bridged to ApeChain without any manual intervention. This ensures seamless and efficient reward distribution.

Feed

Personalized Stream that features memes and GIFs from users you follow and those sharing your interests.

  • Dynamic and interactive, allowing direct meme creation, liking, sharing, and editing any content piece you encounter.
  • Utilizes advanced 3look creative tools for unique meme creation & editing.

Benefits:

  • Earn crypto rewards directly within the feed.
  • Enhances user engagement with on-spot task-related incentives.
  • Seamlessly integrates with the SocialFi ecosystem for monetization opportunities.

Unique Value Proposition:

  • Combines creative expression with earning opportunities.
  • Serves as the primary interface for platform participation and engagement.

TL;DR: We empower brands and individuals to motivate their fans to create and share memes, driving unmatched organic growth and engagement while transparently rewarding them on ApeChain.

User Security and Transparency

3look prioritizes user security and transparency through a decentralized approach:

  • Wallet-Based Authentication: All sign-ups and logins are authenticated via wallet connections.
  • Optional Social Authentication: Users can opt for social authentication through third-party providers like X, with the process managed by the third-party securing a transparent environment while maintaining high standards of privacy and control.
  • Audit Process: Prior to product launch and AIP completion, a full security audit will be conducted and the finalized ‘passed’ audit results will be publicly available on the platform.

3look Revenue Model

Revenue Stream:

  • Social Task Fee: 3look retains a percentage of the reward pool from each task.

Revenue Model Details:

  • Task Creation: Users and brands set tasks and lock reward pools on-chain.
  • Task Completion: Participants complete tasks within a specified timeframe.
  • Reward Distribution: The platform automatically allocates rewards, retaining a fee from the total reward pool.
    • The fees will be calculated as a small percentage of the total reward pool allocated for each Social Task. This percentage will vary depending on the task’s specifics and will be transparently communicated to users and brands setting up the tasks.

Example:

  • A brand/user sets a task with an $X reward pool.
  • 3look retains a fee.
  • The rest of the reward pool is distributed to participants.

The model ensures a consistent revenue stream for 3look by retaining a fee from all tasks conducted on the platform, with the percentage potentially being dynamic depending on various factors.

Payment System

3look is planned to be a chain-agnostic platform, accepting transactions on various blockchains and cryptocurrencies. However, all rewards and fees will be automatically converted/bridged to ApeChain, boosting transaction value and supporting ecosystem growth.

The platform usage for users will be entirely free. As outlined in the Revenue Streams section of the proposal, 3look will earn a commission from Social Tasks, with the fees being taken from users or brands that set these tasks. However, we are considering introducing premium features or memberships that could offer enhanced user experiences, such as advanced content creation tools, exclusive templates, or higher reward multipliers. These premium features would likely be priced in $3look tokens, and the pricing will be competitive to encourage broad participation.

BENEFIT TO APECOIN ECOSYSTEM:

User Onboarding: Establishing the SocialFi Meme Platform will allow us to onboard thousands of new users to ApeChain, including large influencers and KOLs who’d contribute to establishing ApeChain as the premier chain for consumer-based dapps.

Enhanced Transactional Activity: Every SocialFi campaign or task initiated by 3look users will require bridging the reward pool funds to ApeChain from any supported currency, increasing transaction numbers.

Increased Transaction Volume: As all rewards will be systematically distributed on-chain, users will be incentivized to create and use ApeChain addresses, boosting overall transaction volume.

Deflationary Pressure: 20% of the platform’s profit from SocialFi tools will be securely held in $APE within a public wallet, creating deflationary pressure on the coin price.

Airdrop for supporters: All proposal supporters will get a $3look token airdrop upon its launch on ApeChain, which is planned to take place after the platform’s launch.

Positive Public Image: Facilitating the SocialFi platform and providing immediate access to thousands of active users will enhance ApeChain’s reputation among projects, including those from other chains.

One-time Support Leading to Long-term Benefits: We view this ApeCoin DAO funding opportunity as a portion of the capital that will enable us to build the most essential and priority functionalities of the platform. To implement the entire vision described above, we commit to continuing development and further enhancements using our company’s resources.

The portion of the resources we are requesting from the DAO will be utilized to accelerate development only. Beyond that, we will invest our own funds while continuing to bring benefits to the ecosystem.

This is similar to our current efforts with the first version of the platform, where we provide ApeCoin holders with free access to extra platform features and a community area with exclusive ApeCoin content, support ApeCoinMarcomms initiatives with exclusive content, and more.

Branding and Intellectual Property Usage: As part of our integration with ApeChain, 3look may require rights to use ApeCoin and ApeChain branding and intellectual property. This usage will be essential for displaying the platform’s association with ApeCoin and for highlighting that the platform is powered by ApeCoin, given that ApeChain will be the blockchain on which the platform operates.

It is important to clarify that 3look will retain all rights and ownership of the product and any intellectual property (IP) created. ApeCoin DAO does not gain any legal or commercial rights to the product or IP developed by 3look in any way.

DEFINITIONS:

UGC – User-generated content;

Meme Economy – refers to creating, distributing, and monetizing internet memes within decentralized digital ecosystems. It allows creators to earn from their content through on-chain rewards for posting branded content, leveraging blockchain technology for transparency and community engagement.

$3look token – Utility and reward token planned to be launched on ApeChain following the launch of the updated 3look platform.

Bridging Reward Pool Funds – The process of transferring or converting reward funds from various blockchains to ApeChain for distribution and use within the platform.

Deflationary Pressure – Economic effect where a reduction in the supply of a cryptocurrency, often through holding or burning mechanisms, increases its value over time.

On-Chain Reward System – A system where rewards are managed, tracked, and distributed directly on the blockchain, ensuring transparency of transactions.

Cross-Chain Reward System – A mechanism that allows rewards to be earned and used across multiple blockchain networks, with automatic conversion to a specific chain like ApeChain.

Settlement Layer – The blockchain layer responsible for finalizing and recording transactions, ensuring that all financial activities, such as rewards and fees, are settled and verified.

STEPS TO IMPLEMENT:

Phase 1: Setup and Project Configuration $32,175

Start Date: Upon receiving funds from the ApeCoin DAO

  • Project planning & hiring: Define the key priorities and hire the necessary team members to kick off the product & development process.
  • Software requirement specification: Outline the technical and functional requirements for the software to ensure all features are well-defined.
  • UX/UI: Finalize the user experience and interface designs.
  • Tech Architecture Planning: Design the technical framework and infrastructure that will support the platform’s functionalities.

Estimated Delivery Timeline: 6 weeks

Phase 2: Public Profile $53,100
Start Date: Mid Phase 1

  • Easy sign-up via X.
  • Profile: Your personal space that features all your exports, posts, tasks, and communities you belong to.
    *** Public Feed:** A personalized stream featuring memes and GIFs from users with shared interests and communities, allowing interactions like liking, sharing, editing with advanced tools, and earning crypto rewards.
  • Release MVP beta.

Estimated Delivery Timeline: 5 weeks.

Phase 3: Community Pages $76,325
Start Date: Phase 2 Gate

  • Each profile can create any number of communities for free;
  • Communities can organize contests and set tasks;
  • Communities can bridge their tokens to Apechain to use for rewards;
  • Each user receives an integrated wallet to manage their assets;

Estimated Delivery Timeline: 8 weeks

Phase 4: Boost Post and Tasks $38,900
Start Date: Phase 3 Gate

  • Any user who creates a post with 3look can boost it by providing a reward;
  • Any user can create public social tasks for others by providing an on-chain reward;

Estimated Delivery Timeline: 5 weeks

Phase 5: Limitless Content Creation $42,500
Start Date: Phase 4 Gate

  • Integrating Content Template APIs (GIPHY, Tenor, etc) – enormously expanding the number of templates on the platform;
  • Template contribution – users can now contribute GIF templates to the library and easily add face tracking to them;

Estimated Delivery Timeline: 4 weeks

Phase 6: Launch and Marketing initiatives $0
Start Date: Upon ‘Phase 2’ Completion

  • Biz Dev – Establish strategic partnerships and connections to enhance the platform’s reach and integration within the industry.
  • GTM Marketing activities – Execute go-to-market strategies to drive user acquisition and platform engagement.
  • Product Launch – Officially release the updated 3look platform on ApeChain to the public, making it available for users to sign up and start using all outlined functionality.

Estimated Delivery Timeline: 16 weeks

Estimated Proposal Completion Timeline: 26 weeks

REPORTING EXPECTATIONS:

To ensure transparency and keep the community informed, we will report to the DAO upon completing each phase detailed in the “STEPS TO IMPLEMENT” section.

The reports will include progress & financial overviews, team updates, challenges and risks, next steps, and additional KPIs. We are committed to providing regular reports for as long as the community deems necessary. Initially, we plan to offer detailed reports at each step as outlined in the “Steps to Implement” section of the proposal. Following that, we will continue to report quarterly or as requested by the community, ensuring transparency and keeping the DAO informed of our progress.

All reports will be published on the ApeCoin DAO forum and 3look’s social media.

OVERALL COST:

Total amount requested from the ApeCoin Ecosystem Fund = $243,000.

Tech & Platform Development

  • Smart Contract Development and Security Audit - $52,350
  • Platform Development - $138,650
  • Blockchain Integrations - $27,400
  • Infrastructure and Hosting Services - $24,600

To ensure smooth operations and timely progress, it would be ideal to allocate all funds upfront. However, we are flexible and open to receiving 50% of the funds as a first tranche, with the remaining 50% split over the next two months. This will allow us to make new hires and ensure that we stay on track without interruptions.

Please Note: The portion of the resources we are requesting from the DAO will be utilized to accelerate development only. Beyond that, we will invest our company capital in additional development, marketing, security audits, partnerships, and other areas while continuing to bring benefits to the ecosystem.

The request is in USD only. Each item has been meticulously calculated and due to volatility in the crypto market - USD is only viable for this stage.

5 Likes

Strong team with solid track record and have delivered everytime. Looking forward to your next evolution.

Love the lock in Apecoins as defactionary. Is that lock in wallet forever ?? Maybe if it reaches a certain milestone , allocate some for a contest / lottery - Degen love to chance

7 Likes

This is very interesting.

Respect for what you have accomplished and done for APE.

Assume it’s a continuation of the development of your current web offering rather than a completely new build.

Some questions if I may:

  1. this seems like a Grant fund request. I.e you don’t expect to repay the amount either via equity in 3look or Royalty payments to the DAO. I’d like to ask why you feel the DAO should approve this as a grant rather than a venture capitalist project where equity or a return on investment would be expected.
  2. what makes your offering stand out, worthy of grant funding over any other future proposal. I.e why now.
    3)if rejected, would you do this anyway by other means? I’d like to understand your confidence in your business model.
  3. have you had any discussions with the banana bill team about this? Why should this sit outside of that funding pool?

I do like this, but some explanation of your financing approach would be useful. If you could consider Royalty payments to the DAO; even better.

2 Likes

TYSM for your support, Chanimal!

Thrilled to hear that you like the idea!

Regarding the deflationary lock-in, our current plan is to lock the ApeCoins in the wallet indefinitely, but we are open to evolving this strategy over time if it benefits the DAO and the community.

Appreciate your suggestion of allocating some $APE for a raffle/lottery upon reaching a certain milestone. It’s a great idea that aligns well with our goal of giving back to the community. We’ll certainly consider integrating such elements to enhance engagement and provide more opportunities for our users, especially $APE holders.

Thanks for your input!

1 Like

Hey Manakel,

First of all, thank you for your thoughtful questions and for acknowledging our accomplishments with APE.

We’re happy to provide clarity on your queries:

  1. We believe that we’re building a completely new product that leverages the awareness and brand of the previous version of 3look. It has the potential to bring significant value to ApeChain, the ecosystem, and therefore the DAO. Given the value we aim to provide, we feel that this proposal merits grant funding in the first place.
    One of our focuses is definitely on community benefit and ecosystem growth, which aligns with the principles of a grant.

  2. I believe our proposal stands out due to the unique benefits it brings to the ecosystem, and aside from new users, enhanced transactional activity, volume, and other benefits we described in the proposal, the implementation of this concept on ApeChain before something similar is done on other chains will be an advantage for the ecosystem. It lets me assume that these elements collectively make our offering timely and deserving.

  3. Yes, we are committed to developing this project regardless of the DAO’s decision. However, securing the DAO grant will significantly accelerate our progress and enable us to build the core functionality more efficiently. We have kept our funding request within reasonable limits, ensuring that the grant will cover the essential aspects of the project. We are also prepared to invest our own resources to further develop and maintain the project, ensuring it becomes a stable and profitable venture that not only benefits ourselves but also the ecosystem and DAO.

Regarding Banana Bill, we plan to apply for funding from that pool as well, either as initial capital or to scale what we’ll build with the potential grant funds. We are open to discussing royalty payments to the DAO if such a mechanism exists, and we welcome all suggestions to find a mutually beneficial solution.

Thank you again for your insightful questions and for considering our proposal. We look forward to working together to bring this vision to life.

Hi Doberdanny,

Thank you for the response. Very clear and transparent.

No further questions to your responses on 1-3.

In terms of royalties. I’m too new to know if there is a process, but if there isn’t; there needs to be one. Your AIP asks to use APE coin and APE chain branding and to me this shouldn’t be free. And I say that not to create issue with your AIP, it is more generic than that. An annual Royalty should be paid to have hold this status above other business that use the chain. Otherwise we may get flooded with businesses pushing AIPs just to use the DAO IP(branding). The DAO branding should be like a coat of armour that signifies loyalty, excellence and the DAOs stamp of approval. only one business in any one sector should hold it. What stops a future competitor copying your platform, grab the IP as well through an AIP and creating confusion with a poorer version of your business model.
A fee, that doesn’t break the bank, but solidifies the relationship would be good. This should have terms that increase the fee annually based on performance and can be revolked at pre defined points if the business is not performing or stopped trading. It protects you, and it protects us.

Personally, I would add to your proposal that you will pay a fee for the use of the IP and that you reserve sole right to using it for the purpose of your platforms offering. - at that point bring the legal experts in to agree the terms and conditions of use and fee structure.

Put simply, this is currently a franchise model and I wonder if it should be a licensing model.

My other thought on royalties is that the meme has an ape &3loop logos on it as default and a very small fee is paid (like a premium account holder status) to produce the meme without. The DAO gets half of this small fee.

All the best with this proposal and your ongoing business development. Very exciting stuff.

Full support for this team of legends. I had the chance to meet Dan in person (co-organizing IberianApes) and he is a builder who exudes talent, execution ability and vision.

I love what 3look has built to date and I say yes to boosting this team. A platform with this projection powered by Apecoin will generate a very interesting transactional impact in the future.

I like the transparent reward system to attract users, companies and communities that mutually benefit.

The reserve fund maintained in Apecoin is certainly a great idea to drive bullish pressure and in fact, it is the kind of thing that we all want to work, so, it is tremendously interesting to dedicate resources to work in this direction given its high scalability, since memes are the soul of web3 culture.

Congratulations and go ahead legends.

1 Like

Hey tabarrial,

Thanks so much for the support, fam! We’re pumped about our plans and can’t wait to make 3look a hit for everyone.

Your shoutout to our reward system and reserve fund means a lot. We’re here to create a big splash in the ApeChain ecosystem.

Appreciate the love. Let’s do this!

1 Like

Thanks for the feedback and thoughtful suggestions, Manakel!

We’re definitely open to discussing royalties and the IP usage. We get where you’re coming from, and we’re ready to consider a fee structure if it’s something the community would want, and if it’s implemented by all the other brands using this IP.

However, we do think that having the ApeCoin logo on ecosystem products benefits the DAO by increasing visibility and promoting the ecosystem. Plus, any project trying to copy us would still need DAO approval to use the IP, so that should prevent confusion.

Thanks again for your insights and support. We’re excited to keep building and making this a win for everyone.

Very strong team combined with a good track record :+1:

Feeling supportive over here :fire:

Probably put this at the top, not the bottom, at first glance I thought your overall cost was $243k but then realized that was just the Tech

2 Likes

Hi @doberdanny,

The community feedback period for your proposal would be ending in less than 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

1 Like

Hey Chris,
Thanks for the heads up.

I’d like to extend the community discussion for another 7 days.

Thank you!

Dan

Thank you so much for the support here @MemeBrains :muscle:

Definitely will do that!
Thanks for noticing that!

1 Like

Hi ApeCoin DAO Community,

@doberdanny has requested to extend the community discussion period for this AIP idea. This topic will automatically close a further 7 days from now. We encourage the community to continue to engage in thoughtful discussions through constructive criticism, honest feedback, and helpful suggestions.

Follow this Topic as further updates will be posted here in the comments.

-@Facilitators

1 Like

Please note that we have reduced the request amount in the proposal to $243,000.

This amount was previously indicated as the estimated cost of development.

Going forward, the resource portion requested from the DAO will be dedicated solely to accelerating development. Beyond that, we will invest our company funds to support additional development, marketing, business development, security audits, and other activities, while continuing to bring benefits to the ecosystem.

Great team with a great tool !

1 Like

You still didn’t answer the question on royalties paid back to the DAO. Anyone can try to copy your technology, asides the visibility what happens to the treasury in the DAO. I feel we are done paying for visibility and we should focus more on what you are returning in terms of funds back to the DAO.
Visibility has been covered by what ThankApe is doing and they are doing pretty well.
So is the DAO going to receive a part of the 3look token airdrop as a way of appreciating them for funding your proposal???

1 Like

Thank you for the feedback, @Olakojodan, and for highlighting these important points.

I believe we addressed the question about royalties in our previous responses, but to reiterate:
If there’s an established mechanism concerning royalties, we’re absolutely open to considering it.

As I mentioned earlier:


Regarding visibility, this isn’t the primary benefit we’re offering the DAO—in fact, it’s a small part among the ones we described in the BENEFIT TO APECOIN ECOSYSTEM section. It includes many other significant advantages like user onboarding, transaction activity, and more that you can review in the proposal text.


I agree that ThankApe is doing a tremendous job in providing visibility for the DAO. We’ve been partners for quite a while, and collaborated with them by offering our content creation tools, creating special content, and even setting up a dedicated content hub page for specific ApeCoin content-related contributions. We’re not aiming to duplicate their efforts but to complement them.

Our focus is on building an efficient SocialFi Meme platform with promotional and content creation tools that can be utilized by any brand or individual in the space. This, in turn, will draw people to ApeChain, as it will be required to utilize the platform’s full functionality.


As for allocating part of the 3look token Airdrop to the DAO treasury directly alongside the community distribution, we believe it’s totally possible if the procedures allow it. However, I’d like to note that the token launch is planned after we implement all the commitments in our proposal and isn’t part of the proposal itself.

Thanks again for your input, and feel free to ask more questions if anything else comes up. I’m here to make sure everything is clear and transparent.


Happy to hear that!
Appreciate the support @RidazLp :facepunch:

It’s been a pleasure working with the 3Look team! They’re the best at creating the most fun memes for the community! LFG!

2 Likes

:white_check_mark: Kapow! UGC is a “blue sky” sector right now with spectacular opportunities and little or no competition (for now). Controlling the “memes” of production is a brilliant plan. I’m in! :grinning:

1 Like