PROPOSAL NAME:
Hypekols - Data-Driven Web3 Influencer Marketing Platform
Made By Apes: 00506-1-02343
UK Apes Member | Creator Assembly
TEAM DESCRIPTION:
- Vishaal (CEO): 15+ years across tech strategy (Accenture, PwC, Google) and entrepreneurship having built businesses across consulting, marketing, esports and ecom. Advises businesses in scaling and getting exit ready.
- Samit (CMO): A seasoned marketer with over 15 years of experience, Samit has generated $150 million in revenue across products, apps, and web3. He has led top 20 coins KOL strategy and go-to-market initiatives.
- Francis (CTO): With over a decade of software development experience, Francis focuses on Web3 smart contracts. He has contributed to projects such as ETH-Ordinal bridge and dynamic NFTs for Plague.
- Dylan (Lead Developer): An expert in full-stack development, Dylan has been active in Web3 since 2020, working on several high-profile NFT sites. Andris (Product Designer): With a Web2 background,
- Andris (Product Designer) has shifted focus to Web3 since 2022, specialising in responsive UI/UX design and Figma for streamlined user interfaces.
Worldâs First Bored Ape Bar in London
Yes, we did that too. As a test of IP and community contribution, we created a pop-up bar.
- Created Londonâs first pop-up Bored Ape bar, attracting thousands
- Provided free exhibition space for hundreds of NFT artists
- Hosted major events for Bored Ape Club, VeeFriends, World of Women, and Impact Theory
- Feature in Yahoo, NFT Now and various publications
You can view the highlight video here - Arcade Apes on Instagram: "Over 3,000 came by and visited last week during NFT LONDON It got messy! #nft #crypto #londonart #londonbars #londonrestaurants"
PROPOSAL DESCRIPTION:
Donât Get Rekt: Leverage KOL Analytics
HypeKOLs is a web3 influencer marketing platform that connects projects with verified influencers, offering deep KOL analytics, engagement insights, and performance metrics. It streamlines campaign management with secure escrow payments, on-chain reviews, and a unified dashboard, ensuring transparent and effective marketing.
Developed using insights from the top 20 projectsâ creator marketing strategies and born out of our own experience working with projects and agencies in the space, HypeKOLs has been designed to address key challenges and provide solutions. We have a database of over 10,000 influencers, we are also building out micro creators, a 1000 micro creators with followers of 1,000 is more powerful than a person with 100,000 as this leads to the network effect.
Not only that but Hypekols is good for anyone looking to grow themselves as a creator or their projects by seeing metrics like content analysis and top followers.
All-in-One Platform for Finding, Analysing & Managing Crypto Influencers
Connect with real creators, big or small, to get your project noticed. We make influencer marketing in Web3 simple and effectiveâwithout the usual hassle.
- Discover creators on X, Farcaster, and more.
- Analyze your audience as well as the KOLs audience with powerful insights.
- Chat, hire, and pay 1,000s of themâall in one place.
You can currently explore V1 of the platform, join it as a project or creator via www.hypekols.com
For apes who donât like to read here is our old video announcing what we are building: x.com
V1 Profile page view live - Hype Kol | Creator Profile
Advanced Analytics & Insights:
Know Your Creators Inside and Out
- Authenticity Check: We flag accounts with fake followers or engagement, so you can partner with real creators.
- Performance Tracking: Get insights into an influencerâs performance with 7, 14, or 30-day data reports.
- Smart Follower Analysis: See the smart followers, trying to get the attention of a VC, Project, or influential person now you know who to use.
Know Your Project and Spy on Competitors
Stay ahead of the game by analyzing not only your own projectâs performance but also keeping an eye on your competitors.
- Your Project Insights: Track your projects reach, engagement, and top-performing content.
- Competitor Search: Discover which Projects, VCs & KOLs follow your competitors, analyze their engagement, and refine your strategy to stay competitive
Effortless CollaborationâFrom Start to Finish
Weâve streamlined everything so you can focus on results, not logistics.
- Instant Messaging: Chat directly with influencers on the platform.
- Transparent Pricing: See their rates upfront so that you can budget effectively.
- Organized Campaigns: Manage all your content approvals, influencer relationships, and payments in one easy dashboard.
Safe, Secure Payments with Escrow
Your payments are protected every step of the way.
- Escrow System: Funds held securely until both you and the creator are satisfied with the collaboration.
- Blockchain Integration: Automate payments through smart contracts once goals are met.
- Team finance, simplified: Manage budgets and approvals in one simple, transparent vault. Teamwork made easy.
BENEFIT TO APECOIN ECOSYSTEM:
Hypekols solves the #1 problem facing most projects looking to build on ApeChain: raising awareness cost-effectively and efficiently. This is the critical infrastructure piece missing.
Benefits for ApeChain and DAO
- 20% of the commission generated from transactions given back to the DAO
- Transparent Fund Utilization: Projects that put a marketing budget in their ApeDao proposal for influencer marketing can be assigned via our platform.
- Raise Awareness: All our promo material and website will have âPowered by ApeChainâ any KOL pushes will also highlight this.
- Ape Content Creator Free Access: As a creator thatâs posts on socials you get to use the product for free, you get in depth profile analysis that helps you increase your reach meaning more $$$ for you.
- Heavily Discounted Premium Plan for ApeChain and Made by Apes Projects:
- Apes, Made by Apes, ApeChain projects will get lifetime access to the platform for $199 instead of $999 (a massive 87% discount). We will give all apes a soulbound token that links back to their apes/projects.
- Free Training Course on creator marketing strategies
- Free strategy call with the team to go over launch strategy
- Free access to Telegram group for marketing related questions
- Access to advanced analytics for X to analyse your engagement, opportunities(Twitter) and beyond
- Access to all additional features we roll out for no extra charge
- Tools to identify top and most influential followers
- Apes Get Paid As Creators: projects are ready to hire you to share about their projects connect with them in a safe way without being drained.
- Ape Holder KOL Boost: KOLs who are Ape holders and verify their status will get a boosted appearance on the results page, increasing their visibility and revenue opportunities.
- Ape-Only KOL Filter: Projects looking to collaborate exclusively with Ape holders will have a dedicated filter to find KOLs who accept ApeChain payments.
- Enhanced KOL Marketing: Improves the effectiveness of influencer partnerships proposed in ApeChain DAO submissions
Integration of ApeChain
- Preferred Payment Method: Recommending ApeChain for all platform transactions, we will have ApeChain as the preferred payment method when projects choose to pay. Projects will get lower fees paying in Apecoin.
- ApeChain-Specific Missions (small value tasks): This will onboard tens of thousands of micro creators who get paid in ApeChain to complete smaller tasks and end up becoming community members. Micro-tasks rewarded with ApeChain (e.g., 1 ApeChain for follow, like, RT)
Expanding Yuga Labsâ Reach
Platform will also benefit Yuga Labs and what they do, how to reach their key messages beyond the bubble. We have already reached out to the team to see how we can help.
- Facilitates conversations beyond the current community
- Helps spread the message to users on other chains (e.g., Solana, Base)
- Enables Yuga Labs to expand from a âlakeâ to an âoceanâ in terms of market presence
Technical Infrastructure
HypeKols V1 is currently built on the following tech stack:
- Vercel
- Next.js
- Prisma
- Wagmi
- Coinbase Smart Wallet
- Hardhat
- Solidity
- Wormhole
- CCTP (Through Wormhole)
A high-level overview of how the current solution of USDC moves:
Business Model
HypeKOLs operates on a freemium model, offering both free and premium services to users:
- Free Access: Limited access 7 maximum KOL view.
- Premium Packages: Projects that wish to access advanced features can opt for paid packages. Pricing is set at $499 and $799 per month, depending on the package, providing access to advanced data insights, smart contract automation, and additional support for campaign management.
- Lifetime Deals: During the platformâs initial launch, lifetime access deals will be offered to select early adopters to foster initial growth and engagement.
Additionally, HypeKOLs monetizes through:
- Platform Credits: Influencers can earn credits by engaging with projects and performing well on the leaderboard. These credits can be used to access premium features or promotional opportunities on the platform.
- Commission on Transactions: A commission is taken from payments made through the platformâs escrow system. This creates a sustainable revenue model without placing a heavy burden on projects.
DEFINITIONS:
KOLs - Key Opinion Leaders or Infuencers
V1 - Version one of the website
V2 - Version two of the website
V3 - Version three of the website
STEPS TO IMPLEMENT:
As soon as the AIP proposal passes we will push on both development and marketing as per belowâŚ
Development
Currently, we have been developing v1 for the past 6 months. The plan is for what we aim to achieve in the next 6 months once this proposal is passed.
- Month 1: Integrate ApeChain into the project so that projects can fund and pay in ApeChain as well as KOLs are able to accept ApeChain. Setup integration so we can verify MBA, Ape holders for free access through soulbound tokens.
- Month 2: Launch the V3 platform with alpha tools. Allow for micro missions and tasks powered by ApeChain.
- Month 3 - 6: Add integrations for Farcaster, Youtube, Telegram, Tik Tok, and more. Create a Telegram bot and mobile app for notifications.
- Ongoing: Regular updates and new feature introductions based on user feedback and market trends
Multi-Channel Launch Strategy
Main Keystone Push
This is our announcement to the web3 world about the project. We have already got this mapped out and have conversations ready with KOLs. The launch needs to create maximum noise for the project, it will have âpowered by ApeChainâ as a focus also.
- Video Showcase
- Create a high-quality, engaging video highlighting: Hypekols platform features and why people join
- KOL marketing (Majority of budget allocated here)
- Tier 1 KOLs - 10
- Tier 2/3 KOLs - 30
- Tier 4,5 KOLs - 150
- KOL marketing (Majority of budget allocated here)
- Community Building
- Launch a Telegram for Hypekols users and enthusiasts
- Launch on Product Hunt
Sustained Narrative Push
- Content Marketing
- Create weekly blog posts highlighting platform features, guides on KOL marketing and for SEO purposes
- Produce case studies of successful creators and projects for content
- Launch a podcast, youtube, tik tok channel for educational purposes and interview brands on their go-to-market strategy.
- KOL Engagement
- Commission bi-weekly thread posts from top KOLs
- Organize monthly Twitter Spaces discussions
- Facilitate creator-to-creator interviews showcasing Hypekols benefits
- Community Building
- Launch a Discord server for Hypekols users and enthusiasts
- Implement a referral program with ApeChain rewards
- Host monthly challenges for creators to boost engagement
Targeted Paid Advertising
- Platform-Specific Campaigns
- X (Twitter): Pushing keystone tweets as well as regular feature updates.
- Telegram: Sponsored messages in relevant crypto groups
- Google: Search and display ads targeting âKOl marketingâ andâ influencer marketingâ keywords relevant to web3
- LinkedIn: Sponsored content for project leaders and Web3 professionals
- Retargeting Strategy
- Create custom audiences based on user interactions
- Develop tailored ad creatives for different user segments
- A/B Testing
- Continuously optimize ad copy, visuals, and targeting
- Allocate budget to best-performing campaigns
Additional Strategies
- PR Outreach
- Secure feature articles in top crypto and tech publications
- Distribute press releases to relevant media outlets
- Strategic Partnerships
- Collaborate with complementary Web3 projects for cross-promotion
- Event Marketing
- Represent the brand at various crypto events across the world spreading the project, making collaborations.
Expected Outcomes
- Enhanced efficiency in influencer discovery and campaign management for Web3 projects
- Increased transparency and authenticity in crypto influencer marketing
- Improved ROI measurement for influencer campaigns in the blockchain space
- Growth of the ApeChain Web3 ecosystem through more effective and data-driven promotional strategies
REPORTING EXPECTATIONS:
- Initial Kickoff Report: Within the first 60 days, we will provide a comprehensive project plan, outline key milestones, and present initial progress updates.
- Quarterly Reports: Every three months, we will publish a progress report that highlights achievements, addresses challenges, provides budget updates, and outlines next steps. These reports will be shared on Twitter and our forum.
- Mid-Year Review: At the six-month mark, we will offer an in-depth summary of the projectâs first half along with projections for the future.
- Annual Summary: After 12 months, we will present a complete annual report that encapsulates our progress, impact, and plans for the upcoming year.
- Ad-Hoc Updates: Significant developments outside of the regular reporting schedule will be communicated as necessary.
Reports will be available on our website and shared via our HypeKols website.
OVERALL COST:
Total amount requested from the ApeChain Ecosystem Fund = $100,000.
All development is handled within the team meaning this grant will mostly be used to fuel growth through various marketing initiatives related to launching Hypekols within the ApeChain ecosystem as well as a portion for operational expenses. We have already worked on the project for six months without any salaries and will not be taking salaries for work to be done.
The detailed breakdown is below:
-
Infrastructure & Maintenance Costs
- Hosting & Data Storage: $10,000 USD
- Twitter API enterprise access: $30,000 USD ($5,000 per month)
-
Marketing
- KOL Marketing: $30,000
- Events: $10,000
- Paid Media: $10,000
- Press Releases and PR: $5,000
- Promotional Video $5,000
We are also requesting social media assistance from the APE Foundation, particularly through launch announcements and occasional retweets. We encourage APE community members to join our platform, where they can earn rewards by participating in project collaborations.
Our goal is to engage with both ApeChain-related projects and the broader Web3 ecosystem, as we believe our platform is crucial for achieving success in this space.
Additionally, weâre keen to initiate discussions with Yuga Labs to explore potential synergies and ways we can support their initiatives to amplify what they do