PROPOSAL NAME:
Hypekols - Data-Driven Web3 Influencer Marketing Platform
Made By Apes: 00506-1-02343
UK Apes Member | Creator Assembly
TEAM DESCRIPTION:
- Vishaal (CEO): 15+ years across tech strategy (Accenture, PwC, Google) and entrepreneurship having built businesses across consulting, marketing, esports and ecom. Also served as fractional c-suite and advisor to Web3 companies.
- Samit (CMO): A seasoned marketer with over 15 years of experience, Samit has generated $150 million in revenue across products, apps, and web3. He has led top 20 coins KOL strategy and go-to-market initiatives.
- Dylan (CTO): An expert in full-stack development, Dylan has been active in Web3 since 2020, working on several high-profile NFT sites. Andris (Product Designer): With a Web2 background,
- Andris (Product Designer) has shifted focus to Web3 since 2022, specialising in responsive UI/UX design and Figma for streamlined user interfaces.
Worldâs First Bored Ape Bar in London
Yes, we did that too. As a test of IP and community contribution, we created a pop-up bar.
- Created Londonâs first pop-up Bored Ape bar, attracting thousands
- Provided free exhibition space for hundreds of NFT artists
- Hosted major events for Bored Ape Club, VeeFriends, World of Women, and Impact Theory
- Feature in Yahoo, NFT Now and various publications
You can view the highlight video here - Arcade Apes on Instagram: âOver 3,000 came by and visited last week during NFT LONDON It got messy! #nft #crypto #londonart #londonbars #londonrestaurantsâ
PROPOSAL DESCRIPTION:
Donât Get Rekt: Leverage KOL Analytics
HypeKOLs is a Web3 influencer marketing platform that connects projects with real, verified creatorsâoffering deep analytics, engagement metrics, and campaign management tools built for scale. No more guesswork. No more ghost KOLs.
Built using insights from the top 20 Web3 projects and refined through years of agency work, HypeKOLs solves the headaches of influencer marketing in cryptoâwhile giving creators tools to grow, too.
What Is HypeKOLs?
All-in-One Platform for Finding, Analysing & Managing Crypto Influencers
- Discover creators (big or small) aligned with your project goals
- Chat, hire, and payâall in one place
- Analyze both your audience and the KOLâs
- Backed by a secure escrow and on-chain review system
- Open for both projects and creators â www.hypekols.com
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Advanced Analytics & Insights:
Know Your Creators Inside and Out
- Authenticity Check: We flag accounts with fake followers or engagement, so you can partner with real creators.
- Performance Tracking: Get insights into an influencerâs performance with 7, 14, or 30-day data reports.
- Smart Follower Analysis: See the smart followers, trying to get the attention of a VC, Project, or influential person now you know who to use.
Know Your Project and Spy on Competitors
Stay ahead of the game by analyzing not only your own projectâs performance but also keeping an eye on your competitors.
- Your Project Insights: Track your projects reach, engagement, and top-performing content.
- Competitor Search: Discover which Projects, VCs & KOLs follow your competitors, analyze their engagement, and refine your strategy to stay competitive
Effortless Collaboration - From Start to Finish
Weâve streamlined everything so you can focus on results, not logistics.
- Instant Messaging: Chat directly with influencers on the platform.
- Transparent Pricing: See their rates upfront so that you can budget effectively.
- Organized Campaigns: Manage all your content approvals, influencer relationships, and payments in one easy dashboard.
Safe, Secure Payments with Escrow
Your payments are protected every step of the way.
- Escrow System: Funds held securely until both you and the creator are satisfied with the collaboration.
- Blockchain Integration: Automate payments through smart contracts once goals are met.
- Team finance, simplified: Manage budgets and approvals in one simple, transparent vault. Teamwork made easy.
BENEFIT TO APECOIN ECOSYSTEM
Hypekols solves the #1 problem facing most projects raising awareness cost-effectively and efficiently. This is the critical infrastructure piece missing. This proposal includes a 2% equity stake in the venture for the ApeCoin DAO.
Benefits for ApeCoin
- Transparent Fund Utilization: Projects that put a marketing budget in their Apecoin proposal for influencer marketing can have their KOL budget added to the vault on the platform.
- Raise Awareness: Promo material and website will have âPowered by ApeCoinâ.
- Content Creator Free Access: As a creator that posts on socials you get to use the product for free, you get in depth profile analysis that helps you increase your reach meaning more $$$ for you.
- Heavily Discounted Premium Plan for ApeChain and Made by Apes Projects:
- Apes, Made by Apes, ApeChain projects will get lifetime access to the platform for $199 instead of $1500 (over 85% discount).
- Free strategy call with the team to go over launch strategy
- Free access to Telegram group for marketing related questions
- Access to advanced analytics for X to analyse your engagement, opportunities(Twitter) and beyond
- Access to all additional features we roll out for no extra charge
- Tools to identify top KOLs with most influential followers
- Apes Get Paid As Creators: projects are ready to hire you to share about their projects and connect with them in a safe way without being drained.
- Ape Holder KOL Boost: KOLs who are Ape holders and verify their status will get a boosted appearance on the results page, increasing their visibility and revenue opportunities.
- Ape-Only KOL Filter: Projects looking to collaborate exclusively with Ape holders will have a dedicated filter to find KOLs who accept ApeChain payments.
Integration of ApeCoin
- Preferred Payment Method: Projects choosing to pay with ApeCoin will benefit from reduced transaction fees - just 2.5%, compared to the standard 10% fee. This creates additional utility for ApeCoin holders.
- ApeCoin-Specific Missions (small value tasks): This will onboard micro creators who are paid in ApeCoin to complete smaller tasks e.g. follow, like, RT
Expanding Yuga Labsâ Reach
Platform will also benefit Yuga Labs and what they do, how to reach their key messages beyond the bubble. We have already reached out to the team to see how we can help.
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- Facilitates conversations beyond the current community
- Helps spread the message to users on other chains (e.g., Solana, Base)
- Enables Yuga Labs to expand from a âlakeâ to an âoceanâ in terms of market presence
Technical Infrastructure
HypeKols V1 is currently built on the following tech stack:
- Vercel
- Next.js
- Prisma
- Wagmi
- Coinbase Smart Wallet
- Hardhat
- Solidity
- Wormhole
- CCTP (Through Wormhole)
A high-level overview of how the current solution of USDC moves:
Business Model
HypeKOLs operates on a freemium model, offering both free and premium services to users:
- Free Access: Limited access 7 maximum KOL view.
- Premium Packages: Projects that wish to access advanced features can opt for paid packages. Pricing is set at $499 and $799 per month, depending on the package, providing access to advanced data insights, smart contract automation, and additional support for campaign management.
- Lifetime Deals: During the platformâs initial launch, lifetime access deals will be offered to select early adopters to foster initial growth and engagement.
Additionally, HypeKOLs monetizes through our escrow service where a fee is taken from each payment..
DEFINITIONS:
KOLs - Key Opinion Leaders or Infuencers
STEPS TO IMPLEMENT:
As soon as the AIP proposal passes we will push on both development and marketing as per belowâŚ
Development
The plan is for what we aim to achieve in the next 6 months once this proposal is passed.
- Month 1: Integrate ApeCoin into the project so that projects can fund and pay in ApeCoin as well as KOLs are able to accept ApeCoin. Setup integration so we can verify MBA, Ape holders for free access through soulbound tokens.
- Month 2: Launch the V3 platform with alpha tools. Allow for micro missions and tasks powered by ApeChain.
- Month 3 - 6: Add integrations for Farcaster, Youtube, Telegram, Tik Tok, and more. Create a Telegram bot and mobile app for notifications.
- Ongoing: Regular updates and new feature introductions based on user feedback and market trends
Multi-Channel Launch Strategy
Main Keystone Push
This is our announcement to the web3 world about the project. We have already got this mapped out and have conversations ready with KOLs. The launch needs to create maximum noise for the project, it will have âpowered by ApeCoinâ as a focus also.
- Video Showcase
- Create a high-quality, engaging video highlighting: Hypekols platform features and why people join
- KOL marketing (Majority of budget allocated here)
- Tier 1 KOLs - 10
- Tier 2/3 KOLs - 30
- Tier 4,5 KOLs - 150
- KOL marketing (Majority of budget allocated here)
- Community Building
- Launch a Telegram for Hypekols users and enthusiasts
- Launch on Product Hunt
Sustained Narrative Push
- Content Marketing
- Create weekly blog posts highlighting platform features, guides on KOL marketing and for SEO purposes
- Produce case studies of successful creators and projects for content
- Launch a podcast, youtube, tik tok channel for educational purposes and interview brands on their go-to-market strategy.
- KOL Engagement
- Commission bi-weekly thread posts from top KOLs
- Organize monthly Twitter Spaces discussions
- Facilitate creator-to-creator interviews showcasing Hypekols benefits
- Community Building
- Launch a Discord server for Hypekols users and enthusiasts
- Implement a referral program with ApeCoin rewards
- Host monthly challenges for creators to boost engagement
Targeted Paid Advertising
- Platform-Specific Campaigns
- X (Twitter): Pushing keystone tweets as well as regular feature updates.
- Telegram: Sponsored messages in relevant crypto groups
- Google: Search and display ads targeting âKOl marketingâ andâ influencer marketingâ keywords relevant to web3
- LinkedIn: Sponsored content for project leaders and Web3 professionals
- Retargeting Strategy
- Create custom audiences based on user interactions
- Develop tailored ad creatives for different user segments
- A/B Testing
- Continuously optimize ad copy, visuals, and targeting
- Allocate budget to best-performing campaigns
Additional Strategies
- PR Outreach
- Secure feature articles in top crypto and tech publications
- Distribute press releases to relevant media outlets
- Strategic Partnerships
- Collaborate with complementary Web3 projects for cross-promotion
- Event Marketing
- Represent the brand at various crypto events across the world spreading the project, making collaborations.
Expected Outcomes
- Enhanced efficiency in influencer discovery and campaign management for Web3 projects
- Increased transparency and authenticity in crypto influencer marketing
- Improved ROI measurement for influencer campaigns in the blockchain space
- Growth of the ApeCoin and Apechain Web3 ecosystem through more effective and data-driven promotional strategies
REPORTING EXPECTATIONS:
- Initial Kickoff Report: Within the first 60 days, we will provide a comprehensive project plan, outline key milestones, and present initial progress updates.
- Quarterly Reports: Every three months, we will publish a progress report that highlights achievements, addresses challenges, provides budget updates, and outlines next steps. These reports will be shared on Twitter and our forum.
- Mid-Year Review: At the six-month mark, we will offer an in-depth summary of the projectâs first half along with projections for the future.
- Annual Summary: After 12 months, we will present a complete annual report that encapsulates our progress, impact, and plans for the upcoming year.
- Ad-Hoc Updates: Significant developments outside of the regular reporting schedule will be communicated as necessary.
Reports will be available on our website and shared via our HypeKols website.
OVERALL COST:
Total amount requested from the ApeChain Ecosystem Fund = $100,000.
All development is handled within the team meaning this grant will mostly be used to fuel growth through various marketing initiatives related to raising Hypekols awareness as well as a portion for operational expenses. We have already worked on the project for 1 year+ without any salaries and will not be taking salaries for work to be done.
The detailed breakdown is below:
- Infrastructure & Maintenance Costs
- Hosting & Data Storage: $10,000 USD
- Twitter API enterprise access: $30,000 USD ($5,000 per month)
- Marketing
- KOL Marketing: $30,000
- Events: $10,000
- Paid Media: $10,000
- Press Releases and PR: $5,000
- Promotional Video $5,000
The team has allocated a 2% equity stake in the business to the ApeCoin DAO.
We are also requesting social media assistance from the APE Foundation, particularly through launch announcements and occasional retweets. We encourage APE community members to join our platform, where they can earn rewards by participating in project collaborations.
Our goal is to engage with both ApeChain-related projects and the broader Web3 ecosystem, as we believe our platform is crucial for achieving success in this space.
Additionally, weâre keen to initiate discussions with Yuga Labs to explore potential synergies and ways we can support their initiatives to amplify what they do