AIP-583: Boring Thursdays: Empowering ApeChain and the ApeCoin Ecosystem in Latin America.

[chaps]

Proposal Name:

Boring Thursdays: Empowering ApeChain and the ApeCoin Ecosystem in Latin America.

Team Description:

Project Lead: Carlos Alcocer
Social Links: Farcaster | LinkedIn | Twitter
Role: Team Leader and Keynote Speaker
Co-creator of Noch3s, a monthly Web3 community event in Mexico City that fosters education, networking, and collaboration around decentralized technologies. Additionally, he has organized impactful events such as Based Hack LATAM Day, a blockchain-focused hackathon in Mexico City, and the First TED x Club in Mexico City, providing a platform for transformative ideas and innovation. Carlos ensures that “Boring Thursdays” aligns with the goals of the ApeCoin DAO while maintaining the high standards of his previous events.

Community Partner: LatAm Apes
Social links: Twitter | Discord

Community Lead: René Hernández
Social Links: Twitter | Farcaster
Role: Responsible for designing and executing marketing strategies to promote the events. The marketing lead will work closely with local communities in each event location to maximize reach and engagement. Additionally, this role involves managing event logistics, such as attendee registration and social media presence.

Proposal Description

Boring Thursdays is a series of 14 IRL events across the major crypto hubs in Latin America, aimed at showcasing, educating and promoting ApeCoin, the ApeCoin DAO and all things related with the ApeChain ecosystem. The initiative focuses on education, onboarding, inspiring and showcasing the potential of ApeChain and its ecosystem in one of the world’s most dynamic regions for crypto adoption. Events will be free to every attendee.

At the heart of this initiative is the mission to introduce ApeChain to the vibrant crypto communities of Latin America. These events serve as a critical platform to present what ApeChain is, why it matters, and how it can revolutionize blockchain innovation. By offering educational content tailored to developers, creators, and enthusiasts, Boring Thursdays will empower communities with the tools and knowledge to engage with ApeChain. This foundational understanding will not only strengthen local ecosystems but also build the groundwork for a broader and more inclusive adoption of ApeChain’s technology and projects.

Why Latin America?
Latin America stands out as one of the most dynamic and rapidly growing regions for cryptocurrency adoption globally. According to the 2024 Geography of Crypto Report by Chainalysis. PDF Download link

Latin America is the second fastest growing region in 2024, with a year-over-year (YoY) growth rate of approximately 42.5%. Much of this growth has been driven by strong — but decidedly diverse — crypto markets in México, Venezuela, Argentina, and Brazil.

Several factors highlight the region’s significance:

1. High Adoption Rates: Four Latin American countries—Brazil, Mexico, Venezuela, and Argentina—are ranked among the top 20 in the 2024 Global Crypto Adoption Index. Brazil is ranked 10th, followed by Venezuela (13th), Mexico (14th), and Argentina (15th). These rankings underscore the region’s vibrant adoption of cryptocurrency technologies.
2. Economic Drivers: The region faces economic instability characterized by high inflation, currency devaluation, and limited access to traditional banking. This environment has driven individuals and businesses to adopt stablecoins and decentralized finance (DeFi) applications. For example, Argentina’s inflation rate reached 143% in 2023, and stablecoin trading surged during periods of significant currency devaluation​.
3. Institutional and Retail Growth: Latin America is the second-fastest-growing region for crypto activity, with a year-over-year growth rate of approximately 42.5%. The region’s crypto activity is driven both by institutional investments and retail transactions, indicating a maturing market alongside widespread grassroots adoption​.
4. DeFi and Innovation: DeFi and NFT adoption are gaining traction in the region. Brazil, for example, has seen significant growth in institutional-sized crypto transactions, reflecting renewed interest in blockchain innovation and applications​.

Event Locations:

• Mexico: Mexico City, Monterrey, Los Cabos, Guadalajara
• Argentina: Buenos Aires, Córdoba, Rosario
• Brazil: Rio de Janeiro, São Paulo
• Colombia: Medellín, Bogotá
• Chile: Santiago
• Perú: Lima
• Panamá: Panama City

Each location will feature localized adaptations to ensure cultural relevance, including food, speakers, and themes tailored to the city’s unique crypto ecosystem.

Event Structure:
Each event will have a strict format which will be consistent across all cities. The events are designed to last approximately 9 hours, with the following structure:

MBA Product Booth: A Platform for Creators
Aligned with Session #5, the booth will provide an interactive space where attendees can explore and purchase physical products created by Made by Apes (MBA) participants. This booth will not only serve as a showcase but also as a marketplace where attendees can complete transactions using ApeCoin, further demonstrating the real-world utility of the ecosystem.

Attendee Engagement:
The booth adds an immersive layer to the event, allowing attendees to:

• Interact directly with MBA products.
• Experience firsthand the utility of ApeCoin for real-world transactions.
• Gain a deeper understanding of how ApeChain drives tangible outcomes for creators and users alike.

Benefit to ApeCoin Ecosystem

Click to expand Updated Benefit to ApeChain & KPIs

Core Thesis

At the heart of Boring Thursdays is a clear thesis:

The next wave of growth for ApeChain and ApeCoin will not come from onboarding crypto newcomers — it will come from activating experienced, crypto-native users who are looking for the next chain to build, trade, or play on.

This proposal is not about general education or crypto evangelism. It is about targeted, high-impact onboarding of users who are already deep in the ecosystem, but have yet to interact with ApeChain or ApeCoin. These are individuals with wallets, onchain activity, and an appetite for experimentation — but without prior exposure to our ecosystem.

Through 14 in-person events across the most active crypto hubs in Latin America, we are offering these users a frictionless way to discover, understand, and use ApeChain and ApeCoin.

We expect our audience to fall into three main groups:

• Developers and Builders

Already deploying smart contracts, participating in hackathons, or working on Web3 products. They’re seeking new infrastructure to build on, funding opportunities like Banana Bill, and active ecosystems to join.

• Active Crypto Users

Traders, NFT collectors, DAO contributors, and DeFi participants. They are chain-agnostic and always exploring — but they need tangible, localized reasons to engage.

• Web3 Creatives and Founders

Those behind brands, merch, art, and collectibles, often seeking distribution, visibility, and community around their projects.

Latin America is the ideal stage for this. According to the 2024 Geography of Crypto Report, the region is one of the fastest-growing in crypto adoption globally, with high DeFi activity, institutional interest, and cultural momentum. Our mission is to plug ApeChain and ApeCoin into that existing energy. We are not starting from scratch — we are meeting the right users at the right time.

ApeChain Benefits (Infrastructure and Developer Adoption)

Each event includes a hands-on workshop where attendees will:

• Create or connect an EVM wallet.

• Receive 2 $APE to use on ApeChain.

• Mint a Soulbound Token (SBT) via an ApeChain smart contract (ERC-1155, with one token per city for traceability).

• Learn to use ApeScan and explore deployed dApps like Mintpad, Ape Express, Blever, Magic Eden, etc.

• Get introduced to the Banana Bill program and how to apply for funding.

These activities are designed to reduce friction and provide immediate, tangible interactions with ApeChain.

ApeCoin Benefits (Utility and Circulation)

ApeCoin will be distributed and actively used throughout each event:

• Attendees receive 2 $APE in their wallets as part of the onboarding process.

• They are incentivized to bridge native eth to ApeChain, swap it to ApeCoin and use it at the Made by Apes booth, where products and merch will offer discounts for payments made with $APE.

• Workshops will guide users on how to bridge assets into ApeChain and convert them to ApeCoin using swap tools.

• Follow-up airdrops will be sent to wallets that retain ApeCoin after the event, encouraging continued engagement and retention.

This reinforces ApeCoin’s position as a useful, spendable currency within the ApeChain ecosystem.

Key Performance Indicators (KPIs)

ApeChain

• New wallets created on ApeChain

  • Objective: 1,000+

• Soulbound Tokens minted

  • Objective: 1,000+

• Onchain transactions triggered during all events

  • Objective: 3,000+

• Interactions with protocols and tools (e.g., Blever, ApeScan)

  • Objective: 700 new users

ApeCoin

• ApeCoin distributed:

  • 2,800 $APE

• Percentage spent on real-world purchases:

  • Goal: 1,400 $APE

• Number of purchases made with ApeCoin at Boring Thursdays events:

  • Objective: 1,000

Community

• Event attendance

  • 1,400 participants across 14 cities

• Survey responses and follow-up form engagement

  • Objective: 700+

• Post-event campaign participation (airdrops, wallet retention)

  • Objective: 700+

• Growth of @BoringThursdays on Twitter and Farcaster

  • Twitter: 2,500 new followers

  • Farcaster: 1,000 new followers

Extended Engagement Strategy

To build sustained value beyond the events, we will:

• Airdrop follow-up NFTs to wallets that retain ApeCoin after the event.

• Track activity per city via ERC-1155 contract architecture.

• Launch community channels on Farcaster and Twitter to share educational content, updates, and amplify ApeChain use cases.

• Distribute post-event surveys to gather feedback, measure impact, and capture interest in building on ApeChain.

Boring Thursdays is a high-conversion activation strategy for ApeCoin and ApeChain, designed specifically for crypto-native users. It leverages IRL engagement, localized onboarding, and direct onchain interactions to make ApeChain relevant and active in one of the most important crypto markets in the world.

The Boring Thursdays initiative brings significant advantages not only to the ApeCoin DAO ecosystem but also to Made by Apes (MBA) creators, fostering growth, collaboration, and tangible use cases for ApeChain.

• Introduce ApeChain to new Developers and Users
  As developers learn about ApeChain’s infrastructure and support for NFTs, DeFi, and decentralized governance, they are empowered to build new projects or migrate existing ones. This growth in applications increases ApeChain’s usage, visibility, and appeal, positioning it as the blockchain of choice for emerging talent in the region and driving long-term ecosystem adoption.
• Expand the ApeCoin community by onboarding new participants.
  These events aim to introduce ApeChain to individuals and developers who may not yet be familiar with it, creating awareness about its purpose and opportunities. By providing an accessible entry point, Boring Thursdays will expand the community and encourage more participants to engage with the ApeCoin ecosystem. This initiative opens doors for those curious about blockchain technology, providing them with the tools and knowledge to explore ApeChain’s potential.
• Empower attendees with education about ApeChain’s technology.
  Highlighting the technical features and benefits of ApeChain—such as its capabilities in NFTs, DeFi, and decentralized governance—will empower attendees to understand and utilize the ecosystem effectively. By building a knowledgeable base of users and developers, the events will position ApeChain as a go-to blockchain for innovation, fostering the development of impactful projects.
• Strengthen local crypto ecosystems through collaboration.
  The events create opportunities for networking and knowledge-sharing, strengthening ties with local crypto communities and developers. By showcasing initiatives like Made by Apes and other successful projects, Boring Thursdays encourages collaboration and inspires new ideas within the ecosystem. Attendees will have the chance to interact directly with peers, creators, and thought leaders, building a vibrant and interconnected community.
• Inspire innovation and real-world applications of ApeChain.
  By demonstrating ApeChain’s infrastructure and its potential to address real-world challenges, these events will drive the creation of new projects and applications. This, in turn, reinforces ApeCoin DAO’s role as a leader in blockchain innovation and strengthens its presence in one of the world’s most active crypto regions. The initiative helps position ApeChain as a solution-oriented blockchain, attracting developers and entrepreneurs to build their visions within the ecosystem.
• Boosting ApeCoin Utility and Adoption:
  By enabling attendees to use ApeCoin for purchasing MBA products, minting NFTs, and potentially participating in future activities, Boring Thursdays directly increases the practical adoption of ApeCoin. This hands-on exposure not only highlights its utility as a medium of exchange but also encourages attendees to integrate ApeCoin into their own projects and transactions.
• Offer direct benefits to MBA creators, boosting exposure, sales, and credibility.

MBA creators stand to gain substantial advantages through their participation in Boring Thursdays, including:

• Increased visibility among engaged crypto enthusiasts.
  Creators will gain visibility for their unique products among a targeted and engaged audience of blockchain enthusiasts. By participating in Boring Thursdays, MBA creators have the chance to showcase their offerings to a highly relevant audience.
• Enhanced brand credibility and association with the ApeCoin ecosystem.
  Participation in the event aligns MBA brands with the ApeChain ecosystem, enhancing their credibility and reach. The association with ApeChain bolsters their position as innovative and trusted contributors to the Web3 space.

Definitions

• IRL: In Real Life events; physical, in-person gatherings as opposed to virtual or online events.
• Discussion Panel: A structured conversation where experts discuss specific topics in front of an audience, typically moderated to guide the conversation.
• Trivia: A fun and interactive quiz where participants answer questions, often in competition with others. The trivia will be created using Crowdpurr protocol.
• Soul Bound Token (SBT): A non-transferable digital token that serves as a unique and permanent proof of attendance or achievement.
• Tropicalization: The process of adapting content, events, or strategies to align with the cultural and contextual needs of a specific region or audience.

Steps to implement

Boring Thursdays will start IMMEDIATELY upon approval of this AIP and will end approximately 7 months later according to the following phases:
1 - Initial Setup
Phase Cost: $9,229.43 USD
Duration: 1 month

• Setting up social networks (twitter / instagram)
• Sign up WP Engine, Lu.Ma, Crowdpurr services.
• UI/UX Website

No new platforms or services will need to be developed from scratch, as we will leverage proven tools and solutions that meet all the project’s requirements.

• Event Management: Luma
  
• Trivia: Crowdpurr
• Analytics and Feedback: Google Analytics
• Webpage: Wordpress
• Hosting: WP-Engine

2 - Production per City
Monthly Cost: $29,188.10 USD
Duration: 6 months
2.1 - Scouting

• Venue, local communities, catering, stationery and local communities.
• Speakers
• MBA’s
• Initiate marketing campaigns

2.2 - Administrative Planning

• Book venue, catering, etc.
• Setup Lu.Ma event, marketing via social networks.
• Secure speakers and MBA’s
• Roll Ups, MBA booth, stickers, etc.

2.3 Execution

• Set the venue
• Review presentations
• Coordinate logistics
• Final marketing campaign
• Reporting per event

Reporting Expectations

To ensure transparency, evaluate the success of Thursdays, and align with the goals of the ApeCoin DAO, we will report on key metrics throughout the project lifecycle. Reporting will occur in two phases: during the project execution and after the project concludes.

Key metrics for measuring Boring Thursdays:

• Attendance and Engagement
• MBA Booth performance
• Marketing and Outreach
• Community Growth

What will be Reported:

• Attendance and Demographics
  • Total and city specific attendance numbers
  • Demographics
• Engagement Metrics
  • Participation rates in workshops and trivias
  • Wallets created, Apechain transactions
  • Soul Bond Tokens Minted
• Marketing and Outreach
  • Social media performance metrics
  • Website analytics
  • Email marketing analytics
• Qualitative feedback
  • After event surveys
  • Testimonials from MBA’s and speakers.

Where will it be reported?

• Per event on our website (URL to be defined) and on socials (Twitter)
• Project conclusion: on our website

Overall Cost

Total amount requested from the ApeCoin DAO: $184,358.00 USD

Funding tranches:

1. Tranche 1: $9,229.43 USD – Released upon approval of proposal to cover phase one.
2. Tranche 2 - : $58,376.19 – Released on the second month upon approval
3. Tranche 3 - : $58,376.19 – Released on the fourth month upon approval
4. Tranche 3 - : $58,376.19 – Released on the sixth month upon approval

Thank you for taking the time to review this proposal. I am open to answering any questions or addressing any feedback you may have. Boring Thursdays is a unique opportunity to empower communities, drive adoption, and showcase the potential of ApeChain in one of the most dynamic regions for blockchain innovation. Your support will help us make a lasting impact and grow the ApeCoin ecosystem.

Carlos.

[Chris.Admin]

Hi @chaps,

The community feedback period for your proposal would be ending in roughly 24 hours.

• If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

• A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

• Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

[Chris.Admin]

Hi ApeCoin DAO Community,

@chaps has requested to extend the community discussion period for this AIP idea. This topic will automatically close a further 7 days from now. We encourage the community to continue to engage in thoughtful discussions through constructive criticism, honest feedback, and helpful suggestions.

Follow this Topic as further updates will be posted here in the comments.

-@Facilitators

[sonarklang]

Me parece una iniciativa muy interesante y prometedora. Proyectos como este son clave para fortalecer el ecosistema de ApeCoin en América Latina, especialmente al enfocarse en conectar con las comunidades locales y fomentar la adopción de la tecnología blockchain. Si logran priorizar la educación y garantizar que estas herramientas sean accesibles para todos, creo que podrían generar un impacto significativo en la región y abrir muchas oportunidades para el desarrollo de la Web3.

[chaps]

thanks for your comments @sonarklang

ill do a quick translation for non spanish speakers:

@sonarklang

I find this to be a very interesting and promising initiative. Projects like this are key to strengthening the ApeCoin ecosystem in Latin America, especially by focusing on connecting with local communities and fostering the adoption of blockchain technology. If they manage to prioritize education and ensure these tools are accessible to everyone, I believe they could have a significant impact on the region and open many opportunities for the development of Web3.

latin america is indeed a hub of innovation, with many exciting blockchain projects emerging. however, apechain has yet to fully tap into this potential. our mission with boring nights is to introduce apechain, showcase its unique features, and invite developers to build new projects or migrate existing ones to the ecosystem. by doing so, we aim to drive growth and visibility for apechain while empowering local communities to become key contributors to its success.

if any one else has any questions, in spanish or english, ill happily answer them!
carlos.

[Chris.Admin]

Hi @chaps,

The community feedback period for your proposal would be ending in roughly 24 hours.

• If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

• A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

• Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

[chaps]

hi chris.
im ready to proceed to the next step and present the idea as a draft using the aip draft template.

thanks!

[Chris.Admin]

Hi @chaps,

Thank you for your ideas [and the ApeCoin DAO community for the insightful discussions].

A moderator will reach out to the author to finalize the AIP Draft using the appropriate template.

• Once the AIP Draft is confirmed by the author and meets all DAO-approved guidelines, it will receive an AIP ID number and move forward for Draft Analysis Review.
• @chaps please see your messages for the next steps.

Follow this Topic as further updates will be posted here in the comments. In accordance with DAO-approved guidelines, if the author does not respond within 30 days, the proposal will be automatically transferred to the Withdrawn category, and the author can re-submit the idea.

-@Facilitators

[Chris.Admin]

Hi ApeCoin DAO Community,

@chaps has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 583.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[Dany319]

We definitely need more Ape-related initiatives in Spanish for the 500M+ native Spanish speakers in the world. The ecosystem would benefit a lot. This is a definite YES on my end.

[chaps]

thanks for your comment dany.
im pretty sure, that if aip this passes, the apechain ecosystem will benefit a lot.

if any one else has a comment, suggestion or question i will happily answer it.
/c

[Chris.Admin]

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @chaps’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[Chris.Admin]

Hi ApeCoin DAO Community,

@chaps has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[Chris.Admin]

Hi ApeCoin DAO Community,

@chaps has responded to our questions and has provided consent to share them in this forum for the community.

Click to expand Q&A with @chaps

1. Please revise your Team Members section to include those listed in the Noch3s team graphic, and, if available, those listed in the budget breakdown. Include a brief summary of each team member’s professional background, highlighting their experience in Web2 and/or Web3.

No member of the Noch3s team, except Carlos Alcocer, will be part of Boring Thursdays. Noch3s was mentioned in the draft as part of the experience Carlos has organizing IRL events.

2. Would there be any costs to attend these 14 IRL events, or other costs attendees might expect during the events?

Events will be free to every attendee.

3. How would the speakers for each event be selected?

We will publish an open call for speakers, inviting interested individuals to submit what they have built. our internal team will review all submissions, evaluate candidates based on their expertise and alignment with the event’s objectives, and manually select the most suitable speakers for each event.

4. How would the MBA’s for each event be selected?

For the MBA booth I will publish an open call for each country we visit with the requirements and products needed (physical products like coffee, tea, chocolate, plush, apparel, etc.) in a telegram group exclusively for MBAs which I’m part of (I hold an MBA). As for the speakers I will directly contact Latin MBA holders and invite them to talk in the event.

5. Since your proposed event agenda would ask attendees to create and connect wallets, what are the plans for security audits of the platforms used during this activity?

Users will be asked to bring a laptop/cellphone to the event, and we will ask them to download MetaMask and add ApeChain as a custom network. We will not audit MetaMask as it is one of the most trusted wallets in the ecosystem.

6. If you have already begun auditing the platform(s), please provide proof of the audit(s).

We will not audit MetaMask.

7. Do you have plans to protect any collected user data? Please elaborate.

We will be using lu.ma as the ticketing platform which has the following policy on data they collect: What do we do with the data we collect? No sensitive data will be collected or stored for using our website, however we will be compliant with the “Ley Federal de Protección de Datos Personales” which is mandatory for all sites/apps in México. This law requires all users accepting the terms and conditions of use and publicly displaying a copy of our policy upon data collected.

8. Regarding any granted permission to use ApeCoin trademarks by the Ape Foundation, do you expect to maintain full ownership rights to the content and/or IP which may be created as a result of the approval of your proposal?

Yes I will maintain full ownership rights of “Boring Thursdays” the name, the image and the content created.

9. Would your expectation be to keep complete ownership of all content produced from this proposal?

Speakers will maintain ownership of the content they create for their presentations, for all additional content (social posts, images, video, etc.) my intention is to retain ownership of all content created during the events. However, I will grant the APE Foundation a usage license, allowing them to utilize this material as needed. this approach ensures both proper management of the content and its availability to support the apecoin ecosystem.

10. Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above?

Yes, you have my consent.

11. Do you provide consent to share these questions and answers with the community in this forum?

Yes, you have my consent.

A DAR package is being worked on and upon completion this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[Chris.Admin]

Hi ApeCoin DAO Community,

We have no further questions for @chaps. This AIP is now under Administrative Review.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

[chaps]

thanks!
cant wait for aip 583 go to voting!

[Chris.Admin]

Hi ApeCoin DAO Community,

After review, this Topic submitted by @chaps has been “Returned for Clarification”. The Foundation waits for answers, and the community will be notified whenever the author responds.

Kind Regards,

-@Facilitators

[Chris.Admin]

Hi ApeCoin DAO Community,

@chaps has responded to the Clarification questions and they remain in Administrative Review.

This proposal has been edited to address these Clarifications, which can be found by selecting the “Pencil” icon at the bottom of the original topic post.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,
-@Facilitators