Proposal Name:
Boring Thursdays: Empowering ApeChain and the ApeCoin Ecosystem in Latin America.
Team Description:
Project Lead: Carlos Alcocer
Social Links: Farcaster | LinkedIn | Twitter
Role: Team Leader and Keynote Speaker
Co-creator of Noch3s, a monthly Web3 community event in Mexico City that fosters education, networking, and collaboration around decentralized technologies. Additionally, he has organized impactful events such as Based Hack LATAM Day, a blockchain-focused hackathon in Mexico City, and the First TED x Club in Mexico City, providing a platform for transformative ideas and innovation. Carlos ensures that “Boring Thursdays” aligns with the goals of the ApeCoin DAO while maintaining the high standards of his previous events.
Community Partner: LatAm Apes
Social links: Twitter | Discord
Community Lead: René Hernández
Social Links: Twitter | Farcaster
Role: Responsible for designing and executing marketing strategies to promote the events. The marketing lead will work closely with local communities in each event location to maximize reach and engagement. Additionally, this role involves managing event logistics, such as attendee registration and social media presence.
Proposal Description
Boring Thursdays is a series of 14 IRL events across the major crypto hubs in Latin America, aimed at showcasing, educating and promoting ApeCoin, the ApeCoin DAO and all things related with the ApeChain ecosystem. The initiative focuses on education, onboarding, inspiring and showcasing the potential of ApeChain and its ecosystem in one of the world’s most dynamic regions for crypto adoption.
At the heart of this initiative is the mission to introduce ApeChain to the vibrant crypto communities of Latin America. These events serve as a critical platform to present what ApeChain is, why it matters, and how it can revolutionize blockchain innovation. By offering educational content tailored to developers, creators, and enthusiasts, Boring Thursdays will empower communities with the tools and knowledge to engage with ApeChain. This foundational understanding will not only strengthen local ecosystems but also build the groundwork for a broader and more inclusive adoption of ApeChain’s technology and projects.
Why Latin America?
Latin America stands out as one of the most dynamic and rapidly growing regions for cryptocurrency adoption globally. According to the 2024 Geography of Crypto Report by Chainalysis. PDF Download link
Latin America is the second fastest growing region in 2024, with a year-over-year (YoY) growth rate of approximately 42.5%. Much of this growth has been driven by strong — but decidedly diverse — crypto markets in México, Venezuela, Argentina, and Brazil.
Several factors highlight the region’s significance:
- High Adoption Rates: Four Latin American countries—Brazil, Mexico, Venezuela, and Argentina—are ranked among the top 20 in the 2024 Global Crypto Adoption Index. Brazil is ranked 10th, followed by Venezuela (13th), Mexico (14th), and Argentina (15th). These rankings underscore the region’s vibrant adoption of cryptocurrency technologies.
- Economic Drivers: The region faces economic instability characterized by high inflation, currency devaluation, and limited access to traditional banking. This environment has driven individuals and businesses to adopt stablecoins and decentralized finance (DeFi) applications. For example, Argentina’s inflation rate reached 143% in 2023, and stablecoin trading surged during periods of significant currency devaluation​.
- Institutional and Retail Growth: Latin America is the second-fastest-growing region for crypto activity, with a year-over-year growth rate of approximately 42.5%. The region’s crypto activity is driven both by institutional investments and retail transactions, indicating a maturing market alongside widespread grassroots adoption​.
- DeFi and Innovation: DeFi and NFT adoption are gaining traction in the region. Brazil, for example, has seen significant growth in institutional-sized crypto transactions, reflecting renewed interest in blockchain innovation and applications​.
Event Locations:
- Mexico: Mexico City, Monterrey, Los Cabos, Guadalajara
- Argentina: Buenos Aires, CĂłrdoba, Rosario
- Brazil: Rio de Janeiro, SĂŁo Paulo
- Colombia: MedellĂn, Bogotá
- Chile: Santiago
- PerĂş: Lima
- Panamá: Panama City
Each location will feature localized adaptations to ensure cultural relevance, including food, speakers, and themes tailored to the city’s unique crypto ecosystem.
Event Structure:
Each event will have a strict format which will be consistent across all cities. The events are designed to last approximately 9 hours, with the following structure:
MBA Product Booth: A Platform for Creators
Aligned with Session #5, the booth will provide an interactive space where attendees can explore and purchase physical products created by Made by Apes (MBA) participants. This booth will not only serve as a showcase but also as a marketplace where attendees can complete transactions using ApeCoin, further demonstrating the real-world utility of the ecosystem.
Attendee Engagement:
The booth adds an immersive layer to the event, allowing attendees to:
- Interact directly with MBA products.
- Experience firsthand the utility of ApeCoin for real-world transactions.
- Gain a deeper understanding of how ApeChain drives tangible outcomes for creators and users alike.
Benefit to ApeCoin Ecosystem
The Boring Thursdays initiative brings significant advantages not only to the ApeCoin DAO ecosystem but also to Made by Apes (MBA) creators, fostering growth, collaboration, and tangible use cases for ApeChain.
- Introduce ApeChain to new Developers and Users
As developers learn about ApeChain’s infrastructure and support for NFTs, DeFi, and decentralized governance, they are empowered to build new projects or migrate existing ones. This growth in applications increases ApeChain’s usage, visibility, and appeal, positioning it as the blockchain of choice for emerging talent in the region and driving long-term ecosystem adoption. - Expand the ApeCoin community by onboarding new participants.
These events aim to introduce ApeChain to individuals and developers who may not yet be familiar with it, creating awareness about its purpose and opportunities. By providing an accessible entry point, Boring Thursdays will expand the community and encourage more participants to engage with the ApeCoin ecosystem. This initiative opens doors for those curious about blockchain technology, providing them with the tools and knowledge to explore ApeChain’s potential. - Empower attendees with education about ApeChain’s technology.
Highlighting the technical features and benefits of ApeChain—such as its capabilities in NFTs, DeFi, and decentralized governance—will empower attendees to understand and utilize the ecosystem effectively. By building a knowledgeable base of users and developers, the events will position ApeChain as a go-to blockchain for innovation, fostering the development of impactful projects. - Strengthen local crypto ecosystems through collaboration.
The events create opportunities for networking and knowledge-sharing, strengthening ties with local crypto communities and developers. By showcasing initiatives like Made by Apes and other successful projects, Boring Thursdays encourages collaboration and inspires new ideas within the ecosystem. Attendees will have the chance to interact directly with peers, creators, and thought leaders, building a vibrant and interconnected community. - Inspire innovation and real-world applications of ApeChain.
By demonstrating ApeChain’s infrastructure and its potential to address real-world challenges, these events will drive the creation of new projects and applications. This, in turn, reinforces ApeCoin DAO’s role as a leader in blockchain innovation and strengthens its presence in one of the world’s most active crypto regions. The initiative helps position ApeChain as a solution-oriented blockchain, attracting developers and entrepreneurs to build their visions within the ecosystem. - Boosting ApeCoin Utility and Adoption:
By enabling attendees to use ApeCoin for purchasing MBA products, minting NFTs, and potentially participating in future activities, Boring Thursdays directly increases the practical adoption of ApeCoin. This hands-on exposure not only highlights its utility as a medium of exchange but also encourages attendees to integrate ApeCoin into their own projects and transactions. - Offer direct benefits to MBA creators, boosting exposure, sales, and credibility.
MBA creators stand to gain substantial advantages through their participation in Boring Thursdays, including:
- Increased visibility among engaged crypto enthusiasts.
Creators will gain visibility for their unique products among a targeted and engaged audience of blockchain enthusiasts. By participating in Boring Thursdays, MBA creators have the chance to showcase their offerings to a highly relevant audience. - Enhanced brand credibility and association with the ApeCoin ecosystem.
Participation in the event aligns MBA brands with the ApeChain ecosystem, enhancing their credibility and reach. The association with ApeChain bolsters their position as innovative and trusted contributors to the Web3 space.
Definitions
- IRL: In Real Life events; physical, in-person gatherings as opposed to virtual or online events.
- Discussion Panel: A structured conversation where experts discuss specific topics in front of an audience, typically moderated to guide the conversation.
- Trivia: A fun and interactive quiz where participants answer questions, often in competition with others. The trivia will be created using Crowdpurr protocol.
- Soul Bound Token (SBT): A non-transferable digital token that serves as a unique and permanent proof of attendance or achievement.
- Tropicalization: The process of adapting content, events, or strategies to align with the cultural and contextual needs of a specific region or audience.
Steps to implement
Boring Thursdays will start IMMEDIATELY upon approval of this AIP and will end approximately 7 months later according to the following phases:
1 - Initial Setup
Phase Cost: $9,229.43 USD
Duration: 1 month
- Setting up social networks (twitter / instagram)
- Sign up WP Engine, Lu.Ma, Crowdpurr services.
- UI/UX Website
No new platforms or services will need to be developed from scratch, as we will leverage proven tools and solutions that meet all the project’s requirements.
- Event Management: Luma
- Trivia: Crowdpurr
- Analytics and Feedback: Google Analytics
- Webpage: Wordpress
- Hosting: WP-Engine
2 - Production per City
Monthly Cost: $29,188.10 USD
Duration: 6 months
2.1 - Scouting
- Venue, local communities, catering, stationery and local communities.
- Speakers
- MBA’s
- Initiate marketing campaigns
2.2 - Administrative Planning
- Book venue, catering, etc.
- Setup Lu.Ma event, marketing via social networks.
- Secure speakers and MBA’s
- Roll Ups, MBA booth, stickers, etc.
2.3 Execution
- Set the venue
- Review presentations
- Coordinate logistics
- Final marketing campaign
- Reporting per event
Reporting Expectations
To ensure transparency, evaluate the success of Thursdays, and align with the goals of the ApeCoin DAO, we will report on key metrics throughout the project lifecycle. Reporting will occur in two phases: during the project execution and after the project concludes.
Key metrics for measuring Boring Thursdays:
- Attendance and Engagement
- MBA Booth performance
- Marketing and Outreach
- Community Growth
What will be Reported:
- Attendance and Demographics
- Total and city specific attendance numbers
- Demographics
- Engagement Metrics
- Participation rates in workshops and trivias
- Wallets created, Apechain transactions
- Soul Bond Tokens Minted
- Marketing and Outreach
- Social media performance metrics
- Website analytics
- Email marketing analytics
- Qualitative feedback
- After event surveys
- Testimonials from MBA’s and speakers.
Where will it be reported?
- Per event on our website (URL to be defined) and on socials (Twitter)
- Project conclusion: on our website
Overall Cost
Total amount requested from the ApeCoin DAO: $184,358.00 USD
Funding tranches:
- Tranche 1: $9,229.43 USD – Released upon approval of proposal to cover phase one.
- Tranche 2 - : $58,376.19 – Released on the second month upon approval
- Tranche 3 - : $58,376.19 – Released on the fourth month upon approval
- Tranche 3 - : $58,376.19 – Released on the sixth month upon approval
Thank you for taking the time to review this proposal. I am open to answering any questions or addressing any feedback you may have. Boring Thursdays is a unique opportunity to empower communities, drive adoption, and showcase the potential of ApeChain in one of the most dynamic regions for blockchain innovation. Your support will help us make a lasting impact and grow the ApeCoin ecosystem.
Carlos.