🟢 Implementation Update | AIP-246: Working Group Charter - Marketing & Communications

[bigbull]

Although I did not create this AIP, as a GWG Steward I am tasked to see what issues could exist and how to make this better.

@AllCityBAYC

OKR1: Revise the Working Group Charter

OBJECTIVE: Revise the Working Group Charter to enhance clarity when defining ApeCoin DAO Working Groups.

• KR1: Conduct research on other DAOs that have implemented Working Group structures to better assess what is being developed at ApeCoin DAO. Conduct at least one community-member interview from each DAO examined to help measure impact.
• KR2: Draft a clearly defined appropriate scope and expectations, including roles and responsibilities, for ApeCoin DAO Working Groups within an AIP based on research and development findings. Repeat for any associated AIPs.
• KR3: Allocate funds for up to five hours of review from a third-party professional services provider
• KR4: Post and advance the revised Working Group Charter AIP on forum.apecoin.com by August 1st, 2024.

Marketing & Communications Working Group (MCWG)

Scope:

@ssp1111

• Brand Strategy: assisting in defining and maintaining Brand Position, Brand Identity, Brand Guidelines, and a Library of Assets (Minimal Viable Consistency required to build a brand);
• Social Media Engagement: helping to build the ApeCoin DAO brand at the global level by helping to manage the primary ApeCoin Twitter account and other social platforms;
• PR & Media Visibility: helping to build the ApeCoin DAO brand within and beyond traditional Web3 channels through PR and Media Visibility;
• Website: assist in maintaining the core website and handling inbound email inquiries.
• Events: lead thinking around global events & partnerships;
• Community-led Marketing: exciting and empowering decentralized AIPs and ideas that leverage the full creativity of the ApeCoin DAO community. This might include local events, social media activities, speaking opportunities etc;
• Communications: helping to develop and maintain effective onboarding and education to support new joiners coming into the DAO and to keep members informed and engaged;
• Discord Engagement: supporting community engagement in Discord with onboarding activities, documentation and user guides, and as first line support;
• Growth & Analytics: underpinning all activity with robust analytics so that we can run rapid experiments, measure, and scale out what’s working;
• Technology: identifying next generation technologies for potential use in ApeCoin DAO marketing activities, including Chat GPT, OpenAI, etc.

Need to determine if the scope is implemented and suggestions to refine the scope and structure.

E.g there are items we need to determine who should be responsible.

• Website: assist in maintaining the core website and handling inbound email inquiries.
  Need to clarify if this assess has been given. If not given, why?

• Discord Engagement: supporting community engagement in Discord with onboarding activities, documentation and user guides, and as first line support;
  We don’t have an ApeCoin official discord. A decision needs to be made if we will have a discord directly under the ApeCoin Foundation or a Non Profit of a Working Group.

OKRs

@ssp1111

OKRs to complete before August 2023 Funding Window:

• Propose a detailed Marketing and Communications plan and budget for the 12-month period beyond August 2023.
• Propose guidelines and SOPs for usage of the ApeCoin DAO Twitter account.
• Handle inbound email inquiries via the ApeCoin DAO website.
• Continue integration with approved projects / tooling for onboarding and education

These are a bit limited and not mapped to the scope of the Working group.

Initiatives.
They don’t map with the scope.

Also mentions of the Ape Assembly which was shut down.

N.B. this pre-dates the current Marcomm WG Stewards, so we are asking for their feedback to create a replacement to this WG Charter. The suggested replacement would be brought to vote as an AIP to the DAO.

@Stewards_Marketing