Abstract Summary: ApeCoin DAO needs professional Marketing, PR & Communications. This charter details what an initial infrastructure could/should entail, provides foundational branding support & IP usage guidelines, and creates an environment for the majority of initiatives to spring forth from the community.
The goal of this proposal is to help establish the ApeCoin DAO Marketing and Communications Working Group. The Marketing and Communications Working Group’s mandate is to:
“Propose a consistent and compelling brand strategy and identity for the ApeCoin DAO, propose and implement comprehensive marketing and communications strategies, and help establish a strong presence through effective global communication efforts in order to onboard more users into the DAO.”
Working Groups enable a sustainable community-led infrastructure that further decentralizes the DAO, creates operational efficiency, and is flexible enough to adapt to any opportunities that may arise. The guidelines for how this Working Group will function are proposed in AIP-239.
Overall Cost: There is no cost associated with this AIP.
Although I did not create this AIP, as a GWG Steward I am tasked to see what issues could exist and how to make this better.
Marketing & Communications Working Group (MCWG)
Scope:
Need to determine if the scope is implemented and suggestions to refine the scope and structure.
E.g there are items we need to determine who should be responsible.
Website: assist in maintaining the core website and handling inbound email inquiries. Need to clarify if this assess has been given. If not given, why?
Discord Engagement: supporting community engagement in Discord with onboarding activities, documentation and user guides, and as first line support; We don’t have an ApeCoin official discord. A decision needs to be made if we will have a discord directly under the ApeCoin Foundation or a Non Profit of a Working Group.
OKRs
These are a bit limited and not mapped to the scope of the Working group.
Initiatives.
They don’t map with the scope.
Also mentions of the Ape Assembly which was shut down.
N.B. this pre-dates the current Marcomm WG Stewards, so we are asking for their feedback to create a replacement to this WG Charter. The suggested replacement would be brought to vote as an AIP to the DAO.