Abstract Summary:
Imagine $APE as fuel for growth to generate more demand for $APE. Presented by a team with a proven track record of launching dozens of chart-topping games like 2048 and Two Dots, this proposal seeks to help propel the Apecoin DAO as a marketing tool to not only encourage more games to implement $APE in their ecosystem, but to also market the games directly to the masses. For its first iteration, this proposal is set to help propel “Dookey Dash” to a #1 hit mobile game. By achieving this milestone, we aspire to amplify global awareness of $APE, and create a precedent for how $APE, through targeted ad spend across major ad networks, can fuel new demand for $APE in an ROI positive manner.
We are $APE holders and we want to see new demand for $APE. It is in the DAO’s benefit for there to be a #1 hit mobile game that is utilizing $APE to be exposed to a wider audience of gamers, and burst outside of our current bubble. The more new players exposed to games involving $APE, the more new demand there will be for $APE. This will hopefully serve as a great use case to not only provide DAO marketing support for games utilizing $APE in their ecosystem, but also act another way to encourage games to implement $APE into their game.
Superfine, a Made By Apes Company, is an AI growth tool for games to maximize their UA. It allows the capability to spend $APE across all ad networks simultaneously, focusing on maximizing your goals, be it maximum installs, lower CPA, or ROAS (return on ad spend). The game is able to determine which player qualifications it wants to target (by country, age, etc) and will only hit the bid if it fits into the desired goal. This AIP is also represented by Faraway, the studio behind Dookey Dash, which has also produced another game, Serum City, that implements $APE and supports the ecosystem.
@bigbull did you follow-up with this team as part of your efforts to follow-up with proposal updates? I looked and found no evidence that they have done anything stated in the proposal. So, it looks like a rug to me.
So we gave them $150K to make DDU posts on X and which, checks notes, barely get an avg of 37 likes (yes - I ran the numbers)?
This is what was promised:
The reason that I even recalled this proposal is because when DDU was released a few days ago, sans any kind of marketing that I could see, most of the X noise was coming from the usual suspects within our ecosystem. It briefly shot up the charts with less than 75K installs, then sank within a span of 72 hrs.
And given how brutal mobile gaming is, setting aside the Web3 gaming landscape that’s littered with disasters, it was no surprise to see that having briefly shot up the charts - which tends to happen with new [free] releases that aren’t total crap, in a span of 72 hrs, it sank to around 145 on iOS. And it didn’t even chart on Android. All this amid Apes making “we flipped” memes using games which have charted - and stayed in those charts - for many years.
And where is the promised Superfine integration?
Basically, what I’m saying is that this $150K doesn’t appear to have done what it claimed it could and would do, let alone implemented as was initially promised.
While I’m on the subject, let me say this once again - our ecosystem is simply not large enough to create any meaningful impact outside of the bubble. And since we don’t appear to have any growth path to speak of, and no sensible plan (no, ApeChain isnt’ that), I don’t see how that’s going to change.
