AIP-112: Forever Apes, free luxury physicals for all $APE holders

Forever Apes - Free luxury products for $APE holders

Category: Core: Brand Decision

Submitted by: Forever Apes (Team:@12GAUGE,@atareh.eth, @Brazy,rtan,@speedracer)

ABSTRACT

This proposal presents the idea that ApeCoin holders should be eligible for free-to-claim luxury products produced by the Forever Apes team. Through a mix of free-to-claim digital and physical products, we will create a unisocks type buzz and stimulate the $APE community, engagement and growth.

Each product drop will highlight a different NFT collection, community or crypto personality. The inaugural product will be 1000 decks of NFT themed luxury playing cards. Free-to-claim (+shipping) to anyone with a minimum of 100 $APE in their wallet. Using TokenProof’s token-gating technology we can set minimum $APE requirements and eventually, time it has spent in the wallet prior to claim.

We believe this will help grow the community, further $APE brand recognition IRL, and we are requesting a grant from the community to help us accomplish this goal in order to build our products out at scale.

MOTIVATION

Projects are only as strong as their communities, and everyone wants to represent the communities they connect most with. We’re giving the ApeCoin community an opportunity to do just that. BAYC has written the playbook, but with the introduction of $APE, the community has grown significantly to 88k+ members (and counting). Through our physical and digital products, we are giving the community an outlet to express how passionate they are about ApeCoin and what it stands for.

We will generate excitement while rewarding people with IRL physicals for simply being a part of the ApeCoin ecosystem. We have met some amazing people over the last year and feel honored to be able to provide this community with a product they can be proud of.

RATIONALE

The BAYC community regularly comes together to tell their stories, reveal mega mutants, or get the founders to speak about the early days. While all of this pushes on, we think there is a real opportunity to capture and tell these stories, and not have them lost in the ether. We believe, through a series of shared experiences, products, and stories, we will create a more active and engaged ApeCoin community. It’s with these shared experiences that ApeCoin can realize its true potential to become the preferred token of web3.

SPECIFICATIONS

Although we have various products planned, this DAO Proposal outlines one of our many products, ApeCoin playing cards.

  1. Chapter 1. ApeCoin Playing Cards -
  • A luxury IRL deck of playing cards that will feature custom illustrations across different NFT collections/communities. Each collection is a limited edition series-specific drop.
  • Proposed Product Specs (subject to change)
    • 52 standard cards + Joker
    • Custom illustrations for face cards + Joker
    • Custom numbered/suit card design
    • 3.5 x 2.5” standard playing card size
    • 19 pt heavy weight silk laminate soft-touch card
    • Custom designed playing card box with legend
    • Custom transparent UV varnish on reverse side of cards

Rough design samples (subject to change)

STEPS TO IMPLEMENT

Forever Apes has already made significant progress in accomplishing the stated goals. We recently launched a concept card deck that will was used at the Apes vs Punks poker tournament in Chicago. We would also like to extend an invite to any/all DAO members who want to help design and illustrate these cards. These are community projects and would like community input. These community members will be compensated for their efforts.

(Apes vs Punks poker tournament)

  • Steps To Completion
  1. Lock in print partner [COMPLETE]
  2. Illustration, design and press setup [IN PROGRESS]
  3. TokenProof $APE authentication and claim website [NOT STARTED]
  4. Production and Shipping [NOT STARTED]

TIMELINE

Once the DAO approves this grant, Forever Apes is positioned to implement these steps at once. Card design and web development will begin immediately. We will create a claim portal that verifies the required $APE is in the wallet.

The estimated timeline for the above steps is as following -

  1. TokenProof - Token gated claim portal [4 Weeks]
  2. Card design + production [4 Weeks]
  3. Claim launch [5 Weeks]

FUTURE PRODUCT IDEAS

Pending successful ApeCoin DAO funding, the $APE community will be able to claim the following products and more, for free, providing minimum $APE requirements are met.

  1. Coffee Table Book -
  • Proposed Requirement: 500 $APE in wallet.
  1. Digital Stories Portal -
  • Proposed Requirement: 1 $APE in wallet.
  1. Wine -
  • Proposed Requirement: 250 $APE in wallet.
  1. The Wall -
  • Proposed Requirement: 1 $APE in wallet.
  1. Poker Set -
  • Proposed Requirement: 250 $APE in wallet.
  1. Forever Apes X Gucci -
  • Proposed Requirement: 1000 $APE in wallet.
  1. Ceramic Ashtray -
  • Proposed Requirement: 250 $APE in wallet.

OVERALL COST

This section highlights the rough cost structure for ApeCoin playing cards which includes web design, development, print and production.

Develop a token gated website that can be used for future claims.

Design, produce and ship 1000 decks of cards.

Estimate: $45,000

6 Likes

Interesting idea. For this first merch drop, have only BAYC members been taken into account for the designs or have MAYC members been included as well?

4 Likes

Hey @holocronape , thanks for taking the time to check out our proposal.
The BAYC designs you see in our AIP are just placeholders to show our abilities. For the first ApeCoin drop we have chatted internally about how cool it would be to involve the 4 founders as kings supported by the rest of the Yuga team. Something that resonates with all $APE holders and supporters.
But to answer your question, MAYC is very much on our radar and we are already working on some mock ups. Mutants are insane (I have the tattoo to prove it).

5 Likes

I am unsure why this was turned down by the council to start with … “Doesn’t show how it benefits the ape coin DAO community” … very confusing considering this is a key example of how you spread ape coins relevancy throughout the community … Spread relevancy & popularity = on boarding more new holders = raising $ape price … Too many people here think that the dao is above doing anything … I for one am 100% in favor of this … I love seeing super cool luxury goods and products becoming a free benefit. The money requested is minuscule in comparison to the current capital the dao possesses. I suggest a temporary approval for a small line of products & measure the correlated rise in “$ape relevancy” … SEO numbers, new wallets data over that time period, etc … and we can start to perceive the benefits that these physical product AIPS have on expanding the $ape coin engine!

6 Likes

Thanks for the support @ap3father . We also think this iteration of our AIP directly benefits the ApeCoin community and are optimistic that it will be put through for a vote. :pray:

6 Likes

Hi @12GAUGE,

Your topic will be automatically closing in less than 24 hours. Are you content with the feedback received, or do you wish to extend community discussion for a further 7 days?

If we do not hear from you within 48 hours after your topic closes, your topic will be moved straight to the AIP Draft process.

We look forward to hearing from you.

-Pearson

2 Likes

This topic was automatically closed after 7 days. New replies are no longer allowed.

Thank you @12GAUGE for your ideas and the ApeCoin DAO community for the thoughtful discussions. A moderator will get in touch with the author to draft the AIP in the appropriate template. Once the AIP is drafted and meets all the DAO-approved guidelines, the proposal will be posted on Snapshot for live official voting at: Snapshot

Follow this Topic as further updates will be posted here in the comments. @12GAUGE please see your messages for the next steps.

-Pearson

2 Likes

Hi ApeCoin DAO Community,

@12GAUGE has completed editing their AIP Idea to be their AIP Draft.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

2 Likes

Cool benefits, reasonably priced to create benefits for $APE holders (USD$45 per card pack incl design and shipping)
Only question I have is how to prevent whales distributing their APE amongst many wallets to claim that pool of physicals

2 Likes

Hey @6134 , thanks for taking the time to read our AIP.
We had a call with TokenProof a couple weeks ago and using their token gating tech and backend Shopify limits i think we can really discourage this behaviour.

4 Likes

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @12GAUGE’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

3 Likes

Hi ApeCoin DAO Community,

@12GAUGE has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-Pearson

2 Likes

Cool product. What are the criteria for claiming cards? We have so many $APE holders. Is it first come first served?

4 Likes

Hey @ChrisL , thanks for the positive feedback. We are proposing wallets must have a minimum of 100 $APE in their wallets based on a first come first serve basis (1 per person) and we have asked the ApeCoin team to help communicate claim dates.
Thanks

3 Likes