The Marketing and Communications Working Group’s mandate is to:
“Create a consistent and compelling brand strategy and identity for the ApeCoin DAO, develop and implement comprehensive marketing and communications strategies, and establish a strong presence through effective global communication efforts in order to onboard more users into the DAO.”
This includes but is not limited to:
- Brand Strategy: defining and maintaining Brand Position, Brand Identity, Brand Guidelines, and a Library of Assets (Minimal Viable Consistency required to build a brand);