AIP-562: Clarify Trademark usage for vendors accepting ApeCoin

PROPOSAL NAME:

Clarify Trademark usage for vendors accepting ApeCoin.

TEAM DESCRIPTION:

@ErnestLee, ApeCoin DAO Community Member

PROPOSAL DESCRIPTION:

Some businesses including MBA licensees that accept ApeCoin as payment for goods and services have previously been asked by Yuga Labs to remove the ApeCoin logo from their websites. Others have received similar requests from the ApeCoin DAO. This proposal seeks to clarify once and for all that any vendor that accepts ApeCoin may display the official ApeCoin logo on their websites and in their business to signify that they accept ApeCoin as payment for their goods and services.

BENEFIT TO APECOIN ECOSYSTEM:

This clarity will promote use and adoption of ApeCoin as payment for goods and services.

STEPS TO IMPLEMENT:

  • Publish fair use guidelines that allow a business to use the official ApeCoin logo without seeking any further approval
  • Distribute such guidelines internally and on the official ApeCoin website and social media accounts

REPORTING EXPECTATIONS:

The expectation is that this proposal would be implemented by the DAO’s administrative team. The community should regularly review the impact of this proposal. If accepted, the administration and the community should review the impact of the updates after the 3-month period for conflict ends.

OVERALL COST:

“Total amount requested from the ApeCoin Ecosystem Fund = $0.”

2 Likes

I’m confused, this seems like something that should be a non-issue…is there ambiguity in the service agreement with MBAs on ApeCoin trademark usage?

Has Yuga given any rationale for the takedown requests?

3 Likes

:white_check_mark: Kapow! Yuga has very specific rules about “how” logos are displayed:

Main logo vs. condensed logo vs. icon logo.

Outlining of letters vs no outlining of letters vs certain fonts and typography dependent on their use case scenario.

“Safe zones” for proper use of headers and percentage of page bleed.

Color palette consistency vs gradient blending vs color change.

This goes on and on.

ApeCoin needs to make a single “badge” that’s preapproved for universal application for any qualified ape.

4 Likes

I’m surprised to hear that this hasn’t been decided or figured out by now. How many MadeByApes are dealing with this same problem?

2 Likes

Hi @ernestlee,

The community feedback period for your proposal would be ending in roughly 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

1 Like

This topic was automatically closed after 7 days. New replies are no longer allowed.

Hi @ernestlee,

Thank you for your ideas [and the ApeCoin DAO community for the insightful discussions].

A moderator will reach out to the author to finalize the AIP Draft using the appropriate template.

  • Once the AIP Draft is confirmed by the author and meets all DAO-approved guidelines, it will receive an AIP ID number and move forward for Draft Analysis Review.
  • @ernestlee please see your messages for the next steps.

Follow this Topic as further updates will be posted here in the comments. In accordance with DAO-approved guidelines, if the author does not respond within 30 days, the proposal will be automatically transferred to the Withdrawn category, and the author can re-submit the idea.

-@Facilitators

Hi ApeCoin DAO Community,

@ernestlee has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 562.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

1 Like

Sounds good! Seems like a straightforward proposal.

2 Likes

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @ernestlee’s AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

@ernestlee has responded to our questions and they are in our review once again.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

@ernestlee has responded to our questions and has provided consent to share them in this forum for the community.

Click to expand Q&A with @ernestlee

1. The implementation of this proposal would entail use of Foundation resources. Please include any and all estimated costs associated with the implementation of this proposal in your Overall Cost section.

There are no costs to implement this proposal other than the cost of posting the notice of fair use guidelines as described in the AIP.

2. As per the ApeCoin General Guidelines, “proposals will not be put up for vote if they involve illegal activity, hate speech, pornographic material, or are at odds with the mission or values of the APE Foundation.” By removing restrictions on merchant IP usage, businesses with practices that do not align with the aforementioned values could potentially violate these guidelines (i.e. a platform streaming pornographic material that accepts ApeCoin). What restrictions, if any, do you propose regarding businesses whose practices stand in opposition to these guidelines?

This proposal does not involve illegal activity, hate speech, pornographic material." Nor is this Proposal “at odds with the mission or values of the APE Foundation.” There is nothing illegal about the ApeCoin DAO acknowledging that any business can accept ApeCoin.

Are you saying that the DAO wants to regulate and police all activity of those who trade ApeCoin for goods and services? The DAO does not have any exposure regardless of the usage as the DAO is not endorsing the goods or services being delivered in exchange for ApeCoin. Allowing individuals or businesses to use the ApeCoin logo to indicate that they accept ApeCoin is not in any way “at odds with the mission or values of the APE Foundation.”

That being said, we could amend this idea to provide the following two alternatives;

A vote “FOR” this proposal would be a vote to allow the fair use of the ApeCoin logo for ANY business that accepts ApeCoin.

A vote “AGAINST” such proposal would only allow the fair use of the ApeCoin logo where the APE Foundation has spent its resources to thoroughly vet the business and issued a license.

3. Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above?

I consent to apply updates based upon my responses.

4. Do you provide consent to share these questions and answers with the community in this forum?

I consent to share these questions and answers with the community in this forum.

A DAR package is being worked on and upon completion this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Seems like a proposal that should have already been done. I can’t believe there is no universal badge that vendors can use to show they accept ApeCoin. And to ask a vendor to take it down? Without offering them something to use to show they accept it. Has there been any reason as to why? Just curious.

3 Likes

Agreed. I was wondering the same.

3 Likes

This needs to be put to vote ASAP. Stop dragging your feet SC and lets get your job done and to a vote.

2 Likes

I know the Ape Skull logo can’t be used without permission, but if it’s in the ApeCoin form, I thought it was fine and even good for ApeCoin. Since ApeCoin is switching to the Gorilla logo, I guess it should be easier now. There definitely need to be clear guidelines.

1 Like