AIP-403: ApeCoin DAO Marketing & Communications (MarComms) Working Group Budget

Thanks Popil. I did see that and am looking forward to it. I was more specifically asking about Marketing & Communications support staff roles for yourself and Linstro to help accomplish what you have set out above.

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For sure. :raising_hand_woman:t2::eyes: Certainly, we’ve fostered numerous compelling collaborations with outstanding community creators. As MarComms continues to grow, we’ll delve into additional opportunities to collaborate with the community and partners alike. Emphasizing collaboration with community talent remains a pivotal focus. We’re eager to keep building together with everyone.

Love the Car with the Displays. See it sometimes on twitter already :sweat_smile:

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Hope you enjoy and have fun with Eth Denver event!

Hi @popil ,

The community feedback period for your proposal would be ending in less than 24 hours.

  • If you’re content with the feedback received, your next steps are to finalize your proposal using the AIP Draft Template.

  • A moderator will reach out to the author to finalize the AIP Draft. Upon receipt of the final Draft, we will review and provide instructions on the next steps.

  • Are you ready to proceed to the next phase or do you wish to extend community discussion for another 7 days?

We look forward to hearing from you.

-@Facilitators

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This topic was automatically closed after 7 days. New replies are no longer allowed.

Hi @popil ,

Thank you for your ideas [and the ApeCoin DAO community for the insightful discussions].

A moderator will reach out to the author to finalize the AIP Draft using the appropriate template.

  • Once the AIP Draft is confirmed by the author and meets all DAO-approved guidelines, it will receive an AIP ID number and move forward for Draft Analysis Review.
  • @popil please see your messages for the next steps.

Follow this Topic as further updates will be posted here in the comments. In accordance with DAO-approved guidelines, if the author does not respond within 30 days, the proposal will be automatically transferred to the Withdrawn category, and the author can re-submit the idea.

-@Facilitators

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Hi ApeCoin DAO Community,

@popil has completed editing their AIP Idea to be their AIP Draft.

This proposal has been assigned the AIP ID Number 403.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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Thank you! We’re so excited it!

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Hi ApeCoin DAO Community,

Edits have been made to this Topic, by the author or by the author’s request.

You can click the Pencil icon at the top of the post to see these edits.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

Our team has reviewed and discussed @popil 's AIP Draft and have sent a list of initial questions. We await answers.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

@popil has responded to our questions and has provided consent to share them in this forum for the community.

  1. Is the Ape Foundation expected to engage in any of the steps of the AIP implementation? Please clarify the steps and elaborate.

As outlined in section 4.1, the establishment of the legal entity for the MarComms Working Group is currently in progress. The setup costs have been covered by the Governance Working Group, with repayment contingent upon the approval of our budget. We extend an invitation to the Ape Foundation to engage in any of the steps of the AIP implementation, should they wish to contribute or provide guidance. We are committed to transparency and collaboration throughout this process and welcome the Foundation’s involvement.

  1. a) Is there a legal entity representing the multi-sig that would be ready and capable of obtaining legal title to the grant amount?

We are committed to ensuring that we are prepared and capable of obtaining legal ownership of the grant amount.

b) If so, how are multi-sig signers being elected?

We are committed to maintaining transparency throughout the process. To this end, we will extend invitations to other Working Groups or the ApeCoin Secretary to serve as multi-signature signers.

c) If not, what is the expected timeline for the team to become prepared to accept the grant agreement and subsequent funding.

Our team is actively working towards readiness to accept the grant agreement and subsequent funding. For the expected timeline, please refer to the “Steps to Implement & Timeline” document.

  1. As per the ApeCoin General Guidelines, “Proposals would not be put up for vote if they involve illegal activity, hate speech, pornographic material, or are at odds with the mission or values of the APE Foundation.” Can you ensure that the content of the initiatives like Powered By ApeCoin and other content produced from this initiative would be in keeping with these guidelines?

Rest assured, initiatives such as Powered By ApeCoin will adhere strictly to the guidelines outlined by the ApeCoin General Guidelines, ensuring alignment with the mission and values of the APE Foundation.

  1. Have any of the third-party content/event/PR partners been identified or selected? If so, please specify.

We have not selected a vendor yet. Once the actual budget is approved, we will provide further transparency to the community and furnish additional information upon request.

  1. Would your expectation be to retain complete ownership of content produced from this proposal?

Certainly, we expect to retain full ownership of the content created through this proposal. This ensures our autonomy in managing and utilizing the content according to our objectives and vision. However, we are committed to transparency, and we guarantee that the Foundation will have access to any media tools or resources used in the process.

  1. a) Where would the mini-series video content created from this initiative be hosted?

The mini-series video content created from this initiative will be hosted on YouTube, with access granted to the Foundation.

b) If monetized, who would receive ownership of those royalties?

Currently, there are no plans to monetize the content.

  1. If the MarComms Working Group or a third-party partner were to suggest any changes or updates to the brand and/or brand guidelines, would the request for those changes be made internally by the MarComms Working Group to the administration or openly to the community via AIP?

Any suggested changes or updates to the brand and brand guidelines will be communicated internally by the MarComms Working Group to the Foundation and Special Council. If necessary, we will openly discuss these matters with the community via AIP.

  1. Do you provide consent to apply updates to the relevant areas of your proposal based on your responses to the questions above?

Yes, we consent to applying updates to the relevant areas of our proposal based on our responses to the questions above. Additionally, we authorize the sharing of these questions and responses with the community in this forum

  1. Do you provide consent to share these questions with the community in this forum?

See above.

A DAR package is being worked on and upon completion this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

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Hi ApeCoin DAO Community,

We have sent a list of follow-up questions to the author.

Additionally, edits have been made to this Topic, by the author or by the author’s request.

You can click the Pencil icon at the top of the post to see these edits.

Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

@popil has responded to our questions and has provided consent to share them in this forum for the community.

Questions and answers here
  1. Could you provide more details about the specific components that will be included in the brand guidelines, such as the Mission Statement?

ApeCoin Brand Bible TOC

BRAND PLATFORM
1-Positioning
(why is ApeCoin different, ideas)

2- About Apecoin
(general overview, history, origin story)

3- Target Audience
(can be brief, no need for in depth personas)

4- Brand Why
(purpose, mission, vision)

5- Brand Message
(mission statement)

6- Brand Values
(fun, global, leaders - in visual form)

7- Tone of Voice
(brand keywords or taglines, style of voice - like we spoke about, maybe revisit a keyword exercise?)

BRAND STYLING
1-Identity
(hero visual of how the brand should be portrayed)

2- Goals
(written overview of the goal of the brand visual direction)

3-Logo
(breakdown of different orientations)

4- Color Palette
(including usage, primary and secondary)

5-Typography
(hierarchy of type usage + font)

6- Brand Application Examples
(mockups of how the brand is used in the wild. Both social, digital, and physical)

  1. Without a DAO-wide vote, how will you ensure that these Brand Guidelines reflect the core values of ApeCoin DAO?

We will conduct thorough consultations with key stakeholders within the DAO, including community members and core team members, and Special Council to ensure alignment with the core values and principles of ApeCoin DAO.

  1. “Leading social media management and sculpting ApeCoin’s narrative for broader outreach to a global audience.

Crafting consistent content across platforms and developing new channels to create a multi-platform marketing system.”

  1. Please elaborate on your expectations for leading social media management and sculpting ApeCoin’s narrative for a broader outreach. What specific strategies, assets, or approaches do you intend to use for this purpose?

Our strategy involves leveraging engaging content, storytelling, influencer partnerships, and data-driven insights to cultivate a strong online presence and drive community engagement across various social media platforms.

  1. Can you explain how you plan to coordinate the “multi-platform marketing system” across various platforms?

We will implement a centralized content calendar, utilize scheduling tools, and establish clear communication channels to ensure consistent messaging and brand presence across all platforms.

  1. How will you measure and report the success of these efforts in terms of engagement and community growth?

We will track key performance indicators (KPIs), such as engagement metrics, follower growth, and sentiment analysis, and provide regular reports to the community on the impact of our marketing initiatives.

  1. “Harnessing influential media and partners to magnify content. Implementing transparent scheduling frameworks and optimizing internal communication channels.”

  2. Please elaborate on your expectations for collaboration with media and other partners.

We aim to cultivate strategic partnerships with influential media outlets, content creators, and industry leaders to amplify our message and reach a wider audience.

  1. Please elaborate on your expectations for implementing transparent scheduling frameworks and optimizing internal communication channels. What specific strategies, assets, or approaches do you intend to use to implement these processes?

We will implement transparent scheduling tools, establish clear communication protocols, and utilize project management platforms to streamline internal workflows and ensure effective communication within the team.

  1. a. For the establishment of tent pole events, what criteria will you use to select the events and determine their relevance to the ApeCoin community?

We will prioritize events that align with ApeCoin’s values, target audience, and strategic objectives, considering factors such as audience demographics, brand alignment, and potential for community engagement.

b. How do you plan to ensure that these events align with the brand values and mission?

We will conduct thorough vetting processes and collaborate closely with event organizers to ensure alignment with ApeCoin’s brand values, mission, and community interests.

  1. While there are no current plans to monetize the YouTube-hosted mini-series video content created from this initiative, if it were to eventually be monetized who do you propose would receive ownership of these royalties?

While we currently have no plans for monetization, if such plans were to arise in the future, ownership of royalties from monetized content would be distributed equitably among content creators, contributors, stakeholders involved in the production process, and ApeCoin DAO, in accordance with predetermined agreements and contracts.

  1. a. Regarding the Powered By ApeCoin (PBA) reward initiative, what types of contributions or activities will be eligible for rewards?

Eligible contributions may include but are not limited to content creation, community engagement, project development, and promotional efforts that align with the goals and objectives of the PBA reward initiative.

b. How will you determine the allocation of rewards and ensure transparency in the process?

Rewards will be allocated based on predetermined criteria and performance metrics, with transparency ensured through regular reporting, community feedback mechanisms, and governance oversight.

  1. Do you provide consent to share these questions with the community in this forum?

Yes, we consent to sharing these questions and our responses with the community in this forum. We believe in transparency and accountability and welcome community feedback on our proposed strategies and initiatives.

A DAR package is being worked on and upon completion, this AIP will move into Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

Hi ApeCoin DAO Community,

Edits have been made to this Topic, by the author or by the author’s request. You can click the Pencil icon at the top of the post to see these edits.

We have no further questions for @popil . This AIP is now under Administrative Review. Follow this Topic as further updates will be posted here in the comments.

Kind Regards,

-@Facilitators

This proposal is live for Snapshot vote at Snapshot. The voting period closes 13 days from now at 9PM EST.

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimize for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

Hi ApeCoin DAO Community,

The voting period has closed for this proposal and it has been accepted with a 90.21% pass rate. The proposal will be passed on for implementation.

Follow this proposal under the AIP Transparency and Execution Category. A new post has been created here, Implementation Update | AIP-403: ApeCoin DAO Marketing & Communications (MarComms) Working Group Budget, and further updates will be posted.

Thanks,

-@Facilitators

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